05.28.15 Good morning. It’s Thursday May 28, 2015, and this is your first early morning digital briefing.
Netflix will bring back Jane Fonda and Lily Tomlin’s Grace and Frankie for another season; the announcement was made just weeks after its premiere. Marta Kauffman, G+F’s creator, said: “It’s so awesome to do a show on Netflix. Two and a half weeks after we launched, Miley Cyrus tweets about your show, and they call and say, ‘We’d like to do a season two.’ So we have Ted [Sarandos] and Miley to thank.”
Hulu snagged another midsize cable operator through a new deal with Suddenlink Communications. The operator will offer Hulu’s SVOD service by later this year; it already has a similar arrangement with Netflix. Most recently, Hulu teamed up with Cablevision Systems, Armstrong, Atlantic Broadband, Mediacom Communications, Midcontinent Communications and WideOpenWest. Suddenlink has nearly 1.1 million TV subs.
Time Inc.’s Fortune premiered a new video series exclusively for Facebook. The Chat will profile CEOs and other business leaders in a Q+A format pulled directly from questions submitted via Facebook. The first episode was released today, and features an hour-long interview with GE Chairman & CEO Jeff Immelt.
Clippit,the app that lets users choose a live TV segment with their smartphone to share on social networks,sealed a new partnership with motorsports network MAVTV. MAVTV fans now have the ability to share moments from The Dave Despain Show, Full Custom Garage, Gearz and live broadcasts of The Lucas Oil Pro Motocross Championships and the Lucas Oil Drag Boat Racing Series. Clippit’s lineup of national broadcast and cable networks includes Fox, NBC, ABC, ESPN, TNT, and AMC.
Cartoon Network launched Mixels Rush, a mobile app inspired by the network’s series of animated shorts. Featuring a host of new Mixel characters including the Frosticons, Klinkers, Orbitons, Glowkies, Lixers, Infernites, Munchos, Glorp Corp and Weldos players will help the Mixels overcome obstacles and stay ahead of the “Nixelstorm.” Mixels Rush is available now on the App Store, Google Play and Amazon.
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The results are in: social bells rang for VH1’s Love + Hip Hop’s Yandy Smith and Mendeecees Harris, who tied the knot on May 25th in the franchise’s first-ever live wedding. The episode was the top social show on all of cable and TV that day, excluding sports. It generated 195.6K tweets (62.5K unique tweeters) and #LHHWedding was the number-one trend in the U.S. on Twitter. Two social activations kept viewers engaged: first was the #LHHWeddingRSVP hashtag sweepstakes, which produced 4,127 submissions. Second, viewers were given the power to pick the dress Yandy would wear down the aisle by using #YandyRoyalQueen or #YandyBlingPrincess.
Written by and starring foster youth, the new musical Know How — which premieres on Pivot May 27 — aims to change not just viewers’ minds about the foster care system, but the system itself. Director Juan Carlos Piñeiro Escoriaza tells Cynsiders all about it.
Imagine Communications released the latest version of its LandmarkOSI Traffic + Billing 8.4 software, which will allow broadcast stations to automate commercial instructions from ad agencies. Previously, stations had to manually enter instructions into the commercial traffic system. The updated version was created in partnership with Entertainment Communications Network (ECN).
Brightcove unveiled its own Amazon Fire TV web app kit, which allows for content delivery from Brightcove Video Cloud straight to Amazon’s OTT device. Using the template, content owners can use their existing Brightcove-based workflows to reach Amazon Fire TV audiences. Titus Bicknell, Chief Digital Officer at Brightcove customer RLJ Entertainment said, “As we look to launch our Acorn TV (British TV), UMC (Urban Movie Channel), and AcaciaTV (Fitness) apps, the new template will greatly simplify the release of our current and future niche channels.”
EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of May 18-May 24.
Show (Channel) / Total Actions / Total Content / Actions Per Post / Fans/Followers
1. Orange Is The New Black (Netflix) / 620,729 / 62 / 10,012 / 4,756,913
2. Community (Yahoo! Screen) / 73,983 / 44 / 1,681 / 2,068,709
3. Daredevil (Netflix) / 55,895 / 17 / 3,288 / 881,562
4. House of Cards (Netflix) / 53,841 / 14 / 3,846 / 2,629,029
5. Trailer Park Boys (Netflix) / 47,406 / 5 / 9,481 / 1,452,928
6. BoJack Horseman (Netflix) / 46,945 / 33 / 1,423 / 323,224
7. Arrested Development (Netflix) / 39,648 / 11 / 3,604 / 2,297,022
8. Grace and Frankie (Netflix) / 14,187 / 45 / 315 / 43,551
9. Hemlock Grove (Netflix) / 5,524 / 4 / 1,381 / 440,992
10. Marco Polo (Netflix) / 3,479 / 13 / 268 / 231,463
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.
As the Tribeca Shortlist SVOD service prepares to launch later this year, Lionsgate and Tribeca Enterprises named Jeff Bronikowski as President. Bronikowski spent 12 years as Senior Vice President of Business Development for the Universal Music Group, and most recently was Chief Operating Officer of Daily Burn.
After a 40-year career, IPG Mediabrands agency ID Media announced the retirement of founding Chairman and CEO Lynn Fantom and the appointment of Amy Armstrong to lead the agency as President. Armstrong, a 19-year veteran of IPG, has served on ID Media’s Executive Committee for the past decade.
Abrams Artists Agency appointed Neal Altman and Robert Attermann as CEOs of the company in Los Angeles and New York, along with Brian Cho as Chief Financial Officer in both cities. Marni Rosenzweig has been promoted to Senior Vice President in Los Angeles and will head up the Los Angeles Talent Division.
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Attention, dog owners: it’s time to let your pooches take charge of the family photos. Nikon created a new gadget that measures a dog’s heartbeat, and then takes a picture when the pup gets excited. It’s a sweet notion, and the experiment found that the main subject was most animated while walking, eating, and seeing other four-legged friends. Check it out for yourself at www.cynopsis.com/#video.
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