04/23/14: FlickerLab extends kids animation reach; PBS Kids launches new online brand; Max & Ruby take tropical vacation



A CYNOPSIS MESSAGE FROM RADIO DISNEY


THE ARDY AWARD GOES TO…
2014 Radio Disney Music Awards are kids & families’ biggest awards show for music!
Broadcast on Disney Channel and Radio Disney
Pre-show special on WATCH Disney Channel
"On The Road To the… RDMAs" multi-city event tour
Multi-platform sweepstakes promotions
Digital/Mobile/Social Media engagement
On-site activation and integration

The 2014 RDMAs premiere Sunday, April 27th @ 8p/7c on Disney Channel
Don’t miss the chance to be part of the 2015 RDMAs!


CYNOPSISKIDS!
04.23.14

Good morning. It’s Wednesday, April 23, 2014, and this is your first early morning briefing.

TODAY’S TOP NEWS

Think all kids animation is happening on the West Coast? Think again. NY-based studio FlickerLab is brewing up a bevy of content for children’s media outlets, including a new Dora the Explorer game for Nickelodeon that will hit the market later this year. "We’ve been doing a lot of inventing and expanding," says FlickerLab founder Harold Moss, including the creation of the studio’s own kids cartoon-making tool kit, which it’s folding into its digital publishing platform.

To keep up with expanding workload, this week the studio promoted three execs: Motion graphics artist and former intern Tibo Charroppin has been named junior creative director; Greg Kaplan is elevated to technical director; and Zartosht Soltani is promoted from broadcast and animation designer to art director and hired former Sesame Workshop exec Tom Chorlton as a producer overseeing content including the recent promo for Animal Planet’s Tanked.

As well as eyeing original series development for kids networks, FlickerLab recently developed an animated series for Kidshealth.org, How the Body Works, where each episode focuses on a different body part. The site draws more than a million unique visitors a day. "We all want to get series on Nick, Disney and Cartoon, but when you look at the audience we’re getting on the series, the aggregate numbers are bigger in some cases," says Jordan Geary, head of production and development.

PROGRAMMING PICKS

Kids are the pickiest eaters, so they make the perfect critics in Canadian cross-platform YTV‘s new series Cook’d. Each episode of the show, premiering May 20 at 7p, features a trio of cooks competing to win over the petite judges by preparing dishes you wouldn’t find in your average school cafeteria. We’re talking escargot and brussel sprouts. One chef wins the Silver Spoon; the others get Cook’d-i.e., dunked in a giant soup pot. "We’re excited to launch a series that gives kids the power to taste and ultimately choose the foods they like best," says Jamie Piekarz, director of content at Corus Kids, which owns YTV. The series kicks off with a trio of five-star celebrity chefs from Toronto’s top dining establishments. After each ep, a PSA featuring a kid judge encourages viewers at home to support local food banks as well as Canada-wide initiative Corus Feeds Kids.

The second season of Tree Fu Tom launched yesterday on Sprout, just in time for Earth Day, and will continue airing at its regularly scheduled times of weekdays 8a, 11a and 2:30p; and weekends at 6:30a, 11a and 2:30p.


 A CYNOPSIS MESSAGE


- – – S A V E   T H E   D A T E – – -

Cynopsis Kids !magination Awards Luncheon
Hosted By: Megan Alexander from Inside Edition!

June 11, 2014 | 8:00 – 10:00a.m.
The Yale Club of NYC

*Coming Soon: Award finalists will be announced early May


MORE KIDS NEWS

Boys and their toys. WWE is drumming up social media support with its Be A Superstar At Toys R Us contest through Friday. Fans can visit their local Toys R Us store, take a photo of their favorite WWE toy and post it on Instagram labeled #TRUSuperstar. Twenty-five winners will be chosen at random to receive $100 gift cards; one grand winner will get a $1,000 gift card. WWE announced the contest on RAW.

DIGITAL UPDATE

April is Financial Literacy Month, and fans of Warren Buffett’s Secret Millionaires Club series and brand are getting some extra reading material and merch. Genius Brands International is broadening the Club’s reach with the launch of a new online store (secretmillionairesclubshop.com), developed in partnership with relentlessGENERATOR. The Secret Millionaires Club online store provides direct access to products extensions including Warren Buffett’s Secret Millionaires Club– Business in a Box, an interactive play kit containing toys, activities and DVDs, as well as a booklet with business tips from Mr. Buffett himself.

In celebration of Earth Day, PBS Kids launched a new web-original property called Plum Landing. Plum Landing follows the adventures of Plum, a video game designer from the desolate Planet Blorb, who longs to experience nature. The cross-platform adventure is designed to entice kids ages 6-9 about environmental science by using animated and live-action videos, hands-on activities, web games and a free app. The app, Plum’s Photo Hunt, enables photo-taking and sharing as kids head outdoors to complete more than 36 different missions.

GAMES & APPS

Disney XD yesterday launched its Gravity Falls Mystery Shack Attack strategy game on select Android devices in Google Play and Kindle Fire in the Amazon Appstore. In the game, Li’l Gideon calls upon his minions from the great beyond to scare Dipper, Mabel and Grunkle Stan out of Gravity Falls; players are called upon to help out.

SPONSORSHIPS & PROMOTIONS

Max & Ruby and the Berenstain Bears are headed for the tropics. As part of a new partnership with Memories Resorts and Royalton Luxury Resorts, both offered exclusively by Sunwing Vacations in the Canadian market, the Nelvana Enterprises characters are checking in to the Caribbean and Central America. Each resort is offering live character experiences and themed amenities based on the brands. At Royalton Luxury Resorts, in Dominican Republic, Jamaica and Mexico, bunny siblings Max & Ruby are entertaining kids through a host of live experiences and interactive activities. The Berenstain Bears appear at Memories Resorts in Cuba, Dominican Republic and Bahamas, with live appearances and a country bear jamboree.

 

INTERNATIONAL

PGS Entertainment chalked up more deals for the animated series Chaplin & Co., produced by Method Animation and commissioned by France Televisions and Rai Fiction. The series is now airing in more than 100 territories, including new deals with RAI (Italy), RTVE and Canal Panda (Spain), TV2 (Norway), LRT (Lithuania) and Globosat (Brazil). The series is based on the antics of the silent-film-era star, his slapstick humor updated for today’s kids through CGI inspired by classic cartoons such as Mister Magoo and Tom & Jerry.  

EXECUTIVE MOVES

Former NBCU exec Nancy Cohen joined BabyFirst aboard as SVP, sales & sponsorship. Cohen’s hiring comes a week after the network named Mary Jeanne Cavanagh EVP, advertising sales. Cavanagh most recently headed ad sales operations for UP TV, ASPiRE and Sportsman Channel. Cohen’s background includes stints at NBCU, Oxygen Media, MTV Networks and National Geo.


 A CYNOPSIS MESSAGE


CYNOPSIS DIGITAL WEBINAR
Monetizing the New Generation of Pay TV, OTT & TV Everywhere

Join Cynopsis Digital on Tuesday, May 20, 2014 to gain insights into the rapid transformation of the OTT (over-the-top), TV Everywhere, and set-top-box market that continues to overhaul the TV industry. Register now and learn how networks and OTT providers are optimizing and serving the changing landscape to meet the new generation and needs of the TV viewer and consumer

Register now for this outstanding training session for you & your team!.


TRIVIA

Answer to yesterday’s Trivia Question: Name at least one of the three "rules" posted in the John Adams High School cafeteria on Boy Meets World? No Loud Talking. No reading. No Shooting. Kudos to: Alison Hill, Turner Broadcasting, NY; Meryl Schumacker, PBS Kids, Arlington, VA.

Today’s Trivia Question: Who voiced the Great Gazoo? (Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

BY THE NUMBERS

Top 10 Basic Cable Ratings for the week of April 14-20, 2014

K2-11 Total Programming Day
Network/Rating/000s
NICK/2.7/869
DSNY/2.3/707
TOON/1.3/420
DSJR/1.0/222
NKJR/0.8/197
NAN/0.7/222
DXD/0.7/188
ADSM/0.6/199
NKTN/0.6/128
SPRT/0.5/85

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.1/987
NAN/1.4/439
DSJR/1.4/302
NKJR/1.1/273
DXD/1.0/283
ADSM/0.8/241
FAM/0.7/211
NKTN/0.7/154
TNNK/0.5/122
SPRT/0.5/86

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
NICK/2.7/869
DSNY/2.4/768
TOON/1.3/420
DSJR/1.2/262
NAN/1.1/342
NKJR/1.0/258
DXD/0.8/218
NKTN/0.6/128
SPRT/0.5/91
TNNK/0.4/102

K6-11 Total Programming Day
Network/Rating/000s
DSNY/2.4/457
NICK/2.0/396
TOON/1.5/301
NAN/0.9/168
DXD/0.8/142
ADSM/0.7/137
NKTN/0.6/84
TNNK/0.6/83
DSJR/0.4/50
FAM/0.3/50

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.7/715
NAN/1.7/330
DXD/1.2/204
ADSM/0.9/168
TNNK/0.8/115
NKTN/0.8/103
FAM/0.7/122
DSJR/0.6/74
USA/0.4/80
NKJR/0.4/68

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.4/465
NICK/2.0/395
TOON/1.5/301
NAN/1.3/259
DXD/0.9/160
TNNK/0.6/93
NKTN/0.6/84
DSJR/0.5/60
NKJR/0.3/55
FAM/0.3/55

K9-14 Total Programming Day
Network/Ratings/000s
DSNY/1.9/374
NICK/1.3/252
TOON/1.0/244
ADSM/0.9/203
NAN/0.7/191
DXD/0.6/123
TNNK/0.4/95
NKTN/0.3/58
FAM/0.3/62
USA/0.3/57

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/2.7/546
NAN/1.5/306
ADSM/1.0/203
DXD/1.0/174
TNNK/0.8/128
FAM/0.7/134
USA/0.6/114
NKTN/0.5/69
MTV/0.4/77
TBSC/0.4/74

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/1.7/347
NICK/1.3/252
NAN/1.2/248
TOON/1.2/244
DXD/0.8/135
TNNK/0.7/104
FAM/0.4/68
NKTN/0.4/55
USA/0.3/65
MTV/0.3/51

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of April 14-20, 2104
Date/Program/Network/Time/000s
4/18/14/Toy Story 3/DSNY/8-9:50p/1547
4/17/14/Secret of the Wings/DSNY/8-9:20p/1485
4/19/14/Toy Story Toons Shorts/DSNY/10:50-11a/1485
4/16/14/SpongeBob/NICK/6:30-7p/1473
4/19/14/Toy Story 3/DSNY/9-10:50p/1424
4/17/14/Toy Story Toons Shorts/DSNY/9:20-9:30p/1423
4/20/14/SpongeBob/NICK/10:30-11a/1418
4/20/14/SpongeBob/NICK/10-10:30a/1417
4/18/14/Disney Mickey Mouse Short/DSNY/9:50-10p/1408
4/16/14/SpongeBob/NICK/7-7:30p/1397

K6-11  Top 10 Programs for the week of April 14-20, 2014
Date/Program/Network/Time/000s
4/14/14/Regular Show/TOON/6:30-7p/1038
4/17/14/Secret of the Wings/DSNY/8-9:20p/997
4/18/14/Toy Story 3/DSNY/8-9:50p/963
4/16/14/Ninjago/TOON/7-7:30p/962
4/17/14/Toy Story Toons Shorts/DSNY/9:20-9:30p/952
4/14/14/Clarence/TOON/7-7:30p/924
4/14/14/Tinker Bell/DSNY/8-9:25p/888
4/18/14/Disney Mickey Mouse Short/DSNY/9:50-10p/886
4//16/Tinker Bell & the Great Fairy Rescue/DSNY/8-9:25p/865
4/14/14/Dog With a Blog/DSNY/7:30-8p/851

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.

Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!
04.23.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING:VP MARKETING/SPORTS195.com/NYC: Mktg Exec to join fast growing global sports platform. 10+ yrs, w/global & tech exp. Lead a team of 5-10+. Oversee all branding, mktg, PR, Email, Social  & Paid Media. Apply HERE (4/30) 

JOB OPENING: DIGITAL SALES PLANNER/AMC Networks/NYC: prepare digital proposals & maintain existing ad sales campaigns across all networks’ digital properties, 1-2+ yrs. exp. MUST have digital exp. Apply HERE (4/30)
   
JOB OPENING: DIRECTOR, TALENT & DEVELOPMENT/PAC-12/SFO: Extensive exp as talent mgr on sports programming & nego talent contracts. Full info/apply HERE (4/30)  

JOB OPENING: SOCIAL MEDIA MGR/GLOW/NYC: Dvlp/own/execute innovative SM campaigns to build conversation & communities for entertainment clients of full svc dig agency. 3-4 yrs exp in professional SM capacity. SEND RESUME: HERE (4/30)

JOB OPENING: SALES ASSOC/GSN/Chicago: Build plans/sched client meetings/ prep/follow-up, presentations, prospecting leads; client rsrch promotes/sells inv on diff platforms. Min 4 yrs sales plan’g/media buying exp. Res/CL w/sal. History: HERE (4/29)

JOB OPENING: MGR, RSCH/Tennis Channel/Santa Monica: Absorb/analyze data quickly; translate findings into mktg. Great comm & writing skills to present findings internally & promote mktg materials. 3-5 yrs exp media rsch. Res/sal hist/cvr: HERE (4/29)

JOB OPENING: AD SALES MKTG/CNN/NY: Looking for seasoned mkting mgr, 5-8 yrs mkting exp. Build out creative, strategic cross platforms mkting plans for clients, supporting CNN. Resumes HERE (4/29)

JOB OPENING: VP, Off-AIR BRAND CREATIVE/History/NY: Implement creative dir for all off-air creative across all platforms for History & H2. 10+ yrs brand creative/mktg exp in cble/brdcst Strong Illustrator & Photoshop skills. Apply: HERE (4/29) 

JOB OPENING: DIRECTOR, PRICING & PLANNING/Pac-12/SF: 5-10 yrs exp in media and pricing. See full posting/apply HERE (4/29)

JOB OPENING: ACCT EXEC FOR SPONSORSHIP & MULTIMEDIA SALES/PAC-12/SFO: Dvlp/coord dvlpmnt of sales presentations to existing & potential clients. 3+ yrs sales exp. Passion for College sports. Full info/apply HERE (4/29)

JOB OPENING: NAT’L ACCT EXEC/NYC: Xplatform ad sales role for top news & entertainment publisher in NYC. 4+ yrs media sales exp, digital req’d. Solid agency/client relationships a must. Resume to: nyposthr@nypost.com (4/26)

SPACE AVAILABLE: Greenwich CT: Up to 1,500 Sq Ft Negotiable Immediately. 1 to 5 yr lease/Join The Brand Gallery and PGM Artists in their fully furnished, private Western Greenwich office building Class A, state of the art digital media office complex & campus. More info/inquire: HERE (4/26)

JOB OPENING: DIR AFFILIATE MARKETING/Sportsman Channel/WI: Oversee/Execute Affiliate Marketing Plans and develop Sales Pitches. Strategic thinker. Excellent writer a must. 5-7 yrs exp. Resume to: hr@thesportsmanchannel.com (4/26)

JOB OPENING: COORD, RSRCH/Crown Media Family Networks/LA: Provide admin support to SVP of Rsrch & Rsrch Dept. Pull/deliver Nielsen overnights & weekly reports for Hallmark Channel & Hallmark Movie Channel. BA deg req’d. Apply HERE (4/25)

JOB OPENING: RESEARCH COORDINATOR/Screenvision/NY: Colg grad, 1 yr. exp w/Nielsen TV measurement & MRI. Excellent analytical & written skills, detail oriented, strong excel, math & ppt skills, req. Apply here (4/25)

JOB OPENING: PR MGR/SundanceTV/NYC: Dvlp, implement effective PR strategies & campaigns resulting in media coverage for Sundance. Lead idea generation, dvlp/execute events & social media campgns. Strong w/pitches a must. Submit res HERE (4/25)

JOB OPENING: OPERATIONS TECH SPECIALIST/Beverly Hills: Mng meta data, track assets, media transcode & dist req’s. Prepare hard drives, internet file transfers, render support materials, timecode burn copies of series/films. Resumes HERE (4/25)

JOB OPENING: SR RSCH ANLST/A+E NETWORKS/NY: Provide research-based analysis aimed at supporting Ad Sales & Marketing departments. Det oriented, strong written/verbal comm skills. 2+ yrs media rsrch @ cable, brdcst, rep firm, synd or ad agency; Natl Nielsen systems & data knwlg a must! Post: 178719 Apply here (4/25)

JOB OPENING: AUDIENCE RESEARCH ANALYST/NBCU/Miami: Support NBCU LatAm channels with reporting and basic research. Nielsen/IBOPE exp a plus. Minimum BA and 1yr related exp required. Apply Here (4/25) 

JOB OPENING: SR MGR DIGITAL SALES RSRCH/ABC/NYC: 5+ yrs Digital Rsrch exper req. Creates & mgs analysis, trends & data. Strg exp w/tools Freewheel, ComScore, Double Click, Omniture, etc. & digital vendors. SEND RESUME: dee.j.moore@abc.com (4/24)

JOB OPENING: MGR. NEWS RSRCH/ABC/NYC: Creates & mgs analysis, trends & data for News. 4+ yrs TV media rsrch exper req, Strg exp w/resrch tools and software syst such as Galaxy, NPower, StarMedia SEND RESUME: dee.j.moore@abc.com (4/24)

JOB OPENING: MGR SOCIAL MEDIA & DIGITAL MKTG/FYI/NY: Oversee SM strategy/implementation (Facebook/Twitter) & dvlp consumer engagement initiatives to drive tune-in for newly rebranded net. 5+ yrs SM exp in cable/brdcst. Apply: HERE (4/24)

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JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Experience producing outstanding launch campaigns and on-air promos for scripted dramas. Exceptional writing skills required. Submit CV and link to online reel APPLY HERE (4/24) 

JOB OPENING: PROMO PREDITOR/AMC/NYC: Seeking self-motivated Avid editor with proven experience crafting on-air promos for scripted dramas. Trailer experience is also a plus. Submit CV and link to online reel APPLY HERE (4/24)

JOB OPENING: DIGITAL AE/Turner ENT/NY: looking for seasoned Digital AE. 3-5 yrs sales exp req’d. Support ENT & Young Adults. Create, present proposals to secure business. Dvlp/maintain client & agency relationships. Resumes HERE (4/24)

JOB OPENING: SR SALES PLANNER/Outcast Media/NYC: Develop and execute media proposals, Monitor Campaigns, Coordinate btwn Client & Traffic Dept, Need BS + 3-5 years planning exp, Media math, Experience with CPM Negotiations, highly organized, strong excel. Apply HERE (4/24)

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SITUATION WANTED: Development Pro (LA): over 10 yrs exp. Looking to be hired within company or net. Great track record with tape, can cast/shoot/edit. Able to leap tall buildings in a single bound! Contact: tvdevelopmentpro@gmail.com (4/30)

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