Massachusetts Mutual Life Insurance Company and the NHL announced a multiyear partnership, naming MassMutual the Official Life Insurance and Retirement Planning Partner of the NHL. To launch the partnership, the NHL and MassMutual unveiled today the NHL Most Valuable Hockey Mom presented by MassMutual campaign. “MassMutual and the NHL share a common value around those who are making a positive impact on society,” said Max Paulsen, NHL Director of Business Development. “Honoring hockey moms – significant and influential role models in our game – is the perfect way to start this new partnership. We look forward to working with MassMutual to create more meaningful initiatives like the NHL Most Valuable Hockey Mom presented by MassMutual that will celebrate the game and inspire deeper engagement with hockey fans.”
Budweiser takes on the NBA Draft Lottery tonight with the launch of the Budweiser Draught Lottery – Free Bud for New Yorkers. As part of the Budweiser Draught Lottery, Budweiser will hold a city-wide beer lottery giveaway event that gives New Yorkers a 14% chance to score a free beer – the same odds as the Knicks have to win the #1 NBA Draft Pick.
Akshay Bhatia, the No. 8 ranked player in the World Amateur Golf Rankings and top ranked junior amateur player, signed with Lagardère Sports for management and marketing representation. “We are excited to begin working with Akshay once he turns professional,” said Steve Loy, Lagardère Sports President of Golf. “We will have a great team around him and a plan to help him excel on the course and develop a variety of opportunities for him off of it.”
US Club Soccer inked a partnership with DICK’S Sportsing Goods to serve as the org’s Official Sporting Goods Partner. “We are thrilled to enter into this strategic partnership with US Club Soccer,” adds Mark Rooks, Vice President of Relationship Management & Community Marketing of DICK’S Sporting Goods. “We stand with US Club Soccer’s commitment to developing young athletes both on and off the field.”
MLS will become the first pro sports league to feature a dedicated channel as part of Pluto TV’s offering of linear, curated channels, courtesy of a new agreement with the channel set to showcase soccer content, classic matches and more. “Major League Soccer’s agreement with Pluto TV offers fans a new way to experience the game and interact with our high-quality content,” said MLS Senior VP of Media, Chris Schlosser. “Major League Soccer is always evaluating new opportunities to provide our young, diverse and tech savvy fan base increased access to our matches, athletes and clubs. We are thrilled to offer a new free, content destination for our fans.”
Fanatics announced an exclusive multiyear partnership with MLB rookie Pete Alonso, who will join its roster of athletes housed under the company’s memorabilia division, Fanatics Authentic.Under the new deal, Fanatics will become the exclusive distributor of Alonso’s full collection of autographs and collectibles, offering officially licensed items including signed bats, balls, jerseys, photos and more.
Tunity Analytics’ top five out-of-home sports programs for the week of May 6. Show/Network/Data/(OOO’s)
- NBA – Warriors/Rockets: ESPN on May 10 (4892)
- NBA – Rockets/Warriors: TNT on May 8 (3583)
- NBA – Warriors/Rockets: TNT on May 6 (3015)
- NBA – 76ers/Raptors: TNT on May 12 (2441)
- NBA – Rockets/Warriors: ABC on May 12 (2317)
Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week of May 6, 2019. OOH viewer impressions are calculated using Tunity Analytics proprietary estimation model.
Upper Deck is opening the door to esports, announcing a multi-year deal with the Overwatch League for licensed collectibles that includes the world’s first-ever official esports league trading card release as well as stickers, sticker books, prints, posters and memorabilia. The collaboration marks the first venture into esports for Upper Deck. Overwatch League fans will be able to buy, open, collect, and trade cards with other collectors across the globe via Upper Deck e-Pack, a patent-pending platform that allows fans to easily access trading card packs from anywhere in the world using a
Allied Esports announced its first product launch as part of a strategic alliance and exclusive agreement signed this year with TV Azteca. Titled NATION VS NATION, Allied Esports’ first event and broadcast production in Latin America will feature a squad of four U.S. players as they battle a Mexican team of 40 total players, including featured and celebrity squads and 32 fan participants, in PLAYERUNKNOWN’S BATTLEGROUNDS. The event will take place today at Foro Totalplay in Mexico City. The global debut of NATION VS NATION will also usher in TV Azteca’s latest platform, Azteca Gaming.
GF Sports, a live events and sports media entertainment company, announced the hiring of Jim Burda as Chief Business Officer for the New York Riptide of the National Lacrosse League and Executive Vice President and Chief Revenue Officer for GF Sports. Burda joins GF Sports with more than 20 years experience in the sports industry, having held executive positions at Wilson Sporting Goods and the WNBA’s Chicago Sky.
Warriors/Trail Blazers tip off on ESPN at 9p.