05/15/15: MLS tackles China; FOX Sports thinks big for World Cup compound; NASCAR goes Drafting



Nearly 88 million fans watched the 2014 NBA Finals.

That’s twice as many viewers as Mad Men Season 7.


Click to see how The ESPN Impression unlocks access to a broad and deep range of consumers across all screens.


Good morning. It’s Friday May 15, 2015, and this is your first early morning Sports briefing. 

More sports gains in China as Major League Soccer locked in a partnership with Letv Sports, China’s leading digital sports broadcaster, in a deal that will offer live coverage of all league matches throughout the mainland. The deal marks the first time Letv will hold MLS rights and the company will now offer at least two MLS regular-season matches per week, as well as the AT&T MLS All-Star Game, at least two matches from the newly created Decision Day, all MLS Cup Playoff games and MLS Cup. In addition, Letv will carry highlights, player features and other MLS content across its digital Letv Sports platforms.


beIN SPORTS, The International Sports Network
is the multi- platform sports destination that brings the passionate sports fan live action, news, and analysis of the top soccer leagues and sporting events from around the planet, including: Spain’s La Liga, Italy’s Serie A, France’s Ligue 1 and EXCLUSIVE coverage of Copa America 2015.

For more information, please visit www.beinsports.tv.

Follow us on Twitter @beINSPORTSUSA and/or @ESbeINSPORTS and like our beIN SPORTS USA Facebook page for breaking news and real-time updates.


The Rangers win over the Caps in a Game 7 overtime win on NBCSN became the highest-rated NHL game ever on the network in the New York and Washington D.C. markets, with local ratings of 9.3 and 7.9 respectively, according to Nielsen. On the national front, the game notched a 2.30 overnight score, the highest overnight of the 2015 playoffs on NBC/NBCSN/USA Network/CNBC, and the third-highest rated NHL game ever on NBCSN, excluding Stanley Cup Final games. Meanwhile, the Eastern and Western Conference Finals begin this weekend with a pair of Game 1 matchups on NBC starting Saturday at 1p with Game 1 of the Eastern Conference Final between the Rangers and Lightening, followed by Game 1 of the Western Conference Final on Sunday at 3p between the Dicks/Blackhawks.

ONE World Sports announced plans to produce and televise the June 2 soccer match between the New York Cosmos and the Cuba National Team at 5p from Havana. This marks the first live sports production involving a U.S. team to originate out of Cuba since the 2008. JP Dellacamera and Shep Messing will call the game from ONE World Sports’ Stamford, CT, broadcast center, with Ed Cohen reporting live on-site from Havana. “As the broadcast home of the Cosmos — who remain the most iconic U.S. pro soccer brand worldwide — and the network focused on bringing global sports to American fans, ONE World Sports is an ideal platform to showcase this historic match,” said Alexander “Sandy” Brown, ONE World Sports President and CEO. ONE World Sports will partner with Havana-based RTV Comercial for the mobile production facilities, logistics support, crew and transmission.

Golf Channel on NBC’s Coverage of THE PLAYERS Championship reeled in 19.3 million viewers, according to Nielsen, making the tournament the most-viewed weekend for any PGA TOUR event since Tiger Woods’ 2013 win at TPC Sawgrass. Sunday’s coverage reached 5 million average viewers for a 66% year-over-year uptick.

Speaking of golf, CBS Sports serves up the PGA TOUR’s Wells Fargo Championship with the third- and final-round coverage on Saturday and Sunday from 3-6p. Jim Nantz serves as anchor with Sir Nick Faldo on as lead analyst in the 18th tower. Ian Baker-Finch calls the action at the 17th hole and Gary McCord at the 16th hole.

With the Preakness on deck on Saturday at 4:30p on NBC, TVG is carrying a Preakness Handicappers’ Preview tonight at 8p. Meanwhile, some of the TVG talent provided their Preakness picks for readers:

  • Todd Schrupp — American Pharoah, Firing Line, Divining Rod
  • Scott Hazelton — Dortmund, American Pharoah, Danzig Moon
  • Dave Weaver — American Pharoah,Danzig Moon, Firing Line

HBO’s Real Sports with Bryant Gumbel returns May 19 at 10p with segments that include: In Harm’s Way- a look at the use of workout supplements in the military; Blind Ambition- spotlighting blind athlete Erik Weihenmayer’s feats; and an interview with Ronda Rousey.

ESPN lined up its matchups from the Big 12/SEC Challenge Presented by Sonic, with all games set to take place for the first time on a common bye date of Saturday, Jan. 30, 2016. Eight of the 10 games will be televised on ESPN or ESPN2 and two games will air on ESPNU with games that include Kentucky/Kansas; Vanderbilt/Texas; Iowa State/Texas A&M; and Oklahoma/LSU.


X Games Austin 2015 revealed seven, distinctly-themed festival villages to give fans entertainment and interactive activities at Circuit of The Americas showcasing large-scale sponsor activations, athlete meet ‘n greets, gaming areas, learn-to-ride clinics and demonstrations, a variety of concessions and beverages, retail offerings and more. Villages will include: Galleria (central retail hub with large-scale sponsor activations), Gaming Shack, Torchy Taco’s Playground, Sound Factory, Next X Parks, Garage and Piranha X Vert Village.

Syracuse University extended its run with CLC to continue building the school’s trademark licensing program. Syracuse joins 25 other schools extending their contracts with CLC this year. The 2013-14 season represented the largest royalty collection in the history of the school’s licensing program with 1,300+ retailers now carring officially-licensed Syracuse products.




Tuesday, June 16  –  New York City

Sponsored by MP & Silva


FOX Sports’ began construction of its media headquarters for the company’s FIFA Women’s World Cup 2015 coverage. The area is located in Vancouver, British Columbia, adjacent to the Vancouver Convention Centre in Jack Poole Plaza. The television compound spans more than 7,500 square feet, housing offices, a control room and green room, and sits directly beneath the network’s state-of-the-art, custom-built set, which offers different looks for television: a main stage, a day lounge with a water backdrop, an evening lounge with a cityscape, and a soccer demo field. Tech will include: Two 84-inch touchscreens; 15 cameras highlighted by the “Super Techno 50” crane-cam which extends and retracts up to 50 feet at a speed of seven feet per second; a drone for unique aerial shots in and around the set; a retractable, motorized rain shield; and a large LED high resolution screen (21 x 11 feet) showing real-time game footage with custom information ticker


Snapchat is teaming with Major League Baseball Advanced Media to deliver weekly baseball-related video content to its mobile-messaging service, according to the WSJ. Under the “Our Stories” umbrella, Snapchat will curate content submitted by fans at games and then package it to push out to users under the “MLB Story” moniker. The content will run every Wednesday or Thursday, representing the first time Snapchat has committed to regularly scheduled “programming” of this kind.

Back to the Rangers/Caps. NBC Sports Live Extra saw 151,000 uniques and 8.2 million minutes watched during Game 7 on Wednesday to rank as the platform’s best NHL stream ever for an NBCSN game. To date, the Stanley Cup Playoffs on NBC Sports Live Extra has tallied 940,000 uniques and 123 million minutes watched, up 4% and up 17%, respectively, versus the comparable period in 2014.

On May 28, Cynopsis will host a popular webinar focused on the latest strategies for monetizing OTT. Register to learn what the market leaders are doing, why it’s working, and how content owners can apply it to their businesses. Expert speakers from Hulu, Frank N. Magid Associates, and SeaChange International will offer insights & tactics for creating, managing and monetizing over-the-top offerings.


NASCAR is hitting the daily fantasy sports space via a deal with DraftKings as its “Official Daily Fantasy Sports Partner.” The three-year deal will see DraftKings will have an exclusive license to develop NASCAR-branded games across the daily fantasy sports category. Players will see DraftKings have access to a direct data feed from NASCAR Digital Media that contains real-time statistics. “Pursuing ways to connect with our fans on a daily basis while enhancing their viewing experience has been paramount to NASCAR, and fantasy sports is a core tenet of that strategy,” said Steve Phelps, NASCAR Executive VP and CMO. “We are committed to growing our fan base, increasing engagement and diversifying our audience and partnering with DraftKings will strongly support all of these efforts.”

Mobile eSports company Skillz unveiled its real-time encoding and streaming technology that allows players to broadcast eSports action from any Skillz-enabled game to any content-sharing website. The tech is bundled into the free Skillz software development kit and is “the first to enable live, over-the-air streaming for games built in any development framework, including popular engines like Unity, Marmalade, OpenGL, UIKit and Cocos2d.”


Double dribble on ESPN tonight beginning with Hawks/Wizards at 7p, followed by Warriors/Grizzlies at 9:30p.

ON THIS DAY in 1941: New York Yankees OF Joe DiMaggio begins his 56-game hitting streak.

In The Know: What was the name of the WWE tag team featuring B. Brian Blair and “Jumping” Jim Brunzell? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: With what two teams did Steve Kerr win an NBA Championship? Answer: Spurs and Bulls. Kudos: Mitch Burg-Impact Communications/Israel; Jon Sabal-Apartment Therapy Media/NY; Ben Osborne-SLAM Magazine/NY; Don Gorski-Westwood One/NY; RJ Simoni-ESPN/NY; J. Barry McMullin-WWE/Stamford; John Miller-NBC Sports Group/Stamford;  Wayne "World B." Otto-Pro-Am Sports/Boone; Allison Lerer-Turner Sports/Atlanta; Steve McNair-KUBE TV/Houston; Justin Hirnisey-USA Gymnastics/Indianapolis; Jay Goslee-WZTV WUXP WNAB/Nashville; Gretchen Brady-KDAF/Dallas; David Hauptman/Denver; Sean Perez-Core Media Group/LA; Thomas Maiuri-CBS Television Distribution/LA; Don Surath-KPIX-TV KBCW-TV/San Francisco; Neal Stevens-Stevens & Associates/Beverly Hills.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: SR DIR, CONSUMER INSIGHTS/CMT, TV Land/NY: Provide brand & consumer insights rsrch-based strategic dir to advise Sr leadership & various depts. 10+ yrs of related rsrch exp pref at cable or brdcst ntwrk or w/an ent based rsrch vendor. Full info/apply HERE (5/22)

JOB OPENING: VP DEVELOPMENT/LA: TV prod co seeks exec to oversee the dev of programs for first-run synd, cable, digital programming & other related cross-platform opps. Previous prod. & dev. exp. a must. Email resume to tvdevelopmentjob@gmail.com (5/21)

JOB OPENING: SR MANAGER AD QUALITY ASSURANCE/NBCU/NY: Responsible for ad campaign setup, launch, experience across NBCU Entertainment portfolio. Manage team of QA specialists. Min 4 yrs digital ad ops experience req’d incl 2 yrs trafficking exp. Apply HERE (5/21)

JOB OPENING: RESEARCH ANALYST: LA-based NO RELO, supports research team with synd data and database mgmt. Great analytic, computer & commun’n skills; NPower knowledge; BA/BS in related field req’d. Res. to: HumanResources@ovationtv.com (5/21)

JOB OPENING: DIRECTOR, CLIENT SOLUTIONS/NBCU/NYC: Min 8 yrs exp w/an agency, client or media co. in a sales organization background. Resp for working directly w/Client Partnership team which targets key NBCU accts for cross platform opps. Full info/apply HERE (5/21)

JOB OPENING: DIR, OFF-AIR MKTG & PROMO/NYC: Direct consumer mktg efforts. 7-10 yrs of consumer mktg media exp. Trad & digi mktg for TV network req. Dev strat, campaign planning, budgets & employees. Full info/apply HERE (5/21)

JOB OPENING: REAL-TIME GRAPHICS PRODUC/NBCU/NYC: 3+ yrs exp in prod/graphics/engineering project mngmnt. NBCU is one of the world’s leading media & ent companies in the dvlpmnt, prod & mktg of ent, news & information to a global audience. Full info/apply HERE (5/20)

JOB OPENING: SR WRITER/PRODUCER/NATGEO/DC: Concepts/writes/produces Ad Sales vignettes, PSAs, short-form presentations & mktg initiatives. 5-7 yrs prod exp in mktg/promos & producing creative for cable/network. Exp w/auto integrations preferred. http://tinyurl.com/kcjtsao (5/20)

JOB OPENING: MGR, DIGITAL SALES PLANNING/NBCU/NYC: As Manager, Digital Sales Planning, you will directly manage a portion of the Sales Planning team for the Entertainment portfolio. Min 4yrs of online exp in digital media planning req’d. Full info/apply HERE (5/20)

JOB OPENING: DIGITAL SALES AE/WABC-TV/NY: Gen revenue for digital platforms, inc new bus, grow existing accts, meet aggressive goals. Min 4 yrs exp, thoro understanding of digital media platforms/trends. Req#263465BR EOE Full info/apply HERE (5/20)

JOB OPENING: SR DIR RSCH/TV ONE/NYC: Help format/mng quantitative/qualitative rsrch prgrms & reports. Strong verbal & written comm & presentation skills. BA Degree & 7+ year’s industry rsrch exp. Prof w/Nielsen applications Full info/apply HERE (5/20)

JOB OPENING: MGR, FINANCE & PLANNING/National Geographic Studios/DC: Must have exp w/ Hyperion, BA deg/5+yrs work exp in finance/acctg in TV industry, fast-paced/high pressure TV envir. Full info see req #2681, apply HERE (5/19)

JOB OPENING: COORDINATOR, AD STANDARDS/NBUC/NYC: The Advertising Standards department is tasked with ensuring that viewers are presented with advertisements that are truthful, tasteful, substantiated, and non-deceptive. Full info/apply HERE (5/19)

JOB OPENING: TALENT & DEVELOPMENT MANAGER/PAC-12/SFO: Help rsrch/identify/recruit & audition new on-air talent. 2+yrs of talent mngemnt in sports TV, brand/media agency or ntwrk/studio enviro. Knwlg dig media (online, TV everywhere) pref’d Full info/apply HERE (5/19)

JOB OPENING: MGR, AD SALES STRATEGY/NBCU/NYC: Exp. researcher to join as Mgr, Ad Sales Strategy across NBCU portfolio. 5+ yrs strong TV & multi-platform research. Project mgmt. Full info/apply HERE (5/19)

JOB OPENING: AD SALES EXEC/New York or LA/San Francisco: Generate new brand ad sales for programmatic linear TV platform (AdMore). Also agency strategy, trade show representation & client service duties. 5+ yrs exp ad sales. Resume here: admoresalesexec@gmail.com (5/18)

JOB OPENING: JR MEDIA COORD/NYC: For major brdcster. 0-2 yrs exp. to asst in reviewing/rsrchng video content, mng data/media storage, prod/edit video metadata, Final Cut Pro exp., support client req’s. Att to detail/problem solving skills req’d. Full info/apply HERE (5/18) 

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen, Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (5/18)

JOB OPENING: MANAGER, MEDIA/PROMOTIONS/SHOWTIME/NYC: Support media, promotions & partnerships for Showtime & Smithsonian Channel. Must have 6+ years media planning experience, digital expertise, & entertainment background. Apply HERE (5/18)

JOB OPENING: DIR PRGRM PLANNING & ACQUISITIONS/UP TV/GA: short & long term planning, 7+ yrs programming exp @ commercial entert net. Prior acq exp req. Exp w/prgrm content mgt sys req. creative solutions oriented, passionate, excellent organzt’l skills. Res HERE (5/18)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship/Production Intern. Please send resume/cvr to Rose: Send to: jobs@csisports.com (5/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: Human Resources & TV/Film Production Professional seeking PRODUCTION MANAGER or TALENT MANAGER position. MOBILE & eager to begin new career ASAP. Contact Endra Monee’ Young at (901) 481-4526 & EndraMonee@gmail.com (5/22)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

07/16/18: NBC Sports’ Rick Cordella breaks down the addition of Peter King, the World Cup and its digital initiatives

CynopsisSports Good morning. It’s Monday July 16, 2018 and this is your first early morning Sports briefing. Today see Peter King’s new Monday morning NFL column – Football Morning in America –on NBCSports.com with hit first entry since his move featuring interviews with Philadelphia quarterback and Super Bowl MVP Nick Foles, Eagles […]

07/15/18: Cynopsis Jobs

Job of the Week SR INVENTORY ANALYST, DIGITAL YIELD MGMTFOXNY Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor. Full info/apply HERE CynopsisJOBS […]