05/23/19: Riot launched the Riot Scholastic Association of America

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It’s Thursday May 23, 2019 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com.
 


With the NCAA out of the esports picture for the foreseeable future, Riot Games announced the formation of the Riot Scholastic Association of America – designed to serve as the governing body for Riot’s college and high school esports activity and level up Riot’s continued support for scholastic esports, including scaling competitive operations, creating a more inclusive student community, and aligning with the goals of schools. The inaugural RSAA Advisory board will consist of:
Mark Deppe – Director of Esports, University of California, Irvine; Commissioner, NASEF; A.J. Dimick – Director of Esports Operations, University of Utah; Erin Harvego – Vice President of Marketing, Big Ten Network; Carolayne Henry – Senior Associate Commissioner, Governance & Legal Affairs/SWA  – Mountain West Conference; Kurt Melcher – Executive Director of Esports, Robert Morris University; Executive Director of Esports, Intersport; and T.L. Taylor – Director of Research, AnyKey.org; Professor – MIT.
 
“The formation of the RSAA represents Riot’s long term commitment to League of Legends, and it’s development as an inclusive, multi-generational, college and high school sport,” said Michael Sherman, Head of College for the RSAA. “As League enters its 10th year, we’ve never been more committed to growing the ecosystem that supports it.”
 
 
COMPETITION AND VENUES

 
WarnerMedia announced plans to bring together its videogaming and esports-centric businesses for a new tournament series spotlighting Mortal Kombat 11, run by ELEAGUE. Top-performing gamers will win cash prizes and trips to compete at RTX, July 5-7, in Austin. This initiative – formally titled  ELEAGUE x MK 11 Arena at RTX Austin presented by AT&T* Fiber – will involve Warner Bros. Interactive Entertainment, ELEAGUE, Otter Media’s Rooster Teeth, Battlefy and AT&T Fiber to open with a series of six open online tournaments, each hosted by a top-ranked professional Mortal Kombat 11 player and run on the Battlefy platform. The winner of each online tournament will earn a cash prize and a trip to RTX.
 
Epic Games continues to roll out tandems for the Fortnite Summer Block Party in Inglewood from June 15-16. Wave four of the gamer/celebrity announcements include Ninja partnering with Marshawn Lynch, Lazarbeam with Hannibal Buress, Fearitself with Blake Martinez and Patriota with Kyla-Drew Simmons. Earlier announcements included teams such as Loserfruit and Joel McHale, Tim the Tatman with Jay Mewes, DrLupo with Jordan Fisher, Pokimane with Martin Doherty, and more.
 
704Games, the Race Team Alliance and NASCAR announced that the inaugural eNASCAR Heat Pro League season will make its debut Memorial Day Weekend live from Charlotte Motor Speedway. The historic first races precede Sunday’s Coca-Cola 600 with the green flag dropping at 3:30p at the NASCAR Trackside Live stage as well as on NASCAR’s Facebook and 704Games’ Twitch via livestream. Monster Energy NASCAR Cup Series drivers Chase Elliott, Ryan Blaney and Bubba Wallace will be on-hand for the pre-race festivities. “The eNASCAR Heat Pro League is a result of incredible industry collaboration and a shared commitment to growing NASCAR through innovation,” said Tim Clark, senior vice president and chief digital officer, NASCAR. “The esports community is massive, highly engaged and passionate, and our league presents an unparalleled opportunity to reach new and existing fans.”
 
Lotsa news out of DreamHack. The Gaming festival is partnering with Esports Management and ZOWIE to launch DreamHack Showdown, an all-women CS:GO tournament featuring a $100,000 prize pool. The CS:GO players will have access to dedicated player support, professional event facilities, promotion and a proper prize pool and running at DreamHack Valencia from July 5-7. This partnership is the first large-scale collaboration aimed to elevate ambitious women CS:GO players in the global esports scene and provide a dedicated platform to support their professional growth.
 
Meanwhile, DreamHack also announced a partnership with golf’s European Tour to create the European eTour Championship at this week’s Made in Denmark presented by FREJA. Eight of the best players from around the world in the most popular online golf game “World Golf Tour” by Topgolf will go head-to-head in knockout match play format. Action will be streamed during the afternoon to ensure the best viewer experience with a continuous flow of visitors at the venue.
 
Following a viewership surge for the League of Legends Mid-Season Invitational this past week, Riot announced dates for the 2019 Summer Splits in League’s 13 recognized regions. The action will begin in the first two weeks of June around the world, with the LoL Championship Series and LoL Pro League starting June 1 while the LoL European Championship starts June 7.
 
We are thrilled to announce the first member of this year’s Hall of Fame class for The Tempest Awards, with Sundance DiGiovanni, MLG co-founder and co-founder of Electronic Sports Group, receiving the honor this year! The event will take place during Esports Business Summit at HyperX Esports Arena Las Vegas on Sept. 11. Click here for more information.
 
 
TRENDS

 
The end of the Mid Season Invitational marks the halfway point in the League of Legends esports season, presenting an opportunity to reflect on audience viewership trends. This week, Stream Hatchet provides an update of LoL esports, focusing on the viewership of the top 7 teams in the tournament.
  • Cross Platform Viewership is up: The 2019 Mid Season Invitational generated an AVG CCV that was nearly 60k viewers higher than the 2018 World Championship (291.4k).
  • G2 was the team to watch on the Riot Games channel: Not only did G2 Esports secure a 1st place finish at the MSI, but their matches generated an AVG CCV that was 8k viewers higher than the top 7 teams.
  • Invictus Gaming places #2 in Viewership: Although Team Liquid placed 2nd in the tournament, the audience of matches featuring Invictus Gaming generated an AVG CCV that was 6,000 viewers greater than Team Liquid matches.
For more information on data analytics and esports, visit our blog at: blog.streamhatchet.com
 
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ACTIVATION

 
State Farm is extending its League of Legends run, announcing a new deal that will carry its sponsorship through 2021 for multiple esports properties including: North America’s League of Legends Championship Series; League’s three global events: League of Legends World Championship, Mid-Season Invitational, and All-Star Event; and the League of Legends College Championship presented by State Farm. Activation elements include: The State Farm Analyst Desk for LCS broadcasts as well as all English-language global broadcasts of global events, and the League of Legends College Championship; Integrated in-broadcast/in-steam content such as Assist of the Week, I’m Helping segment, and the Level-Up segment; Digital “Cheerboard” printers at all LCS home & away events and US-based global events, including the most recent LCS Spring Finals in St. Louis and the 2018 All-Star Event; and “Cospitality” Tents at LCS regional finals and global events, where fans can share their passion for cosplay.
 
Razer cemented a new partnership with Evil Geniuses, who will now be outfitted with Razer’s esports-grade peripherals including headsets, keyboards, mice, and surfaces for all training and tournaments over the next two years. “Team Razer is proud to partner with Evil Geniuses at the highest level of esports,” said David Tse, Global Director of Esports at Razer. “We are always inspired by their passion and commitment, and our partnership will be fueled by the best of esports technology and skills.”
A|X Armani Exchange announced a deal to become the first fashion brand to dive into esports waters, locking in a sponsor with the Italian team Mkers for the 2019-20 season for the team to serve as the global ambassador for the brand and wear a new official uniform at tournaments. “We are proud to be the first e-sports team chosen by a prestigious brand like Armani Exchange,” said Mkers CEO Paolo Cisario in the announcement. “It is a reward for all the effort sustained up until this moment, and it gives great credibility not just to us and the investors that believed in our project, but also to the entire Italian e-sports industry. Now the real challenge will be to yield tangible results.”
 
EGENCY, founded in 2018 as a premier esports production, marketing and talent management firm, announced that the company will change its name to Abacus3 effective immediately. According to company President Mark Nausha, “The esports and video gaming space is rapidly changing.  The community is always building, growing, and evolving, and we felt we needed to go to market with a name that signifies that we are much more than merely an agency specializing in esports.”
 
 
PLATFORMS


 
Overwatch League announced that OWL Stage 2 Playoff and Finals delivered a new viewership high for the season with an average minute audience of 545,000, according to Nielsen. The finals rank as the best performing esports telecast of all time across ABC, ESPN and Disney linear channels.
 
ESPN puts the spotlight on University of California, Irvine’s League of Legends varsity team as it pursues a second straight collegiate championship and a shot at redemption on the international stage in a docu-series, Good Game: UC Irvine. Bonnie Bernstein served as showrunner running on ESPN2. “Good Game is another great example of our continued efforts into narrative storytelling for our linear audience,” said John Lasker, vice president of digital programming. “New fans as well as core esports fans will enjoy a look at UC Irvine’s remarkable season and the increasing popularity of collegiate esports.”
 
1047 Games, developer of Splitgate, announced a partnership with blockchain Esports entertainment platform SLIVER.tv to bring exclusive in-game items to viewers who watch streamers broadcast Splitgate gameplay to the platform. “We’re thrilled to be partnering with SLIVER.tv and bringing unique TFuel rewards to Splitgate players,” said Ian Proulx, co-founder of 1047 Games. “The streamers benefit from seeing tons of engaged viewers, who earn exclusive skins for watching Splitgate gameplay, and we, the developer, get more players enjoying our game. It’s a win-win for everyone involved!”
 
 
TEAMS

 
Complexity Gaming officially opened the doors to its new headquarters, titled the GameStop Performance Center and forwarding its vision for the “Esports 3.0” era, “where esports athletes are treated like professional sports athletes.” At The Star in Frisco, Complexity’s 11,000-square-foot headquarters sits near the Dallas Cowboys World Headquarters, allowing for seamless coordination between the two organizations and “establishing Complexity as one of the first esports organizations to fully integrate and connect with a traditional sports franchise,” according to the team. The GameStop Performance Center houses a public area and retail space for visitors as well as cutting-edge performance facilities for team members, including recovery, wellness and mental health amenities in addition to featuring advanced training rooms, a mind gym, a decompression porch, innovation lab and stream studio.
 
News this week that Turner Tenney, the 21-year-old professional gamer known worldwide as Tfue, sued his team FaZe Clan sent tongues wagging around the industry, with his claims that the team is violating California law and the Talent Agency Act by taking up to 80% percent of his earnings. His Twitch streams have been viewed more than 120 million times, and he has more than 10 million YouTube subscribers and 5.5 million Instagram followers and is now asking the court to terminate his agreement with the company in addition to “fair payment for his services plus disgorgement of Faze Clan’s profits and punitive damages,” per THR. However, the team replied to the accusations, claiming that it has only secured $60,000 from its partnership with Tfue while Tfue has made millions of dollars as a member of FaZe Clan, noting that FaZe Clan has not taken any percentage of the earnings the Twitch personality has collected from tournament winnings, Twitch or YouTube revenue nor any social platform.
 
After the League of Legends Championship Series instructed Echo Fox ownership to take “corrective action” after Rick Fox and others accused a stakeholder of racism, the team released a statement noting that plans were already underway to remove the investor, stating, ““We are working with the highest level of urgency to remove the investor from the Echo Fox organization. Our internal timeline has always been shorter than the one announced yesterday by Riot Games, with whom we have been in close communication. Diversity has been a hallmark and point of pride for Echo Fox since our inception and we share Riot’s desire to erase intolerance from esports. This is a company made up of amazing staff, talented players, dedicated fans and focused ownership. We will move through these challenges and be stronger for it.”
 
 
INDUSTRY

League of Legends creators Riot Games and its primary shareholder, China’s Tencent Holdings, are reportedly developing a mobile version of the game, according Reuters. The move, according to the report, comes in a move to help broaden the game’s user base in Asia.
 
Sony launched PlayStation Productions, a new production studio designed with the purpose to bring video game stories and their universes to TV and movies. Multiple reports state that the venture will be led by SIE chairman of Worldwide Studios Shawn Layden, and headed up by Sony veteran Asad Qizilbash, with THR writing that the “first slate of projects” are already in production on the Sony Pictures lot. “We’ve got 25 years of game development experience and that’s created 25 years of great games, franchises and stories,” Layden said. “We feel that now is a good time to look at other media opportunities across streaming or film or television to give our worlds life in another spectrum.”
 
Netflix is going the other way however, and will be hosting a panel at E3 next month titled “Bringing Your Favorite Shows to Life: Developing Netflix Originals into Video Games.”
 
OverActive Media opened the doors to a live events production division following the acquisition of Toronto-based esports events company MediaXP, titled OAM Live. Ken Silva, Founder of MediaXP, now joins OverActive Media’s team in Toronto. “This is yet another step forward in our effort to build a world-leading, global esports platform that will redefine the future of sports and entertainment,” said Chris Overholt, President and CEO of OverActive Media. “The launch of OAM LIVE will progress our business growth by providing future partners, publishers and brands with an end-to-end solution for gaming events and esports broadcasts.”
 
A new report from Superdata notes that consumers spent $8.86 billion digitally on games across console, PC and mobile worldwide in April, up 7% from the same month last year. Premium console, up 17%, was the fastest-growing segment due to the continued mix shift towards digital channels for full game units. PC overall declined 4% year-over-year despite modest growth within the free-to-play segment.
 
 
ROSTER MOVES

Magid hired Jason Rice for the company’s Gaming and Esports practice. Rice joins Magid having spent the past four years at Greenberg Strategy where he led multiple engagements for clients such as PlayStation, EA, Facebook, Microsoft, Dell, ESPN, and MLB.
 
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SALES PLANNER/UP TV/NYC: Resp. for dev/implementing media proposals and working directly with Acct Execs. and Pricing & Planning. College deg. & 1+ yrs cable exp. in ad sales ind.  Strong Microsoft Office & DealMaker skills a +. Good comm, interpersonal & organzt’l skills. Send Resume: HERE (6/6)


SR SYSTEMS ENGINEER
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AD SALES ASSISTANT/Weather/NYC: Provide support to Ad Sales Acct Execs to srvc clients, and all aspects of media schedules. Extremely detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info HERE (5/31)

BRAND DIRECTOR/NBC 7 & TELEMUNDO/San Diego: Ensure all platforms are consistent with the overall voice and tone of our stations’ images. BA deg or equivalent work exp. Min 5 yrs of mktg, brand development, or creative prod exp. Working knowledge of editing platforms, final cut pro. Full info HERE (5/31)

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