05/14/19: NBCU’s Linda Yaccarino: “We’re celebrating advertising”

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IN THE NEWS
 
Kerry Washington has joined Live in Front of a Studio Audience: Norman Lear’s ‘All in the Family’ and ‘The Jeffersons’, the live sitcom special from Jimmy Kimmel and Norman Lear airing Wednesday, May 22 on ABC. The event  will recreate an original episode from each of the two iconic series; Washington will play Helen Willis.
 
The crossover of existing brand partnerships between Disney’s newly acquired Fox properties and the Burbank mothership already is substantial, according to Disney ABC president of ad sales & partnerships Rita Ferro, who will lead the company’s unified Upfront today in NY. “There is a lot more crossover than I originally anticipated. When I look at their advertiser list and ours, I would say there’s an 85 percent-90 percent overlap because those brands are such premium brands and they are so uniquely tied to the audiences they connect with,” Ferro told Cynopsis on the eve of the event. “When I look across, for example, at FX and ESPN, both male-oriented brands, there is a tremendous crossover in terms of brands and opportunities. And now we’re thinking, Are there ways to extend the partnerships that aren’t crossing over today?” Ferro said in early conversations with brands and agencies, the concept of threading holistic messaging across the programming hubs including ABC, ESPN, Freeform FX and Nat Geo is top of mind. “Especially when you think about broad brands that want to reach a multitude of audiences – think of CBP, think of telecom, think of tech companies – the ability to say, ‘Here are our key goals and metrics,’ and then that comes to life in a natural organic process within each brand. The same team is managing the experiences and understands what the deliverables are. So while it may look very differently potentially in each one of these brands, it ultimately delivers on the same core message. From an agency perspective, when you see all of this on stage together, it will feel very natural.”
 
Felicity Huffman formally entered a plea of guilty for her role in the college bribery scheme, after making a deal with the feds. The actress will how long she’s going behind bars on September 13. Although the judge ultimately has discretion over the length of Huffman’s sentence, lawyers for the government told a federal judge in Boston that they want the American Crime actress to serve approximately four months.
 
Grammy winner Sheryl Crow will perform at the 44th Annual Gracie Awards on Tuesday, May 21 at the Four Seasons Beverly Wilshire Hotel in Los Angeles. Hosted by Superstore’s Lauren Ash and presented by the Alliance for Women in Media Foundation, the ceremony honors outstanding individual achievement and programming by, for and about women. This year’s honorees include Christina Hendricks, Rachel Bloom, Leah Remini and Annie Murphy.
 

AT THE UPFRONTS
 
“Today we’re celebrating advertising and the extraordinary content that makes this industry the best it has ever been,” said NBCUniversal’s Linda Yaccarino, Chairman of Advertising and Client Partnerships, from the stage of Radio City Music Hall. In between appearances by the likes of Ted DansonTina Fey and Amy Pohler, Oscar winner Rami Malek, Olympic gold medal winners and a trio Kardashians, came news that NBCU’s streaming service, set to launch next year, will be free and ad-supported. “While other companies are pushing advertisers out, we’re bringing them in,” said Yaccarino of the service, which will have “new originals and a gigantic library of old favorites.” Of note: Despite the money being pumped into originals, The Office is the number one show on Netflix.NBCU’s Telemundo announced a 2019-20 lineup of multiplatform programming featuring more than 900 hours of original content to an audience that yields $1.7 trillion of buying power. La Reina del Sur star Kate del Castillo, together with La Voz coach Luis Fonsi – who gave a special performance of hit Latin songs – were showcased at the NBCU event. Monday night, Telemundo feted advertisers at the Hammerstein Ballroom with a concert by Pitbull.
 
Empire’s reign is coming to an end. FOX revealed that the show’s previously announced sixth season will be its last. “We are turning the final season into a large TV event,” said FOX Entertainment CEO Charlie Collier. “We are trying to go out guns a-blazing. One of the great benefits of announcing the final season is that it actually allows fans to lean in and have the ending they deserve. Six years is a remarkable run….Meanwhile, FOX confirmed that The Masked Singer was renewed for a third season. The show will make its debut after Super Bowl LIVE on Sunday, February 2, and will premiere in its regular time period on Wednesday, February 5 at 8p. Collier noted that the series would be produced via new shingle, Fox Alternative Entertainment. Endemol Shine is leaving the North American production, but will continue to produce it in other territories….Despite strong ratings in its first season on FOX, Last Man Standing won’t be on the fall schedule, but will instead be held until later in the season. The Tim Allen sitcom had to leave its Friday home, to be occupied in the fall by WWE’s SmackDown Live….NFL players J.J., T.J. and Derek Watt are set to front physical competition format Ultimate Tag. Series hails from Znak & Co., the production company run by Masterchef EP Natalka Znak. The project, which will launch in 2020, is based on a classic playground game where players chase each other in order to tag the other one
 
Discovery U.S. Hispanic noted it entered the 2019-2020 Upfront season as a force in the Hispanic media landscape, with its networks Discovery en Espanol and Discovery Familia claiming nearly a quarter of the total share for all Hispanic cable primetime viewing. Discovery Familia will offer new series such as Juntas y revueltas and Cristina en la Costa, as well as returning hits life Todo en 90 dias and Hermanos a la obra. Meanwhile, Discovery en Espanol, the #1 non-fiction cable, will feature programs Planeta profundo, Leyendas de lo salvaje and original series Mexicuaticos.
 
For more on TV’s big week, including details on new programming and ad offerings, check the Cynopsis Upfronts Navigator: http://www.cynopsis.com/upfronts/
 
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PRODUCTION & DEVELOPMENT
 
Amazon Prime Video acquired the global rights to the upcoming untitled Star Trek Jean-Luc Picard series. It will air in more than 200 countries and territories outside the U.S. and Canada. The deal, struck by CBS Studios International, comes as CBS All Access’ original Star Trek spin-off airs on Amazon rival Netflix. The series, which will see Sir Patrick Stewart reprise his role as Jean-Luc Picard and follow the next chapter of the character’s life, will air on Amazon globally within 24 hours of its U.S. premiere.
 
Writer/director Edward Berger, who worked on Showtime limited series Patrick Melrose, is heading back to the network to direct the first three episodes and executive produce new limited series Your Honor. Ten-episode legal thriller stars Bryan Cranston.
 
USA Network is rebooting NBC’s former hit weight loss reality series, The Biggest Loser. The 10-episosde season from Endemol Shine North America, in association with Universal Television Alternative Studio, is expected to debut in 2020. The revamped version of the competition series will feature a new team of experts determined to dramatically improve the lives of men and women competing to lose weight.
 
 
NEW & RETURNING SERIES
 
Smithsonian Channel uncovers the secrets of an era in Atomic Age Declassified. Three-part series debuts Sunday, June 16 at 9p.
 
Super Soul Sunday returns Sunday, May19 at 11a on OWN: Oprah Winfrey Network. The new season debuts with an interview with New York Times bestselling author, columnist and political commentator David Brooks.
 
TV One’s ATL Homicide makes its second season debut on Monday, June 17 at 9p. True crime series features detectives David Quinn and Vince Velazquez of the Atlanta PD sharing some of their grittiest stories.
 
Season 2 of Dodo Heroes debuts on Animal Planet on Saturday, June 1 at 9p, with new stories of animals in need and the people who go to extraordinary lengths to help them.
 
The Great Food Truck Race heads south for a summer beach battle, premiering Sunday, June 9 at 9p on Food Network. Host Tyler Florence hits the road with a new cast of hopefuls competing for a $50,000 grand prize.
 
 
COMING UP
 
ID investigates the shocking murders of a perfect family in Family Man, Family Murderer: An ID Murder Mystery. One-hour special airs Sunday, June 2 at 10p.
 
Former Black Panthers describe the violent battle between the FBI and the Black power movement in 1969 in The FBI and the Panther airing Tuesday, May 14 at 10p on ABC.
 
According to Bloomberg research, U.S. women are in control of more capital than men for the first time: “As the transfer of wealth and decision-making power continues, companies’ ability to attract capital will be directly linked to their metrics on issues important to women, with gender equality at the top of that list.” Time to celebrate! Join us at the Top Women in Media at the Gala Dinner September 9 at Tribeca Rooftop in NYC. Reserve your table today.
 
 
DIGITAL DATA
 
The Design Network’s home organization show Neat Freak returns for Season 2 on Tuesday, May 21. Sara Lynn Cauchon resumes hosting duties on the five-part series with episodes featuring a bathroom, garage, mudroom, pantry and nursery.
 
Yahoo Finance released the first episode of Meet the Candidate, a new weekly series introducing presidential candidates leading into the 2020 election.
 
 
TECH TALK
 
Apple launched its redesigned Apple TV app, which gives users the ability to stream more than 150 video services and subscribe directly to channels like HBO, Showtime and Starz. The updated app comes ahead of the planned fall launch of Apple TV+, the company’s video subscription service that will feature original TV shows and movies and be available via the Apple TV app.
 
Google announced a new advertising tool that will make it easier for marketers to create YouTube ads, which it expects to demonstrate on today at Marketing Live. Bumper Machine uses machine learning to convert a YouTube video ad with a duration of less than 90 seconds into several distinct six-second bumper ads in minutes. The tool analyzes the attributes in the frame of the clip of the ad, sharpness of focus and quality of the framing.
 
 
PODCAST POST
 
Tenderfoot TV’s To Live and Die in LA garnered over 15 million downloads since its premiere, averaging one million downloads per episode. The true crime podcast, which is hosted by journalist Neil Strauss and investigates the disappearance and murder of 26-year-old aspiring a tress Adea Shabani, concludes Friday, May 17.
 
 
KID STUFF
 
Pocket.watch inked overall deals with two major YouTube channels, MarMar and the Onyx Family, and is set to launch new programming on both of them, in addition to existing partners Evan Tube, JillianTube and HobbyKids TV. The company’s plan is to take popular YouTube stars and boost their digital audiences with premium original content in new formats.
 
Genius Brands Network, comprised of Kid Genius Cartoon Channel and Baby Genius TV, launched as an a la carte on-demand offering on Sling TV.
 
APC Kids tapped License Connection as the licensing agent for KID-E-CATS in the Benelux region. License Connection will be responsible for building the program in the region with target categories including publishing, apparel, puzzles and games, stationery, bags and homewares.  
 
 
GOING GLOBAL
 
Cineflix Media Inc. and Scott Brothers Entertainment expanded their partnership with an IP deal. The pact gives Cineflix Rights the worldwide distribution rights, excluding U.S. and English language Canada, to Drew and Jonathan Scott’s newest title, Property Brothers: Forever Home, rolling out with an initial 40 episodes.
 
Nine commissioned a second season of LegoMasters from Endemol Shine Australia. The series premiered with a national average audience of 2.134 million, making it the highest rating launch episode of any series this year.
 
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RATINGS
 
Top 10 Live+7 Playback Rankers by actual gain for the week of April 22 Live+SD/Live+7/+7 Actual Gain
The Big Bang Theory (CBS) 1.8/ 3.2/ 1.4
911 (FOX) 1.2/ 2.2/ 1.0
Chicago PD (NBC) 1.0/ 2.0/ 1.0
Young Sheldon (CBS) 1.4/ 2.3/ 0.9
Chicago Fire (NBC) 1.1/ 2.0/ 0.9
New Amsterdam (NBC) 0.8/ 1.7/ 0.9
Law & Order: SVU (NBC) 0.7/ 1.5/ 0.8
Blacklist (NBC) 0.5/ 1.2/ 0.7
Chicago Med (NBC) 0.7/ 1.7/ 0.7
Whiskey Cavalier (ABC) 0.4/ 1.0/ 0.6
Based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular/original programs only)
 
Tunity Analytics Top Weekly National Out-of-Home Viewer Rankings for Entertainment Programs for the week of May 6
Program, OOH Viewers (000)
Saturday Night Live (NBC) 443
American Idol (ABC) 392
Chicago Fire (NBC) 265
Shark Tank (ABC) 241
Chicago Med (NBC) 228
America’s Funniest Videos (ABC) 220
The Voice (NBC) 211
The Big Bang Theory (CBS) 205
NCIS (CBS) 203
New Amsterdam (NBC) 192
Source: Tunity Analytics. Viewing estimates are derived from the Tunity mobile app usage. OOH Impressions are calculated using Tunity Analytics proprietary estimation model. 
 
TV Time’s Shows on the Rise Report for the week of May 6
Chernobyl (HB0) 100%
The Mechanism (Netflix) 96.9%
Easy (Netflix) 91.8%
Sneaky Pete (Amazon Prime Video) 90.3%
Super Dragon Ball Heroes (YouTube) 81.5%
Lucifer (Netflix) 80.6%
Last Week Tonight with John Oliver (HB0) 68.8%
Dead to Me (Netflix) 58.3%
Tuca & Bertie (Netflix) 57.5%
Marvel’s Agents of S.H.I.E.L.D. (ABC) 48.4%
*Methodology: Every week, millions of viewers around the world use TV Time to track their favorite series. “Shows on the Rise” is calculated by determining the week-over-week growth in episodes watched for a given program.
 
Live + Same Day Viewers AA (millions) Friday, May 10 time period averages
Source: NTI, Galaxy as dated Live+SD
CBS: 6.83 million
MacGyver 5.43, Hawaii Five-0 6.64, Blue Bloods 8.42
NBC: 3.76 million
The Blacklist 3.95, Dateline NBC 3.56
FOX: 3.28 million
Last Man Standing 4.67, The Cool Kids 3.43, Proven Innocent 1.74
ABC: 2.51 million
Marvel’s Agents of S.H.I.E.L.D. 2.34, 20/20 2.68
TELE: 0.87 million
Exatlon Estados Unidos 0.76, Betty en NY 0.79, La Reina del Sur 1.06
CW: 0.51 million
Dynasty 0.45, Who’s Line Is It Anyway? 0.52, Who’s Line Is It Anyway? 0.55
 
Friday A19-49 Analysis: CBS 0.7/4, NBC 0.6/4, FOX 0.6/4, ABC 0.4/3, TELE 0.3/3, CW 0.1/1
 

EXECUTIVE MOVES
 
Tru Optik named Diane Rinaldo as Vice President, Agency and Marketer Development, and Melody Yazdanyar as Senior Director, Channel Development.
 
TRUSTX hired Terri Walter as Chief Growth Officer.
 
Javon Frazier was promoted to Chief Product Officer and President, Gaming at Studio 71. He was previously Executive Vice President, Strategy & Business Development.
 
 
IN MEMORIAM
 
Radio, film and television star Doris Day died on May 13. She was 97. The Doris Day Animal Foundation attributed her cause of death to pneumonia.
 
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This Day in History: 1998 – The final episode of Seinfeld aired on NBC.
 
Answer to Our Last Trivia Question: Stephen Colbert’s fictional journalist character first appeared on which series? The Dana Carvey Show (1996). Kudos to: John Kukla-FOX4/Dallas, TX
 
Today’s Trivia Question: Aside from King of Queens, in which three other CBS sitcoms did Kevin James portray his Doug Heffernan character? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)

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PROJECT MGR, SHORT FORM, SOCIAL & INTERACTIVE CONTENT/Nickelodeon/NYC: Resp for the project management of the work created for the Nickelodeon brand social, YouTube & interactive content platforms. Min 2-4 yrs project mngmnt or related operational or prod exp in media or related field req’d. Full info HERE (5/29)

DIR, DISTRIBUTION/Nexstar Media/Irving TX: Resp for managing relationship & contract negotiations with Nexstar Media’s valued Multichannel Video Prgrmng Dist (MVPD). Able to mng full scope of acct mngmnt & affiliate sales processes. 8+yrs of affil sales & negotiation exp in the cable and TV industry, incl acct mngmnt exp. Proven track rec delivering results. Full info HERE (5/25)

 
AUDIENCE DEVELOPMENT MGR/Frederator Digital/NYC: Proven track record as dig producer resp for oversight of the Frederator Digital, channel, and show brands incl maintaining on brand identity and delivering on brand promises. 4-6 yrs of aud development and/or digital mktg exp. Full info HERE (5/25)

NATIONAL SALES ASSISTANT/UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PowerPt presentations & excel spreadsheets. Work w/ agency buyers.  Maintain order entry, inv moves & prod allocations. Effective verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. Full info HERE (5/24)


VP, PARTNERSHIPS, DISTRIBUTION BUSINESS DEVELOPMENT
/Viacom/NYC: Resp for driving revenue w/new & existing partners thru distribution of Viacom Media Networks content. 10+ yrs of work exp, incl sales or business development exp. Strong knowledge of the content distribution landscape both traditional/digital. Full info HERE (5/23)

HEAD OF BUSINESS OPERATIONS/Counter Logic Gaming/Culver City CA: Oversee all bus. Operations & resp for the team’s P&L, business strategy and operations, and coord with MSG Marketing and Sponsorship. 7+ yrs exp w/at least 3-5 yrs exp in a Sr leadership running bus. operations role in a corp environment. Full info HERE (5/23)

DIRECT RESPONSE MEDIA BUYER
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MGR, NATIONAL ACCOUNTS/Ad Council/NYC: Build/mng relationships w/ existing & potential media partners that help drive impact for Ad Council’s 40+ social impact campaigns. Asst VP, Media in prospecting new biz w/focus on growth areas. 3+ yrs digital & traditional media/cross-platform sales exp. Full info HERE (5/22)

VP STRATEGIC INSIGHTS & RESEARCH
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NETWORK OPERATIONS, VP/Ion Media/Clearwater FL: Provide strategic technical leadership in post-prod operations, network satellite dist, quality control, engineering, content management, TV traffic, & scheduling systems. 15+ yrs exp in media operations & 10 of those in ntwk ops mgnmnt. Full info HERE (5/17)

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AD SALES ASSISTANT/Baby First TV/NY: Reports to EVP & AE Ad Sales. Detailed & organized. Ability to multi-task in fast past env. Prof in EXL & PPT. College grad welcome! Full info HERE (5/17)

SALES PLANNER/Fuse Media/NY: Provide sales and support to the Pricing and Planning and Ad Sales teams for Fuse and FM. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Full info HERE (5/17)

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MGR, STRATEGIC DEVELOPMENT/NBCU/NYC: Help identify, develop, and implement business opps across & within the ELG network brands & studios portfolio. Creative strategic thinker w/3+ yrs media business dvlpment and/or investment banking exp.  Full info HERE (5/17)

VP, DIGITAL/NESN/Boston: Part of Sr leadership team candidate to oversee digital media activities of our 20 professionals involved in dvlpmnt/dist of content via digital platforms. 10yrs dig. or multi-platform exp req’d w/extensive exp progressive digital tech & content responsibilities in media ind, pref sports or ent. Full info HERE (5/17)

SR. PUBLICIST/Acorn TV/Washington DC area:
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AD SALES ASSISTANT/KATZ NETWORKS/NYC: Support national Ad Sales team by working with AE’s & planners to service clients. Maintain sales orders, allocations, flighting & move req’s. Office admin duties. Must be detail oriented w/orgnzt’l skills, able to multitask in fast paced team envir. BA/BS req. prefer 1 yr exp in industry. Full info HERE (5/16)

 
ON AIR FASHION EXPERT: Represent fashion stylist apparel brand on QVC as a backup guest. Start in overnights and early morning shifts w/potential primetime. Must be located w/in 2 hrs of suburban Philadelphia. Res/recent photo and on air links to lghostcasting@gmail.com (5/16)

AD SALES- ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Resp for maintaining/growing business on the assigned agency list; training & mentoring Sales Planners & Sales Assts in the co; acting as liaison for the Sales team in key areas of sales dvlpmnt, mktg & rsrch. BA/BS req & Min 2 yrs exp. Apply HERE (5/15)
 
AD SALES – SALES ASSISTANT/Crown Media Family Networks/NY: Responsible for working with Account Executives and Sales Planners to service and maintain agencies and clients on a daily basis, Marketing, Communication or Advertising. Apply HERE (5/15)
 
 
WHAT’S ON TONIGHT – TUESDAY MAY 14
ABC: American Housewife, The Kids Are Alright, blackish, Bless This Mess, 1969
CBS: NCIS, FBI [f], NCIS: New Orleans [f]
CW: The Flash [f], The 100
FOX: MasterChef, Mental Samurai
NBC: The Village, The Voice, New Amsterdam [f]
PBS: 10 Modern Marvels That Changed America, Annie Oakley: American Experience, Frontline
Telemundo: Un Poquito Tuyo, Betty en NY, La Reina del Sur
Univision: La Reina Soy Yo, La Rosa de Guadalupe, Por Amar Sin Ley
 
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