05/19/15: T.R. Knight joins J.J. Abrams’ Hulu original; StatSocial Twitter Audience Ratings results: Billboard Music Awards; Facebook eying mobile gaming


Good morning. It’s Tuesday May 19, 2015, and this is your first early morning digital briefing.


Grey’s Anatomy star T.R. Knight joined Hulu’s original series 11/22/63, which will be produced by J.J. AbramsBad Robot Productions. The nine-episode special centers on Jake Epping (James Franco), a divorced English teacher who tries to prevent the assassination of President John F. Kennedy. It’s expected to hit the SVOD service in early 2016.
Facebook is eying the lucrative gaming app business, according to The Information. FB launched its Messenger suite of communication apps in March, which has already garnered more than 600 million users, according to FB. Messenger’s launch partners included JibJab, Giphy, ESPN and The Weather Channel.
The Young Turks landed on AOL platforms for the first time yesterday. With more than two million subscribers to its YouTube channels, TYT got some attention when it launched a Facebook-first series in February. TYT video is now available on YouTube, Hulu, Facebook and Roku, as well as on The Young Turks’ website and mobile app.
Get your tickets for the 4th annual Cynopsis Sports Business Summit on June 16 in New York City and hear from AEG, Daytona International Speedway, NEXTVR & RSE Ventures on the featured panel, “Super-Targeting: How Technology is Launching yet Another Evolution of Sports.” Panelists will break down the transformational capabilities already underway & discuss the possibilities ahead and what’s in it for sponsors, fans, audiences, networks and teams.


Hearst Digital Studios has introduced GoodHousekeeping.TV. The how-to videos, based on the 130-year-old Hearst magazine, will offer cooking, crafting and DIY projects via a slate of free 2-3 minute digital shorts and 30-180 minute premium paid classes. Hearst Digital Studios debuted last July with CosmoBody, an on-demand subscription fitness lifestyle channel.
Documentary OTT network XiveTV launched on Roku streaming devices yesterday. Since its debut in February, XiveTV now counts Roku players and Roku TVs as two of the digital distribution platforms that feature its content; others are Hulu, YouTube, Amazon Instant Video as well as iOS and Android mobile apps.





David F. Poltrack  I  Chief Research Officer  I  CBS Corp.
Kevin Rini  I  Director, Product Leadership of Total Audience Measurement  I  Nielsen
Brad Adgate  I  SVP/Director, Research  I  Horizon Media  I  Kern Schireson  I  EVP, Data Strategy and Consumer Intelligence  I  Viacom



AOL expanded its tools on the ONE by AOL platform in order to help clients see more specifically how ads from TV, mobile, and web affect mobile app campaigns. “Data is vital to making real-time marketing decisions, especially on mobile where people are spending more of their time every day,” said Alfred Van Hoven, Vice President of Interactive at Camelot Communications, which counts 7-Eleven, the NFL and Southwest Airlines as clients. “Working with AOL, we’re able to bring together technology-centric solutions with big data, allowing for much smarter advertising in mobile, a better brand experience with those audiences, and, ultimately, greater value for our clients.” Verizon is acquiring AOL for $4.4 billion.
Vobile, a video and audio content protection, measurement and monetization service, launched a VDNA fingerprinting ad-tracking solution yesterday. Measurement company Rentrak will use Vobile’s ad product to automatically detect, track and report on instances where brand integrations have occurred on TV programming.


Stat Social exclusively tracked Twitter Audience Ratings from the Billboard Music Awards on May 16 for Cynopsis. Key findings:
Age: 63% teenagers
Gender: 70% women
Location: 7% live in Texas
Favorite Celebrities: Harry Styles, Niall Horan, Taylor Swift, Liam Payne, Lovis Tomlinson, Ed Sheeran, Zayn Malik, Ariana Grande, Demi Lovato, Selena Gomez, Miley Cyrus, Calum Hood, Michael Clifford, Ashton Irwin, Justin Bieber
Favorite Brands: MTV, Sony, E!, Starbucks, Disney, Vine, YouTube, BuzzFeed, TMZ, Nickelodean
Favorite TV Shows: Pretty Little Liars, Doctor Who, Glee, Teen Wolf, American Horror Story, The Vampire Diaries, American Idol, Late Night with Jimmy Fallon, Once Upon a Time, The Ellen Degeneres Show
Other Stats: 3.62 times more likely to like Chrissy Teigen than average; 51% of tweeters like an ABC TV show; 1.28 times more likely to like the sponsor, Kia, than average.
Source: StatSocial specializes in Twitter analytics to segment and target audiences. Through data mining and technology, the company has identified more than 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
Stat Social’s Audrey Hungerman told Cynopsis, “Kia and Samsung were two major sponsors of the awards and for Kia, it may have paid off. Tweeters of the show were 1.28x more likely to have an affinity for Kia compared to the Twitter average. It does seem that this audience prefers Sony, as it is a Top 10 brand and the top tech brand for them.” Check out the infographic at http://www.cynopsis.com.

NIELSEN TWITTER TV TOP TEN for the week of 5/11/15 Program, Date, Unique Audience (000), Tweets (000)
2015 Billboard Music Awards
(ABC) 5/17, 8,980, 2,718
Mad Men (AMC) 5/17,
3,867, 203
American Idol (FOX) 5/13,
3,009, 182
The Voice (NBC) 5/12,
2,535, 1,000
Scandal (ABC) 5/14,
2,401, 269
The Vampire Diaries (ABC), 5/14,
2,115, 210
Game of Thrones (HBO, HBO Latino) 5/17,
2,098, 99
Grey’s Anatomy (ABC) 5/14,
2,008, 102
Keeping Up With the Kardashians (NBC) 5/17,
1,877, 59
WWE Monday Night RAW (USA Network) 5/11,
1,750, 153
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.




Tuesday, June 16  –  New York City

Sponsored by MP & Silva


MTV’s Finding Carter actor Alex Saxon took to YouTube yesterday to announce that the series has been picked for another 12 episodes set to debut later this year. The family drama centers on a teenage girl who thinks she has the perfect life until she is told that the woman who she believes is her biological mother actually abducted her as a toddler. Finding Carter is executive produced by Emily Whitesell (Brothers & Sisters). Check out Saxon’s video at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Associate Publisher @robertacaploe
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