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IS TWICE AS SWEET
WE tv’s BIGGEST OPPORTUNITY
NOW ON OUR TWO BIGGEST NIGHTS BEGINNING IN 4Q2016
FRIDAY’S DAVID TUTERA’S CELEBRATIONS DO MORE FOR YOUR BRAND
05.05.16 Good morning. It’s Thursday May 5, 2016, and this is your first early morning briefing. Tonight’s Premieres:
DIY: Building Off the Grid: Big Sky Ranch at 10p
Great American Country: Lake Guys at 8p
Ovation: Millennials: Growing Up in the 21st Century at 7p
Revolt: Global Spin Presents: Respect the DJ at 7p
Seeso: Flowers Tonight’s Finales:
E!: L.A. Clippers Dance Squad at 8p
ID: Motives and Murders: Cracking the Case at 9p, House of Horrors: Kidnapped at 10:30p
Lifetime: Project Runway All Stars at 9p
WE tv: Mary Mary at 9p
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Seth MacFarlane will star in and exec produce a sci-fi dramedy for Fox, slated for the 2017-2018 season. Fox gave a 13-episode straight-to-series order for the show, produced by 20th Century Fox and set 300 years in the future. Fox Television Group CEOs Gary Newman and Dana Walden called MacFarlane “one of the smartest, funniest and most talented people we’ve ever had the pleasure to work with.” Right back at you, said MacFarlane: “I’ve wanted to do something like this show ever since I was a kid, and the timing finally feels right. 20th and Fox have been good to me for many years, and of course, Dana and Gary have been fantastic bosses and true pals, so it was a no-brainer to come to them with the project. I think this is gonna be something special.”
Altice got the okay from the FCC for its $17.7 billion acquisition of Cablevision Systems. New York officials are expected to give the thumbs up this month. “We find that the transaction is likely to result in Altice fulfilling its stated U.S. business plans to improve Cablevision’s nearly ubiquitous broadband offerings in its service territories by increasing available speeds and making broadband service affordable to low-income customers,” said the FCC’s approval order. Altice it expects to close the deal this quarter.
Trading places? Today news anchor and third hour co-host Natalie Morales is headed for Access Hollywood, where she’ll replace Billy Bush as host, confirms Broadcasting & Cable. Meanwhile, Bush is moving to New York join Today this fall. It’s expected Morales will contribute to Today from her West Coast perch.
Fox News lost Chief White House correspondent Ed Henry, at least for now, in the wake of a tabloid report that he had a 10-month affair with a Las Vegas hostess. “We recently became aware of Ed’s personal issues, and he’s taking some time off to work things out,” said the news net. Henry, married since 2010, joined Fox News in 2011.
More on Fox News: the cable net landed Joaquin “El Chapo” Guzman’s pen pal Kate del Castillo (La Reina del Sur), who arranged the drug lord’s secret meeting with Sean Penn, for a one-hour special. Fox News Reporting: Beauty & the Beast – When Kate Met Chapo, premiering Saturday, May 7 at 8p, will be hosted by Geraldo Rivera.
And in possibly-related news, Kate del Castillo’s series for Netflix, Ingobernable, has moved production from Mexico to the U.S., reports Deadline. Del Castillo, now a U.S. citizen, has said she fears her connection to El Chapo could lead to her arrest and prosecution in her native country.
OWN co-president Sheri Salata is leaving the network to launch her own firm, leaving Erik Logan as sole president. “I give my deep thanks and appreciation to Sheri not only for helping to create a strong platform of growth for OWN and our digital business, but for her tireless commitment and sacrifice producing the final years of ‘The Oprah Winfrey Show.’ It was an unparalleled time of our lives,” said OWN CEO Oprah Winfrey. It’s not goodbye for long – OWN and Oprah Media Group will be clients of Salata’s new venture. “Oprah has been my North Star and spiritual mentor for 20 years and her faith in me and this next venture means everything,” said Salata. “Erik and the entire OWN team are simply the nest in the business.”
Ellen DeGeneres announced the launch of the Ellen Digital Network, with a slate that includes a series for Snapchat, Damn, Daniel; animated Ellen’s Pet Dish; viral hit Brielle; new episodes of Dance Challenge and user-generated #MadeByYou, among others. The talk show host also announced a content development deal with social media star Tyler Oakley. DeGeneres is no stranger to digital TheEllenShow YouTube channel averages over 300 million views per month, and she ranks as the most-followed TV personality on Twitter.
Jessie Anderson, co-captain on the all-female crew for season two of Wicked Tuna: Outer Banks, will trade TV time for speaking engagements and her charter fishing business. “After all the drama last season on the Reel Action, I’ve concluded that it’s just not for me,” said Anderson, whose crew caught just one fish. The season finale of Wicked Tuna, the show from which Banks was spun, airs Monday, May 16 at 9p.
AMC originals generated an average 972 tweets per minutes, according to a Nielsen Social tally from September 1-April 17, more than any other network (sports and specials excluded). VH1 was next with 596, followed by USA (493), Fox (437) and ABC (402).
Dawn Wells (Gilligan’s Island) is joining MeTV as its first marketing ambassador, making appearances and visiting affiliates and advertisers on behalf of the net, as well as serving as on-camera hostess for MeTV’s annual programming event, “The Summer of Me.” She’ll also be featured in promos and interstitial elements. What prompted Wells to take the job? “There is so much negative influence on children and young people today, and MeTV provides a wholesome alternative,” Wells tells Cynopsis. “When visiting the Weigel Broadcasting headquarters last year, I was struck by the feeling of family throughout.” For MeTV fans unfamiliar with the Professor and Mary Ann, Gilligan’s Island joins the lineup Monday, May 30 at 9:30p.
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FYI ordered Prefabulous (wt) from Vox Entertainment. Production on eight half-hour episodes focused on prefabricated homes begins immediately. Curbed, Vox Media’s real estate and home brand, is partnering with FYI to provide editorial and promotional support. “FYI was the first network to capture the cultural phenomenon of downsizing and living tiny with Tiny House Nation and now we’ll delve into another millennial facing home trend with pre-fab living,” said Paul Greenberg, EVP and GM of FYI.
Eight episodes of comedic drama Foreign Bodies have been ordered by TNT and Channel 4. Actor/writer Tom Basden (Fresh Meat) created the show about a gang of strangers embarking on a three-month trip around Asia. A UK launch in early 2017 will be followed later in the year by its U.S. bow.
Celine Dion will receive the Icon Award, honoring an artist’s impact on culture, at the 2016 Billboard Music Awards. Dion, whose husband, Rene Angelil, died in January, will perform “The Show Must Go On,” a song she chose herself. “I think at this moment in her life, the song has many meanings, and it’s an amazing choice,” said exec producer Mark Bracco. The ABC show goes on Sunday, May 22 at 8p.
Craig Ferguson will host NBC’s second annual Red Nose Day Special on Thursday, May 26 at 9p, to raise money to help lift kids out of poverty. Ferguson will get an assist from a slew of celebs, including Ellen DeGeneres, Jack Black, Paul Rudd, Julianne Moore, Liam Neeson, Sarah Silverman, Tracy Morgan, Key & Peele,Anna Kendrick, Seth Rogen, Zac Efron, Emma Thompson, among others. The event has raised more than $1 billion globally over the last 25 years.
Syfy’s Sharknado: The 4th Awakens announced the first wave of cameo appearances, and they did not disappoint. Among the reality show celebs popping up will be Real Housewives of Atlanta’s Cynthia Bailey and Dancing With the Stars’ Kym Johnson as rocket scientists; Duane Chapman (Dog the Bounty Hunter) as a chainsaw dealer; Shark Tank’s Lori Greiner as a home shopping guru and Dr. Drew Pinskey (Loveline) as a pastor. Premiere date: Sunday, July 31 at 8p.
Joining Donald Trump and Michael Douglas on Megyn Kelly Presents, the Fox News star’s special on Fox, will be Laverne Cox (Orange Is the New Black). Cox is set to play Dr. Frank-N-Furter in Fox event The Rocky Horror Picture Show this fall.
Pop and country collide on CMT Crossroads: Jason Derulo and Luke Bryan, bowing Saturday, May 21 at 10p. Expect to hear both “That’s My Kinda Night” and “Talk Dirty to Me.”
Submissions for the 23rd Annual Screen Actors Guild Awards will open on Monday, June 11 at http://www.sagawards.org/submissions, and close October 24. Ceremony will be simulcast on TNT and TBS on Sunday, January 29, 2017 at 8p.
Saturday Night Live originals resume May 7 with Room star Brie Larson as host and musical guest Alicia Keys. Drake does double duty as host and musical guest for the second time on May 14, and SNL vet Fred Armisen hosts the May 21 season 41 finale with musical guest Courtney Barnett.
Up celebrates Moms all during May – the “Month of Mom” (#ThanksMom) starting with a Bringing Up Bates special tonight at 9p. And Gilmore Girls alert: an 11-hour marathon kicks off Sunday, May 8 at noon.
Mother’s Day special: Who’s the coolest TV mom ever? Let us know in the new Cynopsis poll: http://cynopsis.com/poll/.
Magna Global and Google inked a $250 million deal with YouTube’s Google Preferred that places advertisers in YouTube videos. “Year One represents the largest Google Preferred deal ever signed, affording our clients competitive rates and access to cutting edge measurement and the latest YouTube talent,” said Magna. Good news for digital, not so much for TV: $200 million of the budget will be lifted from Magna’s television bucket.
E! is adding four new unscripted series to its programming slate. Cosmo Life (wt), from Bunim/Murray Productions, follows a group of staffers at Cosmopolitan magazine; The Abbey Diaries (wt), produced by Banijay Studios North America, centers on workers at a famous gay hot spot; Studio Lambert and All3Media America’s Famously Married digs into the lives of women recently married to or planning to marry wealthy older men, and WAGS: Miami, produced by Machete Productions, builds on E!’s WAGS (Wives And Girlfriends of Sports Stars) franchise. “On the heels of a strong first quarter, we will continue to build momentum by delivering more of the stories our audience loves, anchored by larger than life personalities, in over-the-top worlds,” said Jeff Olde, EVP, programming & development at the TV home of Keeping Up With the Kardashians.
Agribusiness net RFD-TV and FarmHer, dedicated to updating the image of women in agriculture, are teaming for a 30-minute series to premiere on RFD-TV this fall celebrating women in agriculture. Extended behind-the-scenes footage and digital content will be included as part of the FarmHer online community.
Nat Geo is getting in the true crime game with Missing Dial, premiering Sunday, May 22 at 10p. Six-part doc follows the investigation into the disappearance of 27-year-old outdoorsman Cody Dial, who never returned from an expedition into a Costa Rican rain forest. After months of fruitless searching, Dial’s parents went to Costa Rica with private investigators and a film crew and within a week, had a significant break. How does it all end? With “a shocking plot twist that rivals that of a blockbuster movie,” promises the net.
GSN’s Skin Wars is getting its first spin-off. Skin Wars: Fresh Paint, launching Wednesday, June 15 at 10p, features three former Skin Wars contestants mentoring six new artists. RuPaul Charles hosts.
Whether onstage or at presentations behind closed doors, networks are busy touting new programming, advanced ad products and branded content opportunities. What new ad categories are they looking to break this year? Cynopsis took a tally.
Ed Georger, EVP, ad sales Hallmark Channel: “In 2015 we made great progress in the automotive, theatrical and telco categories and our plan is to expand in that space going forward. We also plan to continue delivering the audience that incumbent categories including retail, packaged goods, and pharmaceutical value.”
Ben Price, EVP, national ad sales, Discovery Communications: “We will build on our already strong relationships with advertisers through our One Discovery platform to create customized, creative campaigns across all screens, tailored to reach advertisers’ target audience.Additionally, we hope to expand our business relationship in the following categories with our new millennial, web-native networks, Seeker and Sourcefed younger movie releases, streaming entertainment, internet subscription retailers, gaming, QSR, and millennial targeted autos, to name a few.”
Amy Hyland, EVP ad sales, Viacom Kids & Family: “We’ve already seen success with categories like auto, beauty, restaurants, retail and fashion.Our returning slate of shows are hits.As a result there is great potential for new categories to align with this roster of talent and unique brand equity. In addition, Nickelodeon and Nick at Nite’s growth trajectory has put them in a great position to build on our core endemic categories, as well as continue to grow with newer categories like retail, travel and especially technology.”
Jason Miller, EVP, ad sales & integrated marketing at Fuse Media: “We continue to do well in key young adult categories such as QSR, Confectionaries, Soft Drinks and Snacks.But we continue to expand our partnerships in categories such as Automotive, Movies and Retail.”
Jason Brist, EVP, ad sales, Outdoor Sportsman Group: “One thing advertisers should be aware of is that while Men ages 25-54 are our core demographic, with the additions of Duck Dynasty, as well as our Monday and Friday blocks, our combined networks are reaching a much broader audience than ever before. As the outdoor space has increased in popularity, our audience has expanded as well. We have seen and continue to see more advertisers specifically targeting the outdoor enthusiast from categories that have not traditionally been active in this space. We’re writing business with virtually every category targeting men or adults. What we’re aiming to do now is to expand our ad rosters within each of those categories.”
Bill Rosolie, SVP ad sales, Reelz: “With the dramatic growth of our audience and strategic growth in our demo, theatrical is a natural for us. With our Real lives. Real stories. Real celebrities. programming we continue to see growth in auto as well as health, beauty and fashion.”
Debra Lee, Chairman and CEO, BET Networks: “We’re always looking for new areas to grow. Packaged goods and automotive have always been good areas for us, QSRs and soft drinks. But we’re trying to get more in the tech area and financial services.”
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Announcements at Hulu’s Upfront yesterday at Madison Square Garden included the launch of Hulu Documentary Films with Ron Howard’s The Beatles: Eight Days a Week (wt). The doc, debuting in theaters and on Hulu this fall, features rare footage and was made with the cooperation of Sir Paul, Ringo, Yoko Ono and Olivia Harrison. Coming back are drama The Path for season two, and The Mindy Project for season five. And there will be a second election special from Triumph the Insult Dog, timed for the big vote.
Hulu CEO Mike Hopkins confirmed the service’s plan to offer a skinny bundle with broadcast and pay TV channels that won’t require a cable connection, adding that over 70 percent of Hulu subscribers watch at home. “We’ve literally put the TV back in the TV,” Hopkins told the crowd. (In an article in Tuesday’s New York Times, Hopkins said, “I don’t think we are designing this for people that are really happy with their pay TV service. This is designed for the people that the marketplace is concerned are falling out of love with pay TV. We want to have a product for them.”)
Hulu also unveiled a partnership with Brightline, offering an ad experience built exclusively for connected TVs. Havas Media will be the exclusive charter agency for the product. And a collaboration with Nielsen will enable digital ad measurement through Nielsen Digital Ad Ratings to capture OTT viewing in the living room, a comprehensive ad measurement solution that offers measurement of viewership beyond the PC for advertisers on a campaign level basis.
A+E Networks entered into an international distribution deal with studio Pulse Films and its formats and entertainment company East Entertainment. As part of the multi-year partnership, A+E Networks will be the worldwide distributor for both East Entertainment and Pulse’s format and unscripted television output.
Ericsson is bolstering its TV and media operations in the UK with a new broadcast and media services facility in MediaCityUK, Salford, Greater Manchester. MediaCityUK is currently home to the BBC and ITV. The new site will go live in1Q17.
Keshet International licensed game show format Boom! to Brazil’s SBT. Series will launch this summer.
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Not surprisingly on a newsworthy night Tuesday, as Donald Trump and Bernie Sanders scored victories in Indiana and Ted Cruz threw in the towel, news nets did well. Fox News was on top, averaging 5.25 million viewers and 1.3 million among A25-54 during Trump’s speech. CNN averaged 3.3 million with 1.2 million in the news demo, and MSNBC delivered 1.8 million/500,000.
Up against the drama of Donald and Bernie, the season four finale of CBS’s Person of Interest delivered 7.4 million viewers and 1.2/4 among A18-49 on Tuesday, versus a season average of 1.5 in the demo. NBC’s The Voice hit a 1.6/6 rating, down 20 percent.
CW averaged .9/3 among A18-49 on Tuesday, besting .8/3 for ABC and Fox.
Tuesday A18-49 Analysis: NBC and CBS tied for the most A18-49 viewers Tuesday with 1.6/6, according to final primetime national ratings from Nielsen. CBS’s NCIS was first at 8p with 1.9/7, followed by 1.6/6 for NBC’s The Voice. CBS kept the lead at 9p with 1.8/6 for NCIS: New Orleans, versus 1.5/5 for NBC’s Chicago Med. NBC had its turn at the top at 10p with 1.6/6 for Chicago Fire; CBS slipped to second with 1.2/4 for Person of Interest.
A18-49: CBS 1.6/6, NBC 1.6/6, CW .9/3, ABC .8/3, FOX .8/3, UNI .7/2, TELE .6/2, ION .4/1
Live + Same Day Household Ratings: Tuesday, May 3, 2016 time period averages. Source: NTI, Galaxy as dated. Live+SD.
The Voice 5.5/10, Chicago Med 5.1/8, Chicago Fire 5.1/9
NCIS 9.4/16, NCIS: New Orleans 8.0/13, Person of Interest 4.8/9
Fresh Off the Boat 2.7/5, The Real O’Neals 2.1/4, Marvel’s Agents of S.H.I.E.L.D 1.8/3, Beyond the Tank 1.3/2
The Flash 1.9/3, Containment .9/2
Camino Hacia Destino 1.1/2, Yago 1.0/2, El Hotel de los Secretos 1.1/2
FOX 1.2/2 ?
New Girl 1.5/3, Grandfathered 1.2/2, New Girl 1.3/2, The Grinder 1.0/2
Criminal Minds .8/1, Criminal Minds .8/1, Criminal Minds .8/1
Eva La Trailera .8/1, Esclava Blanca .7/1, El Senor de los Cielos 1.0/2
Stephen Cox has joined IFC as Vice President of Publicity, reporting to SVP Sallie Schoneboom. Most recently, Cox was Director, PR at Syfy.
Havas today announced the appointment of Erh Ray and Gal Barradas, currently Co-CEOs of BETC Sao Paulo, as Co-CEOs of Havas Creative Group Brazil. In addition to their current roles as partners and Co-CEOs of BETC Sao Paulo, Ray and Barradas will lead Havas creative agencies in Brazil, including Arnold, Havas Worldwide, and Havas Worldwide Digital.
Telemunudo Studios promoted Pearla Farias to Senior Vice President, Scripted Development and Carmen Urbane to Senior Vice President, Scripted Productions. Previously, Farias was VP of Novela Development at Telemundo and Urbane was VP of Novela Production, Telemundo Studios.
Rive Gauche Television tapped Julie Pifher to serve as Vice President of Development. Pifher comes from Workaholic Productions, where she was Executive Producer for TLC’s My Giant Life.
Ayo Davis was appointed Head of Talent and Casting for ABC Entertainment and ABC Studios. Davis held the position on an interim basis after the departure of Keli Lee, now Managing Director of International Content and Talent for ABC Entertainment.
Television producer Ian Sander died May 3. He was 68. Sanders’ numerous TV credits include Ghost Whisperer, Brimstone, Profiler and For the People, among others.
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This Day in History: 1908 – Carnegie Hall opened in NYC. Answer to Our Last Trivia Question: Which 1970s TV star played a killer named Izzy Delancey on CSI for three episodes in 2006? The Partridge Family’s Danny Bonaduce. Kudos to: Curtis Lachowin-The Nightly Show With Larry Wilmore/NYC, Gail Goins/Atlanta, Jayne McMahon-Dealer Online Marketing/Greenville, SC, Cynthia New-Spectrum Reach/Cape Girardeau, MO, Barry Wooley-Telepictures/Chicago, Synda Kollman-Charter Marketing Group/Deerfield Beach, FL, Loretta Gordon-South West Video/Hollywood, CA, Paul Blutter-Hollywood Depot Rentals/Burbank, Joseph Hahle-Original Productions/Burbank, Anne Wettig-Fox Cable Networks/LA Today’s Trivia Question: Which series centered on a police detective who retired and entered the priesthood? (Email firstname.lastname@example.org with your answer and be sure to include your name, company, city and time zone.). Actor Anagram (scrambled name): Animal Whistler (Email email@example.com; first three respondents with the correct answer and three chosen at random who aren’t in trivia – will be posted along with the answer on www.Cynopsis.com.)
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WHAT’S ON TONIGHT – THURSDAY MAY 05, 2016
ABC: Grey’s Anatomy, Scandal, The Catch
CBS: The Big Bang Theory, The Odd Couple, Mom 2 Broke Girls, Rush Hour
CW: DC’s Legends of Tomorrow, The 100
FOX: Bones, American Grit
NBC: Strong, The Blacklist, Game of Silence
PBS: This Old House Hour, Masterpiece Mystery! [r], PBS Preview – The Best of Drama, PBS Previews: The Best of PBS Indies
Telemundo: Eva la Trailera, La Esciava Bianca, El Senor de los Cielos
Univision: Un Camino Hacie el Destino, Yago, El Hotel de los Secretos
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