05/08/14: IAB: 1 in 5 American adults watch digital video every month, King takes a serious beating on Wall Street


Good morning. It’s Thursday, May 8, 2014, and this is your first early morning digital briefing.


Mobile game company King Digital Entertainment (Candy Crush) took a serious beating on Wall Street after its first earnings called since the March IPO reported that game players had decreased from 12.2 million in fourth quarter 2013 to 11.9 this quarter. Bloomberg reports the stock initially increased three percent, and then fell 14 percent, although its earning report – at 61 cents a share and revenue of $607 million – was more than analysts predicted. At the time of the IPO, there were fears that the company was relying too much on Candy Crush, which accounted for 67 percent of King’s revenue.

Netflix reached an agreement with Suddenlink Communications to be available as an app on the cable provider’s TiVo boxes. Suddenlink has about 1.2 million customers.

WE tv is giving power to the people in a new Law & Order "build-a-binge" program. WE tv will choose L&O eps that fit a theme; then viewers vote at wetv.com for their top five choices, with the winners airing on Tuesday from 9p to 1a every week. The first evening is on May 20, centered around "TV moms," according to The Hollywood Reporter. Upcoming topics will be "Broadway stars," "hottest celebs" and "catch the cameo."

Hub Network‘s newest show featuring YouTube‘s SoulPancake inspirational hit Kid President (one vid hit 32+ million views) will premiere on June 7 at 7p ET. The show, called Declaration of Awesomeness, will feature the Kid President (10-year-old Robby Novak) as he interviews celebrities.

The set-top-box given to pay-TV providers has been key for the cable and satellite provider business. Apple‘s Steve Jobs even said that pay TV providers are preventing innovation in the industry because of the OTT box. However, with Amazon‘s recently announced Fire TV device, Google‘s Chromecast, Apple TV, Roku, Xbox, PlayStation, Aereo and the many TV Everywhere apps networks are creating, the business model and industry is quickly evolving. If you want to know how to make sense of and monetize the disruption most effectively, join Cynopsis Digital on Tuesday, May 20, 2014. Register now: http://www.cynopsis.com/webinar/monetizing-the-new-generation-of-pay-tv-ott-and-tv-everywhere/


NBC is the first brand to participate in the Facebook video-advertising campaign, promoting three of its shows: Rosemary’s Baby, The Night Shift and Undateable. The autoplay ads start when a user scrolls past the ad, but the sound is muted unless a user actually interacts with the content. The ads ran for 24 hours starting at 12:01AM on Wednesday, showing up in the newsfeeds of Facebook’s 18 and older users. "The ability to deliver as many eyeballs as we’re doing today, it’s really hard to find that anywhere else," NBCU VP of media Kjerstin Beatty told Variety.


Cynopsis Digital BIG Monetization Summit
June 19 | 10 on the Park, NYC| Sponsors: FreeWheel & Hiro Media
A sampling of the powerful line-up of speakers:
Amy Dickerson, VP, Digital Director [Spark]
Vamshi Sriperumbudur
, VP, Platform Marketing [YuMe]
Gavin Bridge
, Director, Media Insights [Ipsos MediaCT]
Steve Bradbury
, CEO [Steve Bradbury]
Jessica Anderson
, Sr. Manager, Advertising Technology [IAB]
Carolyn Johnson
, Head of Media Solutions [Google]
Michael Bayle
, SVP [xAd]


Google acquired online advertising company Adometry to help advertisers better understand the impact of multiscreen campaigns. Adometry analyzes big data based on "attribution signals" to better determine what contributes to a sale from an ad impression.

AOL has brought on consumer tracking platform and attribution focused company Convertro in a $101 million deal. Convertro’s tools will be available for AOL clients on AdLearn Open Platform, Adap.tv or its newest programmatic ad platform called ONE. AOL reported its first quarter net income fell 64 percent from 2013 to $9.3 million. However, its revenue rose eight percent year-over-year to $583.3 million, which USA Today reports is due to its improving digital ad sales.


THE Interactive Advertising Bureau (IAB) held its Digital Content NewFronts Insights Luncheon yesterday in New York, and revealed findings from its 2014 Original Digital Video Study, buttressed by presentations from Tremor Video, YuMe, Unruly Media and more. IAB says that one in five American adults watch original digital video each month, or 52 million per month. The study also showed these viewers preferred original digital video compared to TV sports, daytime and news. "This is profound, given the timeline digital video has existed," IAB SVP of Research, Analytics and Measurement Sherrill Mane said. Flexibility was the main reason a viewer chose digital video instead of linear TV (41 percent); smartphone (46 percent) and tablets (41 percent) are being used to view this content twice as much than a year ago. "People will naturally gravitate to a bigger screen, but they also want a more personal device to use at any time," Tremor Video’s Head of Market Strategy Doron Wesly said.


Catherine Warburton joined Assembly as Chief Investment Officer. Warburton was most recently the Vice president of business Development at FOX Sports Media Group.

Programmatic marketing and data company [x+1] hired Jack Serpa as Vice President, New Business Initiatives. Most recently, he was the EVP of sales & Marketing at Engage121.



Who is your favorite TV mom of all time?

Tell us & you’ll be entered to win a $25 FTD.com gift card.



Just in time for Mother’s Day, Procter & Gamble is once again pulling at the heartstrings with its "proud sponsor of moms" slogan and newest ad, What I See. This year, the company is revisiting its "Thank you, Mom" campaign, which spotlights a Special Olympics athlete (and asking for a donation at the end of the video posted on its YouTube page). Check out the spot at www.cynopsis.com.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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