04/21/14: Maker Studios faces another lawsuit in Disney deal, Aereo: “No plan B” if losses SCOTUS case, LiveRail tops ComScore’s Top Video Ad Properties in March


Good morning. It’s Monday, April 21, 2014, and this is your first early morning digital briefing.


Although Maker Studios approved the $500 million Disney deal, another lawsuit has hit the digital network. According to The Hollywood Reporter, Maker stockholder Andy Faberlle‘s lawsuit is similar to the previous one made by ex-CEO Danny Zappin. Faberlle claims: "[Maker’s Board of Directors] orchestrated a scheme to illegally issue enough shares to themselves and those friendly to them that would be required to approve any sale." Last week, Relativity Media also made a $1.1 billion offer to acquire Maker, but was denied.

Crackle, a unit of Sony Pictures Television, today debuts SuperSong, an hour-long special documenting the experiences of singer Ricky Martin and music producer Salaam Remi as they record a track for the official album of the 2014 FIFA World Cup. The tune was written by the winner of a contest launched last December by Sony; "Vida" and its video will be available for download on iTunes tomorrow, April 22.


Aereo‘s CEO has no Plan B if it loses its Supreme Court case, which begins tomorrow (Tuesday), brought by broadcasters claiming copyright infringement. In a recent interview with The Associated Press, CEO Chet Kanojia said that his $100 million investment in the service is not "optimized for loss," and "if you believe your position, the only thing you should do is play to win." He added, "The entire market base is changing with access to alternatives, whether it’s Neflix or iTunes. Aereo is simply a piece of the puzzle."

Discovery Digital Networks launched a new show on its Animalist network called Best Breed Ever! A new ep will premiere every Wednesday and Friday, and help viewers pick which pet should become the newest family member. The show is available at animalist.com/bestbreedever.

Cynopsis Digital will hold its second annual Big Monetization SummitNext Gen Video Content Biz Models, on June 19 in New York City. This is the industry’s gateway to the must-have insights on the most current business models for the digital world. Speakers from Collective Digital Studio, Comcast/Xfinity, OMD, FreeWheel, Google, IAB, Ipsos MediaCT, Spark, Time, Inc, TruthCo., xAd, Inc., YuMe, and other leading firms will reveal best ways to create, distribute, measure and monetize this surge of digital production. For details, please visit http://www.cyndigitalmonetization.com/.

The FCC offered details on Friday regarding its upcoming auction of broadcast airwaves for wireless use, with an incentive auction intended to encourage stations to participate. Said FCC chairman Tom Wheeler in a blog post, "Getting the Incentive Auction right will revolutionize how spectrum is allocated. By marrying the economics of demand (think wireless providers) with the economics of current spectrum holders (think television broadcasters), the Incentive Auction will allow market forces to determine the highest and best use of spectrum."

The newest Animal Planet L!VE live streaming cams are going to the birds. APL brought back Pittsburgh Bald Eagle, Pennsylvania Osprey Cam, White-Rock Bald Eagle Came and Gulf Tower Falcon Cam last week. The cams can all be viewed at APL.TV, Xbox, Roku, Smartsung Smart TVs and desktop and mobile devices.


Cynopsis Digital VC Roundtable
May 1, 2014 | 8:30 AM | Hosted at Shareablee | Register Now!

Cynopsis Media will be presenting a Digital Investors’ roundtable, with several prominent VC’s gathering to talk about what they look for when investing, how they see the state of digital transforming, and what they see as upcoming trends.

****Add it to your Digital NewFronts Calendar****

Registration: Pete Romas, 203.899.8483 | Sponsorships: Mike Farina, 203.218.6480


ComScore‘s Top 10 U.S. Video Ad Properties by Video Ads Viewed for March 2014.
Property / Video Ads (000) / Total Ad Minutes (MM) / Frequency / % Reach
1. Live Rail /
3,891,534 / 1,598 / 25.5 / 49.0
2. AOL, Inc / 3,806,253 / 1,744 / 28.0 / 43.7
3. BrightRoll Platform / 3,131,166 / 1,510 / 18.7 / 53.9
4. Google Sites / 3,063,473 / 308 / 27.5 / 35.8
5. TubeMogul Video Ad Platform / 3,028,328 / 954 / 26.4 / 36.9
6. SpotXchange Video Advertising Platform / 2,437,158 / 765 / 22.0 / 35.7
7. Tremor Video / 1,507,126 / 642 / 12.4 / 39.1
8. Specific Media / 1,340,837 / 566 / 8.6 / 50.0
9. Hulu / 1,096,466 / 433 / 81.5 / 4.3
10. Videology / 783,120 / 358 / 10.5 / 24.0


Rovio, the mobile gamer creator behind Angry Birds, is about to launch a direct programmatic sales product. AdExchanger reports the new solution will offer brands a "super integrated brand-in-game experience, video and banner display ads done programmatically."


ComScore‘s Top 10 U.S. Video Content properties by Unique Viewers for March 2014.
Property / Total Unique Views (000) / Videos (000) / Minutes per Viewer
1. Google Sites /
155,613 / 11,069,548 / 294.0
2. Facebook /
88,424 / 4,592,878 / 79.9
3. AOL, Inc. / 69,385 / 1,314,206 / 49.5
4. Yahoo Sites / 55,674 / 579,452 / 63.1
5. NDN / 50,945 / 558,226 / 81.3
6. Blinkx / 43,660 / 600,692 / 29.4
7. Turner Digital / 39,765 / 392,635 / 53.1
8. Vimeo / 37,975 / 170,131 / 33.1
9. Amazon Sites / 37,659 / 164,205 / 25.0
10. AnyClip.com / 36,626 / 437,140 / 51.0

TubeFilter released the Top 100 Most Viewed YouTube Channels Worldwide for the month of March, and the highlights from the month’s results include:

     The Chart Toppers: PewDiePie once again snagged first with 286,237.871 views. Katy Perry‘s VEVO channel took second at 254.3 million views last month, while DisneyCollectorBR dropped to third with 194.4 million views. Stampylonghead rolled in at fourth at 175.9 million views last month.

     Top Gainers: College Humor had two viral videos in March, including If Google Was A Guy (Part 2) (10,170,810 views) and Photoshop Has Gone Too Far (22,069,930 views), which accounted for a 117 percent month-over-month increase in views.

     Top Channel Distributors: Vevo came in first with 20 channels in the Top 100. Maker Studios came in at second with 10 channels, and Machinima at third with five channels.


What’s your favorite spring break vacation spot?

Win a chance for a $25 GROUPON gift card by answering our reader poll.



Bud Light took a stab at the latest ad-gone-viral "World’s Toughest Job" – and is celebrating dads instead of moms with the "Up For Whatever" Job Interview. The beer maker pokes fun but does honor fathers; the best part of the video is the "applicant" reactions. Check out the parody of the parody at www.cynopsis.com.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: NAT’L ACCT EXEC/NYC: Xplatform ad sales role for top news & entertainment publisher in NYC. 4+ yrs media sales exp, digital req’d. Solid agency/client relationships a must. Resume to: nyposthr@nypost.com (4/26)

SPACE AVAILABLE: Greenwich CT: Up to 1,500 Sq Ft Negotiable Immediately. 1 to 5 yr lease/Join The Brand Gallery and PGM Artists in their fully furnished, private Western Greenwich office building Class A, state of the art digital media office complex & campus. More info/inquire: HERE (4/26)

JOB OPENING: MGR, RSCH/Tennis Channel/NYC: Absorb/analyze data quickly; translate findings into mktg. Great comm & writing skills to present findings internally & promote mktg materials. 3-5 yrs exp media rsch. Res/sal hist/cvr: HERE (4/26)

JOB OPENING: DIR AFFILIATE MARKETING/Sportsman Channel/WI: Oversee/Execute Affiliate Marketing Plans and develop Sales Pitches. Strategic thinker. Excellent writer a must. 5-7 yrs exp. Resume to: hr@thesportsmanchannel.com (4/26)

JOB OPENING: COORD, RSRCH/Crown Media Family Networks/LA: Provide admin support to SVP of Rsrch & Rsrch Dept. Pull/deliver Nielsen overnights & weekly reports for Hallmark Channel & Hallmark Movie Channel. BA deg req’d. Apply HERE (4/25)

JOB OPENING: RESEARCH COORDINATOR/Screenvision/NY: Colg grad, 1 yr. exp w/Nielsen TV measurement & MRI. Excellent analytical & written skills, detail oriented, strong excel, math & ppt skills, req. Apply here (4/25)

JOB OPENING: PR MGR/SundanceTV/NYC: Dvlp, implement effective PR strategies & campaigns resulting in media coverage for Sundance. Lead idea generation, dvlp/execute events & social media campgns. Strong w/pitches a must. Submit res HERE (4/25)

JOB OPENING: OPERATIONS TECH SPECIALIST/Beverly Hills: Mng meta data, track assets, media transcode & dist req’s. Prepare hard drives, internet file transfers, render support materials, timecode burn copies of series/films. Resumes HERE (4/25)

JOB OPENING: SR RSCH ANLST/A+E NETWORKS/NY: Provide research-based analysis aimed at supporting Ad Sales & Marketing departments. Det oriented, strong written/verbal comm skills. 2+ yrs media rsrch @ cable, brdcst, rep firm, synd or ad agency; Natl Nielsen systems & data knwlg a must! Post: 178719 Apply here (4/25)

JOB OPENING: AUDIENCE RESEARCH ANALYST/NBCU/Miami: Support NBCU LatAm channels with reporting and basic research. Nielsen/IBOPE exp a plus. Minimum BA and 1yr related exp required. Apply Here (4/25) 

JOB OPENING: SR MGR DIGITAL SALES RSRCH/ABC/NYC: 5+ yrs Digital Rsrch exper req. Creates & mgs analysis, trends & data. Strg exp w/tools Freewheel, ComScore, Double Click, Omniture, etc. & digital vendors. SEND RESUME: dee.j.moore@abc.com (4/24)

JOB OPENING: MGR. NEWS RSRCH/ABC/NYC: Creates & mgs analysis, trends & data for News. 4+ yrs TV media rsrch exper req, Strg exp w/resrch tools and software syst such as Galaxy, NPower, StarMedia SEND RESUME: dee.j.moore@abc.com (4/24)

JOB OPENING: MGR SOCIAL MEDIA & DIGITAL MKTG/FYI/NY: Oversee SM strategy/implementation (Facebook/Twitter) & dvlp consumer engagement initiatives to drive tune-in for newly rebranded net. 5+ yrs SM exp in cable/brdcst. Apply: HERE (4/24)

JOB OPENING: EXEC PROD/H2/NY: Create, develop & oversee quality prgmng on H2. Strong development & show runner skills. 5+ yrs prgmng exp in a media environment.Passion for info-driven content. Apply: HERE (4/24)

JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Experience producing outstanding launch campaigns and on-air promos for scripted dramas. Exceptional writing skills required. Submit CV and link to online reel APPLY HERE (4/24) 

JOB OPENING: PROMO PREDITOR/AMC/NYC: Seeking self-motivated Avid editor with proven experience crafting on-air promos for scripted dramas. Trailer experience is also a plus. Submit CV and link to online reel APPLY HERE (4/24)

JOB OPENING: DIGITAL AE/Turner ENT/NY: looking for seasoned Digital AE. 3-5 yrs sales exp req’d. Support ENT & Young Adults. Create, present proposals to secure business. Dvlp/maintain client & agency relationships. Resumes HERE (4/24)

JOB OPENING: SR SALES PLANNER/Outcast Media/NYC: Develop and execute media proposals, Monitor Campaigns, Coordinate btwn Client & Traffic Dept, Need BS + 3-5 years planning exp, Media math, Experience with CPM Negotiations, highly organized, strong excel. Apply HERE (4/24)

JOB OPENING: MGR STRATEGIC PARTNERSHIPS/MUSIC CHOICE/NY: Develop and execute strategic content/mktg partnerships. 5-7 yrs exp in mktg/promotions. Strong writing, PowerPoint & comm skills http://musicchoicecareers.iapplicants.com (4/23)

JOB OPENING: SENIOR ACCOUNT MANAGER/ESPN/NYC: Seeking acct mgr to prospect and manage digital accounts on behalf of Disney and ESPN Media Networks in New York. Min 5 years of experience and 4-year degree. http://bit.ly/1iTmJ7j (4/23)

JOB OPENING: FORMAT PRODUCER-TEMP/A+E Networks/Stamford CT: post produce programs, some weekends req’d. Full Info/Apply: http://www.aenetworks.com/careers (4/23)

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JOB OPENING: DIGITAL MANAGER- MARKETER/T2 Games/NYC: oversee website, apps, social media, digital asset management for comic books/graphic novels. Pls send resume/sal req to william.graves@take2games.com (4/22)

JOB OPENING: SCRIPT COORDINATOR/New York: National Daytime Talk Show. Assist Supervisor in creating daily rundowns and scripts, coordinate graphics, arrange music cue sheets, and generally support Director and AD. Full info/apply HERE (4/22)

JOB OPENING: MGR PRGRM INVENTORY & ADMIN/AMCN/NYC: Track rights all prgrm content across all ntwrks, in-depth knwldg of complex media rights, 6+ yrs. exp at TV/cable net, or similar bus. that specializes in ent/media transactions. Apply HERE (4/22)

JOB OPENING: SENIOR MANAGER, FINANCE/OWN: OPRAH WINFREY NETWORK/LA: Team oriented finance professional wanted! Min 5 yrs exp in Big 4 public acctg. TV or Media finance preferred. CPA Required. Apply here (4/22)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: EXEC. ASST/OFFICE MANAGER/EVENTS MANAGER/NYC: Proactive, detailed, upbeat administrative professional with 15+ yrs experience looking for position in media/advertising industries. ElizabethEvans@aol.com (4/22)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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