|A CYNOPSIS MESSAGE
Consistent measurement in the video world, regardless of device, remains the single most difficult puzzle in today’s media landscape, and is far from being solved. That’s why Cynopsis is presenting the second Measurement & Data Conference, to help advance the conversation by having leading thinkers and doers examine the thorniest points in the discussion so we can all move forward – successfully.
SPONSORSHIP & PROMOTION
AEG, the owner and operator of the Amgen Tour of California, announced that it is renewing its agreement with Amgen to extend their relationship. The renewal agreement, brokered by AEG Global Partnerships, provides Amgen with naming rights and other exclusive sponsorship benefits for the Tour de France-style eight-day professional cycling road race, which travels annually across more than 800 miles of California’s most scenic roadways, highways, and coastline drives.
The Hertz Corporation signed on with Hendrick Motorsports as a primary sponsor of William Byron and his No. 24 Chevrolet Camaro ZL1 team beginning in 2018. As part of the two-year agreement, Hertz will be primary sponsor of the No. 24 team in four points-paying Cup Series races in both 2018 and 2019 and an associate-level partner in all other events. Additionally, Hertz will sponsor Byron in the non-points 2018 NASCAR All-Star Race weekend events at the driver’s hometown track of Charlotte Motor Speedway.
CBS Sports HQ named Evan Washburn as an anchor. Beginning this week, he joins the team in leading the platform’s live streaming coverage. Evan will continue in his role as a reporter for THE NFL ON CBS, and also as a college basketball reporter, studio host and lacrosse analyst for CBS Sports Network.
Sports Illustrated TV and Major League Baseball announced a new licensing and original content agreement. The arrangement provides SI TV with access to MLB’s library of games, documentaries and shows, as well as includes a co-production deal for two original long-form documentaries. SI TV will also curate MLB games that range from “iconic moments to recent classics” with the first games to air dubbed “Ace’s Choice,” a reference to top pitchers. Sports Illustrated asked four Hall-of-Fame pitchers — Nolan Ryan, Tom Glavine, Pedro Martinez and Randy Johnson — to choose their favorite outings and their picks will be shown in their entirety on SI TV. The alliance also includes a co-production deal that will partner MLB and SI TV on two original baseball documentaries. The first film, “14 Back,” is currently in production and will be helmed by 11-time Emmy award-winning director/producer Jonathan Hock.
ESPN Digital reports that its platforms served 80.8 million unique fans in the US in April, while short form video starts across ESPN Digital platforms totaled 778.8 million in April, up 50% year-over-year.
Amazon Prime Video will be airing live coverage of the 2018 AVP Pro Beach Volleyball Tour season starting this week with the Austin Open. Prime members in more than 200 countries and territories will have access to live and on-demand AVP content throughout the 2018 Pro Tour Season.
- Esports awaits betting blitz
- Measuring streamers’ brand affinity
- Team Vitality foes Infront
- Dreamhack adds a heavyweight
- Esports fans want a ride
- At three, Discord shows harmony
- E3 updates
The Professional Fighters League named Mark Nolan as Executive Vice-President of Global Partnerships and Media Sales while Jason Brown will join the PFL as Vice-President of Digital. Nolan spent over 20 years in a number of executive and sales roles with NBC Olympics, the Golf Channel, ESPN’s Global Expansion of the X Games action sports franchise, and Endeavor’s PBR & Country Music Festivals. Brown worked at The New York Racing Association, Inc. where he helped lead the organization’s digital transformation, including launches for its modern, responsive websites including the Belmont Stakes and Saratoga Race Course, live streaming products, and fan experience mobile application
Lightning/Capitals Game 4 on NBCSN at 8p.
|A CYNOPSIS MESSAGE
Cynopsis’ Latest Webinar:
Ratings: What You Need to Know, NOW
Wednesday, May 23, 2018 | 1:30PM
New and increasingly sophisticated solutions are emerging, but the lack of consistent measurement is a challenge. Equip your team with the tools needed to target viewers, streamline measurement and extend the reach of television campaigns. Hear from: Jonathan Bohm (VP Strategic Insights & Research at NBCU), George Tsivin (SVP of Product & Leadership at Nielsen), Jeff Boehme (SVP of Television Research at comScore) and Matt Emans (Co-founder and CTO of Data+Math).
ON THIS DAY in 1998: David Wells pitches a perfect game against the Twins.
In the Know: Which team was David Wells playing for during his perfect game? (Hint, it isn’t the Twins.) (Email email@example.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which band paid homage to Magic Johnson in their 1989 album Mother’s Milk? Answer: The Red Hot Chili Peppers. Kudos: Phyllis McQuillan-MSG Networks/NY; Traci Liner-Endeavor/NY; Deborah Kapetanakis-Universal McCann/NY; Jamie Euster-Endeavor/NY; Matt Laramee-MMSI/Warwick;Rick Wiener-Allebach Communications/Philadelphia; Synda Kollman-Charter Marketing Group/Boca Raton; Sonia Durr-Carat/Atlanta; Andy Pittman-TAMU/College Stations; Kevin Micklo-Pinnacle Advertising/Chicago; Kiri Klawitter-Big Ten Network Sports Media Group/Chicago; Rich Greene-Casa Del Verde Entertainment/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later – Chris
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JOB OPENING: PRODUCER, MTP DAILY/NBC NEWS/DC: Join the MTP Daily team as a segment producer and contribute daily by writing exceptional, compelling segments regarding political insight and newsworthy events of the day. Full info/apply HERE (5/17)