05/14/15: CBS gives CSI a proper send off; Bradley Cooper makes TV return; change is in the air at Turner


Last year, Turner combined the power of television
and the data-driven opportunities of digital.
The result:
a double-digit increase in our partners’ ROI*.
This year, we’re ready to TURN IT UP!

Premium content across every screen.
Massive engaged audiences for every target.
Next-generation data and content marketing capabilities.
Measurable results.
*Source: Turner Research / Nielsen Media Analytics; custom response effect attribution studies.


Good morning. It’s Thursday May 14, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
DIY: Income Property at 8p and 9p
FOX: Wayward Pines at 9p
IFC: Maron at 10p

Tonight’s Finales:
ABC: Grey’s Anatomy at 8p, Scandal at 9p, American Crime at 10p
Bravo: The Real Housewives of Melbourne  at 9p
CBS: The Odd Couple at 8:30p, Elementary at 10p
NBC: The Blacklist at 9p
Sportsman Channel: Apex Predator at 8p
The CW:
The Vampire Diaries at 8p, Reign at 9p





Watch All New Episodes TUESDAYS
19 KIDS & COUNTING at 9/8c & THE WILLIS FAMILY at 10/9c
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CSI is ending its 15-season run on CBS in style, with a two-hour movie airing Sunday, September 27. The special finale will reunite original stars William Petersen and Marg Helgenberger, and feature other cast members who have been on the procedural over the years, including Ted Danson. "CSI was one of the shows that helped us reverse our fortunes and we are really glad to be able to give it the send off it deserves," said Kelly Kahl, SVP, CBS Primetime.


Bradley Cooper, whose TV credits include Alias, is heading back to the small screen. The actor, exec producer on the CBS series adaptation of his 2011 movie Limitless, will reprise his film role and recur as a sidekick to Jake McDorman’s character. Cooper appears in the pilot and will continue on the show, depending on his availability, moving forward. 

Deadline is reporting that Peter MacNicol is exiting CSI: Cyber. The actor, who plays FBI Assistant Deputy Director Simon Sifter on the CBS drama, will not return for the show’s second season.

Univision debuts Lo Imperdonable, starring Ana Brenda Contreras and Ivan Sanchez, on Monday, May 18 at 9p. Executive Producer Salvador Mejia’s latest telenovela tells the story of a man trying to avenge his brother’s death, but gets tangled in a mess that includes a millionaire family, sisters who compete for love, and an heir who wants to marry his adoptive cousin.

Cat Deeley (So You Think You Can Dance) will emcee the live broadcast of the Critics’ Choice Television Awards on A&E Sunday, May 31 at 8p. Deeley hosted  the first Critics’ Choice Television Awards in 2011.

E!‘s Live from the Red Carpet offers access to stars ahead of the 2015 Billboard Music Awards on Sunday, May 17 at 6p. Giuliana Rancic and Terrence Jenkins welcome the likes of Taylor Swift, Britney Spears, Iggy Azalea, Nick Jonas, One Direction and Nicki Minaj.

Starz announced premiere dates for scripted series Blunt Talk and the return of Survivor’s Remorse. The comedy block kicks off at 9p on Saturday, August 22 with the 10-episode first season of Blunt Talk. Set in Los Angeles, the show follows Walter Blunt, a British import intent on conquering the world of American cable news. The sophomore season of Remorse follows at 9:30p. 


The year’s most talked about daytime hosts: Emmy winner STEVE HARVEY and a trusted name in daytime, MEREDITH VIEIRA.
Celebrity exclusives delivering the youngest and most affluent audience in entertainment news: ACCESS HOLLYWOOD.
Two primetime favorites that deliver more A18-49 than any other off-net dramas: Law & Order: SVU and Law &Order: CI.
This September’s hottest new show for young adults: CRAZY TALK!
NBCUniversal Television Distribution…All Together Entertaining!
Source: Nielsen NPower,L+SD Reach rpt,Apr15.


Big changes are on the agenda at TBS and TNT. At its upfront presentation on Wednesday, president Kevin Reilly announced “a proactive makeover” of both networks. Namely, a shift in focus for the TNT slate of original dramas and a rebrand of TBS, expected to begin by the end of the year.

A sample of TNT’s new, edgier original programming includes Alienist, an eight-part drama/psychological thriller based on the bestseller by Caleb Carr and set in the gritty world of Gilded Age New York City. The net also greenlit pilots Will, a series about a young William Shakespeare, and family crime drama Animal Kingdom

Upcoming shows for TBS include comedies Angie Tribeca starring Rashida Jones and The Detour from The Daily Show‘s  Samantha Bee and Jason Jones. The duo are also developing “a new issues-oriented series” for the network. TBS also issued a series order to ensemble comedy Wrecked, about people stranded on a desert island (that looked a lot funnier than it sounds).

News network CNN is adding two new, non-scripted shows to its portfolio. The Eighties is a follow-up to The Sixties and The Seventies from Tom Hanks and Gary Goetzman. Eight-part Declassified examines true stories of America’s covert operations around the world.

CBS unveiled its 2015-2016 primetime lineup, featuring seven new shows and 22 returning series. New fall dramas include medical series Code Black, set in the busiest, most notorious ER in the nation; the aforementioned Limitless, based on the feature film with Bradley Cooper, starring Jake McDorman as an average guy who can suddenly access 100% of his brain capacity with a mysterious pill; Supergirl, based on the DC Comics superhero, and spin-off Criminal Minds: Beyond Borders, starring Gary Sinise.

On the comedy front, the network presented Angel from Hell, about a loud, often inappropriate woman who claims to be a guardian angel, starring  Jane Lynch and Maggie Lawson, and Life in Pieces, an irreverent look at a family’s sometimes awkward, yet beautiful milestone moments, starring Dianne Wiest, James Brolin, Zoe Lister Jones, Colin Hanks, Angelique Cabral, Thomas Sadoski, Betsy Brandt and Dan Bakkedahl.

CBS‘ 2015-2016 season will also feature a lineup of big events, including the premiere of The Late Show with Stephen Colbert on Tuesday, September 8 and the exclusive presentation of Super Bowl 50 on Sunday, February 7, 2016.

Estrella TV’s message to advertisers at its Upfront Gala at Bryant Park Grill in Manhattan focused on its continued viewer growth at a time of audience decline, emphasizing the fact that the net was up in the key targets of A18-49 and 25-54.

In addition, Estrella announced plans to launch Fenomeno Studios, a new multi-channel network that will feature channels across different genres, including musical parodies and gaming with Don Cheto, lifestyle and pranks with Luis Coronel, DIY, beauty, sports offerings and more. Also on the docket: En La Lucha, an entertainment show showcasing today’s rising political stars; iTestigo, a news-based “citizens reporters” program featuring user generated content of events and social issues, and an unnamed comedy interview show starring Mexican actress/comedian Consuelo Duval


It’s the clash of the talk show titans. On Thursday, May 14, in special segments airing on both shows, the hosts of Dr. Phil and Steve Harvey face off in physical competitions as well as an advice challenge. Part one airs on Steve Harvey; part two and the reveal of the winner airs on Dr. Phil.

The series that started it all, Bravo Media’s The Real Housewives of Orange County, is back for a landmark 10th season on Monday, June 8 at 9p. Original housewife Vicki Gunvalson returns along with Tamra Judge, Heather Dubrow and Shannon Beador. Added to the mix: Meghan King Edmonds and Lizzie Rovsek.

Telemundo viewers will get the opportunity to make their loved ones’ dreams come true, via testimonials and heart-warming stories, on La Sorpresa de Tu Vida (The Surprise of Your Life). The  two-hour, interactive show features games, music and humor segments. Hosted by Angelica Vale and Raul Gonzalez, series airs Saturday nights next season.

Six-part natural history series Life Story, a Discovery Channel/BBC co-production, premieres Saturday, June 6 at 9p on Discovery Channel. Narrated by Sir David Attenborough, the program was filmed in 29 countries on six continents.


The summer continues to heat up on ABC Family with the announcement of new and returning series premieres. Monica the Medium bows Monday, July 13 at 10p, followed by Job or No Job on Wednesday, August 5 at 9p, Next Step Realty: NYC on Tuesday, August 11 at 9p, Kevin from Work on Wednesday, August 12 at 8:30p and Startup U on Tuesday, August 18 at 8p. Young & Hungry returns Wednesday, August 12 at 8p, followed by Chasing Life on Monday, August 17 at 9p and Switched at Birth on Monday, August 24 at 8p.


Malcolm-Jamal Warner has joined the cast of FX’s American Crime Story: The People Vs. O.J. Simpson, reports Variety. He’ll play A.C. Cowlings, the ex pro football player and Simpson pal, who drove the white Ford Bronco in the infamous televised police chase.

CASTING CALL: For reality contestants but looking for your ideas on a new reality TV show. Have you ever thought that you or someone you know could have their own series? All unscripted TV genres are acceptable, incl competition, dating, makeover, adventure, etc.A legal release doc for your submission first needs to be filed. Accepting apps from age 13+. Email for legal release HERE realitygoldsubmissions@gmail.com (5/21)

CASTING CALL: Sean De Simone Casting and scientific skin care brand StriVectin are casting a female Brand Rep to sell on QVC.In search of TV Host or performer/personality with strong beauty background/interest. Should be located w/in 2 hrs of West Chester, PA (Philadelphia). Photo, Resumes and links to beautyhostcasting@gmail.com (5/20)


Cynopsis Webinar – May 28 - Register today!
Surviving Disruption: The Latest Strategies for Monetizing OTT

This 90 minute webinar will offer insights & tactics for creating, managing and monetizing over-the-top offerings.

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ABC’s Dancing With the Stars: The Results Show beat out its unscripted competition in the 8 to 9p hour for the 2nd straight week in total viewers (10.0 million), topping NBC’s The Voice by 1.0 million viewers and FOX’s Hell’s Kitchen by 6.8 million viewers.

Tuesday A18-49 Analysis: NBC and CBS tied with the most A18-49 viewers Tuesday with 1.6/5, according to final primetime national ratings from Nielsen. NBC’s The Voice topped 8p with 2.1/7, followed by CBS’ NCIS with 2.0/7. CBS’ NCIS: New Orleans led at 9p with 1.7/5. Univision’s Hasta Fin del Mundo ranked second with 1.4/4. At 10p, NBC’s Chicago Fire was #1 with 1.5/5.  The second hour of ABC’s  Marvel’s Agents of S.H.I.E.L.D and Telemundo’s El Senor de los Cielos tied for                    #2 with 1.3/4.

A18-49: CBS 1.6/5, NBC 1.6/5, ABC 1.4/5, FOX 1.3/4, UNI 1.3/4, CW 1.1/4, TELE 0.8/3, ION 0.4/1

Live + Same Day Household Ratings: Tuesday, May 12, 2015 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 7.8/13
NCIS 9.3/16, NCIS: New Orleans 8.5/14, CSI: Cyber 5.6/10
ABC: 4.6/8
Dancing With the Stars 6.7/11, Marvel’s Agents of S.H.I.E.L.D 2.5/4
NBC: 4.3/7
The Voice 5.8/10, Undateable 2.7/4, Chicago Fire 4.4/8
FOX 2.9/5?
Hell’s Kitchen 2.1/4, American Idol 3.7/6
CW: 1.7/3
The Flash 2.3/4, iZombie 1.1/2
Amores con Trampa 1.5/3, Hasta Fin del Mundo 1.9/3, Que te Perdone Dios… Yo No 1.6/3
ION: 0.8/1?
Criminal Minds 0.7/1, Criminal Minds 0.9/1, Criminal Minds 0.9/2
Telemundo: 0.9/1?
Avenida Brasil 0.7/1, Tierra de Reyes 0.8/1,
El Senor de los Cielos 1.3/2


Coy Wire has joined CNN as a sports anchor and commentator.

This Day in History: 1998
– The finale of Seinfeld aired on NBC. Commercial time was priced at $2 million for 30 seconds.

Answer to Our Last Trivia Question: On Arrested Development, what song did Maeby and Michael sing at the Bluth Company Christmas party that proved embarrassing? Afternoon Delight. Kudos to: Caryn Hein-Mullen Lowe/Boston,  Boston, MA, Jon Aronson-USA Today/NYC, Matt Denerstein-Mindshare/NYC,  Scott Jenkins-Gracenote/Queensbury, NY, Jenna Bellamy-Spectrum Reach/Birmingham, AL, Jessica Harris-NCC Media, Chicago, IL,  David Westberg-SAG-AFTRA, LA.

Today’s Trivia Question: What was Bob Newhart’s occupation in the 1992 sitcom Bob? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.).
Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Associate Publisher @robertacaploe
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JOB OPENING: DIGITAL SALES AE/WABC-TV/NY: Gen revenue for digital platforms, inc new bus, grow existing accts, meet aggressive goals. Min 4 yrs exp, thoro understanding of digital media platforms/trends. Req#263465BR EOE Full info/apply HERE (5/20)

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ABC: Grey’s Anatomy [f], Scandal [f], American Crime [f]
CBS: The Big Bang Theory [r], The Odd Couple [f], The Big Bang Theory [r], The Big Bang Theory [r], Elementary [f]
CW: The Vampire Diaries [f], Reign [f]
FOX: Bones, Wayward Pines [
NBC: Law & Order: Special Victims Unit [r], The Blacklist [
f], Dateline NBC
PBS: This Old House Hour, Wolf Hall on Masterpiece [r], Antiques Road Show [r]
Telemundo: Avenida Brasil, Tierra de Reyes, El Senor de los Cielos
Univision: Amores con Trampa, Hasta el Fin del Mundo, Que te Perdone Dios…Yo No

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