05/20/14: YouTube closing in on $1B deal to acquire Twitch, AMC the first to premiere TV show through Tumblr with ‘Halt and Catch Fire,’ Ulive adds two new series, renews two


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Good morning. It’s Tuesday, May 20, 2014, and this is your first early morning digital briefing.


YouTube is close to reeling in video gaming streaming service Twitch in a $1 billion deal. Twitch, which claims more than a million users and 45 million site visitors/month, allows gamers to stream live action from consoles like Play Station 4 and Xbox One. However, Google wasn’t the only one to approach the web service: Microsoft also made a serious offer, according to The Verge. Twitch already pulls in more traffic than Facebook, Amazon and Hulu, at 1.8 percent of U.S. peak web traffic, behind Apple‘s 4.3 percent.


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Twitter may take another stab at the music business. Since shutting down its #Music app, Recode reports Twitter is eying music and audio sharing site SoundCloud. The "YouTube for audio" service announced it in October 2013 that it has 250 million users and is valued at $700 million.

Scripps Networks Interactive online lifestyle platform Ulive added two new series, and second seasons of originals EstheKitchen and Sick Kitchens with Nadia G. New offerings come from comedian and mom Carey Reilly, who searches for inner peace in Dear Buddha; Fit Nonstop arrives courtesy of SoulCycle instructor and YouTuber Kym Perfetto. The shows are available on Vimeo or Ulive.com.

Popcornflix ramped up the laughs yesterday with the debut of its Popcornflix Comedy channel. Along with a new library of movies, Popcornflix Comedy is releasing its own original series called Live at New York Comedy Club. Every month, six new episodes will feature on-location filmed stand-up routines from comedians like Sirius XM‘s Eric Neumann and NBC‘s Miguel Dalmau. "We’re excited to be joining the short list of digital providers creating original programming," Popcornflix’s EVP David Fannon told Cynopsis.


Yesterday, AMC premiered the first episode of new tech-focused drama Halt and Catch Fire on Tumblr, VOD and TV Everywhere platforms. AMC additionally launched a branded network Tumblr page integrated with AMC.com. "Halt and Catch Fire is a fun ride through the early days of the PC era… [it’s] a good fit for Tumblr’s first TV series premiere and AMC’s first social media screening," AMC President Charlie Collier said. The episode will run on the digital platforms until May 31, before hits the network on June 1 at 10p.

Despite an uncertain future, Aereo is promoting its premium service with a 30-day trial offer. The upgrade provides an extra antenna, and 60 hours of storage for $12 a month compared to its $8 plan with one antenna and 20 hours of DVR storage. The Supreme Court is expected to make a June decision on Aereo’s legality


The Weather Channel and Toyota have created a social media photo contest called #ItsAmazingOutThere, asking pro and amateur photographers for submissions that illustrate the power and beauty of nature. Images can be posted and voted for on The Weather Channel’s Facebook page, or at weather.com/photocontest until July 13. National Geographic photographers like Adam Ravetch and Steve Winter will be on the judging panel, and results will be announced on Aug 15, with $15,000 going to the top winner. "Over the last two years we’ve been transforming weather.com and our mobile apps into a real destination for both photographers and anyone who loves powerful images of Mother Nature," The Weather Company’s Editor-in-Chief and VP of Content Neil Katz told Cynopsis. "[We want to] let photographers know that if they take great shots of travel, nature, wildlife and of course weather, we want them to come here first."


Cynopsis Digital BIG Monetization Summit
Next Gen Video Content Biz Models | June 19 – 10 on the Park, NYC
FreeWheel, YuMe & Hiro Media

– Live Focus Group: Influencers
– Brands and Publishers: Perfect Strangers
– Content and ____ are King
– Programmatic & Real-time Buying: The Tensions and The Opportunities
– The New Strategy of Social Media
– 3D Data Demo: Tubular Labs



Nielsen is launching demographics for its Twitter TV ratings, after analysis revealed broad age and gender distribution across programming and significant differences in the age and gender of profiles of tweeters across programming types. What does it mean for marketers? "Twitter enables TV networks and advertisers to reach audiences beyond their core demographics," said the report. "Programs can complement and extend traditional TV reach through Twitter TV audiences." On average, Twitter TV authors for sports skewed 79 percent male; reality shows skewed 65 percent female, with 75 percent under the age of 35.

NIELSEN TWITTER TV TOP TEN for the week of 5/12/14
Program, Date, Unique Audience (000), Tweets (000)
2014 Billboard Music Awards,
(ABC), 5/18, 10,179, 5,450
The Voice, (NBC), 5/13,
3,772, 1,922
Game of Thrones (HBO), 5/18 ,
2,950, 113
The Voice (NBC), 5/12,
2,455, 163
Grey’s Anatomy (ABC), 5/15,
2,454, 201
Catfish: The TV Show (MTV), 5/14,
2,166, 269
Love & Hip Hot: Atlanta (VH1), 5/12,
1,157, 877
Anderson cooper 360 (CNN), 5/12,
1,835, 32
The Vampire Diaries (The CW) 5/15,
1,593, 183
WWE Monday Night RAW (USA) 5/12,
1,522, 155
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks

OpenSlateEngagement Data for Health/Fitness channels, based on the engagement metric for the week ending 5/18.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
(8.9) / 404820 / 49035 / 502
BeFit (8.4) / 6755190 / 1011526 / 644
ZuzkaLight (8.4) / 113450 / 244208 / 639
MichaelkoryFitness (8.4) / 672878 / 170389 / 559
Fullyrawkristina (8.4) / 1483410 / 342976 / 569
Physiquesofgreatness (8.4) / 5149888 / 422157 / 675
StrengthCamp (8.3) / 8994000 / 907259 / 697
Dakidissa (8.3) / 3233820 / 290391 / 601
BlogilatesTV (8.3) / 752730 / 374493 / 603
AndersonFavorita (8.3) / 648060 / 293767 / 563
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.


Turner Broadcasting named Jeremy Legg Head of Technology Strategy and Product Monetization. Previously, Legg was Senior Vice President of Business Development and Multiplatform Distribution at TBS Inc.

Hawthorne Direct promoted Jessica Hawthorne-Castro to Chief Executive Officer. Hawthorne has been the company’s COO since March 2013, and before then served as the VP of Operations and Client Services.


From the diva known for dropping music and videos on digital platforms first, it’s no surprise Beyonce is promoting her recently announced tour with rapper and husband Jay Z by releasing a new video. The spot for the On The Run tour takes on the form of a movie trailer, and enlists stars like Sean Penn, Don Cheadle and Rashida Jones. It’s worth watching. Check it out www.cynopsis.com.


Monetizing the New Generation of Pay TV, OTT and
TV Everywhere Webinar

Speakers Include
Laurie Lawrence,
Chief Marketing Officer, {Vubiquity}
Dan Sacher, SVP of Connected Content, {VH1}
Ed Lee, VP of Content Acquisition, {Roku}
Brent Gaskamp, SVP, Corporate Development, North America, {Videology}
1:30 – 3:00 PM EST | REGISTER NOW!.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: MGR, DIGITAL INTEGRATED MKTG/MTV/NYC: Conceptualize digital & convergent mktg opps in response to RFPs & to proactively take to mkt. 5 yrs exp mktg w/major brands, either as clients or partners. Full info/apply HERE (5/27)

JOB OPENING: INTERACTIVE CREATIVE DIR/NBC NEWS MKTG/NYC: Execute multi platform mktg campaigns. Min 7 yrs interactive creative & copywriting exp needed. Apply HERE (5/27)

JOB OPENING: DIGITAL ASR/Discovery/NYC: Consultative sales professional to support Director/AEs. Help drive revenue+ native advertising solutions for Discovery’s Digital Networks. 3+ yrs ad sales exp. Apply HERE (5/27) 

JOB OPENING: DIR, PROG & MKT RESEARCH/A+E Networks/NY: Provide info/insight to Prog/Mktg/Mgmt to support prog dev/strat/sched/brand ext. Full Info/Apply: http://www.aenetworks.com/careers (5/24)

JOB OPENING: VP, PROG & MKT RESEARCH/A+E Networks/NY: Oversee research initiatives and insight to Prog/Mktg/Mgmt/ to support prog dev/strat/sched/brand ext. Full Info/Apply: http://www.aenetworks.com/careers (5/24)

JOB OPENING: VP-CREATIVE DIR ON-AIR/WEtv/NYC: Powerhouse reality TV Creative Director to lead WE tv’s unscripted on-air promo team. Ability to generate big, bold, attention getting ideas a must. APPLY HERE (5/24) 

JOB OPENING: SR.WRITER PRODUCER/WEtv/NYC: Reality TV powerhouse to write/produce campaigns for WE tv. Superb writing skills & savvy grasp of pop culture a must. Apply Here (5/24) 

JOB OPENING: SR MGR CURRENCY/TURNER DIGITAL/NY: Manage implementation/execution/testing/processes for Turner ad sales digital currency. Need OCR, VCE, Viewability & 4+ yrs exp. Apply HERE (5/21)  

JOB OPENING: DIR, SYN SALES/SPT/CHI: Present and distribute synd. programming in Central region. 40+ weeks travel. 5 yrs industry sales exp. preferred. Apply with cover/resume at www.sonypicscareers.com (5/21)

JOB OPENING: MKTG MGR/INVENTORY & BUDGET/Turner/NY: Looking for an analytical & solutions oriented ind. Mng promotional inventory & budget needs across Cartoon Ntwk/truTV/Adult Swim. Min 3-5 yrs strat plan’g/sched’g exp. Full info/Apply HERE (5/21)

JOB OPENING: SR MGR, (INCENTIVE TRAVEL & EVENTS)/TPE/LA: Exp’d/professional meeting plan’r w/ability to mng admin & logistics, Min 3 yrs. Ex. Strong attn. to detail & well orgnzd. Strong MS knwlg. Info/apply: HERE http://tpeinc.com/ (5/21)

JOB OPENING: MANAGER, AD SALES PLANNING/A+E Networks/NY: Work with Planners/Assts/Sales Mgmt to max rev across A+E Networks thru effective stewardship/inv mgmt. Full Info/Apply: http://www.aenetworks.com/careers (5/21)

JOB OPENING: POST SUP/LINE PROD/ACNTING/HR/OFFICE MGR: MUST hv gd kwldg QuickBooks & Excel. Post Sup: Min 3 years exp w/post-prod: overseeing post. 1-2 positions based on apps. Resume: jobs@hybridfilms.tv (5/21)

JOB OPENING: SR SALES EXEC/BLANKSLATE/BROOKLYN: Identify/pursue new advrtsng sales opps w/businesses, brands, & media agencies. 3+ yrs exp dig. sales role. Sales force or comp CRM exp a must. Content mktg exp a + Full info/apply HERE (5/21)  

JOB OPENING: AD SALES MARKETING MANAGER/HGTV/DIY/NYC: Dev marketing solutions that satisfy client and HGTV/DIY Network programming objectives. For more detail www.scrippsnetworks.com #4228 (5/21)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: CONTENT & MEDIA INTERN/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: jepcyn@gmail.com (5/27)

SUMMER INTERNSHIP CREDITS ONLY: SONAR ENTERTAINMENT/NYC: Summer intern for Marketing Department. Supports in-house marketing team with focus on managing & further developing the company’s social platforms. Apply fnull@sonarent.com (5/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

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