04/22/16: Google to explore dynamic ad insertion; Dailymotion partners with SourceKnowledge; BET digital team talks Prince



CYNOPSISDIGITAL
04.22.16

Good morning. It’s Friday April 22, 2016, and this is your first early morning digital briefing.

TODAY’S CODEBREAKER

 
Dynamic Ad Insertion: Dynamic Ad Insertion technology allows advertisers to remove the ads that aired during initial broadcast, replacing them with new ads. The technology can theoretically be used across all VOD platforms, both cable and digital. Many networks and tech companies have touted DAI’s potential ability to let advertisers precisely target different households based on specific characteristics – a concept known as ‘addressability.’
 
 

TOP NEWS

 
Univision
has purchased Disney-ABC’s equity in the millennial-oriented media company Fusion, taking an outright stake in the company. (Fusion had previously been a joint venture between Disney-ABC and Univision.) Univision will now be creating the Fusion Media Group, a unit composed of other Univision properties such as The Onion, Flama, The Root, El Rey, Univision Music, and Univision Digital. Some of these units are very recent acquisitions and initiatives, indicative of Univision’s increasingly robust efforts to reach millennial audiences. But never before have those efforts been unified like this. Isaac lee, CEO of Fusion and Chief News and Digital Officer at Univision, is set to oversee the new group. Fusion execs Boris Gartner and Daniel Eilemberg will become Fusion’s co-Presidents. Eilemberg will serve as Chief Content Officer, while Gartner will serve as Chief Operating Officer.

 

 

PROGRAMMING

 
We’ll soon find out just how easy it is to fully take in the scope of a multi-million dollar mansion through a smartphone screen. MTV Cribs – the show where celebrities used real estate to make you feel bad about your own life – will be returning as a short-form series on Snapchat. In the new version, celebs will take Snapchat users on tours of their homes by speaking to the camera. The series will air weekly, beginning in June. Meanwhile, MTV says it has also greenlit Pants Off, an eight-episode Snapchat series in which host Laci Green discusses relationships and sex.
 
 

EARNINGS + REVENUE
 

If you want a sense of why Verizon is (reportedly) trying to buy Yahoo, look no further than its other recent web-based media acquisition. In an earnings call, the telco revealed that AOL raked in $669 million in Q1 2016, marking AOL’s best Q1 revenue in five years. All told, Verizon’s $32.2 billion in revenue fell a bit short of the $32.5 billion analysts had expected; without AOL, the numbers might have been alarming rather than mildly disappointing. Many publications have reported that Verizon is more likely than any other bidder to land Yahoo’s Internet business. Here’s perhaps the biggest indicator of all: It just makes so much sense. Since last year, Verizon has been making an increasingly furious push to incorporate online and digital platforms into its advertising and overall monetization strategy, with initiatives ranging from the AOL acquisition to the launch of the Go90 streaming service. Yahoo would feel right at home.
 


A CYNOPSIS MESSAGE


Stop leaving money on the table… Learn how to incorporate Snapchat into your marketing!

Once upon a time, Snapchat was a mere messaging tool for Gen Z’ers. Now? Snapchat is essential for programmers, brands and marketers who want to reach the younger demographic. Register for the April 27 webinar “What Programmers & Marketers Need to Know About Snapchat” and discover the best strategies and tactics to achieve your marketing goals.

Register here: http://www.cynopsis.com/?p=57172.



 
VC FUNDING + INVESTORS
 

Baidu Video, an affiliate of the search giant Baidu (essentially China’s Google), has raised in an eye-popping $155 million.  The investments hailed from the Shanghai New Media Culture fund, as well as the venture capital fund SAIF Partners. The company says that Baidu Video will focus on TV content and movies. Baidu exec Hu Hao will serve as CEO.
 
 

PLATFORMS + DEVICES
 

HBO Now, HBO’s SVOD service, has launched for the Xbox One and 2016 Samsung Smart TVs. (The service will come to 2015 models soon.) We’re now over a year into HBO’s grand a la carte experiment. At the start, many observers doubted that the service could aid in HBO’s overall business plan. And yet here we are: HBO Now continues to expand to new devices, and even has imitators (paging Showtime). Looks like the experiment is chugging along just fine.
 
 

AD TECH

Is dynamic ad insertion finally ascendant? In any event, it’s got a powerful new backer. Among several announcements during his NAB keynote address, Google exec Daniel Alegre said that the tech giant will be rolling out dynamic ad insertion features via its DoubleClick ad platform, making cross-screen addressable ad-serving capabilities available to TV broadcasters. Broadcasters will be able to swap out ads in streamed content, replacing the original broadcast ads, in order to more precisely target audiences using programmatic tools. Roku and Cablevision will be Google’s first two partners in the space. (Alegre says that Google already tested the addressable advertising features during the Rugby World Cup finals on France’s TF1, and during the GOP Republican presidential debates on Fox News.) Alegre also announced that Google will soon add TV listings, detailing when and where a show can be viewed digitally or on cable, to Google Search. He gave no precise timeline as to when the feature would roll out.

LiveRamp, the Acxiom-owned company specializing in data onboarding and connectivity, has partnered with marketing and technology agency DigitasLBi. DigitasLBi said that it will use LiveRamp’s data connectivity services on its analytics platform, IDIOM. IDIOM, which is still being rolled out, uses behavioral data to help guide the planning of campaigns; the new integration with LiveRamp will help DigitasLBi to become less reliant on panel and survey data, which is known to be less than 100% reliable. The integration, then, should help Digitas LBi to accelerate its segmentation abilities, and to target its campaigns more precisely.
 
 

PROGRAMMATIC ADVERTISING
 

The Vivendi-owned video platform Dailymotion has partnered with ad tech company SourceKnowledge. DMX, DailyMotion’s programmatic ad exchange, has integrated with Engage, SourceKnowledge’s demand-side platform. DailyMotion’s in-stream ad inventory will now be available for purchase directly through Engage in over 180 countries. One of Engage’s specialties lies in analyzing post-click user behavior. “It’s critical for advertisers to place an emphasis on post-click metrics as traditional digital advertising metrics such as click-through rate or completion rate aren’t necessarily correlated with real business outcomes,” Hector Pantazopoulos, SourceKnowledge’s Chief Revenue Officer, told Cynopsis Digital. “In order to measure the real value of a campaign’s budget and maximize its effectiveness, it’s essential to analyze deeper values like average conversion value and time to conversion within new users generated by the campaign.”  
 
 

AGENCIES + CREATIVE
 

All Def Digital, the digital media company from Russell Simmons, has launched its own in-house ad agency. Dubbed ADHD (get it?), the agency’s brand partners will be tasked with appealing to urban youth. Marketing veteran Josh Mandel will oversee the unit.
 
 

RESEARCH
 

U.S. digital ad revenue reached $60 billion in 2015, according the 2015 Internet Advertising Revenue Report. The report, prepared by PricewaterhouseCoopers and released by the IAB, found that mobile grew 66%, from $13 billion in 2014 to $21 billion last year. Almost half of mobile revenue came form display-related formats, including video. Meanwhile, non-mobile digital video revenue rose to $4 billion, a 30% increase from 2014. And social ads hit $11 billion in revenue, an increase of 55% from 2014. There’s plenty more data to be found in the full report, which you can read here. The biggest overall takeaway is this: Year by year, industry-wide digital ad revenue is exploding at a rate that’s some combination of startling, ridiculous, and amazing. The question isn’t whether you should aggressively work online, mobile, and social platforms into your ad strategy; it’s how.
 
 

EXECUTIVE MOVES
 

BitTorrent has made a couple of major hires, and there are many tealeaves to be read. Jeremy Johnson and Robert Delamar have been installed as co-CEOS, while longtime CEO Eric Klinker will take on a more technical role at the company. A key point to take note of here: Johnson (Sony Online Entertainment) and Delamar (Mexico-based SVOD service Totalmovie) both have backgrounds in entertainment. That fact, in conjunction with new revelations that BitTorrent has plans to launch a multi-channel live-streaming app, indicates The P2P technology company is likely to make a dramatic move toward content distribution, operating in the same space as companies like Vimeo and VHX.
 
 

A SPECIAL MENTION

 
As you’ve no doubt learned, Prince – that ultra-influential and ultra-cool music legend – died yesterday at the criminally young age of 57. By sheer coincidence, the writer of this newsletter was in BET’s NYC office, speaking with the network’s digital team, at the moment the news was reaching them. Their emotion was palpable.  “It’s right up there with MJ passing,” said Jermaine Hall, BET’s Vice President and Managing Editor of Digital. “Complete icon. He was such a self-contained artist who pushed the boundaries, and has influenced so many artists after him. It’s a huge loss.” “There are people in the executive team who know him personally,” added Kay Madati, BET’s EVP and Chief Digital Officer. “He’s been at all of our events. This is a big loss…He’s somebody’s who’s had such an impact not just on black culture, but on culture in general.”
 
And, of course, the team now had a job to do. The conversation made for a fascinating look at the creative thought processes of digital execs now tasked with covering the death of someone near and dear to their audience. “[We’ll be] starting with the initial story, investigating, figuring out what happened, getting that out as quickly as possible,” said Hall. “And then we’ll follow up with a bunch of op-ed pieces. Luckily for me I know a ton of Prince fans that are amazing writers…You’re about to see a complete wave of Prince think-pieces.”
 
“We also have talent who has worked with us who are going to want to speak out about this,” added Madati. “We could do a slew of ‘tell us how you feel about this’ stuff, and hear from a wide swath of people, from the President to some emergent artist who feels like they were influenced by his music. I think we’ll find a fitting way to show how BET respects and remembers Prince.” 
 
 

TRIVIA

 
Can you sit down and play video games all day, and still make an impact on the world? If you can get millions of people to watch you, then yes. So sayeth Time Magazine. Which digital megastar just made Time’s list of the 100 Most Influential People? You can find the answer here.
 


A CYNOPSIS MESSAGE FROM CABLEFAX


Cablefax
LIFE IN THE CLOUD
Free Special Report!

Cloud-based solutions are at the center of pay-TV’s big move to virtualization.

In this report, Cablefax dives into how new cloud technology will play a critical role as cable integrates OTT services with linear programming and address how cloud technology can help service providers achieve cost efficiency and accelerate product launch.

For more information contact avirden@accessintel.com.



 
DIGITAL SPOTLIGHT
 

“How would you describe your music?” That’s Larry King in 1999. His interview subject? None other than the artist formerly, currently, and forever known as Prince. Courtesy of CNN’s YouTube channel, check out his fantastic answer – here.

See you Monday,
David Teich
04.22.16

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


CYNOPSISJOBSFor More jobs, visit Cynopsis.com


JOB OPENING: AD SALES ACCOUNT EXEC/AccuWeather/NYC: Resp for securing/retaining ad sales opportunities across all media sales platforms, primarily digital. Track rec of successful sales exp & 5+ yrs of online ad sales exp req’d. TV & or digital out-of-home sales a +. Full info/apply HERE (4/29)

JOB OPENING: VP’s of DEVELOPMENT/ITV America/LA and NYC: Largest producer of non-fiction content with 12 companies is looking for seasoned development executives to beef up a few of its labels. True creatives with proven sales track record. Min 7+ years dvlpmnt exp. Resumes to: ITVDevoVPs@gmail.com (4/29)

JOB OPENING: DIR, PROGRAMMING/FYI/NY: Manage the development of pilots, specials & series concepts. 7+ yrs proven exp in long-form content dev & production. Strong production relationships. Apply: www.aenetworks.com/career.html (4/29)

JOB OPENING: ADDRESSABLE ADVERTISING BUSINESS ANALYST, SYSTEMS SUPPORT/NYC: Responsible for user support on key systems that drive targeted ad sales product at the forefront of TV advertising. Req’s 1 yr Ad Sales, Plan’g, System Ops, or Systems Support type exp. BA deg. Full info/apply HERE (4/29)

JOB OPENING: ADVERTISING ACCT EXEC/Cablevision/Oakland NJ and Brooklyn: Dvlp/Srvc/Maintain local clients &/or agencies purchasing ad space, to achieve est’d monthly/quarterly/annual sales goals. 1+ yrs previous outside sales/acct exec exp req’d. Media sales exp pref’d. raining provided. Res to: ASCHUM@cablevision.com (4/28)

JOB OPENING: ACCOUNT EXECUTIVE/NBCU/LA: Seeking Account Executive to develop, generate and maintain new & existing business for NBCU News properties. 5+ yrs exp. Full info/apply HERE (4/28)

JOB OPENING: DIRECTOR OF PRO PARTNERSHIPS/CNBC/East Coast: Supports strategic partnerships w/financial firms & is responsible for optimizations that increase consumption of CNBC content. 5 yrs in digital media or information services, ideally with specific exp in partner/client mngmnt. Full info/apply HERE (4/28)

JOB OPENING: MGR, DIGITAL SALES OPS/NBCU/LA: Strong knwldg of the media bus. Min 3yrs exp in ad operations, sales support, or account mngmnt & the desire to continue in or move into digital sales ops. 1+ yrs exp mngng team of 2 or more. Full info/apply HERE (4/27)

JOB OPENING: MANAGER, PRIMARY RESEARCH/NBCU Bravo & Oxygen/NYC: Oversee quant & qual studies on content, talent, brand, to help guide netwk creative and aud strat. Background in quantitative research, & exp overseeing or working directly on complex quantitative analyses. Full info/apply HERE (4/27)

JOB OPENING: DIRECTOR, RESEARCH/Bounce/Grit & Escape/ATL: Extremely experienced media research professional who is data-driven & knowledgeable about the media landscape. 7+ yrs experience with media metrics and Nielsen, particularly NPower. Resume: careers@katzbroadcasting.com (4/27)

JOB OPENING: DIRECTOR OF OPERATIONS/Director of Operations/LA: Oversee facilities, IT, asset management and overall operations for production company. Create secure and efficient systems and workflows. 5+ year in media or production environment. Resumes to operatela@gmail.com (4/27)

JOB OPENING: SOCIAL MEDIA STRATEGIST/GLOW/NYC: Craft/pitch/execute strategic SM plans for TV clients. Lead a team, own your projects. 5+ yrs TV or entertainmentMkting exp. SEND RESUME: jobs@weareglow.com (4/27)

JOB OPENING: SOCIAL MEDIA COMM MGR/GLOW/NYC: Dvlp & execute innovative SM campaigns from start to finish. Be key element in SM strategy decisions and thinking. 3-4 yrs exp in professional SM capacity. SEND RESUME: jobs@weareglow.com (4/27)

JOB OPENING: BUSINESS DEVELOPMENT/BUSINESS ANALYST-VIDEO/McClatchy/DC: Work closely w/Dir of Video Business Ops to mng third party partner relationships & optimize rev opportunities. Bus Deg pref’d Min 3 yrs digital and/or media bus. exp. Full info/apply HERE (4/27)

JOB OPENING: VP of COMMUNICATIONS/ITV America/LA or NYC: Dvlp/execute communications strategy that protects, builds and enhances awareness for large independent prod of non-scripted content. Mng internal and external partners. Min 7 years experience with major media brand. Resumes to hr@itvstudios.com (4/27)

JOB OPENING: NEW BIZ SALES DIRECTOR: Leader in delivering live & on-demand sports + ent. to any Internet-connected device seeking Sales Jedi to maximize revenue gen via new cust acquisition. Req’d 5 yrs exp + track record. NY, CHI, SD, LA, DAL, DC. Resume: dana.williams@neulion.com (4/27)

JOB OPENING: SR RESEARCH ANALYST/FOX/NYC: Candidate to support quantitative/qualitative rsch for the syndicator’s off-ntwrk & orig prgrmng & competition. In-depth knwldg of TV/Media landscape & impact on TV viewing. Exp w/MS tools. BA deg. Full info/apply HERE (4/27)

JOB OPENING: DIRECTOR, PROGRAMMING & OPERATIONS/Cordillera Communications/St. Paul, MN: Seeking TV professional with 10+ yrs experience. Group programming, research, financial analysis, retransmission consent, operations & more. Full info/apply HERE (4/27) 

JOB OPENING: MGR, PARTNERSHIPS & INSIGHT/NBCU/NYC: Rsercher/consumer insights specialist to support TV & digital sales strategy for auto category across entire NBCU portfolio. 5+ years experience in TV/media research at a media brand, agency or supplier Full info/apply HERE (4/27)

JOB OPENING: SR ANALYST CLIENT INSIGHT/NBCU/NYC: Rsercher/consumer insights specialist to support TV & digital sales strategy for finance & studio category across entire NBCU portfolio. 2+ yrs. Full info/apply HERE (4/27)

JOB OPENING: SVP DIGITAL DISTRIBUTION/Discovery/NY or MD: Digital sales vet to champion digital content dist strategy to grow rev, expand reach of content across platforms & create value for dist/MVPD partners thru TVE, OTT, VOD, mobile, SVOD, etc. Lead a team of talented dealmakers, mktrs & ops experts. Full info/apply HERE (4/27)

JOB OPENING: DIGITAL RESEARCH MGR/Discovery/NY: Data whiz to gather and interpret data from multiple systems to provide analysis and estimates for Discovery’s digital products and how content is being consumed across platforms. 5+ yrs exp w/online analytics, Google Analyics,ore. Full info/apply HERE (4/27)

JOB OPENING: VP, ON-AIR PLANNING & STRATEGY/Fox Sports/Los Angeles: Lead/dvlp/implementation nat’l on-air promo strat., seasonal launch plans for FOX Sports property, ovrsee on-air mrkting strategy, scheduling & promo placement. 7-10 yrs exp prgrm scheduling & strat. Full info: Apply (4/27)

JOB OPENING: SR MGR, MULTIPLATFORM PRODUCT MKTG/COMEDY CENTRAL/NYC: Spearhead mktg efforts for all dig. products (on all available platforms) 4-5 yrs buying/plan’g, & executing paid media campaigns many platforms 2-3yrs exp executing pd ad campaigns on key platforms. Full info/apply HERE (4/26)

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/Stamford CT: Client liaison for multi clients & platforms worldwide. Knowledge tech spec file, tape, audio formats. Mulit task,tight deadlines, min 3 yrs exp post prod, fluency in foreign language a plus. Full Info/Apply HERE (4/26)

JOB OPENING: COUNSEL, LEGAL & BUS AFFAIRS/WEtv/NYC: 3+ yrs exp at a tv netwk, tv prod co, cable progrmming service, studio or comparable media co. Law firm exp pref. Must have non-scripted and reality progrmming exp. Full info/apply HERE (4/26)

JOB OPENING: RESEARCH MANAGER/TV OneMD/NYC: Analyze the relationship between platforms such as TV, VOD, Mobile, Desktop, SVOD, and other emerging platforms. 5+ yrs rsch exp at a media co., agency or advertiser. Asst w/training Research Analysts & interns, as needed. Full info/apply HERE (4/23)

JOB OPENING: ANALYST, CONSUMER PRODUCTS MARKET ANALYTICS/Nickelodeon/NYC: Work w/retail sales & lines of bus. teams. Track POS data thru retail to inform lines of business & retail sales on prod performance Knwldg syndicated srvcs such as Nielsen AOD, IRI, and/or NPD Decision Key. Full info/apply HERE (4/23)

JOB OPENING: MGR, DIGITAL RESEARCH/NBCU/NYC: support research team to provide quantitative research primarily for the brdcst network’s entertainment programming and media landscape. 3-5 yrs of exp w/web analytics. Exp w/analyzing both online & TV data pref’d. Full/info apply HERE (4/23)

JOB OPENING: SR ANALYST, BROADCAST ENTERTAINMENT RESEARCH/NBCU/NYC: Supply quantitative data analysis for NBC entertainment & competition. 1-2+ yrs experience with media research metrics and Nielsen, particularly NPower. Strong data management skills preferred. Full info/apply HERE (4/23)

JOB OPENING: COORDINATOR/BRaVe Ventures/NYC: creative, energetic & motivated team member to support executive leadership across day to day business ops, actively contribute to our social community, & provide support across business lines. BA deg & 1yr work exp. Full info/apply HERE (4/23)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

11/22/17: Cynopsis Jobs

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

11/22/17: Charlie Rose is out at CBS and PBS

CBS and PBS sever ties with Charlie Rose

CYNOPSIS Good morning. It’s Wednesday November 22, 2017 and this is your first early morning briefing. Cynopsis will be back bright and early on Monday, November 27. Happy Thanksgiving! Tonight’s Premieres: HGTV: Property Brothers at Home: Drew’s Honeymoon House at 9p History: Forged in Fire: Bladesgiving at 8p Smithsonian Channel: Polar Bear […]

11/22/17: Amazon Echo Show regains access to Google’s YouTube, along with Dailymotion and Vimeo

Amazon Echo Show regains YouTube access

CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]

CynCity

Cynsiders

Instagram