CYNOPSISDIGITAL
05.20.15 Good morning. It’s Wednesday May 20, 2015, and this is your first early morning digital briefing.
Mashable and Above Average teamed up to premiere The Tripp & Tyler Show: Finding the Humor IRL, a weekly web series starring YouTube personalities Tripp Crosby & Tyler Stanton. Their special strain of comedy, life tips and brotherly banter will be available on Mashable.com, AboveAverage.com, and Tripp & Tyler’s YouTube channel every Tuesday. The duo has more than 50 million lifetime views and is known for comedy video sketches including A Conference Call in Real Life and Sh*t Nobody Says.
Netflix made its first major Cannes Film Festival acquisition yesterday with the worldwide distribution rights to the upcoming Kevin James (Paul Blart: Mall Cop) film. The True Memories of an International Assassin will land on Netflix in 2016 prior to its release in theaters. Jeff Wadlow (Kick Ass 2) will direct the film, based on a screenplay by Jeff Morris.
In more Netflix news: Millennials, rejoice! The streaming service brought back the good ol’ days of 8th grade science with Bill Nye the Science Guy. Netflix has so far added 31 of the original 100 episodes originally produced for the 90’s program.
Next week, Cynopsis will host the May 28th webinar focused on the latest strategies for monetizing OTT. Register to learn what the market leaders are doing, why it’s working, and how content owners can apply it to their businesses. Speakers from Hulu, Frank N. Magid Associates, and SeaChange International will present and also be on hand to answer your questions.
Robert Rodriguez’ El Rey Network Presents: The Director’s Chair, one-on-one interviews between Rodriguez and filmmakers, is now available on iTunes. In addition, a new installment with Robert Zemeckis is part of the library for download in advance of its El Rey Network premiere on May 31 at 9p ET. Zemeckis joins interviewees Quentin Tarantino, John Carpenter, Guillermo Del Toro, Luis Valdez and Francis Ford Coppola.
Sesame Workshop’s on demand video service, Sesame Street Go, is now available for Roku customers through the service’s new streaming channel. The ad-free subscription service provides families with a child-friendly platform to instantly watch new full-length Sesame Street TV episodes, short-form mini episodes, and hundreds of full-length episodes from prior seasons and Sesame Classics Volumes 1 and 2.
ABC Family is jumping into the virtual reality arena with a new app promoting the drama Stitchers. Titled Hack the Case, the app became available yesterday on Stitchers.com at the Google Play store and the Apple App store. The app challenges users to find out if they have what it takes to be a “stitcher,” as they view multiple videos and collect clues to solve a case. Those who succeed are entered into a sweepstakes to win a trip to Los Angeles and have an action figure created in their own image. Series premieres June 2 at 9p ET.
Mattel launched a new app featuring the “hero next door.” Fireman Sam: Hero Adventures can be downloaded exclusively from the Amazon Appstore for $1.99. In addition, it’s available through Amazon’s FreeTime Unlimited service on Fire tablets and Fire HD Kids Edition.
A CYNOPSIS MESSAGE
Startup TV ad service iSpotTV raised $21.9 million in a Series B round of funding led by Insight Venture Partners. Previous investors Madrona Venture Group also participated in the round, which brings iSpotTV’s funds to $27 million. The company service tracks national TV ads, including when and on which network they run, and how each ad subsequently performs on Facebook, Twitter, YouTube and other online destinations.
RESEARCH
Tubular Labs Top 10 Rising Media & Entertainment Brands on YouTube, based on channels with more than 25K subs excluding gaming brands for last 30 days ending May 11
Brands/(Channel)/Total Subs/Subs in last 30 days/% subs gained/views
HeyUSA (The Scene) / 124K / 69K / 56% / 1M
Lip Sync Battle (Spike) / 78K / 675K / 51% / 59M
Scream Queens (Fox) / 27K / 31K / 43% / 2M
PBS Space Time (PBS) / 29K / 32K / 39% / 0M
Star Wars (Disney) / 53K / 572K / 35% / 61M
Netflix America Latina (Netflix) / 49K / 35K / 35% / 1M
Seeker Daily (Discovery Digital Networks) / 49K / 85K / 32% / 2M
Clevver Style (Defy Media) / 300K / 396K / 31% / 8M
The Late Late Show with James Gordon (CBS) / 58K / 227K / 30% / 20M
Seeker Stories (Discovery Digital Networks) / 45K / 60K / 30% / 1M
The breakdown: Tubular Co-Founder and Vice President of Enterprise Allison Stern told Cynopsis, “Conde Nast’s Hey USA took the top spot this month; it’s a travel show featuring YouTube influencers presented by The Scene. Dropping from #1 to #2 is Spike’s Lip Sync Battle. Newcomers include upcoming FOX series Scream Queens and Space Time, a project from PBS Digital Studios exploring space, astrophysics, sci-fi and more.”
Machinima named Joseph Epstein as Senior Vice President, Marketing and Joerg Bachmaier as Senior Vice President, Content Strategy And Co-Productions. Most recently, Epstein was the Principal of Landmine Spring Advisory Services LLC. Bachmaier comes to Machinima from BBC Worldwide, where he spent four years as Executive Vice President, International Production.
Todd Tran joined Teads as Global Senior Vice President of Programmatic and Mobile. Tran is former Managing Director of International at Millennial Media’s Platform business and will lead Teads’ supply-side platform, exchange and mobile offerings.
Placemedia, a supply side programmatic platform for linear TV, announced the addition of Chris Raleigh as Chief Commercial Officer. Raleigh was most recently Senior Vice President, Cable and Cross Platform Sales at The Weather Company. Previously, he managed cross platform ad sales for Liberty Media/Sony-owned GSN.
Newsmax TV named Eric Pearce to the new position of Senior Vice President, Broadcast Operations and Strategy. Previously, Pearce served as a producer at CNN; he also is the former Senior Vice President of Television at TheBlaze.
DTH Operators Association of India, which reps Indian DTH operators, appointed Anil Khera as President. Khera is the CEO of Videocon d2h, which is India’s fastest growing DTH service with more than 13 Million subscribers. Prior to Videocon d2h, he led the brands Sansui and Kelvinator.
A CYNOPSIS MESSAGE
To get a better idea of the new content Mashable users will begin to see on the site through its deal with Above Average, let’s revisit one of Tripp Crosby & Tyler Stanton’s classic viral videos. In An Honest Facebook Movie (6 million+ views), the duo parodied the “A Look Back” Facebook custom movies that circled the social networks. Check out a different version of those movies and have a laugh at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
05.20.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SR RESEARCH ANALYST/GSN NY: 2 yrs exp in Media (TV, Digital, Social, CBL) Knowledge/Skill in (Nielsen NPower, Nielsen AdViews, comScore, Rentrak, Wide Orbit, Custom Show & Simmons) Microsoft Suite (Word, PowerPoint & Excel) Detail Oriented. Send res and CL to [email protected] (5/27)
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JOB OPENING: DIR DEVELPOMENT/SCIENCE/MD or NYC: Innovtve hitmaker resp for devel of orig content from entertainment formats to science-rich series; wrk w/extrnl Prod Cos & intrnl depts. 7-10 yrs exp. Science Degree pref or exp dev/prod science programs. Full info/apply HERE (5/27)
JOB OPENING: AUDIENCE DEVELOPMENT MGR/NBCUniversal/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion to drive tune in. Apply HERE (5/24)
JOB OPENING: FEMALE TV HOST or PERFORMER TV Host or PERFORMER/PERSONALITY with strong beauty expertise/interest. Represent StriVectin Skin care on QVC. Mustbe located w/in 2 hrs of West Chester, PA.(Philadelphia) Res/recent photo and on air links to [email protected] (5/23)
JOB OPENING: MGR, ADVERTISING OPERATIONS/Spotlight Cinema Networks/LA: Mng/lead ad operations team. Dvlp/streamline processes to improve productivity. 4+ yrs exp traffic, campaign or proj mngmnt in an ad agency or ntwrk enviro is pref’d. BA req’d. Full info/apply HERE (5/23)
JOB OPENING: AUDIENCE DEVELOPMENT MGR/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion to drive editorial & video tune in. Full info/apply HERE (5/23)
JOB OPENING: SR DIR, CONSUMER INSIGHTS/CMT, TV Land/NY: Provide brand & consumer insights rsrch-based strategic dir to advise Sr leadership & various depts. 10+ yrs of related rsrch exp pref at cable or brdcst ntwrk or w/an ent based rsrch vendor. Full info/apply HERE (5/22)
JOB OPENING: VP DEVELOPMENT/LA: TV prod co seeks exec to oversee the dev of programs for first-run synd, cable, digital programming & other related cross-platform opps. Previous prod. & dev. exp. a must. Email resume to [email protected] (5/21)
JOB OPENING: SR MANAGER AD QUALITY ASSURANCE/NBCU/NY: Responsible for ad campaign setup, launch, experience across NBCU Entertainment portfolio. Manage team of QA specialists. Min 4 yrs digital ad ops experience req’d incl 2 yrs trafficking exp. Apply HERE (5/21)
JOB OPENING: RESEARCH ANALYST: LA-based NO RELO, supports research team with synd data and database mgmt. Great analytic, computer & commun’n skills; NPower knowledge; BA/BS in related field req’d. Res. to: [email protected] (5/21)
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JOB OPENING: DIR, OFF-AIR MKTG & PROMO/NYC: Direct consumer mktg efforts. 7-10 yrs of consumer mktg media exp. Trad & digi mktg for TV network req. Dev strat, campaign planning, budgets & employees. Full info/apply HERE (5/21)
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SUMMER INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP/National TV show, Raw Travel TV has opening for 1 serious intern interested in learning hands on TV production 4 college credit. Submit to [email protected] (5/23)
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SITUATION WANTED: Human Resources & TV/Film Production Professional seeking PRODUCTION MANAGER or TALENT MANAGER position. MOBILE & eager to begin new career ASAP. Contact Endra Monee’ Young at (901) 481-4526 & [email protected] (5/22)
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