Nationwide is set to serve up a new TV commercial designed to raise awareness for the Walter Payton NFL Man of the Year Award. The spot, “Goals,” will make its television debut today during first-round coverage of the 2018 National Football League (NFL) Draft on NFL Network, Fox and ESPN. The spot depicts a “young NFL fan who has aspirations of playing in the league. While he dreams of becoming a great football player, he also expresses his desire to do good in his community and one day be named NFL Man of the Year.” “Goals” is the first commercial developed by an NFL corporate partner dedicated to promoting the Walter Payton NFL Man of the Year Award.
Oakley is turning to the roster of athletes that includes Chloe Kim, Mikaela Shiffrin, Bubba Watson, Mark Cavendish and Stale Sandbech for its new One Obession campaign, “It’s Ok.” The new campaign encourages athletes across the globe to pursue their sporting passions and athletic goals. The multi-channel global brand campaign, developed in partnership with award-winning creative agency, AKQA Paris, includes digital, social, outdoor, retail activations, live events and an enhanced digital experience on oakley.com/one-obsession.
Eurosport teamed up with leading technical sportswear manufacturer Tenn Outdoors to launch a range of high-spec technical cycling clothing in the UK. The ‘Eurosport GC Collection’ is designed for ultimate performance, available in both male and female styles and aimed at all levels of cyclists and marks the first time Eurosport has produced a branded clothing range for the consumer market in the UK.
Golf Advisor is adding a new Golf Channel travel series to its portfolio, along with premium travel experiences at resorts and clubs. Premiering May 2 at 8p, Golf Advisor Round Trip will serve as a 30-minute series taking viewers around the world to showcase top golfing destinations. Matt Ginella will serve as series host and become Golf Advisor’s Editor-at-Large.
United Fight Alliance announced that audiences will now be able to directly interact with fighters during a fight in real-time, as fans watching today’s Legend’s live stream around the world can purchase tokens that will authorize the holder to contribute toward fight goals and help determine larger cash bonuses. Jordan “Jay” Adams, has the call with UFC featherweight Charles “Boston Strong” Rosa with the event also set to be simulcast in 4K virtual reality.
We saw a packed house, breaking news and new opportunities for brands at yesterday’s Esports Upfront. Thanks to everyone who attended for making it such as success. We’ll dive deeper in upcoming issues…
Esports marketing and talent representation company Press X announced at the Esports Upfront that it would be teaming with digital media company Bent Pixels in a move designed to create “the first ever YouTube Community focused on helping Twitch content creators and esports professional players grow their YouTube business and scale ancillary revenue streams.” Press X will help brands and agencies understand and connect to the world of live gaming & Twitch content creators across multiple platforms.
German sports staple FC Bayern Munich is launching a gaming division by forming an NBA 2K esports team. SportssProMedia writes that the venture will be called Bayern Ballers Gaming and the organization will host tryouts to draft a eight players to play NBA 2K for FC Bayern Munich, who will compete in Take-Two Interactive’s NBA2K simulation on Playstation 4.
Sony Crackle announced that it is partnering with production company Embassy Row on two new unscripted projects with one developed with NRG in a move to create content for the Sony Crackle console-first audience. The untitled esports competition series, anticipated to be produced by Embassy Row, will use the team’s professional esports athletes and celebrity advisors to support the contenders.
Esports entertainment platform SLIVER.tv is teaming up with Twitch to showcase a new Twitch Bits in Extension. The Tilted Trivia extension enables streamers to “deepen engagement with viewers and enhance interactivity, while ultimately driving new revenue streams and rewards opportunities for streamers and viewers alike” with the game now available to all Twitch streamers and will run 24/7 throughout Twitch as an overlay to streams.
The Overwatch Contenders finals for North America and Europe will take place in Poland this year where the top four teams in both territories will hit Alwernia from May 12-13.
The International Surfing Association announced today the formation of a new Athletes’ Commission to ensure that athletes’ opinions are heard at the highest level of governance in Surfing, StandUp Paddle (SUP), and all surf-related disciplines. France’s Justine Dupont has been appointed the Chair of the commission.
Game 7 of Maple Leafs/Bruins at 7:30p on NBCSN.