05.22.15 Good morning. It’s Friday May 22, 2015, and this is your first early morning digital briefing.
Scripps’ Ulive video platform will premiere State of Style on May 29. In each episode, travel filmmaker Courtney Scott will guide viewers through a new city, exploring the local street fashion and food fare.
MTV, VH1, and CMT just finalized their hot-weather plans with MTV’s Summer Pass, VH1’s Best of the Fest, and CMT’s Hot Summer of Country. Summer Pass kicks off this weekend at Mysteryland USA; upcoming concerts include Bonnaroo and Lollapalozza, where viewers will get a sneak peek of all the shenanigans on multiple screens, including social platforms and live on-air segments. Best of the Fest will cover Governors Ball, Lollapalooza, and Outside Lands; Hot Summer of Country will take fans to Nashville for the CMA Music Festival, then head to Jamboree.
As of yesterday, ESPN Deportes is available on Dish’s Sling TV as part of the Deportes Extra add-on package. For $5 a month (on top of the $20/mo. fee) customers who choose the Best of Live TV core package with Deportes Extra will receive live access to ESPN Deportes.
PX TV, a Hispanic extreme sports, music and lifestyle channel, announced the network’s launch on the AT+T U-verse App. PX TV covers live event coverage and original and packaged series focused on action sports as well as the latest music, artists and fashion trends influenced by extreme athletes. PX TV is available on AT+T U-verse channel 3122 on the U200, U300 and U450 Latino packages.
Maker Studios and the Media Development Authority of Singapore (MDA) debuted Southeast Asia’s first Maker Bootcamp. Online talent such as Timothy DeLaGhetto, Tiffany Alvord and Sam Macaroni will host a two-day workshop for 30 creators. Maker plans to help rising local digital talent advance their content creation skills and then develop their own online channels in Singapore.
TODAY’S TOP NEWS
Gamers, rejoice: YouTube updated its video to allow 60fps live streaming in HTML5. YouTube users can start a live stream on YouTube at 60fps, and Google’s video platform will transcode a stream into 720p60 and 1080p60, which means smoother playback for gaming and other fast-action videos. YT also partnered with Elgato and XSplit on new versions of Elgato Game Capture, XSplit Broadcaster, and XSplit Gamecaster that support 60fps live streaming. In addition, YT live streams were updated for HTML5 player supported browsers, so users can skip backward in a stream while it’s live and watch at 1.5-2 times the speed to catch back up.
Endemol Shine Group announced the launch of Endemol Beyond Asia. Christopher Smith, formerly with Mindshare Singapore, will lead the new division as Head of Digital and Branded Content. Endemol Beyond Asia will produce local versions of global digital formats, premiering with ICON, the lifestyle multi-channel network from Michelle Phan. EB is also known for its programming partnerships with Pitbull, Brittany Furlan, KSI, Drea De Matteo and Andy Milonakis.
David Letterman not only signed off this week with 10-year ratings high (13.76 million viewers), but he also caused serious buzz on Twitter. The Late Show with David Letterman topped the Nielsen Twitter TV Ratings for May 20, with 201,000 event-related Tweets seen by a unique audience of 4.8 million. Nielsen also found that those tweets garnered 31,802,000 impressions, and with 105,000 unique authors.
A CYNOPSIS MESSAGE
Organized by show name, date, and platform, we have everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
Madison Logic launched its Intent Data driven Account-Based marketing hub, called Activate ABM. Marketers will have access to precise targeting: company, website-visitor and predictive, as well as the ability to identify topics that are resonating with their prospects.
More than 25 percent of programmer ad views in the first quarter of the year came from live TV streaming, according to a new report from FreeWheel. The ad tech company’s Video Monetization Report found that 60 percent of video ad views come from long-form programming (20 minutes+) or from live content. Sports won over the live streaming programming, with 82 percent of live video ad views in Q1, versus 11 percent from news. On the other hand, 57 percent of long-form and live monetization came from authenticated TV Everywhere viewing. VOD ad views came from a variety of programming, including documentary/reality (23 percent), scripted dramas (18 percent), music/trailers (17 percent), and news and sports (13 percent each). Finally, Roku earned top marks in OTT video ad views, growing to 43 percent in Q1, compared to the Apple TV and gaming consoles that each held about 20 percent of the market. FreeWheel is owned by Comcast.
Speaking of long-form content, consumers are tuning in to more of it online and on multiple devices, according to research from Yahoo. Highlights from the study include:
– Everyone is watching long-form video now: The breakdown shows 91 percent of 13 to 17-year-olds, 95 percent of 18 to 24-year-olds, 95 percent of 25 to 34-year-olds and 90 percent of 35-54 year olds are long-formers.
– More devices: 70 percent of laptop video viewers used their laptop to watch a long-form video; 1.3 of teens want to watch more videos on their mobile devices; and 52 percent of long-form video viewers have replaced tradition TV with long-form video.
– Advertising for long-form: 15 seconds is the ideal video ad experience in this type of video programming; 27 percent lift in ad noticeability among smartphone users vs. non-smartphone users; and 3.3 times more brand favorability increase when a brand integrated into a long-form program.
Tremor Video hired Ariane Gut as Head of Insights and Analytics. Prior to joining Tremor, Gut was Vice President of Insights & Analytics at iHeartMedia, Inc. (formerly CCM+E). In the past, she has held roles at FremantleMedia, CNN/Turner Broadcasting Inc., and Initiative.
VideoAmp, the software and data platform for TV and video marketers, hired Jay Prasad as Chief Business Officer. He was formerly Vice President of Global Business Development at TubeMogul. VideoAmp launched in December 2014 after a $2.2 million fundraising round.
DIGITAL SPOTLIGHT OF THE DAY
Dropped at the Billboard Music Awards this past Sunday, Taylor Swift’s Bad Blood music video broke its 24 Hour Viewing World Record, according to Vevo. With a whopping 20.1 million views in just 24 hours, TSwift took the crown from reigning queen Nicki Minaj, who held the title at 19.6 million views for Anaconda in 2014. Vevo also concluded that the pop star’s hits, such as You Belong With Me, Shake It Off and Mean, total five billion in views so far. It’s worth nothing that the Bad Blood music video garnered plenty of hype with its cast of A-list divas and Instagram push prior to its release. Not one of the 20 million views who originally caught the vid? Check it out at www.cynopsis.com/#video.
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