05/12/14: Apple reels in Dr. Dre’s ‘Beats’ in largest acquisition yet for, Netflix announces four new docs for 2014


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Good morning. It’s Monday, May 12, 2014, and this is your first early morning digital briefing.


Apple plans to make rapper Dr. Dre "the first billionaire in hip hop" (according to him) when it purchases his electronics and music empire, Beats, in its largest acquisition yet for $3.2 billion. USA Today reports the company was originally started with music producer Jimmy Lovine in 2008, and was ironically meant to be a solution to the poor sound quality from Apple’s iPod and MP3 files. Celebrities like Lady Gaga, Justin Bieber and LeBron James have endorsed the tech in the past.


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E! is incorporating a whole slew of digital add-ons to E! News. During the show, the network’s new Instagram Wall will track celebrity Instagram accounts, and rank the Top 200 celebs based on a new E! Social Score rating. E! is also expanding its Love It, Buy It on-air flash sale segment to include brand integrations along with a new ad platform called In Feed that puts partners directly on E!’s newsfeed within its digital platforms. "By combining [Instagram’s] unique view into celebrity generated content with our passion for pop culture, we’re excited to deliver our audiences a truly immersive social content experience," EVP and GM of Digital E! John Najarian said.

Who should be retiring icon Barbara Walters’ last interview? Cast your vote on www.cynopsis.com.


Netflix will present four new documentary series: Battered Bastards of Baseball on July 11, Mission Blue on Aug. 15, E-Team and Print the Legend. Netflix began distributing docs last year, starting with Academy award nominee The Square. As expected, the streaming service also raised prices, now charging members $8.99 a month (instead of $7.99). However, current members’ plans will not increase for two years.

AMC‘s Breaking Bad spinoff Better Call Saul is taking shape with newest cast members Patrick Fabian (The Newsroom), Rhea Seehorn (Whitney) and Michael Mando (Psych), though Deadline reports the characters they’ll be playing have not yet been revealed. The prequel series will follow Bad lawyer Saul Goodman (Bob Odenkirk) before he crossed paths with Walter White (Bryan Cranston). The show will debut in November, and will stream exclusively on Netflix after its first season finale.

Machinima released documentary The Art of the Game on its Twitch and Xbox platforms in advance of its YouTube launch. The doc focuses on students studying at the Academy of Art University in San Francisco while they try to get jobs in the gaming industry. The film was streamed on Twitch and through its Xbox 360 and Xbox One apps on Friday, and is available on Machinima’s YT page today.


Monetizing the New Generation of Pay TV, OTT & TV Everywhere

Join Cynopsis Digital on Tuesday, May 20, 2014 to gain insights into the rapid transformation of the OTT (over-the-top), TV Everywhere, and set-top-box market that continues to overhaul the TV industry. Register now and learn how networks and OTT providers are optimizing and serving the changing landscape to meet the new generation and needs of the TV viewer and consumer

Register now for this outstanding training session for you & your team!.


The PGA Tour is swinging out a new pre-roll video ad integration with a PGA Tour’s ShotLink live leaderboard feed. Over the next six-months, the campaign from Eyeview and Doner Media will feature online video ads with live scoring from PGA tour events, and showcase the top-five leaderboard. "This is a really powerful way of delivering value to sports fans, building excitement and driving viewers to tune in to tournament coverage," Eyeview’s CEO & Founder Oren Harnevo said.

With Amazon‘s recently announced Fire TV device, Google‘s Chromecast, Apple TV, Roku, Xbox, PlayStation, Aereo and the many TV Everywhere apps networks are creating, OTT, Pay TV and TV Everywhere business models are quickly evolving. If you want to know how to monetize the disruption most effectively, join Cynopsis Digital on Tuesday, May 20, 2014. Register now: http://www.cynopsis.com/webinar/monetizing-the-new-generation-of-pay-tv-ott-and-tv-everywhere/


Meredith Xcelerated Marketing (MXM) announced the appointment of James Herrera as Executive Director, User Experience. Most recently, Herrera was Experience Director at Huge.


In the latest Turkish Airlines spot, European league basketball players are brought together at a pool party to land an "Epic Pool Dunk." The stunt took 22 single-take attempts to nail, but the shot that makes the commercial is definitely on the money. Check it out at www.cynopsis.com.


Cynopsis Digital BIG Monetization Summit
June 19 | 10 on the Park, NYC| Sponsors: FreeWheel & Hiro Media
A sampling of the powerful line-up of speakers:
Amy Dickerson, VP, Digital Director [Spark]
Vamshi Sriperumbudur
, VP, Platform Marketing [YuMe]
Gavin Bridge
, Director, Media Insights [Ipsos MediaCT]
Steve Bradbury
, CEO [Steve Bradbury]
Jessica Anderson
, Sr. Manager, Advertising Technology [IAB]
Carolyn Johnson
, Head of Media Solutions [Google]
Michael Bayle
, SVP [xAd]

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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JOB OPENING: MANAGER, AD SALES PLANNING/A+E Networks/NY: Work with Planners/Assts/Sales Mgmt to max rev across A+E Networks thru effective stewardship/inv mgmt. Full Info/Apply: http://www.aenetworks.com/careers (5/17)

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JOB OPENING: SR SALES EXEC/BLANKSLATE/BROOKLYN: Identify/pursue new advrtsng sales opps w/businesses, brands, & media agencies. 3+ yrs exp dig. sales role. Sales force or comp CRM exp a must. Content mktg exp a + Full info/apply HERE (5/16)  

JOB OPENING: AD SALES MARKETING MANAGER/HGTV/DIY/NYC: Dev marketing solutions that satisfy client and HGTV/DIY Network programming objectives. For more detail www.scrippsnetworks.com #4228 (5/16)

JOB OPENING: PR MGR/SundanceTV/NYC: Dvlp, implement effective PR strategies & campaigns resulting in media coverage for Sundance. Lead idea generation, dvlp/execute events & social media campgns. Strong w/pitches a must. Submit res HERE (5/16)

JOB OPENING: MGR, CONSUMER RSRCH/NY: Compile, analyze, report & provide recommendations on local/nat’l TV ratings, comScore internet data & syndicated consumer rsrch. 7+ yrs rsrch role at TV ntwrk/Ad agency. Full info/Apply HERE (5/16)

JOB OPENING: PARTNERSHIP/AFFIL MKTG MGR/NYC: Development & execution of MVPD/Digital/Media partnerships to drive ratings and brand awareness. 5-7 years mktg experience, affil mktg exp prefd. Resume to: tsheeran@scrippsnetworks.com (5/15)

JOB OPENING: SALES RESEARCH ANALYST/NBCU/NYC: Provide top line and detailed ratings analyses, reports, presentations, and highlights covering NBC News, MSNBC, and competitive programs. Apply HERE (5/15)

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JOB OPENING: DIRECTOR, COMMUNICATIONS/NBCU/NYC: Drive press strategy, PR campaigns and daily media coverage for Sprout. 7+ yrs publicity exp required. Passion for kids programming a plus. Apply HERE (5/15)

JOB OPENING: VP, STUDIO & SPANISH LANGUAGE PROD/UFC (Zuffa)/BURBANK: Mng prod & launch of content across various platforms. Oversee all aspects of live studio prod. & Spanish language live & taped prod. Full info/apply: HERE www.ufc.com/careers (5/15)

JOB OPENING: DR ACCT SVC REP/(ASR)/Crown Media Family Networks/NY: Maint/grow bus. on assigned agency list; train planers & assts. Mng inventory to maximize rev. Liaison for Sales team in dvlpmnt, mktg, & rsrch. BA req. Min 3 yrs exp. Apply HERE (5/15)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NY: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (5/15) 

JOB OPENING: DIGITAL SALES PLANNER/AMC Networks/NYC: prepare digital proposals & maintain existing ad sales campaigns across all networks’ digital properties, 1-2+ yrs. exp. MUST have digital exp. APPLY HERE (5/14)
JOB OPENING: SR PRODUCER/NEWS ONE NOW W/ROLAND MARTIN/DC: Hands-on leader of PM staff, scripts. Supervise segments w/detailed editorial & tech beats. 5 yrs. news/talk @show producer level. Apply/resume to: staffing@newsonenow.net (5/14)

JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Energetic critical thinker to analyze/report Nielsen TV ratings & consumer findings for Disc Fit & Health & American Heroes Channel. 3+ yrs mktg rsrch exp req’d, TV/media exp a +. Apply HERE (5/14) 

SPACE AVAILABLE: Greenwich CT. Up to 1,500 Sq Ft Negotiable Immed.1-5 yr lease/Join The Brand Gallery, PGM Artists & Standard Directors in fully furnished, private Western Greenwich office building Class A, state of the art dig. media office complex & campus. More info/inquire: HERE (5/14)

JOB OPENING: MGR, TRADE MARKETING/NEW YORK: Manage strategy, creative devlpmt & production for Syfy Mktg dept. 6+ yrs mktg campaign exp required in media/agency. Social & ad sales mktg exp a plus. Apply HERE (5/13) 

JOB OPENING: FREELANCE MANAGER, OFF-AIR ADV & STRAT/Food Network/NY: Experience managing agencies/developing media plans/executing creative deliverables. Strategic thinker/organized with 5-7 yrs exp. Send resume HERE (5/13)

JOB OPENING: VP/DIR. OF SALES, CONSUMER PRODUCTS/JIM HENSON CO/LA: Manage intl. licensing business for multiple brands/develop new consumer products-related business opportunities. jobpostings@henson.com (5/13)

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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: CONTENT & MEDIA INTERN/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: jepcyn@gmail.com (5/13)

SUMMER INTERNSHIP CREDITS ONLY: Non-Fiction TV Dev. Summer Internship/NYC: Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series.Res/cov let:myentprod@gmail.com (5/13)

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