A CYNOPSIS MESSAGE FROM ESPN
THIS UPFRONT SEASON
Nearly 88 million fans watched the 2014 NBA Finals.
That’s twice as many viewers as Mad Men Season 7.COPY THAT Click to see how The ESPN Impression unlocks access to a broad and deep range of consumers across all screens.
05.11.15 Good morning. It’s Monday May 11, 2015, and this is your first early morning Sports briefing.
As fantasy sports continues to swell in numbers, Anthem Media Group is hitting year two of FNTSY Sports Network with an eye to capitalize on the passion of the sports fan via increased distribution, content and sponsors. The network is getting nimble in programming delivery, shoring up content for syndication as well as for its cable channel and digital platforms.
Adding to the ranks of FNTSY and Fight Network, Anthem Media Group last week also announced that it would continue to expand its portfolio, locking in a deal with Lucas Oil Products to bring motorsports network MAVTV to Canada. MAVTV Canada will now feature automotive/motorsports programming such as The Dave Despain Show, Full Custom Garage, Stacey David’s GearZ and Speed Sport hosted by Ralph Sheheen in partnership with National Speed Sports News and more.
Cynopsis Sports spoke with Leonard Asper, CEO of Anthem Media Group, about the challenges in play for new channels and the growth of fantasy sports
Asper on programming fantasy sports: People are realizing that we are like a Bloomberg for fantasy sports. If you think about it as being like a stock market, it is all day every day. It isn’t just a couple of programs put on a loop, we are doing six or seven hours live a day, or at least live to tape. The information has to be current and up-to-date with a news cycle going on every day that goes beyond just the NFL. You have the PGA, NASCAR, and daily fantasy sports. People are seeing how current the channel is, and from an MSO’s perspective, it can be a vehicle for them to send messages to their customers because we have tickets and screens that are both live and dynamic.
On the impact of daily fantasy: We picked the genre of fantasy sports because of how much it’s grown over the last five-ten years to 40 million players. I don’t really know when it’s going to stop because there is so much conversion going from season-long fantasy players who are now discovering daily so it is difficult to see any sort of apex any time soon. You have a lot of investment going into it from Wall Street and media companies; we are seeing the results of people advertising on our network as well. Our three or four biggest customers are daily fantasy sites and they are coming back because they are seeing results and conversion. It will continue to be a high-growth area for a long time.
On the state of the channel: We have signed a deal with a major casino group in Las Vegas to put the FNTSY Sports Network into their sports books. That is great distribution for us. You can see us on game consoles now. We have also gotten a studio in Las Vegas to start pumping content out of it. So that will be another source of programming for us. We are just getting into some deals with some national brands. We are also starting to distribute content with CineSport now as well and they are distributing our content to all of their publishing affiliates. What we’ve been successful at is being recognized as the experts in their field. So we are gaining traction through content syndication now as well as through our channel.
On modern difficulties of launching a network: It is very difficult right now. Five of the big eight of the big companies have been frozen in merger talks for the past year. There is a bit of a logjam on the major distributors right now. So we’ve been staying in touch and we feel we’ve made a lot of good progress with them. I would advise anybody getting into this business to first launch a video brand and make cable/satellite only one part of your strategy. You have to build something a lower cost that you can take to digital but will still allow you to one day become a traditional channel.
A CYNOPSIS MESSAGE FROM beIN SPORTS
beIN SPORTS, The International Sports Network,
is the multi- platform sports destination that brings the passionate sports fan live action, news, and analysis of the top soccer leagues and sporting events from around the planet, including: Spain’s La Liga, Italy’s Serie A, France’s Ligue 1 and EXCLUSIVE coverage of Copa America 2015. For more information, please visit www.beinsports.tv.
Follow us on Twitter @beINSPORTSUSA and/or @ESbeINSPORTS and like our beIN SPORTS USA Facebook page for breaking news and real-time updates.
ESPN’s divorce from Bill Simmons drew headlines last week, after the NY Times broke the story that the company would not renew Simmons’ contract when it expires in September. With John Skipper stating that the split was about “more than money,” pundits dissected every detail of Simmons’ breakup including Simmons’ suspension last year. However, it didn’t take long before Simmons started being wooed from rival companies, with Vice quickly offering him a role and FOX Sports posting a list of reasons why he should work there. One big contender, who has stayed silent on the subject, would be Turner Sports/Bleacher Report given their partnership with the NBA, while others have suggested NBC Sports or Yahoo. Meanwhile, Skipper noted that Simmons’ flagship site Grantland and docu-series 30 for 30 would continue without his participation.
Real Sports with Bryant Gumbel notched a victory, with HBO winning a civil lawsuit over sports equipment manufacturer Mitre Sports, which claimed defamation from a 2008 telecast. That episode spotlighted child labor being used in India to make the company’s soccer balls. The jury ruled unanimously in favor of the program, finding that the show “did not broadcast in a grossly irresponsible manner false or defamatory statements portraying Mitre as using, or turning a blind eye to others using, child labor or child bonded labor in the manufacture of Mitre soccer balls,” according to Deadline.
Soccer club AS Roma is entering a new partnership with NBC Sports Regional Networks in a deal that will bring the club’s original programming stateside for the first time. Under the agreement, two-hour blocks of programming began running in late April across NBC Sports Regional Networks (in California, Mid-Atlantic, New England, Northwest and Philadelphia) and will continue to run through the end of the 2014-15 Italian Serie A football season and into early June. “When we look for partners we look for best-in-class, and NBC is undoubtedly that especially when it comes to global football,” said AS Roma Chairman James Pallotta. “This is a new era for our fans in the U.S., and we invite them to watch the show during what we expect to be a compelling ending to the Serie A season.”
In case you missed it, the Cynopsis Sports Summit revealed about half of its speaker lineup last week, with a slate that includes some fantastic names from leagues, networks, tech, digital, brands and more. Stay tuned in the coming days for the other half of the executives, athletes and talent taking part. But to wet your whistle (and be sure to register your team now as the early bird rate ends on May 22), here is a taste of what is on tap on June 16.
FOX Sports reports that over a million viewers watched the UEFA Champions League semifinals on FOX Sports 1 and FOX Deportes, according to Nielsen. FOX Sports 1 saw its semifinals coverage notch 615,000 viewers for Barcelona’s win over Bayern Munich on May 6. A day earlier, Italian team Juventus bested Real Madrid, and reeled in 602,000 viewers. Meanwhile, FOX Deportes’ coverage of the Barcelona/Bayern Munich match pulled 502,000 viewers, making it the second most-watched UEFA Champions league match this season. The match totaled 1.117 million viewers when English- and Spanish-language audiences are combined. The second leg of the UEFA Champions League semifinals continues on FOX Sports 1 and FOX Deportes starting tomorrow with Barcelona/Bayern Munich.
FOX Sports 1 debuts Fight Stories tomorrow, a new “comedic animated series” that will see UFC fighter Urijah Faber interview celebrities about their most memorable, heroic and entertaining fights. The debut ep features stories from comedian Josh Wolf, actor Skylar Astin and Mario Lopez. Fight Stories airs at 10:30p.
Speaking of UFC, Ronda Rousey will take part in an exclusive Q&A session at the SiriusXM Studios in New York City today as part of the company’s “Town Hall” series. SiriusXM’s Town Hall with Ronda Rousey will air live at 4p on SiriusXM Sports Zone and be hosted by Jason Ellis.
A CYNOPSIS MESSAGE
The Latest Strategies
for Monetizing OTT
Thursday May 28, 2015 I 1:30 – 3:00 PM ET
Click for more information or to Register Now!.
A Tuesday article from the Bergen Record swelled to national coverage over the weekend, with a report stating that the Department of Defense paid 14 NFL teams $5.4 million from 2011 to 2014 to salute soldiers via promotions such as Hometown Heroes and other advertising at games. Congressmen were quick to swipe at the expenditure, as the Washington Post quoted U.S. Sen. Jeff Flake (R-Ariz.) as saying “Those of us go to sporting events and see them honoring the heroes,” Flake said in an interview. “You get a good feeling in your heart. Then to find out they’re doing it because they’re compensated for it, it leaves you underwhelmed. It seems a little unseemly.” The agreements also include advertising and marketing services, including a kickoff video message from the Guard, digital advertising on stadium screens, online advertising and meeting space for a meeting or events.
ASICS is launching a new global tennis campaign with the mantra, “It’s a tough game. Go smash it.” The promotion stars tennis player Gael Monfils and was created by 180 Amsterdam. The approach is aligned with ASICS’ global advertising campaign, ‘It’s a big world. Go run it.’, which launched in early 2015.
Fandango turned to the NBA’s Dwight Howard to launch its new original video series, I Love Movies. The program showcases pop culture influencers outside the film industry “sharing meaningful movie memories throughout their lives.” Ep 1 features Howard with upcoming guests that also include athletes such as Tony Hawk and Evander Holyfield, as well as Reba McEntire, Slash, Darius Rucker, Al Roker, and Larry King.
NBC Sports Group’s live coverage of THE PLAYERS Championship over the weeks saw a new application to their use of the popular Protracer technology, which graphically tracts the flight of golf balls in the air. The new Protracer perspective featured a view of shots from behind the green and slightly to the side at the famous island green at the par-3 17th hole at TPC Sawgrass with the side view demonstrating how players decide on the trajectory of their shots.
ON THIS DAY in 1972 – Willie Mays returns to New York when the Giants trade Mays to the Mets.
A CYNOPSIS MESSAGE
ROBERT D. MANFRED Tuesday, June 16 I New York City
At theCYNOPSIS SPORTS BUSINESS SUMMIT REGISTER YOUR TEAM TODAY TO GET THE EARLY BIRD DISCOUNT!
ON THIS DAY in 1972 – Willie Mays returns to New York when the Giants trade Mays to the Mets.
In The Know:Since the ‘80s, Michael Jordan and Allen Iverson hold 9 of the top 10 best scoring performances in a single NBA playoff game. What retired player holds the other slot? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Which MLB player is credited with hitting 60+ home runs in a season three different times? Answer: Sammy Sosa. Kudos: Jason Blake-MEC/NY; Andrew Feingold-Nielsen/NY; Luke Halpert-MLBAM/NY; Jon Latzer-CBS Digital Media/NY; Jay Goldstein-Admore/NY; Tim Buckman-NBC Sports Group/Stamford; David Leibowitz-CH Potomac/Maryland; Matt Deprey-Discovery Communications/Silver Spring; Jerehmy White-BusyBuddy Books/Glen Rock; Andy Pittman-TAMU/College Station; Joe Lyons-Back Nine Productions/Dallas; Kevin Micklo-Pinnacle Advertising/Chicago; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Matt Sautter-Imagine Communications/Denver; Sean Perez-Core Media Group/LA; Warren Weideman-Producer/LA; Greg Dudsic/Venice; Jason King-Swing Away Inc./LA.
Later — Chris
Chris Pursell for
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: AD SALES EXEC/Los Angeles or San Francisco: Generate new brand ad sales for programmatic linear TV platform. Also agency strategy, trade show representation & client service duties. 5+ yrs exp ad sales. Resume here: email@example.com (5/19) JOB OPENING: JR MEDIA COORD/NYC: For major brdcster. 0-2 yrs exp. to asst in reviewing/rsrchng video content, mng data/media storage, prod/edit video metadata, Final Cut Pro exp., support client req’s. Att to detail/problem solving skills req’d. Full info/apply HERE (5/19) JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen, Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE firstname.lastname@example.org (5/19) JOB OPENING: MANAGER, MEDIA/PROMOTIONS/SHOWTIME/NYC: Support media, promotions & partnerships for Showtime & Smithsonian Channel. Must have 6+ years media planning experience, digital expertise, & entertainment background. Apply HERE (5/19) JOB OPENING: DIR PRGRM PLANNING & ACQUISITIONS/UP TV/GA: short & long term planning, 7+ yrs programming exp @ commercial entert net. Prior acq exp req. Exp w/prgrm content mgt sys req. creative solutions oriented, passionate, excellent organzt’l skills. Res HERE (5/19) JOB OPENING: SR MGR, PRIMARY RESEARCH/ABC/NY: Resp for collaboratively dvlpng/executing quantitative/qualitative mkt rsch projects supporting Ad Sales/Mktg. 3+ yrs mkt rsch w/exp in Ad Effectiveness & working w/Ad Sales. Digital background a +. Full info/apply HERE (5/15) JOB OPENING: DIGITAL SALES PLANNER/CDS/LA & NYC: Highly motivated, well organized sales professional to support sales team in managing proposals, presentations, and productivity management functions; 2+ solid years experience in digital media ad sales. Full info/apply HERE (5/15) JOB OPENING: DIGITAL MEDIA PROGRAM MANAGER/CDS/LA only: Supports clients/agencies in the RFP process; project manage all custom media, brand integrations into video series; 3+ years of media sales or sales support experience, agency, publisher experience. Full info/apply HERE (5/15) JOB OPENING: PRODUCTION MGR/GSN/Santa Monica: 4 years prod. exp. Cost reports, prod. crews, rates & staff positions, budgets for non-scripted in studio & field TV pilots & series. Process invoices/payments, grid of prod payments. Send res/CL: email@example.com (5/15) JOB OPENING: TALENT BOOKER/NATIONAL TALK SHOW/NYC: National Talk Show looking for a Talent Booker. Must have strong contacts for booking celebrities and music. Past experience on other talk shows a must. TalentBookerNY@gmail.com (5/15) JOB OPENING: BROADCAST OPS ADMIN/A+E Networks/Stamford CT-Freelance: Global team new channel & tech launches, project implement/data capture & tracking, technology roll-outs. Exp r’qd Brdcast ops & content mgt. Full Info/Apply: http://www.aenetworks.com/careers (5/15) JOB OPENING: SR DIRECTOR of ADVERTISER SALES/AUTOMOTIVE/Rentrak/NYC/Rentrak/NYC: Resp for selling Rentrak synd & custom svcs in Advrtser mkt w/specific focus on Automotive mktplc. Min 8yrs related exp & exp working w/TV ind leaders & execs from major advrtsrs. Full info/apply HERE (5/15) JOB OPENING: OPERATIONS MANAGER/NBCU/LA: Manage reliability and client service for NBC Digital products. Minimum 5 years managing operations team required. Full info/apply HERE (5/13) JOB OPENING: DIR INTEGRATED MKTG/TV One/NY: Dvlp/draft cross-platform mktg presentations. Identify appropriate prgrmng/content platforms to align client messages/objectives. Min 7 yrs ad sales exp @agency/media co or sales/mktg orgnztn. Full info/apply HERE (5/13) JOB OPENING: ACCT EXEC/YANGAROO/NY: Actively lead the management, dvlpmnt/implementation of sales plans for acct list. 5+ yrs relevant sales role: Media/advertising/Saas exp req’d w/strong relationship building skills. Full info/Apply HERE (5/13) JOB OPENING: MNGR, MRKTING/SALES/NATGEO/DC: Mng all Home Ent product dvlpmnt/positioning/release strategies/mrkting efforts. 5+ yrs mrktg/product/brand mngmnt & Home Ent exp pref’d. Apply @www.nationalgeographic.com/jobs (5/13) JOB OPENING: BROADCAST MEDIA PLANNING & BUYING/Refuel Agency/NJ: Responsible for the negotiating, placing and maintenance of T.V. & Radio media campaigns. Preparing insertions orders, media authorizations, updating flowcharts and post logs, etc. Apply HERE (5/13) JOB OPENING: DIR. MULTIPLATFORM ANALYTICS/A+E Networks/NY: will utilize multiplatform data and business modeling to develop data-driven strategy across various A+E departments both from the viewership and monetization stand points. Full Info/Apply HERE (5/13) JOB OPENING: ASSOC MKTG MGR – PARTNER MKTG/ROKU/Saratoga CA: Manage assets necessary to promote our partners content on packaging, retail and portfolio of content partners. Responsible for acquiring & sharing programming info. Full info/Apply HERE (5/13) JOB OPENING: FREELANCE DIGITAL MARKETING MANAGER/TV Land/NY: Creative, self-motivated digital/social media maven wanted to manage and implement paid digital/social campaigns for new show launches. Full info/Apply HERE (5/13) JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Full info/apply HERE (5/13) JOB OPENING: ANALYST RESEARCH E!/LA: Handle linear and multiplatform research for E!. Min. 1 year experience with strong knowledge of Nielsen and multi-platform tools required. Full info/apply HERE (5/13) JOB OPENING: EXEC ASST in MEDIA/NYC: Wide range admin support- 2 execs. Thrives on detail; billing, expnse repts, book conf space, event plan/vendor mgmt. 3 yrs exp mnging off. Collg Dgre; exp with PBS TV stns/Japan/Asia; bckround media pref. Resume HERE (5/13) JOB OPENING: SR ACCT EXEC, DIRECT RESPONSE/DIRECTavenue/Carlsbad CA: Build deep understanding of each client’s bus. & category needs. DR exp, pref Short Form. 10+ yrs exp mktg/Advrtsng DR TVpref’d. Job based out of San Diego office. Full info/apply HERE (5/13) JOB OPENING: SOCIAL MEDIA STRATEGIST/ABC FAMILY/BURBANK: Pop culture enthusiast & passion for brand. Responsible for daily mgmt of communities/messaging/monitoring. 2-4 yrs community mgmt/social media mrkt exp. Apply at http://bit.ly/1yY7qIE EEO (5/13) JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/NYC: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/eSHao3 (5/13) CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at firstname.lastname@example.org.
SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship/Production Intern. Please send resume/cvr to Rose: Send to: email@example.com
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at firstname.lastname@example.org
E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
Copyright Cynopsis 2015
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015