04/26/18: ESP Gaming is acquiring streaming site Auzom

CynopsisESPORTS
It’s Thursday April 26, 2018 and this is your weekly early morning Esports briefing.


ESP Gaming continues to shore up its lineup, announcing at the Esports Upfront that it had acquired online esports tournament provider Auzom, best known for its competitive PUBG leagues and broadcasts across North America and Europe. As part of the deal, Auzom will become the online tournament platform for ESP Gaming’s competitive gaming events and ESP will help Auzom launch new games under the brand and add live competition to championship events. In addition, ESP Gaming has also brought on Gerard “Atlas” Kelly to serve as VP of League Operations where he will oversee logistics and operations of event productions and player management for the company’s owned and operated leagues. Prior to joining ESP Gaming, Gerard was a co-founder of Team NRG, along with Andy Miller and Mark Mastrov.
 
“We’re thrilled to welcome Auzom to the ESP Gaming family and look forward to an industry-changing partnership,” said Jeff Liboon, President of ESP Gaming. “Auzom has become a clear leader in the online competitive esports community with its tournaments and broadcasts, innovative formats and commitment to excellence. With the acquisition, we are accelerating our ability to produce and host world-class online tournaments and drive further growth and innovation.”
 
 “We built Auzom with the goal of providing the best online esports tournaments and organizations in the community. Together with ESP Gaming, we will be able to better reach the millions of passionate gamers around the globe and provide more opportunities for competitive play,” said Andrew Kean, General Manager at Auzom.
 
“I look forward to joining ESP Gaming and to have the opportunity to spearhead the company’s league operations,” said Kelly. “We will immediately begin work developing esports initiatives that will transform the industry.”
 
 
COMPETITION and VENUES


The International e-Sports Federation (their lettering, not mine)  is reportedly in “deep in talks” with organizers of the Paris 2024 Olympics about utilizing esports as a demonstration sport at the Games. The federation’s acting Secretary General Leopold Chung told Reuters that “The local Olympic organizing committee and the city are supporting this movement, so this will be a stronger message towards the IOC that esports could be included as a demonstration title in 2024.”
 
Tencent picked up exclusive distribution rights to Fortnite in the country and laid out plans to invest nearly $16 million on esports, marketing and infrastructure throughout the country, the company announced at its UP2018 Conference in Beijing on Monday. The company and publisher Epic Games opened registration for Chinese users to begin signing up for accounts to play the game ahead of its release.
 
PUBG Corporation announced the PUBG Global Invitational 2018, a new esports tournament with the game where 20 top professional PUBG teams – selected via regional qualifying tournaments hosted in North America, Europe and Asia through the beginning of July – who will face off for a total of $2 million prize pool. The event will take place in Berlin from July 25-29 and marks the first major PUBG esports tournament officially hosted by PUBG Corp. “The PUBG Global Invitational 2018 is a landmark moment for PUBG Corp. as a showcase of the potential of PUBG esports,” said Changhan Kim, CEO, PUBG Corp. “The team at PUBG Corp. is working tirelessly to ensure that the PGI 2018 exemplifies the pinnacle of PUBG competition and brings to life all of the excitement, tension and exhilaration of the highest level of PUBG play, not only to the fans attending the PGI 2018, but also those watching at home.”
 
The 2018 Call of Duty World League Championship, Presented by PlayStation4, is now slated to hit Columbus, Ohio, on Aug. 15-19, with the Nationwide Arena playing host from Aug. 17-19 and $4.2 million in total prizing. The first two days of competition will be streamed live from the MLG Arena, according to Activision Blizzard.
 
Meanwhile, the Overwatch Contenders finals for North America and Europe will take place in Poland this year where the top four teams in both territories will hit Alwernia from May 12-13.

 

Saturday see fighting game competitors square off in Chicago for Red Bull Conquest, the new national fighting game tournament circuit featuring the likes of Street Fighter V: Arcade Edition, TEKKEN 7 and Guilty Gear Xrd REV2. Samantha ‘Persia’ Hancock and Jeremy ‘Vicious’ Lopez will be hosting the Chicago event with casters that include Humbag and Redman for Street Fighter V, Nobody.exe and TheArm for Guilty Gear Xrd Rev2 and LinuxVirus and Panchon for TEKKEN 7.


PlayVS, the venture-backed startup building the online and offline infrastructure for high school esports, locked in an exclusive partnership with the National Federation of State High School Associations and the NFHS Network. PlayVS will collaborate on the national rollout of esports in high schools, creating a scalable program that allows the 14.5 million high school students to compete in various esports on behalf of their school, culminating in state championships. PlayVS’ inaugural season will commence October 2018, with an initial rollout in at least 15 states with two seasons each school year. 
 
The Collegiate StarLeague locked in the top teams competing for the 2018 North American Grand Finals this weekend from April 28-29. The two-day tournament will feature a first-of-its-kind collegiate Fortnite tournament, an Overwatch invitational, Vainglory invitation, open beta access to Quake Champions and Super Smash Bros for Wii U and Melee West Divisionals. It will also include teams from:
  • Dota 2: McMaster University, Rochester Institute of Technology, UC Davis and Stony Brook University
  • Counter-Strike: Global Offensive: Virginia Commonwealth University, Robert Morris University, CUNY Baruch and UCLA
  • League of Legends: Simon Fraser University, University of British Columbia, Robert Morris University and University of Illinois Urbana Champaign
 
The Madden NFL Championship Series concludes its season with the Madden NFL 18 Ultimate League Championship on Saturday at the NFL Draft. Fans can watch on Twitch/YouTube/Twitter/Facebook/Mizer starting at 3:15p as the final four competitors square off for a $100,000 prize.
 
 
INSIGHTS


On Tuesday, Stream Hatchet unveiled a new offering during the Esports Upfront. The Sentiment Gauge measures the toxicity and positivity of Twitch Chat environments. We ran a preliminary test on select Twitch channels to provide insight into averages in the community. Here are this week’s insights:
  • Ninja’s efforts to foster an environment that promotes positivity have been successful. The Fortnite streamer scored an 8.5 /10.
  • LolTyler1 has historically proved to host a negative chat environment. The streamer who had been banned by Riot Games scored a 4.5 / 10.
  • Forsen, the creator of the Ugandan Knuckles meme that plagued the internet earlier this year, scored a 1.9 / 10, the lowest on our Sentiment Gauge.
Source: Streamhatchet.com
 
 
ACTIVATION


Nitro Circus and video game developer and publisher Psyonix locked in a deal to make Rocket League an official partner of Nitro Circus globally for 2018 with the game integrated into all of Nitro Circus’s live shows worldwide. “We are excited to form this custom partnership with Rocket League, which will see a host of exciting initiatives and content rolled out on a global platform,” said Nitro Circus’ Chief Commercial Officer, Brett Clarke. “Both audiences, ours and Rocket League’s, are very synergistic. More importantly, our athletes are avid Rocket League enthusiasts and we look forward to giving our fans the opportunity to compete against them throughout the year.”
 
Lagardere Sports and RFRSH Entertainment are evolving their relationship, announcing plans to  ”extend and adapt” their current partnership with Lagardere Sports now becoming the company’s exclusive Partnership Sales House. All sales promotion will be dedicated to the CS:GO tournament BLAST Pro Series as well as the two esports teams managed and operated by RFRSH in Astralis and Heroic.
 
Overwatch League is hunting for its inaugural season’s Most Valuable Player, presented by T-Mobile. The activation will see every tweet with #OWLMVP with the player’s name or BattleTag counting as a vote for the player. A daily leaderboard will be posted to OverwatchLeague.com. Overall, 25% of the MVP award is determined by fan vote, with the remaining portion decided by the Overwatch League broadcast team. The winner will be announced on the first day of the Overwatch League Playoffs, beginning July 11.
 
76ers Gaming Club, the NBA 2K League team of the Harris Blitzer Sports & Entertainment portfolio, named Raynor Group as its Official Gaming Chair Provider of the team. The company will equip 76ers GC players and front office executives with 76ers GC-branded gaming chairs.
 
Meanwhile, Knicks Gaming inked a partnership with Turtle Beach for the NBA 2k League. The deal sees Knicks Gaming utilize the audio brand at the team’s gaming facility, and the two companies will look to produce a slate of content together during the inaugural season.
 
Intel Extreme Masters announced that it will once again team with HyperX for the next season. The partnership marks the sixth year in a row the two companies will join forces, with HyperX serving as the exclusive peripheral and memory partner for season 13. HyperX products, including headsets, keyboards, mice, mouse pads, and PC memory, will be used to support IEM, and to provide competing players with equipment of the highest quality.
 
Speaking of which, Esports Arena Las Vegas named HyperX as the venue’s official peripheral and arena partner, featuring HyperX gaming headsets, keyboards, mice and mouse pads for their esports tournaments, events and gaming stations. HyperX gaming peripherals will also be available in the arena’s merchandise store. “Our vision for Esports Arena Las Vegas was to create the ultimate interactive entertainment experience for casual and competitive gamers,” Simon Temperley, CMO of Allied Esports, said. “Providing HyperX peripherals to our customers and competitors will ensure we are offering an elite gaming experience that delivers superior performance to all in the arena.”
 
Meanwhile, the newly debuted H1Z1 Pro League will see ASUS Republic of Gamers serve as the official hardware sponsor of the professional battle royale esports league. ASUS will provide all of the hardware for the esports league, supplying 100 best-in-class gaming systems comprised of the ROG Strix GL12 Gaming Desktop, ROG Swift PG248Q Gaming Monitors, and ROG Strix Flare Keyboards. Fifteen charter pro esports teams.
 
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PLATFORMS


Twitch upped the ante for Bits in Extensions, allowing viewers to support Partners, Affiliates, and the developers who build them. The platform announced that Bits will now be available to “power new, interactive experiences on your channel” and partnered with 28 developers to bring 28 new Extensions that will leverage the feature, including SLIVER.tv for a Tilted Trivia extension. Other partners include: OneView by Esports One;  Bits Voting Studio by iPowow; Bithead Arcade by Doborog Games; and Rock Paper BITS! by Maestro.
 
Tyler “Ninja” Blevins broke his own record at his Fortnite event at Esports Arena in Las Vegas where – at its peak – his stream drew over 660,000 concurrent viewers, topping the recent record on Twitch previously set when he played with the rapper Drake. Overall, $50,000 was awarded at the event.
 
Xbox is opening the door for Discord to allow players to chat and connect with friends while they game on both console and PC. Xbox Insiders will also have the added option to link their Xbox Live account to their Discord account directly from your Xbox One, which will become available to the broader Xbox community soon.
 
Esports marketing and talent representation company Press X announced at the Esports Upfront that it would be teaming with digital media company Bent Pixels in a move designed to create “the first ever YouTube Community focused on helping Twitch content creators and esports professional players grow their YouTube business and scale ancillary revenue streams.” Press X will help brands and agencies understand and connect to the world of live gaming & Twitch content creators across multiple platforms.
 
 
TEAMS


The Ledger Group closed the first tranche of a planned $1,500,000 investment into Splyce Inc. The investment is designed to complement The Ledger Group’s existing investments in Askott Entertainment Inc., a leading esports gaming company, and Enthusiast Gaming Inc., an esports media company. With the addition, The Ledger Group will be rebranding to OverActive Media Group to reflect its focus on the ownership of esports platforms.
 
Sony Crackle announced that it is partnering with production company Embassy Row on two new unscripted projects with one developed with NRG in a move to create content for the Sony Crackle console-first audience. The untitled esports competition series, anticipated to be produced by Embassy Row, will use the team’s professional esports athletes and celebrity advisors to support the contenders.
 
Team Dignitas shored up its ranks ahead of the team’s recently announced Team Dignitas and Buffalo Wild Wings PLAYERUNKNOWN’S BATTLEGROUNDS tournament on May 5. The squad signed four new, elite players to its BUBG team: in-game leader Gustav “GustavQQ” Blønd and Peter “Wookiebookie” Lassen from Denmark, Adam “Adam” Didiano from Canada, Timothy “Uncivil” Ebarb from the United States. Dylan “didz” Didiano from Canada will coach. Meanwhile, more than 180 players have already registered for the partnership’s first-ever amateur, online tournament.
 
German sports staple FC Bayern Munich is launching a gaming division by forming an NBA 2K esports team. SportssProMedia writes that the venture will be called Bayern Ballers Gaming and the organization will host tryouts to draft a eight players to play NBA 2K for FC Bayern Munich, who will compete in Take-Two Interactive’s NBA2K simulation on Playstation 4.
 
Ashland University revealed on Good Morning America that the school will be offering up to $4,000 in scholarship funds to Fortnite players who meet the academic and competitive requirements. The university is looking to build up its Esports program, which currently already includes games like League Of Legends and Overwatch.
 
 
POWER PLAYERS – Jamie Leece
 

Today sees Major League Baseball go where no major league has gone before with the first commercial launch of MLB Home Run Derby VR for Sony PlayStation VR and Steam. Leveraging unique motion controls, the title is developed and distributed by the Games and Virtual Reality team at MLB, making it the first console VR video game built by a US professional sports league. With an eye on potential esports activation, the game allows fans around the world to step into the batter’s boxes at three All-Star ballparks from 2017-19 (Marlins Park in Miami, Nationals Park in Washington, DC, and Progressive Field in Cleveland) to hit home runs and tally as many points as possible in the timed home run competition.
 
With the rollout, at least 12 MLB ballparks will host an in-venue setup of this VR video game for fans to play when they’re attending games in 2018: Arizona, Atlanta, Chicago White Sox, Houston, Miami, Minnesota, Oakland, St. Louis, San Diego, San Francisco, Tampa Bay, and Washington. Cynopsis asked Jamie Leece, MLB Senior Vice President, Games and VR, about the launch, the league’s investment in gaming and what we can expect from the game.
 
Leece on gaming audiences: Our video games have long served a meaningful role in providing a fun access point to engage younger audiences, particularly early adopters of evolving technologies. As with other advancements in gaming hardware, fans will continue to expect and demand powerful visuals, immersive experiences, community competition capabilities and of course fun. It’s our job to exceed those expectations by building experiential games, like Home Run Derby VR, that we believe will continue to deliver positive impacts in a variety of ways.
 
On VR: We have been working with our Clubs to explore VR for a few years and have continued to find our fans increasingly embrace the immersive content experiences made possible by 360 degree technology. The popularity of the MLB All-Star Week bracket-style competition, along with the success of our Home Run Derby mobile game and encouraging hardware growth in the marketplace, made this a natural expansion to put the power and action of the Derby experience literally right in the hands of our fans through VR and motion control tech.
 
On building the game: We have been developing and distributing MLB gaming products for more than five years now, dating back to the first release of Home Run Derby mobile in 2013. We just published a major update to that title for 2018 that we’re also very excited about. The following year, we began publishing a re-boot of the iconic baseball game franchise, R.B.I. Baseball, for consoles. Home Run Derby VR represents an important extension of our previous developments in the gaming space. Building it ourselves allows us to drive both the optimal experience and technology in ways that are uniquely baseball.
 
On venues: One of the most exciting aspects of this VR game is its unique portability. Before getting to this commercial launch, we worked very closely with the Clubs and our League partners the past year or so to deploy this at a variety of MLB events. This year alone, we have at least 13 Clubs who will utilize a specially customized version of the game as an additional attraction at their ballparks. With the video game set in each of those ballparks, it makes for a really transformative immersion for a fan to virtually step into the batter’s box and hit home runs as their favorite players do. We’ve also seen how fans love just looking around the virtual environment and taking in the intricate details of their home ballpark. We’ve also had activations of the VR game at MLB’s international events such as MLB Battlegrounds in London last summer as well as the recent series in Puerto Rico and the upcoming games being played in Monterrey, Mexico.
 
On esports applications: There are many activations and new frontiers we’re considering for our video game titles, including exciting developments specific to Home Run Derby VR during this summer’s All-Star Week experience in Washington, DC. Nothing to announce at this time, but we’re excited about the fan reaction so far and the potential to build even more dynamic ways for them to enjoy baseball video games.
 
 
ROSTER MOVES

Hearthstone game director Ben Brode is departing Blizzard after 15 years with the company, revealing that he will launch a new company. “I get too much credit by virtue of being a public face, but the 80+ people on the development team are still there, and they are the ones actually making the cards, brawls, events, missions, and features,” he stated in a blog post announcing his departure.
 
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ON THIS DAY in 1999: Nintendo releases Super Smash Bros. for the Nintendo 64 in the US.
 

Trivia: Name the game pictured above. (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Dig Dug joins the original Pac-Man as games that famously feature a kill screen that kicks in at what level? Answer: 256. Kudos: Julie Reuther/Sydney; Chris Davies-Virgin/London; Bob Rybarczyk-Weber Shandwick/St. Louis; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA
 
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Job of the Week SR RESEARCH ANALYSTPOPTVPlaya Vista CA Compile/format ratings data for various program & network reports in an efficient, accurate & timely manner. 2+ yrs of linear rsrch and/or multiplatform rsrch. Proficiency w/Nielsen systems National TV View, Npower, National File Library, MyEvnts. Full info/apply HERE CynopsisJOBS Good morning. It’s […]

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