05/27/15: Hulu renews ‘Deadbeat’ for another season; Periscope lands on Android devices; Amazon reveals Rob Delaney comedy premiere



CYNOPSISDIGITAL
05.27.15

Good morning. It’s Wednesday May 27, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

 
Hulu is bringing back Deadbeat for a third season. The 13-episode order of the Lionsgate Television original comedy will once again star Tyler Labine (Tucker + Dale vs. Evil) as a medium who helps New York ghosts resolve unfinished business. Lionsgate is also developing Casual with Jason Reitman and a long form project with Freddie Wong (Video Game High School) for the streaming service. The second season of Deadbeat was released on April 20; the season three premiere date is not yet set.
 
Android users can now participate in the Periscope craze. Twitter’s latest app acquisition, which allows users to live stream content directly with from and to their phone, went live on Android devices yesterday. Twitter bought the app for a reported $100 million earlier this year.
 
AOL UK
sealed a global content partnership with Guardian News + Media, and joined AOL On as a content and publishing partner. Additionally, the deal will distribute Guardian content across the AOL On Network and give the media company access to AOL’s complete video library, including AOL Originals. Most recently, AOL announced an agreement with Group M Entertainment (GME) to create a new global AOL Originals series.
 
What’s the most important trend companies should be monitoring? “Social media,” says Will Funk, Senior Vice President of sponsorship integration and business development for Turner Sports Ad Sales – but it’s not that simple. “It can be a great marketing tool but also creates ubiquity of content. It’s the ultimate dichotomy.” Want to hear more from Funk and other top sports execs? Then come to the 4th annual Cynopsis Sports Business Summit on June 16 in New York City. Get your tickets here.
 
 

NEW PROGRAMMING + DEALS
 

Amazon will premiere the first season of UK comedy Catastrophe featuring comedian Rob Delaney on June 19. The six half-hour episodes follow Delaney’s character as he struggles to start a relationship with a woman who has recently become pregnant with his child. Amazon Prime members in the U.S. will get the first look at the new series; it will debut later in 2015 for UK users.
 
Discovery Family Channel
(DFC) is diving into YouTube with its own channel. The Kids Kuts Classic Film Series channel invites families and children to upload videos parodying classic movie scenes. Vignettes from Gone with the Wind, Casablanca, Jaws, The Godfather and Citizen Kane are currently being accepted. Finalists get a chance to be featured on Discovery Family’s YouTube site next year.
 
Spencer Brown
and David Landau, the former co-CEOs of Dial Global/ Westwood One, have partnered with Venture Capitalist Michael Rolnick to form DGital Media. The company will help media brands create, distribute, and monetize spoken word audio products. The Re/code Radio network will be DGital Media’s first project, via a partnership with Revere Digital. Also joining the company as Chief Content Officer is Chris Corcoran, former EVP for Content and Dial Global/Westwood One; previous Vice President of Sales at Dial Global/Westwood One Grace Carrick was tapped as Executive Vice President for Sales and Strategy.
 
With 11.5 million app downloads, Care Bears (under American Greetings Properties) will release six new mobile apps this year. Beginning in June, AGP will partner with Lion Forge for a series of interactive comic books; in July, AGP joins forces with Bare Tree Media for Care Bears emoticons for messenger apps. August will see the first animated “appisode,” produced with Plumzi. Finally, PlayDate Digital will launch CB digital storybooks in the fall. CB has more than five million views on its YouTube channel.
 


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RESEARCH

NIELSEN TWITTER TV TOP TEN for the week of 5/18/15 Program, Date, Unique Audience (000), Tweets (000)
Late Show With David Letterman
(CBS) 5/20, 4,836, 201
2015 NBA Draft Lottery (ESPN) 5/19,
4,788, 279
Red Nose Day (NBC) 5/21,
4,009, 149
The Bachelorette (aBC) 5/18,
3,811, 179
The Bachelorette (ABC) 5/19,
2,720, 80
Dancing With the Stars (ABC), 5/18,
2,682, 135
Dancing With the Stars (ABC) 5/19,
2,676, 206
The Voice (NBC) 5/19,
2,546, 198
Game of Thrones (HBO, HBO Latino) 5/24,
1,948, 69
Keeping Up With the Kardashians (E!) 5/18,
1,693, 43
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

OpenSlate Engagement Data for the Food +Cooking vertical, based on the engagement metric for the week ending 5/26.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
SimpleCookingChannel (8.5) /
4402830 / 840223 / 828
robjnixon (8.5) /
2278440 / 914774 / 808
emmymadeinjapan (8.5) /
2622510 / 422652 / 811
elguzii (8.5) /
1310550 / 621034 / 831
yoyomax12 (8.4) /
4638270 / 718611 / 812
gemmastafford (8.4) /
2800290 / 315495 / 804
Cocinaalnatural (8.1) /
3642480 / 489962 / 666
cookingwithdog (8.1) /
2811600 / 989251 / 776
paei100 (8.1) /
2067090 / 469471 / 786
tastemade (8.1) /
1362870 / 420663 / 808
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

EXECUTIVE MOVES

Chris Allieri, former Director, Digital + Corporate Communications at Univision, joined PR firm Edelman as Executive Vice President of Communications Marketing. Allieri will lead Edelman’s global marketing team and be responsible for overseeing and enhancing the reputation, communications and marketing for the firm.

NBCUniversal appointed Denise Colella as Senior Vice President, Advanced Advertising Products + Strategy within the Advertising Sales division. Colella will oversee the strategy, product development and operations of ad products, including the Audience Targeting Platform (ATP) and NBCU+ Powered by Comcast. Most recently, Colella served as Chief Executive Officer of Maxifier.

Simulmedia promoted Peter Giordano to Vice President of Marketing.  Giordano moves to the Marketing group from his previous position of Vice President of Revenue Operations.

Portal A hired Ben Duhl as Head of Brand Partnerships. Duhl founded Royal Braun, a consulting and search firm focusing on agency, production and in-house content creation for global brands.
 


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DIGITAL SPOTLIGHT OF THE DAY

Just ahead of the Orange is the New Black season 3 premiere on June 12, Netflix announced an invitation-only fan event in New York City. Titled OrangeCon, the event will allow fans to meet their favorite jailbirds, hear panel discussions, and see a special episode screening. Attending OITNB cast members include: Taylor Schilling, Laura Prepon, Laverne Cox and Taryn Manning. Those who want in can follow the OITNB social handle on Instagram, Twitter and Facebook for a chance to free tickets. For now, check out the video announcement at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
05.27.15

Roberta Caploe: Associate Publisher @robertacaploe
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