05/30/14: Vimeo signs first original series ‘High Maintenance,’ ‘Community’ may get a sixth season from Hulu, Adap.tv and FreeWheel partner on ‘upfront-like’ programmatic pilot


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Good morning. It’s Friday, May 30, 2014, and this is your first early morning digital briefing.


Vimeo signed up for its first original programming yesterday. The series, High Maintenance, is from creators Katja Blichfeld (30 Rock) and Ben Sinclair (Law & Order: SVU), and follows a drug dealer delivering his product to clients. Six episodes will launch later this year exclusively on the Vimeo On Demand pay subscription service, but the first 13 eps are now available, for free. "This is the second phase of the initial $10 million investment announced earlier this year to license and distribute high-quality content on Vimeo On Demand," General Manager Audience Networks Greg Clayman told Cynopsis. "High Maintenance is a natural fit for our first series, given that it grew organically on Vimeo and found its audience there."

Recently cancelled Community may live another season, thanks to Hulu. Vulture reports that the streaming service is having discussions with Sony Pictures Television to produce another 13-eps. Community was Hulu’s top show in January and one of the top ten series on the site based on page visits, according to SimilarWeb.

Netflix will release new seasons of DreamWorks Dragons starting spring 2015 through its deal with DreamWorks Animation. The animated series is based on the How to Train Your Dragon films, and previously aired on Cartoon Network. DreamWorks and Netflix stuck a deal last summer to become the exclusive home for new programming from the studio, and will premiere three new original series: King Julien, Puss in Boots and Veggie Tales in the House in late 2014.

Newsmax TV signed a distribution deal with DirecTV to unveil an OTT and TV Everywhere platform in mid-June. "Newsmax was born online, and as the lines between TV and the web blur, we’ll attract a growing audience that doesn’t differentiate between the two," Newsmax CEO Christopher Ruddy said.

Travel and lifestyle brand PTA Networks announced a new multi-platform digital network called PlanesTrains+Automobiles (PTA) yesterday. The network is launching six new original series: included are adventure show StateXState, Day Off featuring photographer Noah Abrams and Staycation, a show that turns locals into tourists in their own community. PTA is available on Roku devices, at www.thePTA.com and Clear TV.

As previously reported, Apple confirmed that it bought Beats by Dre headphones tech and music streaming service for a whopping $3 billion. Founders behind the music company, rapper Dr. Dre and producer Jimmy Lovine, will join Apple in undetermined roles for now.

It took less than a day for LeVar Burton to reach his Kickstarter goal of $1 million to revive children’s educational show Reading Rainbow for the web. The Roots star had hosted and exec produced the show during its 1983-2006 TV run. "Grateful," tweeted Burton on Wednesday night.

Let us know what you think in the Cynopsis poll: Which show should win TCA’s Program of the Year? Vote on Cynopsis.com.

Dish Network announced it will start accepting Internet currency Bitcoin as payment starting in the third quarter. Online retailers including Overstock.com have allowed bitcoin, but Dish claims it’s the biggest company yet to accept the virtual currency.



JUNE 19 | Cynopsis: Digital BIG Monetization Summit
Superb Networking Opportunity
Thought-provoking Sessions
Robust Panel of Speakers

Questions? | Pete Romas
Ad/Sponsorships? | Mike Farina



PBS‘ third annual Online Film Festival will showcase 25 films from June 16 to July 31. The first two years of the festival attracted a million video streams and more than 50,000 votes to decide what film would receive the "People’s Choice" award. The films will be available to stream across PBS digital platforms.

Ford and What’s Trending are hosting a live stream event at YouTube Space LA to unveil the winner of their "Escape to Bonnaroo" (#Escape2roo) online contest; the top five artists compete for the chance to perform onstage at the Tennessee music festival. Event will be live streamed at https://www.youtube.com/user/Whatstrending Monday, June 2 at 4p.


FreeWheel and Adap.tv are integrating their programmatic technology to serve advertisers an "upfront-like" purchase system for premium digital content from publishers. Adap.tv will use FreeWheel’s FourFronts marketplace to begin testing a pilot program for clients; they’re anticipating Optimedia, Magna Global and Starcom MediaVest Group to participate. "The goal of this pilot program is to extend the commitment to simplify and streamline the buying and selling processes of digital advertising by bringing key stakeholders together to test, learn and move the industry toward the inevitable multi-channel, data-driven world of TV," Adap.tv’s Chief Product Officer and co-founder Teg Grenager said.

In a new report, Nielsen says the effectiveness of integrated campaigns across multiple screens to maximize results has been "mixed." An analysis by the measurement company’s Cross-Platform Campaign Ratings of 45 campaigns found the vast majority "did not achieve better results than if the TV and online advertising had been planned separately." With research indicating marketers can generate an 8 percent greater reach without spending more money, Nielsen labels the efforts analyzed "a real missed opportunity."


AdColony hired four new executives: Megan Sullivan as Vice President of Client Relations, Sally Medina as Director of Sales, David Pokress as Senior Vice President of Monetization and Publisher Relations and Brian Mulcahy as Director of Brand Sales. Sullivan was previously with Apple iAd, Medina was with Pandora, Pokress with gigaGame Partner llc and Beatport, Mulcahy was with Martini Media.

Major League Gaming (MLG) appointed Jared Gerritzen as Vice President of Publisher & Developer Relations. He most recently headed development for Zombie StudiosBlacklight Series.

Ari Levy was named Senior Technology Reporter for CNBC. Most recently, Levy was the Technology Editor at Bloomberg News.


Essential Online Courses to Accelerate Your Career

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To commemorate YouTube‘s ninth birthday this week, the site and Portal A created a video specifically showcasing the music hits that were born on YT over the years. The vid kicks off with viral star Chester See‘s rendition of Prince’s Chocolate Rain, followed by other YT born artists like Tay Zonday, MysteryGuitarMan and Steve Kardynal. Music accounts for 38.4 percent of all views overall on YT, making it one of the largest tune streaming sites on the web. Check out the birthday karaoke party at www.cynopsis.com.

See you Monday,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: QC Technician/A+E Networks/Stamford CT: Tech Eval audio/video Night Shift temp position. Full Info/Apply: http://www.aenetworks.com/careers (6/6)

JOB OPENING: RSRCH & PLANNING MGR/NYC: Build a robust data & analytics platform designed to position Comcast as the essential long term business partner – creates strategies for media planning, optimization and ROI reporting. Apply HERE (6/6)

JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/NYC: Create strategic media plans & decks to increase sales & drive revenue. 1-3 yrs of exp media sales plan’g or agency buying is req’d. BA req’d. Resume/cvr: HR@tennischannel.com (6/6)

JOB OPENING: ASSOCIATE ACCOUNT EXEC/GSN TV/NY: Associate Account Exec; 2+ yrs Affiliate mktg/Sales exp. Subscriber Acquisition, retention campaigns, affiliate trainings, distribution analysis. Send res and CL to tvcareers@gsn.com (6/6)

JOB OPENING: SR DIR STRATEGIC MKTG/NYC: Develop & drive brand strategy for Sprout. 10+ yrs media/mktg exp required. As brand steward, direct innovative mktg/pro social opportunities. Kids exp a plus. Apply HERE (6/5)

JOB OPENING: COORD, CORP COMM/CROWN MEDIA/NYC: internal and external communications & media relations; degree + 1 year cable/broadcast exp. More info & apply: http://www.hallmarkchannel.com/jobs (6/5)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery/NY: Talented sales exec to join Discovery Digital Networks sales team. Excellent solution-oriented skills. 5+ yrs ad sales exp, minimum 3 yrs in digital sales pref. APPLY HERE (6/5) 

JOB OPENING: TVOne/RESEARCH ANALYST/MD: Strng Nielsen knwldge, 3rd prty systm: NPOWER, AdViews, Star Media, Simmons & MRI & Behavior graphics. ADV PP & Excel, Fam w/TV process & concepts. BA+ 4yrs exp.Resumes HERE careers@tv-one.tv (6/5)

JOB OPENING: CONTROLLER/FILM PROD CO/ATL: Temp to Perm. Liaison between prod finance & corp finance depts. Mng cash flow, banking relationships for Comp-owned entities, oversee app/audit of GA film tax credits & gen finance ops. Res/cvr: HERE (6/3)

JOB OPENING: DIR, PARTNERSHIPS/CNBC/East Coast: Identify and prioritize potential strategic audience development and distribution partners for CNBC Digital Apply HERE (6/3)

JOB OPENING: SALES DIR/NEULION/NY: Create/mng sales pipeline to mng customer lead intake/outbound activity. Media/ Ent/Sports dig media req’s knwlg a must. 5-7 yrs increased resp Sales – delivering video publishing & dist solutions. Resume: HERE (6/3) 

JOB OPENING: DR AD SALES ASST/UP TV/NY: Recent college grad to asst DR ad sales dept. Previous ad sales/adv internship exp +. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Res: recruiting@uptv.com (6/3)

JOB OPENING: MGR, STRATEGIC MARKETING/NBCU/NY: Develop proposals in response to RFPs & manage multiplatform campaigns for USA. 5+ yrs integrated mktg exp in broadcast media/agency. Digital exp a must. http://bit.ly/1iEAsDW (6/3)

JOB OPENING: RESEARCH DIRECTOR/NYC: Lead research for Sprout. Rsch systems expert & strong presenter. Exp with Nielsen required. 8+ yrs exp in media rsch a must. Exp w/kids tv a plus. APPLY: HERE (6/3)

JOB OPENING: VP CREATIVE/CREATIVE SERVICES/BET Networks/NY: Work w/creative team to dvlp effective high level creative within brand/budget. 10-15 yrs creative svc, on-air promo & prod exp cble/brdcst envir. More info/apply HERE (6/3)

JOB OPENING: DIR PRGM SCHED/UP TV/ATL: Dev & implement prgrm sched. Use rsrch data, big picture thinking. Attn to details. 7+ yrs exp. in prgrm planning & sched. Exp. w/prgrm mgt systems a +. Self-starter & strong org skills. Res: HERE http://www.uptv.com/careers (6/3)

JOB OPENING: STAFF ANALYST/CROWN MEDIA FAMILY/LA: Provide analytical support to Finance, Bus Dev and HR. Develop financial and business forecasts. BS req and Min 3 yrs exp. Apply HERE (6/3)

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JOB OPENING: PROGRAMMING RSRCH/Discovery/MD: Develop performance tracking, topline reports, primary rsrch planning & reporting, work w/Dir. to dev strategies.Exp w/Nielsen, StarTrak, Npower. Sr. Analyst/Mgr level 3+ yrs exp. Apply HERE (5/31) 

JOB OPENING: ASSOCIATE ACCOUNT EXEC/GSN TV NY: Associate Account Exec; 2+ yrs sales/affil.mktg exp. Sales support, affiliate trainings, subscriber acquisition and retention campaigns. Send res & CL to: tvcareers@gsn.com (5/31)

JOB OPENING: DIR MKTG/FX Networks/LA: Proven creative strategist to oversee development and execution of marketing and media campaigns. 7+ yrs exp mktg/TV/theatrical/ad agency. Apply here: http://bit.ly/1oSSB3C (5/31)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: Content & Media Intern/Immersion/San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: jepcyn@gmail.com (6/5)

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