04/22/15: Zendaya on her RDMAs hosting gig; Rita Moreno talks new Sprout role; countdown to Kid Genius on Xfinity; Disney Channel to bow in Canada


Disney micro-content generated over 2 billion engagements across social platforms last year.

Disney Media introduces Disney CO/OP (Disney Content Opportunity),
a branded micro-content creation and distribution service for advertising
partners. Disney CO/OP allows advertisers to leverage our creativity to
connect to Disney audiences through engaging content
created and distributed on a CPM basis.

AMP your reach and engagement with Disney Media.


Good morning. It’s Wednesday April 22, 2015, and this is your first early morning briefing.


How does Zendaya feel about switching up her starring role in K.C. Undercover for the night to host the Radio Disney Music Awards this Saturday? "It’s a different energy, but I’m excited about it," she tells CynKids. "The RDMAs are a family event so there’s going to be a lot of young kids and every one of them has energy they’re bringing." Zendaya says fans can expect lots of wardrobe changes, though she hasn’t yet made final decisions on what she’ll be wearing.

In other RDMAs news… Jennifer Lopez will receive this year’s Hero Award in recognition of her philanthropic efforts. Shawn Mendes, Sheppard and Tori Kelly will perform, along with previously announced Nick Jonas, Becky G, R5, Sabrina Carpenter, Natalie La Rose and Fifth Harmony. Presenters include Kelly Osbourne, Carly Rae Jepsen, Laura Marano and Chelsea Kane. Additionally, Columbia Records singer/songwriter Rachel Platten will perform her single Fight Song as the RDMA Heroes for Change award is presented to two Radio Disney listeners: Sloan Peterson of L.A., and Maryah Sullivan of Orlando, in recognition of their efforts to make a difference in their communities. A 90-minute televised special Disney Channel Presents the Radio Disney Music Awards and 30-minute preshow airs this Sunday, April 26, beginning 7:30p on Disney Channel.

BroadbandTV, the multi-channel network owned by European broadcast giant RTL Group, acquired the YoBoHo YouTube network for $10 million. YoBoHo operates HooplaKidz, which is the largest preschool and K-12 educational MCN on YT with 1.5 million subscribers. YoBoHo’s network of 8,000 vids snares more than three billion views on YT every year. BroadbandTV reels in 50 billion views per year, making it one of the top three non-music multi-channel networks. Other BBTV networks include gaming network TGN, hip-hop brand Opposition and female lifestyle net Kandesa.


Scifi is coming to Disney XD in a big way. The second season of BBC‘s renowned drama Doctor Who will premiere on the network Saturday, May 9, at 9p, following the Disney XD premiere of Fantastic Four. Season 2 will continue its regular run Saturday, June 13. Beginning June 14, eps will also be available on the WATCH Disney XD app. Doctor Who originally ran on British television for 26 seasons between 1963-89, before it was re-launched in 2005. The second installment was produced by BBC in association with CBC.  
Deadline to enter this year’s Cynopsis Kids !magination Awards is May 1. Don’t miss your chance to be recognized for your work creating a groundbreaking kids series, addictive app or infectious children’s entertainment campaign. Enter at


Sprout‘s Good Night Show prequel Nina’s World will boast some serious star power when it debuts in September. Legendary actress/singer Rita Moreno voices Abuelita, beloved grandmother to the title character, a 6-year-old Latina girl. Moreno shared her excitement with CynKids:
What drew her to the show
"I thought it was a wonderful time to do something like this. It’s very advanced and contemporary. It includes people of diverse nationalities, which I really love. And they aren’t just there, looking dark-skinned and turbaned. They’re there to be used as characters who inform."

Every kind of diversity…
"This show is aiming for something special. There’s also a little boy who is deaf in the show, who reads lips and signs. The only person I remember including all these [diverse characters] years ago is Mr. Rogers. This show encompasses everything, and more than anything else it helps children understand that when things seem to be dull and boring, you can always make some kind of adventure. And Abuelita is the conduit to those adventures."

The episode she’d like to see
"We haven’t done a show yet about bullying but I hope the writers will take that into consideration. It’s such a huge problem that’s grown over the past few years."

Most important lesson about children’s TV
"For one thing, don’t talk down to the children. That doesn’t exist in this show. You explain, you explore, you treat them like these wonderful active little brains who are here to sop up information."


John Stamos, aka Uncle Jesse, made it official on Jimmy Kimmel Live this week. Fuller House, the Full House reboot, is definitely in the works and headed to Netflix.

SVOD platform Kidoodle.TV is fattening its coffers with the acquisition of content from international locales including Argentina (Toobys), Cyprus (Qumi-Quimi), France (Jungle Bunch) and Singapore (Counting With Paula). Each series will be available through the commercial-free platform, which features parental controls, viewing time limits and curfews.

We recently reported that Genius Brands International will launch the Kid Genius channel on Comcast Xfinity On Demand in September. Andy Berman, GBI’s SVP, global distribution sales, gives us some details:
"The core Kid Genius content initially will be ours–Secret Millionaires Club, Thomas Edison’s Secret Lab and of course Baby Genius. But we also have a major push to acquire third-party content from around the globe. We’re looking at almost everything as long as it fits that content with a purpose label. Anything from contemporary stuff to retro classics."

In-house production
"We have a lot in the pipeline–more animated series, and specials–and whenever we produce anything in the future they will be on Kid Genius. We expect to have new content out in 2016, 2017."

Distribution plans
"Initially this will put us in 20 million homes but we plan to expand to 50 million-60 million homes… If anything, we would transition to an SVOD model at some point, but we want to first establish ourselves as an advertiser-supported video on demand service."


Nothing says summer like the annual Cartoon NetworkAtlantis Paradise Island cross-promo. The network and Bahamas resort are back together again for a fifth consecutive year with branded family fun planned June 19-Aug. 22. Back by popular demand is the Adventure Time-themed obstacle course with 9,000 square feet of inflatable obstacles that turn Paradise Lagoon into Cartoon Network Lagoon. With Hasbro on as sponsor, the Nerf Super SoakerFlood Zone is a fantastically interactive inflatable maze located on the beach. There’ll be more big-screen screenings of Cartoon Net, themed content at the Atlantis Kids Adventure and kiosks located around the resort for souvenir shopping.

The Walt Disney Studios will co-produce and co-finance Steven Spielberg’s film adaptation of Roald Dahl’s The BFG. Although he has produced for Disney, this marks the three-time Academy Award winner’s first time directing a Disney-branded movie. Spielberg will direct the film adaptation based on a script by Melissa Mathison, who last teamed with him on E.T. The Extra-Terrestrial.
Kids book darling Junie B. Jones is getting a new look. Random House Books for Young Readers is rolling out a fresh cover look for the 28-book series by Barbara Park, as well as the interactive journal. The re-branded series launch will be supported by a campaign that will bring Junie B. and her bus driver, Mr. Woo, live and person to select schools in May.


Nickelodeon’s new Nick Jr. Apple Watch App packs not only preschool content–including live streams of Nick Jr., on-demand eps and more than 100 short-form videos–but also controls so parents can manage screen time remotely. When the Apple Watch is used in tandem with the Nick Jr. app for iPhone, parents will be able to measure screen use via a timer, supervise activities and regulate volume settings. The watch functions are extensions of the user’s iPhone experience and can be accessed by tapping on the Nick Jr. icon on the watch. Additional features include the ability for parents to see at a glance what kids are watching in the app at any given moment. To date, Nick has launched more than 20 preschool apps.

Marvel and Walmart are jointly launching an exclusive mobile app–the Super Heroes Assemble app, free through the App Store or Google Play store beginning later this month. Through the app and timed to the theatrical release, Walmart customers will be able to interact with Marvel’s Avengers: Age of Ultron signage throughout stores to unlock exclusive content such as 3D photo opps with characters. Other features will include access to behind-the-scenes footage, cast interviews and character pages.

Game developer Pixowl partnered with Jim Davis’ company Paws Inc. to develop Garfield: Survival of the Fattest, available in the App Store for iPhone, iPad, iPod touch. The character-driven game is set in the wilderness, where Garfield is forced to diet. Players need to help the fat cat get his favorite foods back while camping with Jon. Included are hundreds of quests, 30 food items to plant or craft with original recipes, exclusive scenes and mini games.


Corus Entertainment will be the official steward of Disney Channel in Canada when the network launches north of the border on Sept. 1 with a full slate of shows. The agreement also includes authenticated simultaneous streaming and ad-supported VOD rights for select programs airing on the channel. The multiyear agreement expands the relationship between Corus and the Disney/ABC Television Group that began in 2011, when Corus launched its millennial-targeted service ABC Spark, based on ABC Family in the United States.

Discovery Kids in Asia Pacific picked up an additional season of 9 Story Media Group‘s animated Wild Kratts. The network also renewed the first season of the series along with season one of Finding Stuff Out, both of which will air across Asia Pacific, and seasons one and two of Survive This (28 x 22′) which will air in Southeast Asia and Hong Kong. Wild Kratts premiered on PBS Kids in the U.S. in 2011.

MarVista Entertainment acquired Latin American rights to Nicktoons series Little Battlers eXperience. The company will introduce 52 half-hour episodes of the animated action series, which debuted in the U.S. in August 2014, throughout Latin America.


Honoring the best in kids programming & marketing

Like the market it serves, the kids content business emanates creativity. From the most outstanding achievements in programming to the marketing and promotion that supports it, Cynopsis Kids !magination Awards honor the best in kids & tweens media. Review the list of categories, read the eligibility rules and enter today.



Disney Consumer Products and Marvel are launching a merchandise program at retail in advance of the film debut of Marvel’s Avengers: Age of Ultron. The cross-category collection includes products from Hasbro, Lego, Hot Wheels, Her Universe, Under Armour, Mad Engine, Jay Franco, Funko, Rubie’s Costumes, Little, Brown Books for Young Readers and Disney Store.

Lawless Entertainment was appointed worldwide representative for Poby’s Adventures, a book-based property targeted to preschool children that features a young blue orphan lamb. Lawless is handling all licensing and merchandising worldwide and is seeking co-production partners for the project.


Top 10 Basic Cable Ratings for the week of April 13-19, 2015

K2-11 Total Programming Day

K2-11 Prime (Monday  Sunday 8-11p.m.)

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

K6-11 Total Programming Day

K6-11 Prime (Monday-Sunday 8-11p.m.)

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

K9-14 Total Programming Day

K9-14 Prime (Monday-Sunday 8-11p.m.)

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of March 30-April 6, 2105

4/2/15/Teen Titans Go!/TOON/6-6:30p/1442
4/2/15/Cloudy With A Chance of Meatballs/DSNY/8-9:35p/1388
4/2/15/Steven Universe/TOON/5:30-5:45p/1365
4/3/15/Blaze and the Monster Machines/NICK/1:30-2p/1287
4/3/15/Teen Titans Go!/TOON/6-6:30p/1208
4/4/15/Henry Danger/NICK/8-8:30p/1190

K6-11  Top 10 Programs for the week of March 30-April 6, 2015

4/2/15/Teen Titans Go!/TOON/6-6:30p/1065
4/2/15/Steven Universe/TOON/5:30-5:45p/1022
4/4/15/Henry Danger/NICK/8-8:30p/1002
4/4/15/Bella and the Bulldogs/NICK/8:30-9p/956
4/2/15/Cloudy With a Chance of Meatballs/DSNY/8-9:35p/913
4/2/15/Liv and Maddie/DSNY/10-10:30p/891

Source: Turner Research based on Total US Television Universe of 115,800,000 homes, Final Live+7.

Weekend box office estimates for the top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for April 17-19, 2015:

Paul Blart Mall Cop 2 (Sony) PG $23.76 million (weekend) $23.76 million (1-week cume)
Home (20th Century Fox) PG $10.61 million (weekend) $142.92 million (4-week cume)
The Longest Ride (20th Century Fox) PG-13 $7.02 million (weekend) $23.68 million (2-week cume)
Woman in Gold (The Weinstein Co.) PG-13 $4.6 million (weekend) $15.96 million (3-week cume)
Divergent Series: The Insurgent (Lionsgate) PG-13 $4.1 million (weekend) $120.55 million (5-week cume)
Cinderella (Disney) PG $4.03 million (weekend) $186.48 million (5-week cume)


Fuhu continues to bolster its executive ranks. The company named advertising exec Rob Palmer as Chief Creative Officer. Palmer has led teams at Wieden+Kennedy, Goodby and most recently Razorfish, developing and orchestrating campaigns for brands including Apple, Coca-Cola, ESPN and Ebay… Fuhu also appointed Douglas Woo to the new position of COO. Woo previously served as president of Fuhu’s Smart Display division since 2013.

K Media, a subsidiary of Japan’s Konami Digital Entertainment, named Jonitha Keymoore Director of Program Sales. Keymoore, who held roles at both Cinedigm and Viacom International Media Networks, will develop and execute multiplatform release strategies for the more than 650 Yu-Gi-Oh! animated TV episodes.


Cynopsis Digital Programming Guide

Have you seen our tune-in guide, categorized by platform & network yet?

The list includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

 Click here to view the guide: http://www.cynopsis.com/watcheroo.


Answer to last week’s Trivia: What frequent Twitter-inciting funny man stopped by Doc McStuffins to guest as Count Clarence the Magnificent? Patton Oswalt. Congrats to: Deedra L. Roberts, Turner Broadcasting, Atlanta; Pat Brady, CESD, LA; Lindsay Garber Splash Entertainment, Woodland Hills, CA.

Today’s Trivia Question: For which non-kids TV show did Rita Moreno win an Emmy? Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)
Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: DIRECTOR, ACCOUNT MANAGEMENT/RENTRAK/NYC: Lead/guide & structure the Acct Mngmnt Ntwk team. Exp working for TV ntwrk pref’d, or directly w/ TV networks. Min 3 yrs acct mngmt exp w/ 2yrs exp working w/ direct reports. Full job info/apply HERE (4/29)

JOB OPENING: MNGNG EDITOR/NBCNEW.COM/NYC: Work closely with the digital EP to help supervise a team of news editors, setting daily coverage priorities and planning longer-term enterprise. Apply HERE (4/29)

JOB OPENING: RESOURCE SCHEDULER/FOX SPORTS/STAMFORD: work Prod Mgrs to insure crews & facilities are procured for each remote. Process payroll, approve invoices provide on-site supervision. Apply HERE (4/29)

JOB OPENING: SALES ASST, DIRECT RESPONSE/Crown Media Family Networks/NY: Provide sales support for Direct Response team for Hallmark Channel and Hallmark Movies & Mysteries. BA deg req’d. Apply HERE (4/28)

JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Neilsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge. BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (4/28)

JOB OPENING: MANAGER, PRODUCT DEV & OPS/A+E Networks/NY: Manage fulfillment & product development efforts for distribution of A+E content through affiliate-operated TV Everywhere platforms including websites & mobile apps. FullInfo/Apply HERE (4/28)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/A+E Networks/NY: Sell multiplatform advertising across brands, develop & maintain relationships with new & existing clients within an assigned territory FullInfo/Apply HERE (4/28)

JOB OPENING: OFFIC MGR/EXEC ASST/Rentrak/NYC: Provide support to Nat’l TV, Local TV, On Demand TV & Rsch depts. & teams. BA deg or 4 yrs related exp and/or training; or equiv comb of edu & exp. or Full job description & to apply click HERE (4/28)

JOB OPENING: SR MARKETING RESEARCH ANALYST/Comcast Spotlight/NY: Comcast Media 360 team is seeking to create audience segmentation, optimization & campaign measurement opps for the Entertainment vertical. 5-7yrs mkt rsrch exp, media/TV exp+. Full info/apply HERE (4/25)

JOB OPENING: DIRECTOR SPORTS & SPECIALS/NBC/NYC: Create multi-market sports packages for Sports & Olympics Team as well as manage execution of sports deals by coordinating with local stations, national sales and agencies. Full info/apply HERE (4/25)

JOB OPENING: S&P CONSULTANT (TEMP)/OWN/LA: Review unscripted/digital content; draft notes to creative execs. Req’s ability to cover a high volume of material w/tight deadlines & a variety of client groups. Strong attn to detail o/brand protection req’d. Apply HERE (4/25)

JOB OPENING: VP, DEVELOPMENT/NYC: For rapidly growing TV dept of premium content prod co seeking hands-on self-starter w/mkt knwlg & extensive contacts. Idea generator w/excellent writing skills & nose for talent a must. Knwlg of current affairs a +. Great opp. Resume HERE (4/25)

JOB OPENING: DEVELOPMENT PRODUCER/NYC: Award-winning premium prod co seeks dvlpmt prod w/exp writing pitches, rsch/casting & producing sizzles. Idea generator w/understanding of mkt for high-end content key. Min 3yrs exp in TV prod/devel. Resume HERE (4/25)

JOB OPENING: SR RESEARCH ANALYST/NYC: This role will be a key member of the Advanced Analytics team within the Advertising Sales Research & Strategy Group. Full info/apply HERE (4/25)

JOB OPENING: ACCOUNT EXECUTIVE/El Rey/NYC: Drive general mkt advertisers to El Rey. Dvlp client specific pitches, attend client meetings, make presentations, & close sales. Min 6yrs exp TV Ad Sales. Strong analytical and negotiations skills. Resumes HERE (4/25) 

JOB OPENING: RESEARCH ANALYST/NBCU/SAN DIEGO: Research ratings & syndicated date, provide financial support, ratings est, forecasts. BA Req, 3+ yrs in media research w/Nielsen ratings. FULL INFO/APPLY HERE (4/24)

JOB OPENING: VP, RETAIL MARKETING & SALES/A+E Networks/NY: Identifying, planning & implementing retail & other location-based sales & marketing programs across network portfolio. Full Info/Apply HERE (4/23)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: Rovio (creators of Angry Birds) is looking for a creative, orgnzd & resourceful intern to support the Global sales team. Get on-the-job exp w/ the top mobile ent co in the world. Come join the flock in NYC! Resumes HERE  (4/29)

SUMMER INTERNSHIP CREDITS ONLY: VIDEO PRODUCTION INTERN: One of the happiest places on the Web, says HuffPo, seeks summer interns to help find stories & edit videos. Knowledge of Final Cut 10 or Premier Pro, YouTube and Vimeo preferred. Work 2-3 days/wk from Norwalk, CT. cgreene@hooplaha.com (4/25)

SUMMER INTERNSHIP CREDITS ONLY: CONTENT DEVELOPMENT INTERN: One of the happiest places on the Web, says HuffPo, seeks summer interns to pitch story ideas & write blog posts. Strong writing & organizational skills a must. Journalism/Comm majors preferred. Work 2-3 days/wk from Norwalk, CT. cgreene@hooplaha.com  (4/25)

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/PR INTERN: One of the happiest places on the Web, says HuffPo, seeks summer interns to create social media posts, track analytics & assist w/ media targeting & monitoring. Journalism/Comm & PR majors preferred. Work 2-3 days/wk from Norwalk, CT. cgreene@hooplaha.com (4/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: Media software & Ad operations pro seeks role with media software company in NYC. ttmedia201326@gmail.com (4/29)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

11/16/18: President Trump to address CNN lawsuit on Fox News

A CYNOPSIS MESSAGE FROM CLEO TV CLEO TV | Flawless. Fearless. Fresh.   A NEW LIFESTYLE NETWORK for MILLENNIAL and GEN X MULITCULTURAL WOMEN.   Offering DIVERSE CONTENT that reflects their MULTIFACETED LIFESTYLE. Food. Travel. Relationships. Design.   A UNIQUE DESTINATION that DEFIES stereotypes and EMPOWERS women. Quality. Entertaining. Informative. Fun.   CLEO TV – […]

11/15/18: MTV gets the party started (again) with Spring Break

A CYNOPSIS MESSAGE FROM LIFETIME LIFETIME SLEIGHS THE HOLIDAYS WITH STAR-STUDDED CASTS AND 23 NEW MOVIES   It’s A Wonderful Lifetime begins November 21 with new movies all season long, starring: Toni Braxton, Melissa Joan Hart, Tia Mowry-Hardict, Tatyana Ali, Vanessa Lachey, Hilarie Burton, Megan Hilty, Kyla Pratt, Jasmine Guy, Sarah Drew, Beverly Mitchell, and many more! […]