05/22/14: Facebook takes on Shazam with new feature detecting TV and music audio, Netflix expands to France, Germany, Q&A with Jivox CEO and Founder Diaz Nesamoney on native advertising


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Good morning. It’s Thursday, May 22, 2014, and this is your first early morning digital briefing.


Yesterday, Facebook became a major competitor for music discovery app, Shazam. Facebook’s app can now recognize music and TV shows playing near a user, and will automatically provide what tune may be in the background when a user creates a post. "We want to help people tell better stories," Facebook’s Product Manager Arteh Selekman told the Wall Street Journal. "I hope there are people who love the feature and post more." The social site also announced deals with Spotify and Rdio, which will allow its 1.28 billion users to preview songs others shared.


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Netflix will soon be available in France, Germany, Austria, Belgium and Luxembourg. The streaming service did not say when in 2014 it will launch, but the new additions put it in a total of 50 markets. The streaming service announced foreign revenue in 2013 of $712 million, and $2.8 billion in the U.S.

The Globetrotters now exclusively play in multi-channel network The Whistle‘s court. The sports network will oversee the Globetrotter’s YouTube content (84,000 subs), and help create new programming for its more than four million subs. The Whistle recently closed a $10 million investment from former MLB president Bob DuPuy, former Nickelodeon president Gerry Laybourne and Clear Channel‘s Bob Pittman.

The American Heroes Channel launched the first Stump the Expert ep on its Facebook page.The show will give fans of the network a chance to ask tough questions to a weekly featured expert. The first ep is hosted by filmmakers of Chosin the Movie (to premiere on AHC on Memorial Day).


From a deal previously reported, Amazon added its first HBO content to Prime Instant Video yesterday. All seasons of The Sopranos, The Wire, Deadwood, Six Feet under, Eastbound & Down, Enlightened and Flight of the Conchords are now available to stream through the $99/year service. Select seasons of True Blood, Boardwalk Empire and more also hit Prime Instant Video. Shows like Girls and Veep won’t arrive for a few more years.


Pinterest will introduce a new trend insights API platform to inform businesses which images and pins drive sales. TechCrunch reports select marketing companies are testing out the platform, including Salesforce, Hootsuite, Spreadfast, Percolate, Curalate and Tailwind. Previously, companies had to use third-party marketing tools to assess the success of pins. Pinterest recently raised $200 million to bring its value to an estimated $5 billion. Earlier this month, the site also debuted Promoted Pins.


The New Lessons of Licensing: How to Maximize Tune In, Brand Engagement & Revenue
Thursday, May 29, 2014 ||| 1:30 – 3:00pm ET ||| Sign-Up Now

Speakers Include:
Moderator: Cathy Applefeld Olson  Editor {Cynopsis Kids!}
Erin Dippold – VP, Consumer Products {DHX Media}
Kirk Bloomgarden – SVP, Global Consumer Products {Saban Brands}
Gregory Economos – SVP, Global Consumer Products {Sony Pictures}
Marty Brochstein  – SVP Industry Relations and Information {LIMA}


Mobile video ad platform Vdopia is integrating BlueKai‘s data to give advertisers access to 330 million unique mobile users, and improve targeting abilities. "In 2013, advertisers increased spending on mobile video advertising by 167 percent," BlueKai Vice President of Mobile Jeff Frantz said. "With such a large investment in mobile video, advertisers must deploy the most advanced campaign targeting tools to maximize ROI."


Instagram recently showcased the success of its partnered brand’s native ads, Pinterest launched Promoted Pins and Yahoo rolled out mobile-first native ads. So, is native advertising here to stay? Jivox‘s CEO and founder Diaz Nesamoney recently told Cynopsis it is definitely more than a passing fad. The data-driven ad platform provider just announced six new rich media native ad formats, and expects native advertising to only further grow into a substantial proportion of digital advertising.

Why is Jivox pushing native advertising now?
Historically these types of ads started out on social media and in sponsored stories; they tended to be simplistic, and what we are seeing now is a broader adoption of native ad formats from mainstream publishers. We thought it was a great idea to bring a better rich media format to the native advertising canvas for sites that have more flexibility of ad formats.

Still, there are many problems with the native structure, why do you think only 24 percent scroll down a native advertising page at all (according to Adweek)?
Consumers wouldn’t engage in something unless there is value for them. The simplistic format didn’t provide them a lot, and when they clicked on it, it took them to sponsored content elsewhere. It ultimately took them out of context. They understand the proposition of sponsored content by a brand, but creative content can get them to engage and view the brand in a positive light. The other problem is there has been too much effort to try to make the ad blend in with the content. Users want to know when something is sponsored or actual content from the publications. If you’re getting tips from a brand, you want to know that.

What are your thoughts on the success of Instagram’s native ads, and Pinterest pushing the format?
Native advertising grew out of these types of new media, which makes perfect sense because they don’t support the classic banner ad. Also, social media sites see users coming from mobile devices, and on mobile devices there just is not enough real estate for banner ads. However, this doesn’t work for all media companies, and in general you have to be careful how much native advertising you choose to include.



Cynopsis Digital BIG Monetization Summit

This is your gateway to the must-have insights on next generation business models and strategies for developing and distributing quality digital programming.

8:30am-4:00pm | June 19 | 10 on the Park, NYC | Early Bird Ends May 30

*Sponsors: FreeWheel, YuMe & Hiro Media*


If the typical weather forecast is getting dull, switch things up with one from a politically incorrect and ranting Jewish grandmother. Actor David Krumholtz (CBSnumb3rs) is bringing weather updates from a new character named Gigi on WeatherFrom.com. The site’s visitors are prompted to enter their zip code, and they will receive one of Gigi’s 35 video forecasts ranging from 30 seconds to two minutes. However, the videos are not for the fainthearted, as she complains about Mark Zuckerberg to complaining about her son’s girlfriend. He explains in a "special message" where the idea of Gigi came from  part his own grandmother and part everyone’s grandma – and the four-hour process of getting into character. Check out the introduction to Gigi at www.cynopsis.com.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: DIR, DVLPMNT & ORIG PRGRMNG IFC/NYC: Oversee creative dvlpmnt show execution, casting, showrunners, script dvlpmnt, notes process, pre & post production, final show delivery. Cable network & exp in comedy/alternative Prgrmng space highly desired. Submit res HERE (5/30)

JOB OPENING: KID SERIES MKTG LEAD/AMAZON/Santa Monica: Dvlp/mng execution of integrated mktg plans for all shows from inception thru execution. 10+ yrs relevant mktg team mngmnt exp w/major brand &/or mktg agency. Full info apply HERE (5/30)

JOB OPENING:  KID SERIES MKTG SPECIALIST/AMAZON/Santa Monica: Dvlp/mng execution of integrated mktg plans for all shows from inception thru execution 3+ yrs relevant mktg team mngmnt exp w/major brand &/or mktg agency Full info apply HERE (5/30)

JOB OPENING: DIGITAL SALES PLANNER/OWN Digital/Oprah.com/NYC: Team oriented sales professional wanted! Help w/RFPs, ensure campaign’s success & client satisfaction. 2+ yrs media sales exp. Apply at: http://careers.own.tv/ (5/30)

JOB OPENING: NON-SCRIPTED REALITY TV ATTORNEY/VH1/Santa Monica: Draft/negotiate complex deals/agreements involving dvlpmnt & prod of TV programs. 5+ yrs exp. as lawyer. Full info/apply HERE (5/29)  

JOB OPENING: IT RELATIONSHIP MGR/AMC/NYC: Participate in execution of all IT projects to ensure the deliverables meet the bus. criteria. Provide single point of contact between IT & business for IT related issues.  Full info/apply HERE (5/29)

JOB OPENING: MGR, DIGITAL INTEGRATED MKTG/MTV/NYC: Conceptualize digital & convergent mktg opps in response to RFPs & to proactively take to mkt. 5 yrs exp mktg w/major brands, either as clients or partners. Full info/apply HERE (5/27)

JOB OPENING: INTERACTIVE CREATIVE DIR/NBC NEWS MKTG/NYC: Execute multi platform mktg campaigns. Min 7 yrs interactive creative & copywriting exp needed. Apply HERE (5/27)

JOB OPENING: DIGITAL ASR/Discovery/NYC: Consultative sales professional to support Director/AEs. Help drive revenue+ native advertising solutions for Discovery’s Digital Networks. 3+ yrs ad sales exp. Apply HERE (5/27) 

JOB OPENING: DIR, PROG & MKT RESEARCH/A+E Networks/NY: Provide info/insight to Prog/Mktg/Mgmt to support prog dev/strat/sched/brand ext. Full Info/Apply: http://www.aenetworks.com/careers (5/24)

JOB OPENING: VP, PROG & MKT RESEARCH/A+E Networks/NY: Oversee research initiatives and insight to Prog/Mktg/Mgmt/ to support prog dev/strat/sched/brand ext. Full Info/Apply: http://www.aenetworks.com/careers (5/24)

JOB OPENING: VP-CREATIVE DIR ON-AIR/WEtv/NYC: Powerhouse reality TV Creative Director to lead WE tv’s unscripted on-air promo team. Ability to generate big, bold, attention getting ideas a must. APPLY HERE (5/24) 

JOB OPENING: SR.WRITER PRODUCER/WEtv/NYC: Reality TV powerhouse to write/produce campaigns for WE tv. Superb writing skills & savvy grasp of pop culture a must. Apply Here (5/24) 

JOB OPENING: SR MGR CURRENCY/TURNER DIGITAL/NY: Manage implementation/execution/testing/processes for Turner ad sales digital currency. Need OCR, VCE, Viewability & 4+ yrs exp. Apply HERE (5/22)  

JOB OPENING: DIR, SYN SALES/SPT/CHI: Present and distribute synd. programming in Central region. 40+ weeks travel. 5 yrs industry sales exp. preferred. Apply with cover/resume at www.sonypicscareers.com (5/22)

JOB OPENING: MKTG MGR/INVENTORY & BUDGET/Turner/NY: Looking for an analytical & solutions oriented ind. Mng promotional inventory & budget needs across Cartoon Ntwk/truTV/Adult Swim. Min 3-5 yrs strat plan’g/sched’g exp. Full info/Apply HERE (5/22)

JOB OPENING: SR MGR, (INCENTIVE TRAVEL & EVENTS)/TPE/LA: Exp’d/professional meeting plan’r w/ability to mng admin & logistics, Min 3 yrs. Ex. Strong attn. to detail & well orgnzd. Strong MS knwlg. Info/apply: HERE http://tpeinc.com/ (5/22)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: CONTENT & MEDIA INTERN/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: jepcyn@gmail.com (5/27)

SUMMER INTERNSHIP CREDITS ONLY: SONAR ENTERTAINMENT/NYC: Summer intern for Marketing Department. Supports in-house marketing team with focus on managing & further developing the company’s social platforms. Apply fnull@sonarent.com (5/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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