04.19.16 Good morning. It’s Tuesday April 19, 2016, and this is your first early morning digital briefing.
Out-stream video advertising: Out-stream video placements are video ad units that aren’t tied to content. An out-stream ad can run between paragraphs of text, on the side of a page, etc. (By comparison, in-stream video ads appear before, after, or in the middle of a piece of video content). For advertisers, one appealing aspect of out-stream ads is that they can guarantee 100% viewability.
Adapt or die. In the wake of Mashable’s mass layoffs and BuzzFeed’s (reportedly) underwhelming revenue numbers, many online news outlets have been left in a full-on panic as to how they can monetize in a media landscape increasingly dominated by mobile apps and the Facebook newsfeed. Over the weekend, The New York Times did yeoman’s work reporting on the online news industry’s travails. So it’s not surprising that the same news outlet is taking steps to up its digital reach. The Times announced that it will invest over $50 million over the next three years to expand its international digital presence, forming a designated team – dubbed NYT Global – to spearhead the effort. Top brass at the Times explained to employees in an internal memo that the publication’s current digital offerings are still designed primarily for a U.S. audience, and therefore exclude an enormous potential audience.
Following through on an announcement from February, YouTube will begin supporting 360 degree live streaming, as well as spatial audio. (Spatial audio is audio that exhibits direction-based characteristics, and sound intensity levels, that are directly related to how a viewer’s head is positioned. At launch, YouTube’s spatial audio will only be available for on-demand videos.) YouTube’s 360-degree live-streaming tool will kick off this month with the music event Coachella, where select performances will be live-streamed in the 360-degree format. 360-degree video is one of the major emerging consumer platforms of 2016. Ditto live video. It’s notable that YouTube is combining them.
For the first time, Sony’s Crackle has cut a content deal with a cable distribution partner. Starting tomorrow, April 20 (the same day as Crackle’s Upfront), Crackle’s original long-form content will be available via Comcast’s Xfinity on Demand platform, as well as the Xfinity TV TV Everywhere app and website.
Amazon launched a standalone Prime Video subscription plan. Priced at $8.99-per-month, the plan excludes the free two-day shipping included in Prime’s standard $99-per-year package. Speaking of which, Amazon has introduced a $10.99-per-month option for the standard Prime plan. (That’s actually 33% more per year than the $99-per-year plan, but Amazon says many customers want a month-to-month option.) Just this month, Netflix announced that all subscribers to its most popular plan would soon be paying $9.99 per month – up as much as $2 for some subs. Amazon’s new plan has Netflix beat by a dollar. That’s probably not a coincidence.
Can a network really achieve “TV Everywhere” status if its affiliates aren’t dipping their toes in the digital waters? Maybe not, and that’s why Disney-ABC Television Group is launching Clearinghouse, a new initiative designed to heft its affiliates onto the digital bandwagon. Announced at NAB by Disney-ABC honcho Ben Sherwood, Clearinghouse will offer station partners “turnkey opportunities,” allowing them to opt in to digital distribution agreements pre-negotiated by ABC. ABC is trying to nudge its affiliates toward the live-streaming of linear feeds and, eventually, on-demand streaming of current series. Sherwood says 14 ABC affiliates in Hearst’s TV station group will lead the initiative’s pilot program, hopping on board a technological and administrative template that ABC negotiated with DirecTV for the Watch ABC app. Sherwood says that ABC has also created a template agreement with PlayStation Vue.
A CYNOPSIS MESSAGE
Best Kids Sports-Related Series or Special
Best Kids Tech Activation
Best Use of Music in a K6-11, Preschool or Tween Show
What are you waiting for? Enter by 5/18.
Verizon and Hearst are close to acquiring the young male-oriented media company Complex Media. The acquisition comes as part of Verizon Hearst Media Partners, a joint digital video venture formed between the two companies last month. The deal values Complex Media at $250 million to $300 million, according to the Wall Street Journal. Hearst had already taken an undisclosed minority stake in Complex Media, investing $21 million in late 2015.
IBM is putting its cloud video acquisitions to use. At NAB, the tech giant announced a series of partnerships and new developments. AOL, the Canadian Broadcast Corp., Mazda, and the streaming service Comic-Con HQ have signed on (in different capacities) as customers of IBM’s cloud video unit. The company began building the unit in January following the strategic acquisitions of multiple companies, including the cloud video provider Clearleap and the video streaming and hosting service Ustream. Along with its recent acquisition of The Weather Company, IBM’s aggressive moves to ramp up its cloud video partnerships reflect an escalating push to partner with broadcasters and other media companies.
PLATFORMS + DEVICES
Get ready to go undefeated. ESPN is set to launch The Undefeated, a new digital destination, on May 17 – the same day as the ESPN Upfront. According to the site’s homepage, The Undefeated will be “exploring the intersections of race, sports and culture [through] storytelling, original reporting and provocative commentary.” ESPN SVP Kevin Merida, a Washington Post Managing Editor before joining ESPN, will helm The Undefeated. The new hub has been in limbo for some time; ESPN even ousted Merida’s predecessor Jason Whitlock, the site’s founding editor, due to disagreements. The announcement of a concrete launch date has left some observers pleasantly surprised.
MTV has launched The Racket, a new short-form digital series starring MTV News correspondent Jamil Smith. The millennial-oriented series focuses on the political climate in the run-up to the 2016 elections. Episode one is available on the MTV News YouTube page.
Got $5,000? Great – because that’s how much you’ll need to buy GoPro’s new Omni VR camera kit. The kit, initially unveiled last week, comes equipped with six Hero4 Black Cameras, as well as other necessary hardware and software. Pre-orders for the Omni are now available. Coming on the heels of a dismal Q4 earnings report, the powers that be at GoPro have made a clear bet that VR hardware will be a shot in the arm for the company. Just in time for NAB, GoPro is also introducing other VR products, including GoPro VR (a platform for web, mobile, and VR headsets), as well as the Odyssey, a professionals-only VR camera kit costing $15,000.
We have 5 tickets left for the Cynopsis Sports Awards on April 21 – don’t let someone else claim your spot. Get your tickets here: http://www.cynopsis.com/event/16-sma-event/
The video ad tech company Unruly has partnered with the demand-side platform The Trade Desk. Unruly will now make its out-stream video ad placements available to The Trade Desk’s clients via UnrulyX™, Unruly’s supply-side platform for viewable video. Through UnrulyX, The Trade Desk’s clients will be able to access over a billion monthly viewable video impressions, according to Unruly.
Netflix has released its Q1 numbers, and there was plenty of good news – but investors still got a little spooked. The streaming giant reported $1.96 billion in revenue for the three months ending March 31, and added 2.23 million U.S. subscribers, as well as 4.51 million international subs. Still, Neflix shares fell by as much as 12% in after-hours trading, largely because the company’s Q2 projections weren’t as robust as expected. For the second quarter – historically a weak one for Netflix – the company projects that it will add 500,000 subscribers in the U.S., and 2 million internationally. Analysts had projected 600,000 for the former, and 2.9 million for the latter.
In a blog post, Google’s Android team announced that Google Play Music has begun offering podcasts. It’s been some time coming: The company initially announced that it intended to add a podcasts section in October 2015. The move helps to even the playing field between Google Play Music and Spotify, which added its own podcasts section this past January.
So how, exactly, will Facebook Live make money? If you’re a publisher or broadcaster thinking of using the platform, it’s a rather vital question. And, according to Re/code, there may be a surprisingly simple answer: Interstitial video ads. In other words, the exact same type of advertising model you see on linear TV. Facebook execs seem convinced that this monetization strategy will not merely work, but work spectacularly. It’s worth reading Re/code’s article – you can find it here.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement toListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume). OpenSlate Engagement Data for the
All Series (4/11/16 – 4/17/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipediapage views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
Bando909 (8.5) / 18,660 / 6,167/ 347
skaraudio (8.5) / 21,000/ 6,828/ 377
ATV.com (8.5) / 45,690/ 9,318/ 411
vgittin (8.5) / 7,800/ 15,168 / 392
JoeGo101 (8.5) / 8,359,530/ 273,041/ 553
uRaceIfilm.com (8.5) / 88,440/ 6,204/ 382
JayLenosGarage (8.5) / 5,521,410/ 1,575,815/ 631
Heavy Truck Photos (8.5) / 84,450/ 6,601/ 366
stopxam78 (8.5) / 4,793,190/ 462,497/ 559
mazda6b6 (8.4) / 48,930/ 5,566/ 365
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Don’t neglect APAC, folks. According to a report from Media Partners Asia, the online video sector in the Asia Pacific region is in for big-time expansion, with projected growth of 22%. If accurate, that would account for a $35 billion market by 2021, up from an estimated $13 billion market today. You can learn more about the study here.
OpenSlate Engagement Data for theAuto & Vehicles, based on the engagement metric for the week ending 4/17.
The first-ever Super Bowl ads to be purchased programmatically advertised which two snack foods? You can find the answer here.
A CYNOPSIS MESSAGE
CYNOPSIS SPORTS MEDIA AWARDS
View the impressive list of finalists that will be honored
THURSDAY at the Yale Club in NYC! 2016 SPORTS LUMINARIES
LEGACY AWARD — Eric Shanks, President, COO & EP – Fox Sports
VISION AWARD — Don Garber, Commissioner – MLS
NAVIGATOR AWARD — Rob McGlarry, President – MLB Network
GEM AWARD — Mike O’Brien, VP, Corp. & Prod. Planning Hyundai
************ Reserve one of the last tickets today! *************
As NAB 2016 heats up, take a minute to appreciate the show’s snappy, deceptively effective official promo vid. You can check that out here.
See you tomorrow,
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: MGR, PARTNERSHIPS & INSIGHT/NBCU/NYC: Rsercher/consumer insights specialist to support TV & digital sales strategy for auto category across entire NBCU portfolio. 5+ years experience in TV/media research at a media brand, agency or supplier Full info/apply HERE (4/26) JOB OPENING: SR ANALYST CLIENT INSIGHT/NBCU/NYC: Rsercher/consumer insights specialist to support TV & digital sales strategy for finance & studio category across entire NBCU portfolio. 2+ yrs. Full info/apply HERE (4/26) JOB OPENING: SVP DIGITAL DISTRIBUTION/Discovery/NY or MD: Digital sales vet to champion digital content dist strategy to grow rev, expand reach of content across platforms & create value for dist/MVPD partners thru TVE, OTT, VOD, mobile, SVOD, etc. Lead a team of talented dealmakers, mktrs & ops experts. Full info/apply HERE (4/26) JOB OPENING: DIGITAL RESEARCH MGR/Discovery/NY: Data whiz to gather and interpret data from multiple systems to provide analysis and estimates for Discovery’s digital products and how content is being consumed across platforms. 5+ yrs exp w/online analytics, Google Analyics, comScore. Full info/apply HERE JOB OPENING: VP, ON-AIR PLANNING & STRATEGY/Fox Sports/Los Angeles: Lead/dvlp/implementation nat’l on-air promo strat., seasonal launch plans for FOX Sports property, ovrsee on-air mrkting strategy, scheduling & promo placement. 7-10 yrs exp prgrm scheduling & strat. Full info: Apply (4/26) JOB OPENING: SR MGR, MULTIPLATFORM PRODUCT MKTG/COMEDY CENTRAL/NYC: Spearhead mktg efforts for all dig. products (on all available platforms) 4-5 yrs buying/plan’g, & executing paid media campaigns many platforms 2-3yrs exp executing pd ad campaigns on key platforms. Full info/apply HERE (4/24) JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/Stamford CT: Client liaison for multi clients & platforms worldwide. Knowledge tech spec file, tape, audio formats. Mulit task,tight deadlines, min 3 yrs exp post prod, fluency in foreign language a plus. Full Info/Apply HERE (4/23) JOB OPENING: COUNSEL, LEGAL & BUS AFFAIRS/WEtv/NYC: 3+ yrs exp at a tv netwk, tv prod co, cable progrmming service, studio or comparable media co. Law firm exp pref. Must have non-scripted and reality progrmming exp. Full info/apply HERE (4/23) JOB OPENING: RESEARCH MANAGER/TV OneMD/NYC: Analyze the relationship between platforms such as TV, VOD, Mobile, Desktop, SVOD, and other emerging platforms. 5+ yrs rsch exp at a media co., agency or advertiser. Asst w/training Research Analysts & interns, as needed. Full info/apply HERE (4/23) JOB OPENING: ANALYST, CONSUMER PRODUCTS MARKET ANALYTICS/Nickelodeon/NYC: Work w/retail sales & lines of bus. teams. Track POS data thru retail to inform lines of business & retail sales on prod performance Knwldg syndicated srvcs such as Nielsen AOD, IRI, and/or NPD Decision Key. Full info/apply HERE (4/20) JOB OPENING: MGR, DIGITAL RESEARCH/NBCU/NYC: support research team to provide quantitative research primarily for the brdcst network’s entertainment programming and media landscape. 3-5 yrs of exp w/web analytics. Exp w/analyzing both online & TV data pref’d. Full/info apply HERE (4/20) JOB OPENING: SR ANALYST, BROADCAST ENTERTAINMENT RESEARCH/NBCU/NYC: Supply quantitative data analysis for NBC entertainment & competition. 1-2+ yrs experience with media research metrics and Nielsen, particularly NPower. Strong data management skills preferred. Full info/apply HERE (4/20) JOB OPENING: COORDINATOR/BRaVe Ventures/NYC: creative, energetic & motivated team member to support executive leadership across day to day business ops, actively contribute to our social community, & provide support across business lines. BA deg & 1yr work exp. Full info/apply HERE (4/21) JOB OPENING: VP, COMMUNICATIONS/Pac-12/SFO: 10+ yrs exp in PR & Communications. Manage communications strategies to increase awareness in Pac-12 Networks & elevate its brand w/media, fans, distribution partners, and internal stakeholders. For full posting/apply HERE (4/20) JOB OPENING: EDITORIAL DIRECTOR/Twin Cities PBS/St Paul MN: Twin Cities PBS is seeking a digital-savvy editorial director to lead nextavenue.org. 10+ yrs. digital publishing & editorial experience. Position Apply @: tpt.org/careers (4/20) JOB OPENING: SR PARTNERSHIP COORD/MLS/NYC: Lead execution & fulfillment of SUM Partner media commitments. Dvlp/maintain relationships w/SUM Partners and their activation & media agencies. Min 2+ yrs integrated media, sales partner mngmnt exp req’d. Full info/apply HERE (4/20) JOB OPENING: AD SALES MARKETING (temp)/AMC/NYC: Partner with Ad Sales to develop and execute sponsorship opportunities, branded entertainment and custom marketing opportunities, presentations and events. 8-10 years related exp, preferably at a cable network. Full info/apply H20ERE (4/20) JOB OPENING: MGR, MEDIA PLANNING/NBCU/NYC: The Manager, Media Planning is responsible for the off-channel media planning as well as creative asset management across multiple NBC News brands. Full info/apply HERE (4/20) JOB OPENING: EDITOR PRODUCER/WE tv CS/NYC: REALITY POWERHOUSE needed! Concept/cut/collaborate on high impact on-air promo creative for award winning CS team. Min 5yr exp; Avid & AE req’d. Apply HERE ref. job #0140 (4/20) JOB OPENING: SR MGR/MGR, DIGITAL AD PRODUCT DEVELOPMENT/A+E Networks/NY: Execute objectives of Dig Ad Ops specializing in ad prod dev, QC, UAT & optimization of ad products across brands on web/mobile web/mobile apps & OTT ad products. Full Info/Apply HERE (4/20) JOB OPENING: DIGITAL AE/Discovery Digital Networks/LA: Strategic sales exec to join DDN’s Ad Sales team to proactively sell Sourcefed Studios portfolio across platforms. Focus on representing custom content and in-show integrations. 4-6 yrs, 3 in digital exp req’d. Full Info/Apply HERE (4/20) JOB OPENING: SR EDITORIAL DIRECTOR, CREATIVE CONTENT PROD/Viacom Velocity/NYC: Ideate, write, produce, shoot and edit digital videos and on. 3+ yrs exp producing and editing video, ideally with a specialty in how-to content. Full info/apply HERE (4/20) JOB OPENING: MANAGER, CONSUMER MARKETING (FREELANCE)/VH1 & LOGO/NYC: Manage planning & execution of all media plans for programming & brand initiatives. 3-5 years television marketing exp. Media agency & Dig. Mtkg exp, preferred. Full info/apply HERE (4/20) CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at firstname.lastname@example.org.
SUMMER INTERNSHIP CREDITS ONLY: We Got Next Productions looking for interns in NYC. Flexible start end dates. Interns interested in learning all aspects of the Film Industry. Our 1st film has been acquired by iTunes and we are going into development on a series of new projects. Resumes HERE (4/20)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at email@example.com
E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
To subscribe to any Cynopsis edition(s) click here.
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016