05/07/14: Maker Studios closes NewFronts with new content, Maker.TV, LABS@MAKER, Maker Offers, Stampylonghead tops OpenSlate engagement gaming channel data



CYNOPSISDIGITAL
05.07.14

Good morning. It’s Wednesday, May 7, 2014, and this is your first early morning digital briefing.

AT THE NEWFRONTS

Maker Studios was quick to embrace its new Disney relationship, which was described as a "natural fit" by Chief Content Officer Erin McPherson at its NewFront event in the Liberty Theatre yesterday. The presentation showcased all of the MCN’s biggest hit brands such as the newest Epic Rap Battles of History video; even CEO Ynon Kreiz took part in a bad lip reading treatment. "YouTube did a great job at capitalizing, but there are challenges: more than ever, content creators need to rise above the noise to reach and engage viewers that have infinite choice, and that’s where we come in," Kreiz said. "What makes us different from our competitors is our scale – Vice or Awesomeness don’t have our numbers," McPherson told Cynopsis. "Also, our content separates us; we’re like the United Artists of YouTube. The original founders of Maker didn’t want to get rich – they wanted to be heard. The third thing that makes us different is Maker.tv. It’s a great brand build."

Other highlights from the event included:

The aforementioned video platform Maker.TV, its new ad product Maker Offers and new programming model LABS@MAKER. Programming included Comedy Central‘s Keegan-Michael Kay and Jordan Peele -known for their sketch show Key and Peele - who will produce a new comedy series with Maker called Ithamar Has Nothing To Say. The six-ep show will feature comedian Ithamar Enriquez (The Office) encountering American culture while not saying a word. Morgan Spurlock (Super Size Me) presented his new channel, Smartish, which will source new comedy talent from the web, and new series like ShayLife and How To Win at Life.

James Franco and Vince Jolivette’s Rabit Bandini Productions will help launch the new programming insights and tool for creators called LABS@MAKER. The product will help creators produce content as well as receive real time feedback from its audiences. Maker.TV is the new video destination that will curate Maker’s content and network partners. Maker Offers will scale Maker’s 50,000 creators and help advertisers reach specific audiences. And a closing performance from will.i.am and up-and-comer Cody Wise had the crowd rocking.

Whose NewFront have you liked best so far? Vote at http://www.cynopsis.com/

NEW PROGRAMMING + DEALS

Another cable company has brought Netflix onboard through the TiVo set-top. Suddenlink Communications will now offer its 1.2 million customers the opportunity to purchase a TiVo set-top and use the streaming service if also a subscriber. Suddenlink is the largest cable operator signed onto the deal with the other cable operators RCN Telecom Services, Atlantic Broadband and Grande Communications.



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RESEARCH

OpenSlate Engagement Data for gaming channels, based on the engagement metric for the week ending 5/4
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
Stampylonghead
(9.8) / 172,378,830 / 2,533,814 / 752
SkyDoesMinecraft (9.8) / 92,645,130 / 9,769045/ 860
IGNentertainment (9.8) / 63,745,860 / 4,494,783 / 813
jeromeasf (9.8) / 31,161,090 / 2,928,833 / 836
TheBajanCanadian (9.8) / 63,017,130 / 3,614,637 / 857
TheSyndicateProject (9.8) / 39,965,190 / 7,364,957 / 860
SSundee (9.8) / 53,514,240 / 2,476,134 / 808
juegagerman (9.8) / 30,821,010 / 3,117,449 / 728
vegetta777 (9.8) / 103,422,030 / 5,340,520 / 782
markiplierGAME (9.8) / 70,852,740 / 2,312,838 / 741
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

EXEC MOVES

Zodiak hired Grant Ross as the new Executive Vice President Global Creative Development and Format Acquisition. Ross was most recently the Global Head of Acquisitions at Endemol Group.

Media Properties Holdings (REVShare and AdMore) promoted Shannon Nelson as the Chief Operating Officer, Sean King as the Chief Revenue Officer for RevShare and AdMore, and Stephanie Hanson as Senior Vice President of Media Relations for RevShare and AdMore. King was formerly SVP Media and Network Sales at RevShare. Hanson was most recently the Vice President of Media Planning on RevShare, and Nelson has been with the company for seven years.

Fox International Channels hired Stuart Tenzer as Senior Vice President of Business and Legal Affairs. He was most recently consulted FX Networks through his entertainment and media consulting firm Coast Road Media.

DIGITAL SPOTLIGHT OF THE DAY

Maker Studios and Nylon TV presented its newest show Oh, You Pretty Things! at its NewFront event at the Liberty Theatre yesterday. The show will launch on May 19th on The Platform. The series features Francesca Eastwood (True Crime) and Alexander Nifong (Glee) and features twenty-somethings looking to break into music and fashion in East Los Angeles. "As artists, how do we speak to the noise without having to yell?" Nifong asks Cynopsis. "This is the solution Maker has come up with, and to give us such a platform for our work has really made it easier." Take a peek at the new series at www.cynopsis.com.


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05.07.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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