04/17/14: Univison unveils new digital network ‘Flama'; Tribeca Film Festival names #6SecFilms winners



CYNOPSISDIGITAL
04.17.14

Good morning. It’s Thursday, April 17, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Univision announced its first over-the-top (OTT) digital network, Flama. TheFlama.com will provide English-language Latin-culture programming for 15-30 year olds including five original series. The slate includes: a six-ep mockumentay precursor to the World Cup 2014 Brazil series called Super Accurate Soccer History, weekly comedy series Left Unattended with D-stroy, reality series around hip-hop artist Becky G called Drop the Mic with Becky G, six-part lifestyle series Abuelita’s Review and short-clip comedy series The Johnny Sanchez Show. The programming will also be available on YouTube, Twitter and Facebook.

Britain’s TV4 Entertainment is debuting its first original series for Hulu and Hulu Plus. Called McKenna, the show will feature self-help host Paul McKenna in half- hour episodes interviewing such stars as Simon Cowell, Ryan Seacrest and Harvey Weinstein. Other original web series will include wine-themed show Wineram and The Tommy Edison Experience.

Action sports digital channel Network A is coming to video screens in nightlife destinations and recreational gyms, thanks to a partnership with Zoom Media & Marketing. "Network A’s action sports programming is a great way to engage the socially and physically active 18-34 audience in environments where they are living life on their own terms," Zoom’s EVP of Creative Services Patrick West said. Network A was recently nominated for a 2014 Webby Award for its original program Every Third Thursday.

CONTENT MEDIA

The Tribeca Film Festival named the winners of its second Vine video competition #6SecFilms. Culled from 500+ entries, the champs include:

  • Animation: Matt Willis, Australia, for Wrap Dancer
  • Drama: Jessica Harmon, USA, for Addiction
  • Comedy: Albert Birney, USA, for Sylvio Let’s Go
  • Genre: Lawrence Becker, USA, for The Vortext Finds a Host
  • #6SecFilms Audience Award: Evan Hilton, USA, for Shaking Free

ADVERTISING

Google is ramping up its YouTube pitch to advertisers by showcasing the top five percent of the video site’s channels in the Google Preferred program via a new sizzle reel. Categories include Food & Recipes, Pop Culture & Entertainment, and Video Gaming. TubeFilter reports that the sizzle reels are intended to demonstrate how these sectors lure more young viewers than cable TV channels like MTV and Comedy Central.


 A CYNOPSIS MESSAGE


SPRING BREAK POLL

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AD PLATFORMS

Kantar Media unveiled its Programmatic Media Planning initiative, including a programmatic guaranteed-direct and private marketplace inventory from third-party buyer channels. At launch, Rubicon Project, PubMatic, OpenX, iSocket, Adslot, BuySellAds and Shiny Ads will present their ad inventory to Kantar users on SRDS.com.

iSocket is also partnering up with MediaMath in addition to Kantar Media. Said MediaMath co-founder and SVP of OPEN Partnerships Greg Williams, "MediaMath is focused on providing more effective technology for our customers, and the introduction of Automated Guaranteed is part of this continuing effort."

SOCIAL MEDIA

Actors Ian McKellen and Patrick Stewart‘s social media promotion of their Broadway run No Man’s Land/Waiting for Godot outshone most previous brand social stars. Shareablee found that the goofy photos the duo posted across Facebook, Twitter and Instagram racked in a whopping 600 million impressions on the social networks. Over the show’s six-month run, Stewart attracted two million fans on Facebook with 2.7 million likes, shares, and comments, double what Coca-Cola boasted in the same period. McKellen posted 52 Instagram photos with more than 8,000 people engaged per post, while Stewart’s 105 tweets garnered around 500,000 retweets and favorites.

RESEARCH

Don’t be too quick to dismiss traditional TV consumption. According to new Ipsos research, 86 percent of global TV viewers watch programming live. However, 27 percent of viewers stream or download TV, 16 percent stream from the web to TV, 16 percent use a DVR or recording TV device and 11 percent are on a mobile device. Traditional TV viewing was most popular (91 percent) for those ages 50-64 compared to those 35-49 (88 percent) and under 35 (81 percent).

EXEC MOVES

MySpace hired Mitchell Paveo as Vice President of Product and Technology, Brett Woitunski as Vice President Product and Design and Alex Chan as Director, Front End Engineering. Paveo was most recently former VP of Product for Spin Media, Woitunski consulted Warner Music Group and Chan was previously with SpinMedia as well.

PageScience named Steve McEvoy as Vice President of Advertising Sales. McEvoy was in digital ad sales at Mochilla.

DIGITAL SPOTLIGHT OF THE DAY

"It’s a very human way to get a message out. It’s not a little window on the bottom of your computer that pops up, or a commercial between your television shows." So says one of the artists responsible for hand-painted wall ads, a segment of advertising that has endured through many changes the industry, and was recently spotlighted in a mini-documentary from Vocativ. The doc, called Don’t Look Down: The real Mad Men of New York Advertising, is a quick and enlightening vignette about those often artistic ads and "wall dogs" behind them. Check it out at www.cynopsis.com.

See you tomorrow,
Jessica Reese  @JMarieReese
04.17.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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