04/21/15: HBO picks up Vimeo’s original ‘High Maintenance’; Fandango to launch fifth video series with largest promotional campaign in May; IAB finds streaming, multiscreen use increased from year prior


Good morning. It’s Tuesday April 21, 2015, and this is your first early morning digital briefing.


HBO acquired the Vimeo Original series High Maintenance. The series first premiered on Vimeo when creators Ben Sinclair and Katja Blichfield released the initial episodes in 2013 free of charge; last year the streaming service partnered with the duo to debut the second season exclusively for the Vimeo On Demand platform. It has since become a top seller on the VOD service. CEO Kerry Trainor said, "For HBO to pick up the next season is a testament to this incredible show and we look forward to continuing to support it."

Fandango will kick off its fifth original digital series I Love Movies as part of the company’s largest promotional campaign. Starting May 6, the summer long program will feature celebrity pro-social events, VIP movie screenings, festival sponsorships, social media openings and TV ads. Airing across Fandango’s Movieclips YouTube channel, Hulu, Roku and Samsung’s Milk Video Service, I Love Movies will feature interviews with cultural influencers outside the film industry on their favorite movie memories. First guests will include NBA All-Star Dwight Howard, Reba McEntire, Tony Hawk, five-time heavyweight champion Evander Holyfield, Larry King, rock legend Slash, Shaun Robinson and country music artist Darius Rucker also, the Fandango app for the Apple Watch will launch this Friday, in time for the Avengers: Age of Ultron to hit theaters. The app will let moviegoers bring up the mobile barcoded ticket after purchase on an iPhone, which can then be scanned for admission, among other features.

OWNZONES launched a new channel for subscribers called VeryFunnyTV. The channel features classic cartoons from Popeye and Looney Toons favorites Daffy Duck and Bugs Bunny, in addition to comedies such as The Beverly Hillbillies and The Dick Van Dyke Show. The $1.99 a month channel will also incorporate beloved series Our Gang, Jack Benny and Petticoat Junction.

iHeartMedia revealed the line-up for its annual iHeartRadio Summer Pool Party on May 30, including performances by artists Nick Jonas, Chris Brown, Kelly Clarkson, Nicki Minaj, Shaggy and Echosmith. The special will stream on Yahoo Live at 8p PT on May 30, and will be broadcast on The CW Network on June 11 at 9p ET.

Want to learn more about the modern digital ecosystem, and how advertisers, marketers and brands are managing money to make money? Then you want to attend The Cynopsis Digital Business Summit. Join us THIS Thursday, April 23 at Astor Center in NYC. Register now: http://j.mp/CynDMS.


Honoring the best in kids programming & marketing

Like the market it serves, the kids content business emanates creativity.From the most outstanding achievements in programming to the marketing and promotion that supports it, Cynopsis Kids !magination Awards honor the best in kids & tweens media. Review the list of categories, read the eligibility rules and enter today.



Video tech platform provider Kaltura unveiled the new turnkey "big screen" experience for Amazon Fire TV, with its HTML5 web app. The app will let Kaltura customers publish video content from within Kaltura directly to Amazon Fire TV through Amazon’s recently announced Web App Starter Kit for Fire TV for web developers. In addition to Amazon’s OTT device, Kaltura’s Player Toolkit supports Chromecast, native mobile applications as well as desktop and web browsers. The player also runs natively within Twitter feeds and Facebook news feeds.


The Interactive Advertising Bureau (IAB) unwrapped the results of its new research The Changing TV Experience: Attitudes and Usage Across Multiple Screens. The online survey was conducted by Vision Critical’s Media & Entertainment Practice on behalf of the IAB from January 19th to January 21st, 2015, among a sample of 651 adults. Key findings include:
Opinion on Ads: 40 percent of connected TV owners considered commercials on these platforms to be less intrusive than standard TV ads.
Streaming Increase: 35 percent of connected TV owners are streaming more video to their TV than a year ago. However, one in four smartphone and tablet owners, and one in five computer owners say they stream the same amount compared to the year prior.
Multiple Device Use: 78 percent of U.S. adults simultaneously use another device while watching traditional TV, with browsing the internet being the most popular activity and smartphones as the predominant second screen.
Multiscreening Increase: 40 percent of smartphone users said they have increased their multiscreen device activity over the past year.

NIELSEN TWITTER TV TOP TEN for the week of 4/19/15
Program, Date, Unique Audience (000), Tweets (000)
The 50th Academy of Country Music Awards
(CBS), 4/19, 6,570, 696
Game of Thrones (HBO, HBO Latino) 4/19,
2,763, 89
The Voice (NBC) 4/14,
2,370, 731
Dancing With the Stars (ABC), 4/13,
1,726, 77
WWE Monday Night Raw (USA) 4/13,
1,721, 150
Scandal (ABC) 4/16,
1,705, 172
American Idol (Fox) 4/15,
1,647, 251
The Voice (NBC) 4/13,
1,545, 84
Grey’s Anatomy (ABC) 4/16,
1,122, 57
2015 Draft Academy (ESPN2) 4/14,
1,071, 3
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

OpenSlate Engagement Data for Gaming channels, based on the engagement metric for the week ending 4/19.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
jacksepticeye (9.8) /
markiplierGAME (9.8) /
popularmmos (9.8) /
rezendeevil (9.8) /
TheJoves (9.8) /
17182440 /1895264 /766
juegagerman (9.8) /
Matroix (9.8) /
SSundee (9.8) /
67012470/4256282 /830
IGNentertainment (9.8) /
eeoneguy (9.8) /
77826660/2755858 /707
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.


VerveMobile hired Nada Stirratt as Chief Executive Officer, succeeding Tom MacIsaac. She most recently served as Acxiom‘s CRO, and prior to that was CRO of MySpace and Executive VP of Digital Advertising at MTV Networks.


The Fox Sports and Lexus branded series Shut Up and Drive has enlisted a new co-host since it originally launched in 2012: Rhys Millen. Millen is known for his drifting race skills, and will compete with Justin Bell in competitions across the United States. An online fan vote resulted in the first location: Colorado’s State Highway 141. Check out the first ep of season three at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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