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04.16.14 Good morning. It’s Wednesday, April 16, 2014, and this is your first early morning briefing.
Can parents’ time spent viewing in-app ads pay for in-app purchases for their kids? It can with select Cupcake Digital titles, thanks to a cool new business model that lets adults earn points by interacting with advertising content that’s kept locked away from young viewers. The Offer Wall within Cupcake’s iStoryTime library is parent-gated; kids have no access to commerce, social sharing or advertising. But should they desire, parents can select from hundreds of ads from companies like Geico and Netflix that’s provided by mobile ad platform Tapjoy via a revenue-sharing deal that puts money-per-interaction in Cupcake’s pocket.
Cupcake introduced the model two months ago when it launched iStorytime subscriptions for ebooks. "The parent is deciding whether they want to view ads, and picking the advertisers he or she wants to interact with," Cupcake’s Graham Farrar tells CynKids. Rewards are "based on level of effort. Watching a movie trailer might give you 30 points, where signing up for a credit card might give you 1,200." Thus far, response to the Offer Wall has been strong. "We’ve had double-digit percentage of our daily revenue is coming via people engaging with the Tapjoy offers," Farrar says.
The force is strong with Hub Network. Mark Hamill guests as Uncle Woodrow Burns, and Peter Cullen guests as Optimus Prime in the Saturday, April 26, Transformers Rescue Bots episode "What Lies Below." In the ep, which airs 1:30p (ET)/10:30a (PT), Optimus Prime joins the rescue bots on a mission under the earth to save Cody and his uncle.
Gravity Falls officially joins the Disney XD schedule on Monday, April 21. So of course, this is cause for a Gravity Falls Premiere Week, featuring four new-to-XD episodes rolling out Monday through Thursday at 8p, plus new, never-before-seen Gravity Falls shorts that will premiere following each episode that week.
Another study, another reason for parents to be proactive in monitoring our kids TV time. Out this week in the journal Pediatrics, new research from Massachusetts General Hospital for Children and Harvard School of Public Health finds the more time kids spend in front of the small screen, the less they tend to sleep. Not surprising, for any age. What’s new here is the study adds to growing research suggesting too much screen time in childhood is at least linked to, at most the cause of, poorer physical and mental health. The researchers followed 1,800 kids for almost 8 years from infancy. For every extra hour of TV viewed, the kids slept 7 minutes less per night on average. The effect was stronger for boys than for girls.
What would a White House Easter Egg Roll be without a tidal wave of characters from kids TV? This year’s 136th annual event will be held April 21, and the talent lineup includes Ariana Grande, Candice Glover, R5 featuring Ross Lynch, and Sesame Street’s Mando, Rosita, Abby Cadabby, and Cookie Monster. Debby Ryan is among Storytime Stage readers, as are Sesame Street’s Mando, Rosita, Abby Cadabby, and Cookie Monster. Ryan and Jessie cast will also be demo’ing healthy food prep. Other costumed friends scheduled to hobnob with the Prez and company: Angry Birds, Caillou and Gilbert, Charlie Brown, Curious George, Daniel Tiger, Doc McStuffins, Dora the Explorer, Franklin the Turtle, Jake from Jake and the Never Land Pirates, Peg + Cat, the Power Rangers, Snoopy, Sofia the First, Spider-Man, SpongeBob, The Cat in the Hat, Tommy and Tallulah from Tickety Toc, and, of course… Peter Rabbit. For more info, check out www.WhiteHouse.gov/EasterEggRoll.
We’re just going to ignore the fact that it’s below 30 degrees in several parts of the country today… So tell us, What’s your Favorite Spring Break vacation spot? http://www.cynopsis.com/snap-app-contest/
Oh boy! Dreamworks Animation released the first official look at Tip (Rihanna) and alien guy Oh (Jim Parsons) from its upcoming 30th animated feature film, Home. Though the studio a few weeks ago teased out short Almost Home, this is the first detailed look at the animated protagonists. We can’t wait to hear what they sound like. The movie premieres Nov. 26, 2014.
No time like Easter to show our love for Pat the Bunny, Random House Children’s Books has updated its Pat app for iPad, iPhone and iPod touch in celebration. The updated version includes 14 interactive scenes kids can tap and swipe plus, for a limited time, an Easter egg hunt on every page.
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Start today & email: Trish Pihonak Hear from the experts about Cynopsis Media Classifieds
"Cynopsis has been an extremely valuable and cost effective recruiting tool for CSI Sports. We have hired several qualified candidates over the years from postings on Cynopsis. It is one stop shopping for media and entertainment employers and candidates."
Declan Daly, SR Director Finance & Operations, CSI Sports
AG Properties renewed licensing partnerships for its five signature brands-Care Bears, Strawberry Shortcake, Madballs, Holly Hobbie and Holly Hobbie Classic–with a bunch of licensing agents around the globe: Character Licensing & Marketing, CPLG, East West Licensing, Edebe, Exim Licensing, Global Licensing, JLB Licensing, Medialink Animation, Medialink Pacific, Merchantwise, Mindworks Entertainment, Plus Licens, Point of View and Wild Pumpkin.
Lori MacPherson is exiting Walt Disney Studios Home Entertainment, where she has served as EVP, Global Product Management. A 23-year Disney veteran, MacPherson helped develop the studio’s Blu-ray and other digital businesses; she managed physical and digital properties for Disney, Pixar, Marvel, DreamWorks, ABC, ABC Family and Disney Channels.
Paul Lee yesterday reaffirmed his commitment to ABC, signing a multiyear deal to remain president of ABC Entertainment Group and continue to lead the net’s entertainment operations, ABC studios, and entertainment programming for ABC daytime and Disney syndication.
Nigel Pickard is stepping down from his role as CEO of Zodiak UK Kids and Chair of The Foundation, but will act as a consultant and adviser on a range of projects for the company. Pickard will also continue as an Executive Producer on key titles for The Foundation including The Floogals, a co-production with Sprout. The Foundation will continue to operate under Managing Director Gwen Hughes, who was appointed to the role last year.
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Karla Paz Mobray, Director, Talent Acquisitions, Viacom Media Networks- Human Resources
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Answer to yesterday’s Trivia Question: What animal did Orkans evolve from? CHICKENS Kudos to: Jerry A. Kapner, Kapner Group, Montclair, NJ.
Today’s Trivia Question: What ’70s super-heroine series had lots of crossover characters and episodes with Shazam!? (Email email@example.com with your answer and be sure to include your name, company, city and time zone.)
Top 10 Basic Cable Ratings for the week of April 7-14, 2014
K2-11 Total Programming Day
K2-11 Prime (Monday Sunday 8-11p.m.)
K2-11 (Monday-Sunday 6 a.m.-11 p.m.)
K6-11 Total Programming Day
K6-11 Prime (Monday Sunday 8-11p.m.)
K6-11 (Monday-Sunday 6 a.m.-11 p.m.)
K9-14 Total Programming Day
K9-14 Prime (Monday Sunday 8-11p.m.)
K9-14 (Monday-Sunday 6 a.m.-11 p.m.)
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day
K2-11 Top 10 Programs for the week of April 7-14, 2104
4/11/14/Dog With A Blog/DSNY/8:30-9p/1637
K6-11 Top 10 Programs for the week of April 7-14, 2014
4/11/14/Dog With A Blog/DSNY/8:30-9p/1277
4/13/14/I Didn’t Do It/DSNY/8:30-9p/1077
4/13/14/Liv and Maddie/DSNY/8-8:30p/1066
4/13/14/Austin & Ally/DSNY/9-9:30p/983
4/11/14/I Didn’t Do It/DSNY/9:05-9:30p/882
4/12/14/Dog With A Blog/DSNY/11:35a-12p/872
4/13/14/Dog With a Blog/DSNY/7:30-8p/844
Source: Turner Research based on Total US Television Universe of 115,800,000 homes.
Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for Cynopsis Kids!
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