05/05/15: ESPN’s David Preschlack punches out; US Ski Team beefs up; Bleacher Report tips the scales



16 million African Americans spend almost 10 hours a week with ESPN.

That’s 59% of ALL African Americans in the United States.


Click to see how The ESPN Impression unlocks access to a broad and deep range of consumers across all screens.


Good morning. It’s Tuesday May 5, 2015, and this is your first early morning Sports briefing. 

ESPN Executive VP of Affiliate Sales and Marketing David Preschlack is leaving the company after two decades on the clock. He follows Sean Bratches, who announced his departure two weeks ago. Variety writes that ESPN President John Skipper sent an email to employees yesterday, writing that "David has been a key driver at every stage and has done all of that as the consummate professional, a trusted colleague, a valued friend and with a relentlessly positive spirit that touched us all…We are immeasurably better for having had him on our team.” Preschlack is expected to stay on in the near team in an advisory capacity.


beIN SPORTS, The International Sports Network
is the multi- platform sports destination that brings the passionate sports fan live action, news, and analysis of the top soccer leagues and sporting events from around the planet, including: Spain’s La Liga, Italy’s Serie A, France’s Ligue 1 and EXCLUSIVE coverage of Copa America 2015.

For more information, please visit www.beinsports.tv.

Follow us on Twitter @beINSPORTSUSA and/or @ESbeINSPORTS and like our beIN SPORTS USA Facebook page for breaking news and real-time updates.


Speaking of ESPN, ESPN2, ESPNU and WatchESPN will offer exclusive coverage of the 2015 NCAA Men’s Lacrosse Championship Presented by Northwestern Mutual starting May 9 with the first-round games. The top two seeds in the championship  No. 1 Notre Dame and No. 2 Syracuse  will hit the field for first-round action on ESPNU on May 9 at 5p and May 10 at 7:30p respectively. Taking lead microphone duties will be Eamon McAnaney, along with analyst Quint Kessenich and sideline reporter/analyst Paul Carcaterra. The trio will call the two quarterfinal games on Sunday, May 17, from Annapolis, Md., in addition to the national semifinals on Saturday, May 23, and the title game on Monday, May 25. Anish Shroff will host ESPN’s studio coverage throughout the championship.

Alli Sports, a division of NBC Sports Group, and MX Sports Pro Racing revealed the complete programming schedule for the 2015 Lucas Oil Pro Motocross Championship which will see NBC, NBCSN and MAVTV combine to present every race of the season. Overall, more than 60 hours of programming are set to air with coverage launching May 16 at 5p on MAVTV. Coverage on NBCSN begins Saturday, May 16 at 7 p.m. ET. Jason Weigandt will serve as the play-by-play announcer for all telecasts, joined by analyst and two-time AMA Pro Motocross Champion Grant Langston.

Fresh off the fight, Showtime will carry the battle between Mayweather/Pacquiao on SHOWTIME on Saturday at 9p. The replay will feature exclusive analysis from SHOWTIME boxing experts and will be immediately followed by the premiere of Inside Mayweather vs. Pacquiao Epilogue.

New Cynopsis Sports Summit panel announced. Have an early peek at the upcoming NBC Sports coverage of the NASCAR season and hear what executives have in store for fans, sponsors and the sport. Speakers include: NBC Sports Group CMO John Miller; Sam Flood, Executive Producer, NBC Sports and NBCSN; Steve Herbst, SVP of Broadcasting and Production, NASCAR; and Steve Phelps, NASCAR CMO. NBC Sports race announcer Leigh Diffey will moderate. Get your tickets early here.

ESPN’s E:60 Pictures offers WWE: Behind-The-Curtain today at 8p. The new one-hour documentary offers “unprecedented, behind-the-scenes access to the making of a WWE Superstar,” following three potentials on their journey from NXT to WWE, and offering interviews with WWE Chairman & CEO Vince McMahon, WWE Executive Vice President Paul Levesque and WWE Hall of Famers Hulk Hogan, The Rock and Stone Cold Steve Austin.

Former NBA Commissioner David Stern and ESPN reporter Shelley Smith are on deck to join this week’s episode of CBS Sports Network’s We Need to Talk tonight at 10p. Stern and Smith both sit down for in-studio interviews, while Smith also joins the conversation as guest host, along with panelists Allie LaForce,Andrea Kremer, Dara Torres and Lisa Leslie.


Cynopsis Sports Business Summit – A Whole New Playbook
10 on the Park, NYC

We’ve assembled the world’s foremost authorities on sports business, marketing, production, digital + advertising from around the industry, offering participants actionable insights & networking opportunities to monetize their sports content and deliver audiences. Join us + other major executives in the sports industry on Tuesday, June 16. More info to follow…

For sponsor information, please contact Mike Farina at 203.218-6480.


The US Ski Team is broadening its horizons, announcing a deal with NASTAR to assume operational control of the program. The announcement was made at the National Ski Areas Association annual convention by USSA President and CEO Tiger Shaw  along with Active Interest Media (AIM) President and CEO Andy Clurman. AIM owns NASTAR, SKI and Skiing magazines and Warren Miller Entertainment. NASTAR is a recreational ski racing program in place at 115 resorts nationwide with over 165,000 racer days each year.  The partnership is designed to help USSA’s efforts to activate more young skiers into the sport across America. Active Interest Media will continue to lead the promotional and marketing efforts for NASTAR and become an official sponsor of the U.S. Ski and Snowboard Teams and will activate its brands across the portfolio of opportunities at the USSA.

Panini, the world’s largest publisher of collectibles, and FIFA are extending their ties ahead of the Women’s World Cup. The event will see Panini once again launch a sticker album to celebrate the event  and has been granted by FIFA exclusive rights to produce and sell the official sticker album, collectible trading cards and trading card games for the last 12 tournaments. The collectors Album will have 56 internal pages and contain spaces for 478 stickers – including 29 special stickers. In North America.
Olympic gold medalist Nastia Liukin will serve as Grand Marshal of the 99th Indianapolis 500 on May 24. "We’re excited to have Nastia Liukin as part of the rich pre-race pageantry of the Indianapolis 500," J. Douglas Boles, Indianapolis Motor Speedway President said, according to local reports. "Over the years we have welcomed many famous athletes from outside the motorsports world on Race Day and to have such a decorated Olympian visit is an honor."

Former law enforcement officer turned reality and news producer Scott Weinberger talks about what TV gets right – and wrong – when it comes to the crime genre in today’s Cynsiders.


Facebook revealed the final data results for the Mayweather/Pacquaio fight, stating that, globally, 37 million people had more than 115 million Facebook interactions related to the bout with 17 million people talking specifically about Floyd Mayweather. The top 5 countries engaged in the social conversation about the fight were:
1.  Puerto Rico
2.  Philippines
3.  United States
4.  Nigeria
5.  New Zealand


The NFL Draft helped push Bleacher Report to new highs, reporting growth across all platforms, especially in terms of mobile streaming. The brand set a new record for streaming video with 65% growth in video streams over last year’s NFL Draft window while mobile traffic spiked 27% over last year’s NFL Draft period. Overall page views were up over 8% over last year’s NFL Draft window.

GolfNow announced the release of watch-specific versions of its mobile app, which is now available for the Apple Watch and Android Wear. The app will allow golfers access to an on-course GPS function which provides hole-by-hole yardages at more than 30,000 golf courses around the world, displaying distances to the front, center and back of the green, with additional relevant yardages on each hole accessible by swiping left/right on the watch.


Slate Capital Group acquired Broadcast Sports Inc., a leading provider of wireless technology and communications systems services for use in the field of sports television broadcasting. BSI is a North American market leader in providing microwave transmission and custom remote controlled miniature camera systems to the broadcast industry. "BSI is well known for its innovative technologies and customer focused approach, and fits within our strategy of investing in market leading companies in sustainable growth markets,” said Parker Davis, Managing Member of Slate Capital Group. “We have been impressed with BSI’s products and track record of consistent execution, and look forward to working with Peter and the BSI team to build on this momentum."  


RAGE Fitness and Gibson Athletic named industry veteran Douglas Kelly as its new CEO. “We’re at a place in our evolution where Doug’s experience and leadership will help us scale our business and integrate processes that will continue sustainable growth,” said Brian Smith, Owner and President of Gibson Athletic.  “Doug is the right guy at the right time to steer the ship, and we’re excited that he has joined our team.”


EA Sports named its semifinalists for Madden NFL 16. Fans will now be able to vote on players that include the Giants’ Odell Beckham Jr., the Steelers’ Antonio Brown, Patriots’ Rob Gronkowski and Cardinals’ Patrick Peterson. Players will choose between four of the NFL’s best playmakers by playing Madden NFL games with the two highest vote-getters going head-to-head in the finals on May 13 on ESPN.com.


Wizards/Hawks Game 2 on TNT at 8p.



Facebook  I  LinkedIn  I  Twitter  I  Google+  I  Instagram.

ON THIS DAY in 2011: Maryland basketball coach Gary Williams retires.

In The Know: What team did Gary Williams and the Terrapins beat to win the NCAA Basketball Tournament? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who is the only three-time winner of The PLAYERS Championship? Answer: Jack Nicklaus. Kudos: Marc Wollis-NBC Sports Group/NY; Michael Brown-Lagardere Unlimited/NY; Jeff Day-NHL/NY; Judie Henninger-Valentine Productions Inc/Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Los Angeles local/LA.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: ACCT EXEC/YANGAROO/NY: Actively lead the management, dvlpmnt/implementation of sales plans for acct list. 5+ yrs relevant sales role: Media/advertising/Saas exp req’d w/strong relationship building skills. Full info/Apply HERE (5/12)

JOB OPENING: MNGR, MRKTING/SALES/NATGEO/DC: Mng all Home Ent product dvlpmnt/positioning/release strategies/mrkting efforts. 5+ yrs mrktg/product/brand mngmnt & Home Ent exp pref’d. Apply @www.nationalgeographic.com/jobs (5/12)

JOB OPENING: BROADCAST MEDIA PLANNING & BUYING/Refuel Agency/NJ: Responsible for the negotiating, placing and maintenance of T.V. & Radio media campaigns. Preparing insertions orders, media authorizations, updating flowcharts and post logs, etc. Apply HERE (5/12)

JOB OPENING: DIR. MULTIPLATFORM ANALYTICS/A+E Networks/NY: will utilize multiplatform data and business modeling to develop data-driven strategy across various A+E departments both from the viewership and monetization stand points. Full Info/Apply HERE (5/9)

JOB OPENING: ASSOC MKTG MGR – PARTNER MKTG/ROKU/Saratoga CA: Manage assets necessary to promote our partners content on packaging, retail and portfolio of content partners. Responsible for acquiring & sharing programming info. Full info/Apply HERE (5/9)

JOB OPENING: FREELANCE DIGITAL MARKETING MANAGER/TV Land/NY: Creative, self-motivated digital/social media maven wanted to manage and implement paid digital/social campaigns for new show launches. Full info/Apply HERE (5/9)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Full info/apply HERE (5/9)

JOB OPENING: ANALYST RESEARCH E!/LA: Handle linear and multiplatform research for E!. Min. 1 year experience with strong knowledge of Nielsen and multi-platform tools required. Full info/apply HERE (5/8)

JOB OPENING: EXEC ASST in MEDIA/NYC: Wide range admin support- 2 execs. Thrives on detail; billing, expnse repts, book conf space, event plan/vendor mgmt. 3 yrs exp mnging off. Collg Dgre; exp with PBS TV stns/Japan/Asia; bckround media pref. Resume HERE (5/8)

JOB OPENING: SR ACCT EXEC, DIRECT RESPONSE/DIRECTavenue/Carlsbad CA: Build deep understanding of each client’s bus. & category needs. DR exp, pref Short Form. 10+ yrs exp mktg/Advrtsng DR TVpref’d. Job based out of San Diego office. Full info/apply HERE (5/8) 

JOB OPENING: SR DIR AD SALES (Automotive Mktplace)/Rentrak/NYC: Resp for selling Rentrak synd & custom svcs in Advrtser mkt w/specific focus on Automotive mktplc. Min 8yrs related exp & exp working w/TV ind leaders & execs from major advrtsrs. Full info/apply HERE (5/8) 

JOB OPENING: SOCIAL MEDIA STRATEGIST/ABC FAMILY/BURBANK: Pop culture enthusiast & passion for brand. Responsible for daily mgmt of communities/messaging/monitoring. 2-4 yrs community mgmt/social media mrkt exp. Apply at http://bit.ly/1yY7qIE EEO (5/8)

JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/NYC: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/eSHao3 (5/8)

JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/LA: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/tvwjXF (5/8)

JOB OPENING: SR PRODUCER/EDITOR/The National Geographic Society/DC: Work collaboratively w/creative team that produces video for web, large scale events & other outlets. BA deg in TV & Film Prod/Comm. 5 yrs of prod exp req’d. Full info/apply HERE (5/8) 

JOB OPENING: PUBLICIST/HGTV & DIY Network/NYC: Plan/execute PR campaigns for series & talent. 2-4 years PR/Journalism exp required. Strong writing & verbal skills a must. Cable ntwk & lifestyle media exp a plus. Great opportunity! Full info/Apply HERE (5/8) 

JOB OPENNG: MGR, DIST. AFFILIATE MKTG/GSN/Santa Monica: 5 yrs. exp. Cble or TV pref’d. Define, dvlp/implement mktg. activities & resources, project mgmt. for mktg. campaigns, budget, BA deg req. Photoshop/Creative for sales presentations pref’d. Send res/CL HERE (5/8) 

JOB OPENNG: DIR, RESEARCH/ESTRELLA TV/NYC: Lead design/execution/analysis/solutions for all sales, affiliate aud tracking & measurement, prgrmng, digital & mktg rsrch efforts; Work w/exec mngmnt to provide high quality & strategic recos & analysis. Send res HERE (5/8) 

JOB OPENING: SR DIRECTOR, PRESS & COMMUNICATIONS/Nickelodeon/LA: Seeking Comm/PR Dir w/7+ Yrs of Kids TV exp. Develop Comm/Press strategies for Live-Action Nick Shows. Read More & apply HERE (5/8) 

JOB OPENING: DIRECTOR, WEST COAST MEDIA SALES/BET/LA: Player/coach leader for WC Ad Sales team, TV, Digital, Mobile, 8+ yr media exp in TV, advertising or with a brand. Full info apply HERE (5/8) 

JOB OPENING: DIRECTOR, ENTERPRISE METADATA/SNI/Knoxville: Lead centralized operations team resp for producing & mngng media metadata to enable the retrieval, reuse & discovery of digital assets. Strong kwldg of brdcst &/or cable, media mngmnt. Resume HERE (5/8) 

JOB OPENING: DIRECTOR, ACCOUNT MANAGEMENT/RENTRAK/NYC: Lead/guide & structure the Acct Mngmnt Ntwk team. Exp working for TV ntwrk pref’d, or directly w/TV networks. Min 3 yrs acct mngmt exp w/2 yrs exp working w/direct reports. Full job info/apply HERE (5/8)

JOB OPENING: MNGNG EDITOR/NBCNEW.COM/NYC: Work closely with the digital EP to help supervise a team of news editors, setting daily coverage priorities and planning longer-term enterprise. Apply HERE (5/8) 

JOB OPENING: RESOURCE SCHEDULER/FOX SPORTS/STAMFORD: work Prod Mgrs to insure crews & facilities are procured for each remote. Process payroll, approve invoices provide on-site supervision. Apply HERE (5/8)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: Seasoned writer looking for opp to transition to TV program acquisitions and development or news editing. Atty with a policy background and int’l exp. Exc comm skills and a passion for quality TV programs and news. jasonabrams1836@gmail.com (5/7)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

07/16/18: NBC Sports’ Rick Cordella breaks down the addition of Peter King, the World Cup and its digital initiatives

CynopsisSports Good morning. It’s Monday July 16, 2018 and this is your first early morning Sports briefing. Today see Peter King’s new Monday morning NFL column – Football Morning in America –on NBCSports.com with hit first entry since his move featuring interviews with Philadelphia quarterback and Super Bowl MVP Nick Foles, Eagles […]

07/15/18: Cynopsis Jobs

Job of the Week SR INVENTORY ANALYST, DIGITAL YIELD MGMTFOXNY Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor. Full info/apply HERE CynopsisJOBS […]