06/10/19: Cynopsis Media Tech Update

Cynopsis MEDIA TECH UPDATE
Good morning. It’s Monday, June 10, 2019 and this is your first Media Tech Update. Join us every Monday morning!
 

Ycor, the personal holding company of Publicis Chairman Maurice Levy and parent of ad tech company Weborama, made a bid for Sizmek assets that it said is higher than Amazon’s. “Ycor has decided to top Amazon’s bid for Sizmek Ad Server and DCO, with the vision of building the independent alternative the advertising industry needs,” said the company. Sizmek filed for bankruptcy protection in March, and while Amazon’s $30 million purchase agreement was made public last month, Sizmek’s Chapter 11 proceeding allows for other, higher offers.
 
Connekt is rebranding to Connekt Technologies, to reflect the company’s AI-driven technologies that power smart TV ads, content and commerce experiences for its partners, which include LGAudi, Eli LillyPapa John’s and ABC. The company’s “Overlay” technology enhances TV ads, and equips viewers with more information, local options and offers. Connekt Technologies also powers first-of-its-kind proprietary data to advertisers, agencies and networks.
  
A report from Centro aggregates digital ad spending data from the 2018 midterm election cycle, and reveals the significant use of programmatic advertising. “Political advertisers are making a shift to more audience-first buying tactics. We expect that trend to continue with more campaigns utilizing programmatic buying tactics such as in connected TV advertising, as the lines between linear TV and digital continue to blur,” Grace Briscoe, VP of candidates and causes, tells Cynopsis. “Voter viewership continues to fragment – including across cord-cutters, cord-shavers, and cord-nevers, each with their own distinct consumption patterns. Campaigns need to understand these trends, and the targeting efficiencies and opportunities they will present in 2020.”
 
Nexstar Digital announced the launch of its proprietary TViQ audience solution for national and local advertisers, integrating proprietary data from Nexstar’s owned and operated U.S. TV stations. “Nexstar Digital is in a unique position to help advertisers navigate the complexities of video advertising across every screen and maximize target audience delivery across the entire Nexstar owned and operated portfolio of assets, which we expect to increase substantially in the near future,” said Greg Morrow, head of Nexstar Digital’s platform group.
 
YouTube said it is doubling down on eliminating hate speech, banning language “alleging that a group is superior in order to justify discrimination, segregation or exclusion based on qualities like age, gender, race, caste, religion, sexual orientation or veteran status.” The ban, announced in a blog post, will also include videos related to promoting Nazi ideology and content that denies that “well-documented violent events” like the Holocaust occurred.
 
Amazon is planning to make Alexa easier to talk to. At its re:Mars conference, the company said it has a new dialogue system that can predict next actions for more fluid conversations (and not so much saying “Alexa”). “We have advanced our machine learning capabilities such that Alexa can predict customer’s true goal from the direction of the dialogue, and proactively enable the conversation flow across skills,” said Amazon.
 
Discovery platform Taboola announced an exclusive strategic relationship with NBC News that will see NBC News implement Taboola Feed on desktop, tablet, mobile web and mobile app to increase user engagement and revenue. The deal builds on an existing relationship between Taboola and NBC News, which have already been working together for five years. Similar to how people experience social networks, Taboola Feed encourages audiences on the open web to stay engaged on a publisher’s site by scrolling through a personalized stream of content, video, and other experiences the user might be interested in discovering next.
 
A CYNOPSIS MESSAGE
FACEBOOK PRESENTS: SHOWCASE
 
It’s the only way to buy premium inventory upfront, at a fixed cost, through a managed service. Showcase campaigns align to how you do business: they’re bought on an insertion order and guaranteed against Nielsen demographics.
 
Take a minute to hear from Facebook’s Director of North America Agency, Erik Geisler, about how (and why) they rolled out Facebook Showcase:
 
 
STREAMING
 
Streaming offers “by far the biggest opportunity” for CBS Corp., said acting CEO Joe Ianiello at the Credit Suisse communications conference last week. While CBS has forecast 25 million streaming subscribers by 2022 for Showtime and CBS All Access in the US, that’s just the beginning. “There’s a whole lot more people in the rest of the world,” Ianiello said. 
 
On a related note, revenue from OTT platforms will rise over the next four years at a 10.3% compounded annual rate, to $23.7 billion in 2023, while global OTT will rise 15%, according to PwCThe biggest growth for OTT will come from subscription video-on-demand, expected to see 12.3% annual growth, to $17.8 billion in 2023, estimates PwC.
 
Netflix is testing a new feed in its mobile app called Extras, with trailers and photos for upcoming shows. The goal is “to help fans connect more deeply with the titles they love and discover new ones to watch,” a spokesperson told Variety. “These tests typically vary in length of time and by region, and may not become permanent.”
 
 
UPDATES
 
Yext Inc., a platform for brand verified answers in search, launched the next generation of the its platform including new enhancements that businesses to answer questions consumers ask about them in search, using voice assistants and chatbots, and on their own websites. Yext enables businesses to create and connect all the facts about themselves in an answers-ready format, so they can power their own sites and services and sync with search, voice assistants, and chatbots. New custom entities and fields make the platform adaptable to any business.
 
Simulmedia announced new capabilities for its D2Cx.com  beta. “When we launched D2Cx.com in beta back in October 2018, we designed it to help TV advertisers get on the air quickly and affordably, learn what combination of networks, dayparts and programs produce the optimal mix for customer acquisition, and scale accordingly,” said Simulmedia CEO and founder Dave Morgan. “We’ve improved on this foundation with new features that advance the cause of democratizing access to TV advertising, inviting more direct-to-consumer (D2C) marketers onto TV at lower costs, while improving usability and speed.” Among the changes: Campaign minimums have been removed; new, near real-time measurement and attribution toolsnew, automated creative diagnostic tools; new, automated bid management tools, and a redesigned D2Cx.com  application interface.
 
Among the announcements at Apple’s Worldwide Developer Conference on Monday: AppleTV will be compatible with Xbox One and Playstation Dualshock controllers, so they can be used with Apple’s upcoming gaming service; users in a family will each be able to have their own profile on AppleTV for recommendations; iTunes is being replaced after 18 years by three separate apps, Apple Music, Apple TV and Apple Podcasts; iPhones, iPads and the iPod touch will have an optional dark mode in iOS 13; a new login platform, Sign in with Apple, will allow users to log in to outside apps with FaceID; and the Mac Pro desktop is returning to its traditional tower shape.
 
 
  MEASUREMENT
 
Nielsen’s Digital Ad Ratings capabilities will expand on YouTube’s mobile app to 26 new markets, including Hong Kong, India, Greece, Spain, Israel and Puerto Rico. Marketers had been able to measure YouTube audiences on web browsers globally, but not the mobile app everywhere. “Providing marketers with independent measurement of YouTube’s mobile audiences globally is a major step forward for the industry,” saidAmanda Tarpey, SVP of Digital Product Leadership. “With the expansion of Digital Ad Ratings to measure audiences inclusive of YouTube’s sizeable mobile footprint, advertisers in more than 30 markets will have the comparability, coverage and transparency they need to maximize the impact of their digital media around the world.”
 
The IAB released its first Data-Driven Video Best Practice Guide, a resource to educate the marketplace on what is possible, benefits of a data-driven video strategy, key considerations, potential challenges, and more. When it comes to measurement, the guide advises:
Go beyond the click: Traditional KPIs like video completion rate and clicks should be balanced against more accurate determinations of success, like conversions for performance-based campaigns, and time-spent, for branding and awareness campaigns.
Establish benchmarks: Marketers can create benchmarks by conducting A/B testing. For example, run a generic version of the video first to establish benchmark for drop off and conversion rates. Then run the optimized video to understand how it performs against the benchmark.
Test and iterate: Check campaign performance on a weekly or bi-weekly basis and adjust your strategy based on performance. 
 
 
GAMES
 
Ellen DeGeneres’ The Ellen Fund, which supports global conservation efforts for endangered species and Krikey, an augmented reality gaming app, partnered to launch an immersive gaming experience in support of The Ellen Fund’s efforts to raise awareness for mountain gorillas in Rwanda.
 
A special 10th anniversary interactive map of the Minecraft, created by Blockworks, is available for players free of charge, and provides a brief history pf the hit game and its various incarnations through the years.
 
 
SOCIAL MEDIA
 
 A white paper offering details on Facebook’s cryptocurrency plans (code name: Libra) is scheduled for June 18, reports TechCrunch. The cryptocurrency will be a stablecoin, designed to keep prices stable during the payment or negotiation process, and be transferable with no fee via Facebook products.
 
In more Facebook news, the social media giant launched Avatars in Australia, allowing users to customize lookalikes of themselves for stickers in chats and comments. The Bitmoji-like feature is slated to be introduced globally in late 2019 or 2020.
 
In the ongoing battle against fake news, Twitter has acquired London-based start-up Fabula AI, which uses machine learning to identify the authenticity of information spread on social media. The Fabula AI team will join Twitter’s machine learning Cortex unit. The deal “will be a key driver as we work to help people feel safe on Twitter and help them see relevant information,” Twitter CTO Parag Agrawal wrote in a blog post. 
 
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CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY

SR COUNSEL DIRECT TO CONSUMER & DIGITAL ENTERPRISES
NBCU
NYC

Serve as a legal point of contact & provide legal support for all aspects of content acquisition by the Direct-To-Consumer prgrmng team. 7+ yrs relevant legal exp in digital/new media, incl understanding of & demonstrated proficiency w/the tech & dist agreements.

Full info/apply HERE


TRAFFIC OPERATIONS COORDINATOR/Tennis Channel/Culver City CA: Freelance position. Serve as liaison between Prod, Master Control, Traffic and Ad Sales to ensure Airtime and Separation compliance. 5-7 yrs operations or traffic exp. Exp w/broadway or sintec exp pref’d. Full info HERE (6/22)

SR COUNSEL DIRECT TO CONSUMER & DIGITAL ENTERPRISES/NBCU/NYC: Serve as a legal point of contact & provide legal support for all aspects of content acquisition by the Direct-To-Consumer prgrmng team. 7+ yrs relevant legal exp in digital/new media, incl understanding of & demonstrated proficiency w/the tech & dist agreements. Full info/apply HERE (6/21)

 
SR COUNSEL DIRECT TO CONSUMER & DIGITAL ENTERPRISES/NBCU/Universal City: Serve as a legal point of contact & provide legal support for all aspects of content acquisition by the Direct-To-Consumer prgrmng team. 7+ yrs relevant legal exp in digital/new media, incl understanding of & demonstrated proficiency w/the tech & dist agreements. Full info/apply HERE (6/21)


AD SALES – SALES SERVICE EXECUTIVE, DIRECT RESPONSE
/REELZ/NY: Maintain/grow business, input & maintain orders. Act as a liaison for the Sales team in key areas of sales development – marketing, traffic, finance and research. BA/BS req & Min 2 yrs exp. Digital &  VOD exp preferable. Apply HERE (6/20)

 
SR PROJECT MGR, ANIMATION/Nickelodeon/NYC: Responsible for the project management of all marketing and creative promotion for Nickelodeon animated properties. Min 7-9 yrs of project mngmnt or prod mngmnt experience in a TV network capacity. Prior exp working in animation a +. Full info HERE (6/20)

SR TALENT BOOKER/The Paley Center/NYC: Identify/invite/secure talent for exclusive screenings, unique exhibitions, A-list premieres & star-studded events. Proven track record & 10+yrs prgrmng exp securing high profile talent for ent/sport & media programs & other special events on time & within budget. Full info HERE (6/20)

SR PRODUCER, PROGRAMMING/The Paley Center for Media/NYC: Responsible for all aspects of producing live productions which includes securing and producing NY Public Programs. 10+ yrs of producing live productions within ent, sports and other media.  Exp producing exhibits or other special events. Full info HERE (6/20)

CREATIVE DIRECTOR/Science/NYC: CD w/ strong eye for branding to oversee creative dev of promo cmpgns, branding and cross-promo mktg initiatives for Science Channel. Create viewer loyalty & build ratings through brand character and personality. Inspire staff and freelancers to strengthen ntwrk voice. 10+ yrs promo/mktg exp req’d. Full info/apply HERE (6/20)

ACCOUNT COORDINATOR, ACCOUNT DIRECTOR/VP, SAE ACCOUNT SUPERVISOR/Beck Media/Santa Monica: All positions are open and looking for qualified candidates. Please click on each title for full job description and how to apply. Account Coord  Account Director/VP  SAE Account Supervisor (6/19)

 
AD SALES- SALES PLANNER/Crown Media Family Networks/CA: This position is responsible for providing support to the Ad Sales team by working with Account Executives to service clients on a daily basis. BA/BS req & Min 2 yrs exp. Apply HERE (6/19)


DIRECTOR, INTERNATIONAL DISTRIBUTION & TRADE MARKETING
/Viacom International Media/NYC: Plan & mng trade events. Mng Viacom’s international B2B branding. Min 7 yrs mktg exp within Product Licensing, Trade Marketing or Business to Business (B2B) mktg. Full info HERE (6/18)

DIRECTOR, TALENT DEVELOPMENT/PAC-12/SF: Identify, evaluate, and recruit on-air talent for the Pac-12 Networks. Full info/apply: HERE (6/18)

MARKETING RESEARCH MGR/ION/NYC: Arm the sales team with network performance metrics, competitive advantages, and thoughtful research stories. The ideal candidate for this role has a hybrid skill set of both data analysis and storytelling ability. Exp w/Nielsen research & other research tools. Full info HERE (6/18)

WRITER/PRODUCER ON-AIR PROMOTIONS
/YES Network/Stamford: Resp for writing/producing daily topical promo & image spots for all YES Network properties. Candidate must have 5+ years’ experience in On-Air Promotions or similar agency/production company. Full info HERE (6/14)

 
MOTION GRAPHICS DESIGNER/Yes Network/Stamford CT: Seeking a highly-creative, passionate and curious designer who will constantly strive to stay ahead of relevant design and communication trend. 3+ yrs broadcast design and animation exp. Full info HERE (6/14)

DIRECTOR, BUSINESS & LEGAL AFFAIRS/Discovery/NYC: Looking for an experienced business and legal affairs exec to provide network support, responsibilities include handling deal negotiations & drafting/review of agreements for development, production & acquisition of docs and nonscripted TV programs. Full info HERE (6/14)

 
RESEARCH MANAGER/Discovery/LA: Strategic mind to utilize Nielsen ratings to inform prgmming, mktg, press, biz strategies. Turn data into stories w/actionable/valuable. Find consumer insights/trends to support aud building initiatives, Expert on changing TV landscape. 4+ yrs TV rsrch req. Full info HERE (6/13)

MGR, DIGITAL AUDIENCE ANALYTICS/BET/NYC: Resp for a portfolio of media platforms (incl linear TV, video, VOD, social media, etc.) using primary & syndicated research tools/methods. Min 2+ yrs of digital media rsrch exp. Exp working w/cross-platform rsrch incl VOD and OTT/Advanced TV platforms. Full info HERE (6/13)

AD SALES – ACCOUNT SERVICE REP/Crown Media Family Networks/NY: This position is responsible for maintaining and growing business on the assigned agency list, training and mentoring Sales Planners and Sales Assistants in the company and acting as liaison for the Sales team in key areas of sales development, marketing and research. BA/BS req & Min 2 yrs exp. Apply HERE (6/13)


PRODUCER
/WRIGLEY MEDIA GROUP/Lexington, KY: Seeking energetic and experienced PRODUCER for work on creative projects ranging from corporate and branded to original TV & digital programming. 3 – 5 yrs TV/media prod experience incl editing field & prod. Full info HERE (6/12)

 
MANAGER, AD SALES RESEARCH/UPtv/NYC: Well-rounded & exp’d ad Sales rsrchr – adept at using ratings, mktg analytics & custom data to create a complete & accurate picture. 5+ yrs ad sales rsrch exp. Fast thinking, collaborative, data miner & strategic storyteller. Join an amazing Team & have an impact. Full info HERE (6/12)

MARKETING MGR/CLEAR CHANNEL OUTDOOR/NYC: work closely w/sales team to develop and lead dynamic media presentations to grow our client partnerships across the NE region NY specific. 3-5 yrs mktg and/or Advertising experience. Media experience preferred. Full info and apply HERE (6/11)

 
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