04/17/14: NBCU carrying Premier League’s Championship Sunday across 10+ networks


Good morning. It’s Thursday, April 17, 2014, and this is your first early morning Sports briefing. 

Nike is doubling down on USA Track & Field, announcing an expansion of their partnership from 2017 through 2040 that will "significantly" increase support of USATF programs, athletes and competitive groups. The new deal will see Nike keep its status as exclusive sponsor and supplier of products for the team, and exclusive athletic footwear and apparel licensee within its running and route tracking/management app and social network category. The agreement will also enable USATF to support Paralympic and masters track and field teams and keep Nike as sponsor of the organization’s Indoor and Outdoor Track & Field Championships.

"This new deal is a game-changer for the sport and what USATF will be able to offer all of our constituents," said USATF CEO Max Siegel.


With the countdown on to the Premier League’s May 11 season finale, NBCUniversal unveiled its Championship Sunday programming plans with all 10 matches set to be presented live simultaneously on 10 different NBCUniversal television networks at 10a. In addition, Spanish-language networks Telemundo and mun2 will each carry one match. Channel assignments for the matches will be determined in early May but networks will include NBC, NBCSN, USA, CNBC, MSNBC, Telemundo, Bravo, Syfy, Esquire Network, E!, Oxygen and mun2. Coverage kicks off at 9a with Premier League Live on CNBC featuring Rebecca Lowe, Robbie Mustoe, and Robbie Earle.

After seeing rises for the women’s college basketball tournament, ESPN can now boast that the Frozen Four is also on the move. The network’s presentation of the 2014 NCAA Division I Men’s Frozen Four, which saw two semifinals on Thursday, April 10 on ESPN2 and the championship game on Saturday, April 12 on ESPN, average 471,000 viewers, up 56% over 2013 numbers. The Championship Game averaged 717,000 viewers, for a 33% markup over year-ago scores. The three telecasts of the 2014 Frozen Four combined to reach 6.6 million viewers. WatchESPN’s simulcast of the three telecasts was also up, with 2.24 million minutes watched and an 85 percent increase over 2013.

Speaking of women’s basketball, Monday’s 2014 WNBA Draft Presented by State Farm averaged 413,000 viewers on ESPN2, making it the most-watched WNBA Draft ever on the channel. Viewership was up 9% over 2013 and marked the second-most viewed WNBA Draft ever for the ESPN family, dating back to 2001.

Last week was a good one for MLB Network, which recorded its most-watched regular season week ever. On Thursday, April 10, the channel saw its second-highest prime time audience ever with 487,000 average viewers on a night that included Bob Costas and John Smoltz’s call of the Red Sox/Yankees game. The Rundown saw its largest audience since 2011 with 164,000 viewers on April 9, while Quick Pitch saw its largest audience on April 11 in its normal 1a time slot with 227,000 viewers. Rounding it out, MLB Tonight delivered its second-largest audience ever on a Sunday on April 13 with an average of 210,000 viewers after the 1p Rays/Reds game.

ESPN finalized its telecast schedule for five neutral site college football matchups that will launch the 2014 season. Programming will see ESPN and ABC combine to televise both Chick-fil-A Kickoff Game matchups beginning with Boise State/Ole Miss on Thursday, Aug. 28, at 8p on ESPN and West Virginia/Alabama on Aug. 30, at 3:30p on ABC and ESPN2. That day will also see the weekly Saturday Night Football series on ABC will open the season with Florida State/Oklahoma State from Cowboys Classic from Arlington at 8p. Other matchups will include Wisconsin/LSU in the AdvoCare Texas Kickoff from Houston on Aug. 30, at 9p on ESPN while ESPN2 carries Penn State/Central Florida in the Croke Park Classic from Dublin, Ireland at 8:30p.

FOX Sports is upgrading coverage of the first group NASCAR Sprint Cup Series qualifying session on a restrictor-plate track. Next month’s "knockout qualifying" event at Talladega Superspeedway will now be shown on FOX, running from 1-2:30p on May 3, instead of FOX Sports 2. "This move is a direct result of the double-digit ratings gains NASCAR’s new knockout qualifying format is delivering every weekend," said Bill Wanger, EVP of Programming, Research & Content Strategy. "We are thrilled to be able to highlight this new format on FOX, and what more exciting place to do that than Talladega Superspeedway."

While we are on the subject, NASCAR announced the broadcast schedule for the remainder of the 2014 NASCAR K&N Pro Series and NASCAR Whelen Modified Tours Championship events on FOX Sports 1 with 28 races in play from NASCAR’s touring series. Most dates will be televised a week or so after the event, starting with the April 25 K&N East race from Richmond, which will be carried on May 2 at 4:30p. 

HBO Sports offers a special edition of World Championship Boxing on Saturday with a replay of the Bradley/Pacquiao rematch at 11p. After the replay, the boxing studio program The Fight Game with Jim Lampley makes its season premiere at 12:15a, followed by the debut of Road to Marquez/Alvarado at 12:45a.

BTN’s Big Ten spring championships plans are in place for May, with programming that will include baseball, softball, men’s and women’s golf, rowing, men’s and women’s tennis and men’s and women’s outdoor track and field. In all, BTN will offer more than 50 hours of coverage. Broadcast coverage of Big Ten spring championships begins with the Big Ten Women’s Golf Championships at 7p on May 7.

ROOT SPORTS saw its NHL coverage notching a 7.55 average household rating for the 2013-2014 Pittsburgh Penguins regular season in the city’s DMA with over 235,000 viewers tuning in per game. That marks the fifth straight season that saw Penguins ratings on the channel lead all U.S.-based NHL teams in rankings.


Cynopsis Sports Media Awards is Today!
8:00-10:00am | Yale Club
, NYC | Sponsored by Electric Sheep

Aside from a terrific group of finalists, the following Sports Luminaries
will also be honored at the event:

Brian France [CEO & Chairman of NASCAR]
Christina Miller [NBA Digital’s SVP & GM for Turner Sports]
Mark Lazarus [Chairman of the NBC Sports Group]

Preview the list of finalists for this SOLD OUT event.


The U.S. Ski and Snowboard Association entered a deal with Liberty Mutual Insurance that will make the company the official insurance partner of the USSA and its U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing programs through the 2014-15 season. The partnership will see USSA help advance the Liberty Mutual Insurance Responsible Sports program, an online community that encourages responsible youth sport coaching and parenting.

The New York Rangers and Schick Hydro are rolling out a Get Your Beard On! campaign for the playoffs. Today starting at 2p at the Rangerstown Hockey House, blueshirt fans can joins Rangers legends Rod Gilbert, Adam Graves and Stephane Matteau for one last shave and help raise money for the Garden of Dreams Foundation.


NBC Sports saw Sunday’s Liverpool/Manchester City match strike gold with metrics that saw 44,000 uniques, 51,000 visits, 109,000 live starts and 2.5 million minutes watched to rank in the top five overall for Premier League matches in visits and live starts.


Kings/Sharks on NBCSN in NHL Playoff action at 10:30p.

ON THIS DAY in 1976: Mike Schmidt hits four consecutive homers for the Phillies.

In The Know: In 1987, Nike was sued by members of the Beatles over the use of what song in a legendary spot? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Other than the Yankees, name a MLB team that doesn’t feature player names on their home jerseys? Answer: Red Sox, Giants. Kudos: Jeremy Martin-Disney Channels/London; LaMuJim Seifert-Sao Paulo/Brazil; Conor Kennedy-mindshare/NY; Tom Buffolano-LTN Global/NY; Margaret ra-Dara-The CW Network/NY; Keith Allo-Golf Channel/NBC Sports/Orlando; Tom Wetzel-MMSI/Warwick; Jerehmy White-BusyBuddy Books/Glen Rock; Synda Kollman-Charter Marketing Group/Boca Raton; Allison Wright-Viacom Media Networks/Detroit; Michael Bell-NCC Media/Dallas; Gretchen Brady-KDAF-TV/Dallas; Pam Tierney-Lily Productions/Chicago; Owen Truesdell-Tunheim/Minneapolis; Lance Brothers-Nielsen/Chicago; Ravi Kapur, KAXT/WRJK/Diya TV/San Francisco; Rick Pike-InterMedia Advertising/Woodland Hills; Adam Deverell-Cox Reps/LA; Marci Polzin-CTG/Studio City.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: SR MGR DIGITAL SALES RSRCH/ABC/NYC: 5+ yrs Digital Rsrch exper req. Creates & mgs analysis, trends & data. Strg exp w/tools Freewheel, ComScore, Double Click, Omniture, etc. & digital vendors. SEND RESUME: dee.j.moore@abc.com (4/24)

JOB OPENING: MGR. NEWS RSRCH/ABC/NYC: Creates & mgs analysis, trends & data for News. 4+ yrs TV media rsrch exper req, Strg exp w/resrch tools and software syst such as Galaxy, NPower, StarMedia SEND RESUME: dee.j.moore@abc.com (4/24)

JOB OPENING: MGR SOCIAL MEDIA & DIGITAL MKTG/FYI/NY: Oversee SM strategy/implementation (Facebook/Twitter) & dvlp consumer engagement initiatives to drive tune-in for newly rebranded net. 5+ yrs SM exp in cable/brdcst. Apply: HERE (4/24)

JOB OPENING: EXEC PROD/H2/NY: Create, develop & oversee quality prgmng on H2. Strong development & show runner skills. 5+ yrs prgmng exp in a media environment.Passion for info-driven content. Apply: HERE (4/24)

JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Experience producing outstanding launch campaigns and on-air promos for scripted dramas. Exceptional writing skills required. Submit CV and link to online reel APPLY HERE (4/24) 

JOB OPENING: PROMO PREDITOR/AMC/NYC: Seeking self-motivated Avid editor with proven experience crafting on-air promos for scripted dramas. Trailer experience is also a plus. Submit CV and link to online reel APPLY HERE (4/24)

JOB OPENING: DIGITAL AE/Turner ENT/NY: looking for seasoned Digital AE. 3-5 yrs sales exp req’d. Support ENT & Young Adults. Create, present proposals to secure business. Dvlp/maintain client & agency relationships. Resumes HERE (4/24)

JOB OPENING: SR SALES PLANNER/Outcast Media/NYC: Develop and execute media proposals, Monitor Campaigns, Coordinate btwn Client & Traffic Dept, Need BS + 3-5 years planning exp, Media math, Experience with CPM Negotiations, highly organized, strong excel. Apply HERE (4/24)

JOB OPENING: MGR STRATEGIC PARTNERSHIPS/MUSIC CHOICE/NY: Develop and execute strategic content/mktg partnerships. 5-7 yrs exp in mktg/promotions. Strong writing, PowerPoint & comm skills http://musicchoicecareers.iapplicants.com (4/23)

JOB OPENING: SENIOR ACCOUNT MANAGER/ESPN/NYC: Seeking acct mgr to prospect and manage digital accounts on behalf of Disney and ESPN Media Networks in New York. Min 5 years of experience and 4-year degree. http://bit.ly/1iTmJ7j (4/23)

JOB OPENING: FORMAT PRODUCER-TEMP/A+E Networks/Stamford CT: post produce programs, some weekends req’d. Full Info/Apply: http://www.aenetworks.com/careers (4/23)

JOB OPENING: CREATIVE DIR, STRATEGIC PRGRMS/MTV WORLD/NYC: Out of the box thinker a must! Dvlp/execute innovative prgrms for advrtsrs & strategic brand partners. Min 5yrs exp as SR/suprvsng/executive prod or creative dir Info/apply: HERE (4/22)

JOB OPENING: SVP, DATA & AUDIENCE DVLPMNT/Viacom/NYC: Resp for creating, driving, actionable data-driven digital mrktg campaigns in partnership w/the various Viacom’s brand mktg/sales teams. 10+ yrs mktg exp. Full info/apply HERE (4/22)
JOB OPENING: DIGITAL MANAGER- MARKETER/T2 Games/NYC: oversee website, apps, social media, digital asset management for comic books/graphic novels. Pls send resume/sal req to william.graves@take2games.com (4/22)

JOB OPENING: SCRIPT COORDINATOR/New York: National Daytime Talk Show. Assist Supervisor in creating daily rundowns and scripts, coordinate graphics, arrange music cue sheets, and generally support Director and AD. Full info/apply HERE (4/22)

JOB OPENING: MGR PRGRM INVENTORY & ADMIN/AMCN/NYC: Track rights all prgrm content across all ntwrks, in-depth knwldg of complex media rights, 6+ yrs. exp at TV/cable net, or similar bus. that specializes in ent/media transactions. Apply HERE (4/22)

JOB OPENING: SENIOR MANAGER, FINANCE/OWN: OPRAH WINFREY NETWORK/LA: Team oriented finance professional wanted! Min 5 yrs exp in Big 4 public acctg. TV or Media finance preferred. CPA Required. Apply here (4/22)

JOB OPENING: SENIOR PUBLICIST/NBC/LA: Sr. Publicist for Access Hollywood news magazine brand and programming. 3+ yrs exp in entertainment publicity. Fully info/Apply HERE (4/20) 

JOB OPENING: AUDIO SUPERVISOR/Southeast/Southwest: The Audio Supervisor in the Technical Production Services Department is responsible for providing technical and general supervision within this area of expertise. Full info/apply HERE (4/20)

JOB OPENING: MGR VOD DISTRIBUTION/AMCN/NYC: responsible for metadata & scheduling management of all advanced platforms across all networks, knowledge of DAI, digital supply chain workflow, exp. w/metadata & XML schemas APPLY HERE (4/20)
JOB OPENING: SALES ASSISTANT/AMCN/ATL: support AE & sales management, ensure all clients’ schedules are booked & running accurately, must be high energy, motivated, self-sufficient. Apply HERE (4/20) 

JOB OPENING: ACCT EXEC, DIRECT RESPONSE/NEWSMAX TV/NY: All facets of DR sales for new cable TV news ntwrk launching 2014. Min. 3-5 yrs’ exp selling to major DR agencies/clients in NY. Opp to move into expanded role. Res/cvr: HERE (4/20)

JOB OPENING: MGR, PROMO SCHEDULING/WWE/Stamford: WWE is looking for a Manager, Promo Scheduling to support the VP of Programming in developing promotional plans and supervising on-air scheduling. Full info/apply HERE (4/20)

JOB OPENING: TVONE/PR MANAGER/MD: Strategizes & implements publicity plans that generate positive consumer & trade press coverage of the programming, leading to awareness and viewership. BA/BS Com or PR + 8yrs exp. Resumes: careers@tv-one.tv (4/18)

JOB OPENING: VP DEVELOPMENT/STEPHEN DAVID ENTERTAINMENT/NYC: Senior VP to oversee scripted/unscripted dvlpmnt for prod co. Constant interaction w/networks. Will not consider less than 8+ yrs. exp. Apply HERE (4/18)

JOB OPENING: MGR PROD/IFC/NYC: Asst w/creation of IFC Orig Prgrmng. Liaise w/3rd party prod entities to ensure compliance w/IFC guidelines. Mng trafficking of cuts & creation of assets for Int’l, domestic dist partners. Full info/apply HERE (4/18)
JOB OPENING: HBO/MGR, FILM PROGRAMMING/NYC: Responsible for screening & evaluating film submissions for HBO/Cinemax, with focus on HBO Latino. Exp w/film cvrg & reviewing. Fluency in Spanish req’d. Full info apply HERE (4/18)

JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist sales: client/mktg/research/events. Strong org/comm/multi-tasting/skills a MUST. Ability to prioritize & self sufficient. 1yr media/agency related exp. resume@tvguidemagazine.com (4/18)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: EXEC. ASST/OFFICE MANAGER/EVENTS MANAGER/NYC: Proactive, detailed, upbeat administrative professional with 15+ yrs experience looking for position in media/advertising industries. ElizabethEvans@aol.com (4/22)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

08/17/18: E! cancels The Royals

CYNOPSIS Good morning. It’s Friday August 17, 2018 and this is your first early morning briefing.   Tonight’s Premieres: Animal Planet: Treehouse Masters at 8p DIY: Texas Flip N Move at 9p   Tonight’s Finales: Cooking: Extreme Cake Masters at 10p Discovery: Cooper’s Treasure at 9p   Saturday’s Premieres: Discovery Family: Buddy’s […]

08/16/18: USA Network kills Shooter

A CYNOPSIS MESSAGE FROM OOYALA Struggling to deliver live and VOD content? There’s a better way   Viewers love to get instant video highlights of live news, sports and events. But if you struggle to provide those clips from your live streams, you’re not alone.   Learn more in