05/12/15: American Idol goes out with season 15; Selma Blair cast as Kris Jenner in American Crime Story; Nat Geo WILD offers puppy play dates


Last year, Turner combined the power of television
and the data-driven opportunities of digital.
The result:
a double-digit increase in our partners’ ROI*.
This year, were ready to TURN IT UP!

LIVE IT UP with premium content across every screen.
POWER IT UP with our massive engaged audiences.
HEAT IT UP with next-generation data and branded content capabilities.
BACK IT UP with measurable results.
*Source: Turner Research / Nielsen Media Analytics; custom response effect attribution studies.


Good morning. It’s Tuesday May 12, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
CNBC: The Profit at 10p
DIY: Lake Life at 10p
Great American Country: Massive Moves at 5p
MYX TV: Call to Cosplay at 8p

Tonight’s Finales:
ABC: Marvel’s Agents of S.H.I.E.L.D. at 9p
Bravo: Newlyweds: The First Year at 10p
CBS: NCIS at 8p, NCIS: New Orleans at 9p
NBC: Undateable at 9p, Chicago Fire at 10p

American Idol is getting at 15th  and final  season on Fox. Host Ryan Seacrest and judges Jennifer Lopez, Keith Urban and Harry Connick, Jr. will be back for the grand hurrah. The singing completion that once averaged over 20 million viewers now pulls in about 9 million. Co-chairman of Fox Television Group Gary Newman said Fox and Idol producers FremantleMedia and 19 Entertainment “felt collectively” that it was the right time for the franchise to end, but promised “a year-long celebration.”  Season 14 finale airs tonight at 9p and Wednesday, May 13 at 8p.


UP Ads Can Be 68% More Effective Than Ads on Other Networks

7 New Original Series Original Scripted
Drama Ties That Bind Debuts August
Premiere Movies   50 Nights of Christmas
For Family TV There’s Nowhere to Go But UP

*2015 Nielsen Study commissioned by UP       Source/Video


renewed CSI: Cyber, The Odd Couple, Person of Interest, NCIS, NCIS: Los Angeles, Hawaii Five-0, Criminal Minds, Elementary, The Good Wife and Blue Bloods. On the reality show side, Survivor, The Amazing Race and Undercover Boss will all be back, along with newsmags 60 Minutes and 48 Hours. Freshman drama Stalker was axed; missing from the list but not yet canceled: CSI.

Fox is splitting season two of Empire into two parts, one to air in the fall and one in spring. Ne-Yo, a fan of the hit show, will write music for the hip hop drama’s sophomore run. Chris Rock, Alicia Keys and Lenny Kravitz will guest star.

The Dan Le Batard Show with Stugotz, a simulcast of the ESPN radio show, premieres on Fusion May 19 at 4p. The three-hour programs bolsters the net’s live offerings weekday afternoons from 4-7p.

American Idol has one more season before the fat lady sings. Who would you most like to see return?  Let us know in the new Cynopsis poll.



Over one billion tweets last year were about TV.

One out of every five of those was about ESPN.


Click to see how The ESPN Impression unlocks access to a broad and deep range of consumers across all screens.


New AMC companion series Fear the Walking Dead has started production in Vancouver. Six-ep season one launches in late summer.

Sign up for the May 28 OTT webinar and learn what the market leaders are doing, why it’s working, and how content owners can apply it to their businesses. I’m excited to moderator the panel consisting of expert speakers from Hulu, Frank N. Magid Associates, and SeaChange International (these guys have a lot to say) and look forward to a productive 90-minute discussion!


Selma Blair
(Anger Management) joins the cast of FX’s American Crime Story: The People v. O.J. Simpson as Kris Jenner (Keeping Up With the Kardashians), ex-wife of Simpson attorney Robert Kardashian.

CASTING CALL: Sean De Simone Casting and scientific skin care brand StriVectin are casting a female Brand Rep to sell on QVC. In search of TV Host or performer/personality with strong beauty background/interest. Should be located w/in 2 hrs of West Chester, PA (Philadelphia). Photo, Resumes and links to beautyhostcasting@gmail.com (5/20)


Missing from Fox’s fall schedule is New Girl, which is set to return midseason. Freshman sci-fi drama Minority Report lands Mondays at 9p, while all-new Tuesday comedy block is made up of Grandfathered at 8p, The Grinder at 8:30p and Scream Queens at 9p. Rosewood grabs the Wednesday-at-8p slot.

Fox event series The X-Files landed the plum post-NFC championship premiere slot of Sunday, January 24. Sci-fi drama settles into its regular berth the following night at 8p.

The 58th Annual Grammy Awards moves from Sunday to Monday, February 15, 2016 (a holiday weekend), at 8p. This year’s broadcast drew 27 million viewers for CBS.

Disney XD is premiering two specials this month. Team Hot Wheels: Origin of Awesome arrives Saturday, May 6 at 6:30p, followed a week later by Team Hot Wheels: Skills to Thrill. Playground Productions produces.

Documentary Now!, created by SNL alum Fred Armisen, Bill Hader and Seth Meyers and exec produced by Lorne Michaels, premieres Thursday, August 20 at 10p on IFC. “We’re all fans of documentary film and this allows us to use that love of documentary film and combine it with comedy to present a sort of unique take on the form,” said Armisen, Hader and Meyers in a joint statement.

Discovery Life’s Psych Week programming launches on Monday, May 25 at 10p with Kids With Tourette’s. One-hour special follows three young boys and their families over six months of living with the incurable condition.

Nat Geo Wild is kicking off its first all-dog BarkFest weekend, premiering Friday, May 15, with #BarkBreak on Thursday. Fans can follow @natgeowild on Twitter for a link to request that an adoptable dog in NYC, LA or D.C. be dispatched for a 30-minute puppy play date.

Power returns to Starz Saturday, June 6 for season two, followed by a second run of comedy Survivor’s Remorse later this summer, as well the debut of comedy Blunt Talk, from Seth MacFarlane and Fuzzy Door Productions.

Three best friends make a middle school bucket list in 100 Things to Do Before High School, premiering on Nickelodeon Saturday, June 6 at 8p.

Showtime’s 3AM launches Thursday, May 28 at 11p, exploring the late-night lives of five, ahem, uninhibited New Yorkers. “There’s nothing like this on TV,” promises (warns?) exec producer Dick Wolf.


Discovery U.S. Hispanic
Networks announced its 2015-2016 Upfront slate, including unscripted Discovery en Espanol series Cuban Chrome, Lost and Starving (wt), and specials Racing Extinction and Lunar XPrise. Series new to Discovery Familia include Buying Alaska, Ramsay’s Kitchen Nightmares, Top Chef, How Do I Look, Quinceanera, My Big Fat Fabulous Life and New Girls on the Block.

The portfolio is boasting its highest rated quarter on record, with year-over-year growth of 93 percent for Discovery Familia, and Discovery en Espanol ranking as the number one Spanish language cable net in late prime time among adults, men and women 18-49, tying its highest-rated first quarter on record. “Discovery en Español and Discovery Familia provide inspiration and knowledge that connects in remarkably intimate and relevant ways with our viewers, and this season we are inviting advertisers to be a part of the action as we take audiences even farther with some of the most timely and compelling content available on Spanish-language television,” said Ivan Bargueiras, GM. “At Discovery, we tell the stories that really matter.”

While admitting NBC “had some ups and downs this year,” NBC Entertainment chairman Bob Greenblatt took to the stage of Radio City Music Hall on Monday to point to all the number one-rated network is doing right, including having the “hot hand” in late night with The Tonight Show and Late Night With Seth Myers.

The Blacklist will be paired with better-suited new series Heroes Reborn and The Player next season, for a night of “smart but escapist” entertainment. And TV’s top-rated reality show, The Voice, will lead in to new Greg Berlanti drama Blindspot. After Tuesday’s The Voice comes drama Heartbreaker at 9p and variety show Best Time Ever With Neil Patrick Harris at 10p.

On the comedy front, Undateable, live for season three, and newbie People Are Talking will be joined midseason by a revival of Coach, with Craig T. Nelson; Eva Longoria’s Hot and Bothered; Superstore, with America Ferrara and family comedy Crowded.

Greenblatt also announced that Stephanie Mills, who starred as Dorothy in the Broadway production of The Wiz, will play Auntie Em in NBC’s live TV version, slated for Thursday, December 3. The search for Dorothy is underway.

The network’s pitch to advertisers: “When you take our content, our data, our technology, our scale and our demographic reach, there’s no equal,” said Linda Yaccarino, advertising sales and client partnerships chairman. Yaccarino outlined advertising initiatives, also noting the company’s new programming alliance with AOL. “Fueled by Comcast, and Comcast’s investments in our sports rights, our digital distribution, technology, data acquisition, advanced analytics, creative capabilities and of course all that premium video content you heard [Bob Greenblatt] talk about, our momentum is sure to accelerate in the coming year.And so will the pace of change in our industry,” said Yaccarino.

The presentation ended on a high note, with Greenblatt accompanying Dolly Parton in a performance of “I Will Always Love You,” earning a standing O from the packed house.

Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B de Cv., one of the two largest producers of Spanish-language content in the world, announced its 2015-2016 programming line-up on Monday at NYC’s Best Buy Theater. The slate includes a Liga MX soccer line-up, “La Hora Ganadora” (“The Winning Hour”), a new hour of interactive family entertainment, a global novela and updated returning favorites.

The “Winning Hour” 7p block includes competition Baila Si Puedes (Dance If You Can), game show Todo o Nada (All or Nothing), lookalike show Soy Tu Doble (I’m Your Double) and competition Escape Perfecto (The Perfect Escape). Three new novelas take up 8p, and action/drama series take the screen at 10p.

“Last year, I made a commitment to our advertisers and partners to deliver new executive leadership, a new Azteca Station Group, a stronger brand, more solid programming and innovative partnerships,” said Manuel Abud, President, CEO, Azteca America. “One year later, we have delivered on those promises, made impressive strides and achieved significant milestones.”


Brazil’s TV Globo commissioned Armoza Formats’ factual entertainment format The Gran Plan. Local adaptation is slated to air in September with production starting now.


Don’t know what to do? Check out Watcheroo!

Cynopsis Digital’s Programming Guide

Organized by show name, date, and platform, we have everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.


Sunday’s series finale of Revenge delivered a 1.3/4 rating among A18-49 in fast nationals, the ABC drama’s best number since November 16. ABC was tops in the demo for the night with 1.5/5, and second in viewers (5.4 million) to CBS (8.2 million).

TLC’s 19 Kids & Counting delivered 3.6 million P2+ viewers May 5, with a two-hour birth special that averaged 2.9 among W25-54. New series The Willis Family averaged 1.9 million P2+ viewers and 1.4 W25-54 rating. TLC was the number one network in all of television on Tuesday night with W18-34 and the number one cable network with all key women demos.

The two-hour 19 KIDS & COUNTING birth special was the #1 cable program in prime on Tuesday night among all key women demos, and was the #1 program in delivery in prime on all of television with W18-34. The series premiere of THE WILLIS FAMILY ranked #1 in cable in its Tuesday 10-11pm time period in delivery among W25-54.

E!’s Botched delivered 925,000 viewers A18-49 on Tuesday, May 5 in Live+3, a season two record high, ranking as a top 5 show for the night among W18-34 (#3), A18-34 (#4), W18-49 (#4), and a top 10 show for the night among A18-49 (#7), in all of ad-supported cable, excluding sports.

TV One’s News One Now town hall meeting, “State of Baltimore and Beyond” on Tuesday, May 5 was number one in the 9-11p timeslot among Black P25-54. “African Americans are strong news consumers, and are interested in vital issues such as police brutality,” said Roland S. Martin, host and moderator of News One Now. “At TV One, we speak to our audience in a way that no one else can, and are unapologetic in doing so.”

TV PLAYBACK RANK, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of 4/20/15
Program/Live+SD A18-49 US AA%/Live+7 US AA
Big Bang Theory
(CBS) 3.8, 5.7
Modern Family (ABC) 3.0, 4.9
20/20 (ABC) 5.3, 7.0
Grey’s Anatomy (ABC) 2.8, 4.4
Scandal (ABC) 2.3, 3.8
Criminal Minds (CBS) 2.0, 3.5
The Blacklist (NBC) 1.5, 3.0
Marvel’s Agents of S.H.I.E.L.D. (ABC) 1.5, 3.0
Scorpion (CBS) 2.2, 3.3
Gotham (FOX) 1.6, 2.7
Chicago Fire (NBC) 1.6, 2.7
Source: The Nielsen Company DVR playback rankers, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of 4/27/15
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
The Ellen DeGeneres Show
(Warner Bros./synd.) 6625, 84, 79, 7370
Today Show (NBC)
2153, 476, 5, 7958
The Tonight Show (NBC),
1691, 203, 8, 8689
Steve Harvey TV (NBCU/synd.)
1152, 133, 9, 67300
Entertainment Tonight (CBS/synd.)
1067, 459, 2, 4135
Good Morning America (ABC),
1037, 482, 2, 7250
America’s Funniest Home Videos (ABC)
994, 79, 13, 7760
Arrow (CW)
945,40, 24, 7845
Grey’s Anatomy (ABC)
868, 60, 14, 23556
Dancing With the Stars (ABC)
823, 139, 6, 7148
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. 

NIELSEN TWITTER TV TOP TEN for the week of 5/4/15
Program, Date, Unique Audience (000), Tweets (000)
Game of Thrones
(HBO), 5/10, 2292, 71
The Voice (NBC), 5/5,
1959, 897
Dancing With the Stars (ABC), 5/4,
1772, 58
Scandal (ABC) 5/7,
1615, 99
WWE Monday Night RAW (USA) 5/4,
1360, 177
Grey’s Anatomy (ABC), 5/7,
1222, 52
The Voice (NBC) 5/4,
1216, 86
Mad Men (AMC) 5/10,
1164, 39
Love & Hop Hop: Atlanta (VH1) 5/4,
1030, 171
E: 60 (ESPN) 5/5,
996, 8
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. Sports Events include those on Broadcast and National Cable Networks only across all day parts. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Friday A18-49 Analysis: ABC won the most A18-49 viewers on Friday with 1.4/5, according to final primetime national ratings from Nielsen. ABC topped 8p with 1.6/7 for Shark Tank, followed by 1.1/5 for CBS’s Amazing Race, and kept the lead at 9p with 1.4/5 for spinoff Beyond the Tank. Univision’s Hasta Fin del Mundo was second at 9p with 1.2/4. NBC led at 10p with 1.3/5 for Dateline, squeaking by 1.2/4 for ABC’s 20/20.

A18-49: ABC 1.4/5, CBS 1.1/4, NBC 1.1/4, UNI 1.0/4, TELE .6/2, FOX .4/2, CW .3/1, ION .2/1

Live+Same Day Household Ratings: Friday, May 8, 2015 time period averages. Source: NTI, Galaxy as dated.
CBS: 4.8/9
Amazing Race 3.4/7, Hawaii Five-0 5.5/10, Hawaii Five-0 5.4/10
ABC: 3.8/7
Shark Tank 4.3/8 Beyond the Tank 3.6/6, 20/20 3.4/8
NBC: 3.6/7
Grimm 2.8/6, Dateline 4.0/7
Amores con Trampa 1.3/3, Hasta Fin del Mundo 1.6/3, Que te Perdone Dias …Yo No 1.2/2
FOX: .8/2
Movie: Scream .8/2
Avenida Brasil .6/1, Tierra de Reyes .6/1, Senor de lose Cielos 1.2/2
ION: .6/1
Cold Case .6/1, Cold Case .6/1, Cold Case .6/1
CW: .4/1
Whose Life Is It Anyway? .8/2, Whose Line Is it Anyway? [r] .7/1, Messenger .5/1


Mark Malinowski
has been tapped to serve in the newly created role of Senior Vice President, Director of Partner Innovation at public relations firm M Booth. Malinowski has helped to partner talent and brands including Sheryl Crow & Yoplait’s “Save Lids to Save Lives” breast cancer campaign, Kelly Clarkson and Green Mountain Coffee’s Fair Trade program and Hilary Swank and American Cancer Society’s “Choose You” campaign.

Cedric Foster has been promoted to Senior Vice President of Brand Marketing, Digital and Fan Engagement Strategy at Spike TV. Previously, Foster was General Manager of Spike TV digital business.

Comcast named two new area Vice Presidents for Northern California, Derek Herider for the Northeast Bay section of San Francisco, and Jeff Votaw for the Sacramento Valley.

Ipsos appointed Oscar Yuan as President of advisory services unit Strategy 3. Yuan was a founding partner and Head of Brand at Millward Brown Vermeer.

This Day in History: 1907 – Katharine Hepburn was born in Hartford, CT

Answer to Our Last Trivia Question: Who first played Alice Kramden opposite Jackie Gleason as Ralph as The Honeymooners? Pert Kelton played Alice when The Honeymooners was introduced as a skit on Gleason’s variety show. Kudos to: Val Sherman-East Park Productions/NYC, Jerry Kapner-Kapner Group/Montclair, NJ, Howard Leib, Esq.-BrainCamp/Ithaca, NY, Joe Norskov-Red Arrow Industries/Knoxville, TN, Judy Margolis-The Ad Place/Dallas, Will Allmendinger-Clear Channel Outdoor/Chicago, Tom Boyd-WGN/Chicago, Matt Fera-McGarryBowen/Chicago, Kevin Moran-Blarney Productions/LA, Joe Nagle-Joe’s SpeakEasy Voice-overs/Long Beach, CA, Amy Kessler-KDIA/KDYA Radio/Richmond, CA, Jeff Mirkin-The Game Plane/Hollywood

Today’s Trivia Question: Which overprotective sitcom son called his dad’s girlfriend (and eventual fiancee) “The Barracuda”? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Keep Watching & Reading,
Lynn Leahey @Lynn_Leahey

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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ABC: Dancing With the Stars, Marvel’s Agents of S.H.I.E.L.D. [f]
CBS: NCIS [f], NCIS: New Orleans [f], CSI: Cyber
CW: The Flash, iZombie
FOX: Hell’s Kitchen, American Idol
NBC: The Voice, Undateable [
f], Chicago Fire [f] 
PBS: The Roosevelts: An Intimate History [r], Frontline
Telemundo: Avenida Brasil, Tierra de Reyes, El Senor de los Cielos
Univision: Amores con Trampa, Hasta el Fin del Mundo, Que te Perdone Dios…Yo No

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07/16/18: NBC Sports’ Rick Cordella breaks down the addition of Peter King, the World Cup and its digital initiatives

CynopsisSports Good morning. It’s Monday July 16, 2018 and this is your first early morning Sports briefing. Today see Peter King’s new Monday morning NFL column – Football Morning in America –on NBCSports.com with hit first entry since his move featuring interviews with Philadelphia quarterback and Super Bowl MVP Nick Foles, Eagles […]

07/15/18: Cynopsis Jobs

Job of the Week SR INVENTORY ANALYST, DIGITAL YIELD MGMTFOXNY Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor. Full info/apply HERE CynopsisJOBS […]