The WNBA is partnering with Sylvain Labs, an innovation and brand design consultancy, to develop a long-term growth strategy and identify new marketing opportunities. The partnership entails a complete review of every aspect of the league to learn more about its fans and how best to engage them. “Our research makes clear that fans are interested in establishing a deeper connection with our players and teams and experiencing the game in every way imaginable,” said WNBA President Lisa Borders. “We are delighted to work with Sylvain Labs to help us meet these objectives and continue the WNBA’s growth for our 22nd season and beyond, with an increased emphasis on engaging a young female audience through rich storytelling.”
Oberto Beef Jerky is teaming up with Seahawks All-Pro linebacker Bobby Wagner to serve as the new face of the brand. The multi-faceted campaign will continue to build upon Oberto’s positioning in the jerky space with Wagner set to star in Oberto’s new television campaign as the latest sports superstar to communicate with “The Little Voice Inside My Stomach” (as portrayed by Stephen A. Smith). Wagner will also be featured in Oberto’s digital and social content programming, point-of-sale materials, print and radio advertisements.
FloSports tied up rights with EuroLeague Basketball to be the Turkish Airlines EuroLeague’s and 7DAYS EuroCup’s official distribution partner in North America. The deal enables FloSports to provide live and on-demand coverage of more than 250 EuroLeague and 180 EuroCup games on FloHoops.com. FloHoops’ coverage includes the entire regular season and postseason for the 2018-19 and 2019-20 seasons, including playoffs and championships. This 2017-18 season, FloSports will also cover all Turkish Airlines EuroLeague Final Four games that will be played on May 18 and 20 in Belgrade.
STATS locked in a new five-year agreement with the National Rugby League to serve as the official data provider of the org. STATS expands its statistics collection to include men’s and women’s live and post-match data for 1,357 matches across 24 international, national, state, and age grade competitions ranging from NRL’s Telstra Premiership to under 16 junior representatives.
Season three of ESPN’s 30 for 30 Podcasts launches May 22 with five episodes covering the story of the rise and fall of Bikram yoga, and “how the community is still grappling with its identity in the wake of the sexual assault allegations against its founder Bikram Choudhury.” Reported and produced by ESPN’s Julia Lowrie Henderson, the series explores how this young Indian yogi used his connections with celebrities to launch a yoga empire that changed yoga in America forever
VY Esports, a global esports company specializing in experiences and creative content for the esports generations, announced a partnership with Electronic Arts and Coca-Cola to launch the Russian Interactive Football Cup as an official qualifying competition of the EA SPORTS FIFA 18 Global Series, on the Road to the FIFA eWorld Cup 2018. The EA SPORTS FIFA 18 Global Series is a multi-tiered worldwide competition where the top esports players will compete in the FIFA eWorld Cup 2018 Grand Final in August. VY Esports will create branded content around the Russian Cup that will include player stories, game highlights, recap shows, and more. With this concept, VY brought together all the right partners in the Russian Esports Federation (RESF), Football Union of Russia (RFU), EA and Coca-Cola to collaborate on the Russian Cup.
Engine Shop announced the acquisition of SA Studios Global esports and soccer divisions with the leadership team of Scott Debson and Jamie King now joining the agency as part of the deal. With this move, Engine Shop extends its industry-leadership in esports strategy, content and live event production capabilities. As part of the acquisition, ES is now the US agency for Umbro and will also act as the lead agency for eMLS, MLS’ competitive FIFA 18 league.
Hi-Rez Studios opened the doors to Skillshot Media, a 35-person esports tournament operator and production company based in Alpharetta. The subsidiary of Hi-Rez Studios will operate multiple esports leagues for both SMITE and Paladins, as well as games from other publishers with a production studio that features 16,000 square feet of production technology, soundproof player booths for live events, and custom show stages designed for an immersive broadcast experience. Hi-Rez co-founder Todd Harris leads the new venture as our President, while Nabil Ismail acts as Vice President of Operations.
The Australian Football League and Riot Games locked in a partnership to bring League of Legends to Melbourne for an event in November. Gamers will be pulled from the Oceanic Pro League and represent their home states. In addition, an esports studio will be built in the city as part of the AFL and Riot Games’ push to develop League of Legends on the local front.
Epic Games and Marvel are teaming up for a crossover between Fortnite: Battle Royale and Infinity War. The limited-time partnership begins today with Entertainment Weekly writing that the Infinity Gauntlet will spawn on the map, and the player that finds it will turn into Thanos.
The Rockets looks to close out the Jazz at 8p on TNT.