05.08.14 Good morning. It’s Thursday, May 8, 2014, and this is your first early morning digital briefing.
Mobile game company King Digital Entertainment (Candy Crush) took a serious beating on Wall Street after its first earnings called since the March IPO reported that game players had decreased from 12.2 million in fourth quarter 2013 to 11.9 this quarter. Bloomberg reports the stock initially increased three percent, and then fell 14 percent, although its earning report – at 61 cents a share and revenue of $607 million – was more than analysts predicted. At the time of the IPO, there were fears that the company was relying too much on Candy Crush, which accounted for 67 percent of King’s revenue.
Netflix reached an agreement with Suddenlink Communications to be available as an app on the cable provider’s TiVo boxes. Suddenlink has about 1.2 million customers.
WE tv is giving power to the people in a new Law & Order "build-a-binge" program. WE tv will choose L&O eps that fit a theme; then viewers vote at wetv.com for their top five choices, with the winners airing on Tuesday from 9p to 1a every week. The first evening is on May 20, centered around "TV moms," according to The Hollywood Reporter. Upcoming topics will be "Broadway stars," "hottest celebs" and "catch the cameo."
Hub Network‘s newest show featuring YouTube‘s SoulPancake inspirational hit Kid President (one vid hit 32+ million views) will premiere on June 7 at 7p ET. The show, called Declaration of Awesomeness, will feature the Kid President (10-year-old Robby Novak) as he interviews celebrities.
The set-top-box given to pay-TV providers has been key for the cable and satellite provider business. Apple‘s Steve Jobs even said that pay TV providers are preventing innovation in the industry because of the OTT box. However, with Amazon‘s recently announced Fire TV device, Google‘s Chromecast, Apple TV, Roku, Xbox, PlayStation, Aereo and the many TV Everywhere apps networks are creating, the business model and industry is quickly evolving. If you want to know how to make sense of and monetize the disruption most effectively, join Cynopsis Digital on Tuesday, May 20, 2014. Register now: http://www.cynopsis.com/webinar/monetizing-the-new-generation-of-pay-tv-ott-and-tv-everywhere/
NBC is the first brand to participate in the Facebook video-advertising campaign, promoting three of its shows: Rosemary’s Baby, The Night Shift and Undateable. The autoplay ads start when a user scrolls past the ad, but the sound is muted unless a user actually interacts with the content. The ads ran for 24 hours starting at 12:01AM on Wednesday, showing up in the newsfeeds of Facebook’s 18 and older users. "The ability to deliver as many eyeballs as we’re doing today, it’s really hard to find that anywhere else," NBCU VP of media Kjerstin Beatty told Variety.
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June 19 | 10 on the Park, NYC| Sponsors: FreeWheel & Hiro Media
A sampling of the powerful line-up of speakers:
Amy Dickerson, VP, Digital Director [Spark]
Vamshi Sriperumbudur, VP, Platform Marketing [YuMe]
Gavin Bridge, Director, Media Insights [Ipsos MediaCT]
Steve Bradbury, CEO [Steve Bradbury]
Jessica Anderson, Sr. Manager, Advertising Technology [IAB]
Carolyn Johnson, Head of Media Solutions [Google]
Michael Bayle, SVP [xAd]
Google acquired online advertising company Adometry to help advertisers better understand the impact of multiscreen campaigns. Adometry analyzes big data based on "attribution signals" to better determine what contributes to a sale from an ad impression.
AOL has brought on consumer tracking platform and attribution focused company Convertro in a $101 million deal. Convertro’s tools will be available for AOL clients on AdLearn Open Platform, Adap.tv or its newest programmatic ad platform called ONE. AOL reported its first quarter net income fell 64 percent from 2013 to $9.3 million. However, its revenue rose eight percent year-over-year to $583.3 million, which USA Today reports is due to its improving digital ad sales.
THE Interactive Advertising Bureau (IAB) held its Digital Content NewFronts Insights Luncheon yesterday in New York, and revealed findings from its 2014 Original Digital Video Study, buttressed by presentations from Tremor Video, YuMe, Unruly Media and more. IAB says that one in five American adults watch original digital video each month, or 52 million per month. The study also showed these viewers preferred original digital video compared to TV sports, daytime and news. "This is profound, given the timeline digital video has existed," IAB SVP of Research, Analytics and Measurement Sherrill Mane said. Flexibility was the main reason a viewer chose digital video instead of linear TV (41 percent); smartphone (46 percent) and tablets (41 percent) are being used to view this content twice as much than a year ago. "People will naturally gravitate to a bigger screen, but they also want a more personal device to use at any time," Tremor Video’s Head of Market Strategy Doron Wesly said.
Catherine Warburton joined Assembly as Chief Investment Officer. Warburton was most recently the Vice president of business Development at FOX Sports Media Group.
Programmatic marketing and data company [x+1] hired Jack Serpa as Vice President, New Business Initiatives. Most recently, he was the EVP of sales & Marketing at Engage121.
A CYNOPSIS MESSAGE
Just in time for Mother’s Day, Procter & Gamble is once again pulling at the heartstrings with its "proud sponsor of moms" slogan and newest ad, What I See. This year, the company is revisiting its "Thank you, Mom" campaign, which spotlights a Special Olympics athlete (and asking for a donation at the end of the video posted on its YouTube page). Check out the spot at www.cynopsis.com.
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JOB OPENING: PARTNERSHIP/AFFIL MKTG MGR/NYC: Development & execution of MVPD/Digital/Media partnerships to drive ratings and brand awareness. 5-7 years mktg experience, affil mktg exp prefd. Resume to: firstname.lastname@example.org (5/15) JOB OPENING: SALES RESEARCH ANALYST/NBCU/NYC: Provide top line and detailed ratings analyses, reports, presentations, and highlights covering NBC News, MSNBC, and competitive programs. Apply HERE (5/15) JOB OPENING: SR DIRECTOR, PROJ MNGMNT/VIACOM/NYC: Provide strong leadership for team of Project Mgrs/Acct Execs. Client svc exp & Min 8-10 yrs ad agency or in-house creative group acct executive/admin exp. Full info/apply HERE (5/15)
JOB OPENING: DIRECTOR, COMMUNICATIONS/NBCU/NYC: Drive press strategy, PR campaigns and daily media coverage for Sprout. 7+ yrs publicity exp required. Passion for kids programming a plus. Apply HERE (5/15) JOB OPENING: VP, STUDIO & SPANISH LANGUAGE PROD/UFC (Zuffa)/BURBANK: Mng prod & launch of content across various platforms. Oversee all aspects of live studio prod. & Spanish language live & taped prod. Full info/apply: HERE www.ufc.com/careers (5/15) JOB OPENING: ACCT SVC REP/(ASR)/Crown Media Family Networks/NY: Maint/grow bus. on assigned agency list; train planers & assts. Mng inventory to maximize rev. Liaison for Sales team in dvlpmnt, mktg, & rsrch. BA req. Min 3 yrs exp. Apply HERE (5/15) JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NY: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (5/15) JOB OPENING: DIGITAL SALES PLANNER/AMC Networks/NYC: prepare digital proposals & maintain existing ad sales campaigns across all networks’ digital properties, 1-2+ yrs. exp. MUST have digital exp. APPLY HERE (5/14)
JOB OPENING: SR PRODUCER/NEWS ONE NOW W/ROLAND MARTIN/DC: Hands-on leader of PM staff, scripts. Supervise segments w/detailed editorial & tech beats. 5 yrs. news/talk @show producer level. Apply/resume to: email@example.com (5/14) JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Energetic critical thinker to analyze/report Nielsen TV ratings & consumer findings for Disc Fit & Health & American Heroes Channel. 3+ yrs mktg rsrch exp req’d, TV/media exp a +. Apply HERE (5/14)
SPACE AVAILABLE: Greenwich CT. Up to 1,500 Sq Ft Negotiable Immed.1-5 yr lease/Join The Brand Gallery, PGM Artists & Standard Directors in fully furnished, private Western Greenwich office building Class A, state of the art dig. media office complex & campus. More info/inquire: HERE (5/14)JOB OPENING: MGR, TRADE MARKETING/NEW YORK: Manage strategy, creative devlpmt & production for Syfy Mktg dept. 6+ yrs mktg campaign exp required in media/agency. Social & ad sales mktg exp a plus. Apply HERE (5/13) JOB OPENING: FREELANCE MANAGER, OFF-AIR ADV & STRAT/Food Network/NY: Experience managing agencies/developing media plans/executing creative deliverables. Strategic thinker/organized with 5-7 yrs exp. Send resume HERE (5/13) JOB OPENING: VP/DIR. OF SALES, CONSUMER PRODUCTS/JIM HENSON CO/LA: Manage intl. licensing business for multiple brands/develop new consumer products-related business opportunities. firstname.lastname@example.org (5/13) JOB OPENING: NETWORK RADIO BUYER/Stamford CT: Excellent opportunity at a growing co. for sharp individual with 2-3 years’ exp in Network Radio Buying. Must be organized, detail oriented and a team player. Resume to: Jobs@icon-intl.com (5/10) JOB OPENING: EXEC DIR, RESRCH & ANALYTICS/SPT/NY: Support SPT in all areas. Know TV, dig. platforms, primary and Nielsen. Presentation skills req. 7+ yrs exp pref. Apply with cover/resume at www.sonypicscareers.com (5/10) JOB OPENING: FREELANCE SCHEDULING/MASTER CONTROL CONSULTANT/CharmTV/Baltimore: Dvlp prgrm schedules & lead grid mgmt.; manage TV program logs 20hrs wkly. Res/sal req’s to: email@example.com (5/10) JOB OPENING: FREELANCE TV PROD EDITOR/Charm TV Baltimore: Mng daily prod needs incl traditional editing. Editing multimedia content, from videos (using Final Cut Studio) for dist on various platforms. Res/ reel & credentials HERE (5/10) JOB OPENING: ACCOUNT EXEC/CharmTV Baltimore: Min 3-5 yrs sales exp, preferably in media. This position will be resp for traditional on air sponsorship sales along with digital & social media.4 yrs deg mktg deg pref’d. Resume HERE (5/10) JOB OPENING: DIRECTOR, MKTG PRODUCTION/NYC: Oversee production of video mktg projects & on air promos at Oxygen. Manage production team & vendors. 5+ yrs cable or agency mktg exp required. Apply at http://bit.ly/1lyPGds (5/10) JOB OPENING: DIR, AFFILIATE RELATIONS/MUSIC CHOICE/NYC: Oversee all sales, aff relations/promo effrts. Min 5-7 yrs exp in strategic sales & mrktg in cable/dist. http://musicchoicecareers.iapplicants.com (5/10) JOB OPENING: SR MGR, INTEGRATED CLIENT SOLUTIONS/NY: Help drive revenue via the effective mngmnt of a team, 7-10 yrs directly related Integrated Media Sales mktg exp. Strong knwldg of RFP dvlpmnt & media /ent industry. Full Info/apply HERE (5/9) CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at firstname.lastname@example.org. SUMMER INTERNSHIP CREDITS ONLY: CONTENT & MEDIA INTERN/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: email@example.com (5/13) SUMMER INTERNSHIP CREDITS ONLY: Non-Fiction TV Dev. Summer Internship/NYC: Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series.Res/cov let:firstname.lastname@example.org (5/13) SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at email@example.com.
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