04/16/14: New Cupcake/iStorytime biz model lets parents earn points viewing ads; another study on kids TV viewing and sleep; Lori MacPherson exits Walt Disney Studios Home Entertainment



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CYNOPSISKIDS!
04.16.14

Good morning. It’s Wednesday, April 16, 2014, and this is your first early morning briefing.

TODAY’S TOP NEWS

Can parents’ time spent viewing in-app ads pay for in-app purchases for their kids? It can with select Cupcake Digital titles, thanks to a cool new business model that lets adults earn points by interacting with advertising content that’s kept locked away from young viewers. The Offer Wall within Cupcake’s iStoryTime library is parent-gated; kids have no access to commerce, social sharing or advertising. But should they desire, parents can select from hundreds of ads from companies like Geico and Netflix that’s provided by mobile ad platform Tapjoy via a revenue-sharing deal that puts money-per-interaction in Cupcake’s pocket.
     Cupcake introduced the model two months ago when it launched iStorytime subscriptions for ebooks. "The parent is deciding whether they want to view ads, and picking the advertisers he or she wants to interact with," Cupcake’s Graham Farrar tells CynKids. Rewards are "based on level of effort. Watching a movie trailer might give you 30 points, where signing up for a credit card might give you 1,200." Thus far, response to the Offer Wall has been strong. "We’ve had double-digit percentage of our daily revenue is coming via people engaging with the Tapjoy offers," Farrar says.

PROGRAMMING PICKS

The force is strong with Hub Network. Mark Hamill guests as Uncle Woodrow Burns, and Peter Cullen guests as Optimus Prime in the Saturday, April 26, Transformers Rescue Bots episode "What Lies Below." In the ep, which airs 1:30p (ET)/10:30a (PT), Optimus Prime joins the rescue bots on a mission under the earth to save Cody and his uncle.

Gravity Falls officially joins the Disney XD schedule on Monday, April 21. So of course, this is cause for a Gravity Falls Premiere Week, featuring four new-to-XD episodes rolling out Monday through Thursday at 8p, plus new, never-before-seen Gravity Falls shorts that will premiere following each episode that week.

MORE KIDS NEWS

Another study, another reason for parents to be proactive in monitoring our kids TV time. Out this week in the journal Pediatrics, new research from Massachusetts General Hospital for Children and Harvard School of Public Health finds the more time kids spend in front of the small screen, the less they tend to sleep. Not surprising, for any age. What’s new here is the study adds to growing research suggesting too much screen time in childhood is at least linked to, at most the cause of, poorer physical and mental health. The researchers followed 1,800 kids for almost 8 years from infancy. For every extra hour of TV viewed, the kids slept 7 minutes less per night on average. The effect was stronger for boys than for girls.

What would a White House Easter Egg Roll be without a tidal wave of characters from kids TV? This year’s 136th annual event will be held April 21, and the talent lineup includes Ariana Grande, Candice Glover, R5 featuring Ross Lynch, and Sesame Street’s Mando, Rosita, Abby Cadabby, and Cookie Monster. Debby Ryan is among Storytime Stage readers, as are Sesame Street’s Mando, Rosita, Abby Cadabby, and Cookie Monster. Ryan and Jessie cast will also be demo’ing healthy food prep. Other costumed friends scheduled to hobnob with the Prez and company: Angry Birds, Caillou and Gilbert, Charlie Brown, Curious George, Daniel Tiger, Doc McStuffins, Dora the Explorer, Franklin the Turtle, Jake from Jake and the Never Land Pirates, Peg + Cat, the Power Rangers, Snoopy, Sofia the First, Spider-Man, SpongeBob, The Cat in the Hat, Tommy and Tallulah from Tickety Toc, and, of course… Peter Rabbit. For more info, check out www.WhiteHouse.gov/EasterEggRoll.

We’re just going to ignore the fact that it’s below 30 degrees in several parts of the country today… So tell us, What’s your Favorite Spring Break vacation spot? http://www.cynopsis.com/snap-app-contest/

Oh boy! Dreamworks Animation released the first official look at Tip (Rihanna) and alien guy Oh (Jim Parsons) from its upcoming 30th animated feature film, Home. Though the studio a few weeks ago teased out short Almost Home, this is the first detailed look at the animated protagonists. We can’t wait to hear what they sound like. The movie premieres Nov. 26, 2014.

GAMES & APPS

No time like Easter to show our love for Pat the Bunny, Random House Children’s Books has updated its Pat app for iPad, iPhone and iPod touch in celebration. The updated version includes 14 interactive scenes kids can tap and swipe plus, for a limited time, an Easter egg hunt on every page.


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LICENSING

AG Properties renewed licensing partnerships for its five signature brands-Care Bears, Strawberry Shortcake, Madballs, Holly Hobbie and Holly Hobbie Classic–with a bunch of licensing agents around the globe: Character Licensing & Marketing, CPLG, East West Licensing, Edebe, Exim Licensing, Global Licensing, JLB Licensing, Medialink Animation, Medialink Pacific, Merchantwise, Mindworks Entertainment, Plus Licens, Point of View and Wild Pumpkin.

EXECUTIVE MOVES

Lori MacPherson is exiting Walt Disney Studios Home Entertainment, where she has served as EVP, Global Product Management. A 23-year Disney veteran, MacPherson helped develop the studio’s Blu-ray and other digital businesses; she managed physical and digital properties for Disney, Pixar, Marvel, DreamWorks, ABC, ABC Family and Disney Channels.

Paul Lee yesterday reaffirmed his commitment to ABC, signing a multiyear deal to remain president of ABC Entertainment Group and continue to lead the net’s entertainment operations, ABC studios, and entertainment programming for ABC daytime and Disney syndication.

Nigel Pickard is stepping down from his role as CEO of Zodiak UK Kids and Chair of The Foundation, but will act as a consultant and adviser on a range of projects for the company. Pickard will also continue as an Executive Producer on key titles for The Foundation including The Floogals, a co-production with Sprout. The Foundation will continue to operate under Managing Director Gwen Hughes, who was appointed to the role last year.



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TRIVIA

Answer to yesterday’s Trivia Question: What animal did Orkans evolve from? CHICKENS Kudos to: Jerry A. Kapner, Kapner Group, Montclair, NJ.

Today’s Trivia Question: What ’70s super-heroine series had lots of crossover characters and episodes with Shazam!? (Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

Top 10 Basic Cable Ratings for the week of April 7-14, 2014

K2-11 Total Programming Day
Network/Rating/000s
NICK/2.5/811
DSNY/2.2/683
TOON/1.1/343
DSJR/1.1/237
NAN/0.8/247
NKJR/0.8/199
ADSM/0.5/168
DXD/0.5/131
SPRT/0.5/86
NKTN/0.4/95

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.1/957
NAN/1.5/490
DSJR/1.5/327
NKJR/1.1/288
DXD/0.7/201
SPRT/0.7/121
ADSM/0.6/197
FAM/0.6/176
NKTN/0.6/135
TNNK/0.5/120

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
NICK/2.5/811
DSNY/2.4/737
DSJR/1.3/275
NAN/1.2/384
TOON/1.1/343
NKJR/1.0/264
DXD/0.5/146
SPRT/0.5/86
TNNK/0.4/100
NKTN/0.4/86

K6-11 Total Programming Day
Network/Rating/000s
DSNY/2.3/440
NICK/1.8/358
TOON/1.1/207
NAN/0.9/178
ADSM/0.6/111
DXD/0.6/103
TNNK/0.5/74
NKTN/0.5/66
DSJR/0.5/58
NKJR/0.3/45

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.8/735
NAN/1.8/349
DXD/1.0/166
ADSM/0.7/129
TNNK/0.7/112
NKTN/0.7/95
DSJR/0.6/82
FAM/0.5/96
USA/0.4/73
NKJR/0.4/68

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.3/441
NICK/1.8/358
NAN/1.4/273
TOON/1.1/207
DXD/0.6/112
TNNK/0.6/92
DSJR/0.5/61
NKTN/0.4/60
NKJR/0.4/59
FAM/0.2/39

K9-14 Total Programming Day
Network/Ratings/000s
DSNY/1.9/379
NICK/1.2/243
NAN/0.9/182
ADSM/0.8/171
TOON/0.8/169
DXD/0.5/93
TNNK/0.5/77
NKTN/0.3/46
MTV/0.2/42
USA/0.2/42

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.3/659
NAN/1.5/306
ADSM/0.8/168
DXD/0.8/137
TNNK/0.7/112
USA/0.5/110
FAM/0.5/95
NKTN/0.5/64
MTV/0.4/71
TBSC/0.3/66

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/1.8/363
NAN/1.2/245
NICK/1.2/243
TOON/0.8/169
TNNK/0.6/94
DXD/0.5/96
NKTN/0.3/43
USA/0.2/45
MTV/0.2/44
FAM/0.2/42

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of April 7-14, 2104
Date/Program/Network/Time/000s
4/12/14/Bolt/DSNY/9-10:45a/1717
4/11/14/Dog With A Blog/DSNY/8:30-9p/1637
4/7/14/SpongeBob/NICK/5:30-6p/1497
4/11/14/Jessie/DSNY/8-8:30p/1476
4/7/14/SpongeBob/NICK/5-5:30p/1430
4/12/14/SpongeBob/NICK/10-10:30a/1415
4/9/14/SpongeBob/NICK/5:30-6p/1366
4/11/14/SpongeBob/NICK/5-5:30p/1360
4/13/14/SpongeBob/NICK/10:30-11a/1345
4/13/14/SpongeBob/NICK/10-10:30a/1338

K6-11  Top 10 Programs for the week of April 7-14, 2014
Date/Program/Network/Time/000s
4/11/14/Dog With A Blog/DSNY/8:30-9p/1277
4/11/14/Jessie/DSNY/8-8:30p/1171
4/13/14/I Didn’t Do It/DSNY/8:30-9p/1077
4/13/14/Liv and Maddie/DSNY/8-8:30p/1066
4/13/14/Austin & Ally/DSNY/9-9:30p/983
4/12/14/Bolt/DSNY/9-10:45a/942
4/11/14/I Didn’t Do It/DSNY/9:05-9:30p/882
4/12/14/Dog With A Blog/DSNY/11:35a-12p/872
4//12/Jessie/DSNY/11:10-11:35a/866
4/13/14/Dog With a Blog/DSNY/7:30-8p/844

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.

Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!
04.16.14

Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: MGR STRATEGIC PARTNERSHIPS/MUSIC CHOICE/NY: Develop and execute strategic content/mktg partnerships. 5-7 yrs exp in mktg/promotions. Strong writing, PowerPoint & comm skills http://musicchoicecareers.iapplicants.com (4/23)

JOB OPENING: SENIOR ACCOUNT MANAGER/ESPN/NYC: Seeking acct mgr to prospect and manage digital accounts on behalf of Disney and ESPN Media Networks in New York. Min 5 years of experience and 4-year degree. http://bit.ly/1iTmJ7j (4/23)

JOB OPENING: FORMAT PRODUCER-TEMP/A+E Networks/Stamford CT: post produce programs, some weekends req’d. Full Info/Apply: http://www.aenetworks.com/careers (4/23)

JOB OPENING: CREATIVE DIR, STRATEGIC PRGRMS/MTV WORLD/NYC: Out of the box thinker a must! Dvlp/execute innovative prgrms for advrtsrs & strategic brand partners. Min 5yrs exp as SR/suprvsng/executive prod or creative dir Info/apply: HERE (4/22)

JOB OPENING: SVP, DATA & AUDIENCE DVLPMNT/Viacom/NYC: Resp for creating, driving, actionable data-driven digital mrktg campaigns in partnership w/the various Viacom’s brand mktg/sales teams. 10+ yrs mktg exp. Full info/apply HERE (4/22)
 
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JOB OPENING: SCRIPT COORDINATOR/New York: National Daytime Talk Show. Assist Supervisor in creating daily rundowns and scripts, coordinate graphics, arrange music cue sheets, and generally support Director and AD. Full info/apply HERE (4/22)

JOB OPENING: MGR PRGRM INVENTORY & ADMIN/AMCN/NYC: Track rights all prgrm content across all ntwrks, in-depth knwldg of complex media rights, 6+ yrs. exp at TV/cable net, or similar bus. that specializes in ent/media transactions. Apply HERE (4/22)

JOB OPENING: SENIOR MANAGER, FINANCE/OWN: OPRAH WINFREY NETWORK/LA: Team oriented finance professional wanted! Min 5 yrs exp in Big 4 public acctg. TV or Media finance preferred. CPA Required. Apply here (4/22)

JOB OPENING: SENIOR PUBLICIST/NBC/LA: Sr. Publicist for Access Hollywood news magazine brand and programming. 3+ yrs exp in entertainment publicity. Fully info/Apply HERE (4/20) 

JOB OPENING: AUDIO SUPERVISOR/Southeast/Southwest: The Audio Supervisor in the Technical Production Services Department is responsible for providing technical and general supervision within this area of expertise. Full info/apply HERE (4/20)

JOB OPENING: MGR VOD DISTRIBUTION/AMCN/NYC: responsible for metadata & scheduling management of all advanced platforms across all networks, knowledge of DAI, digital supply chain workflow, exp. w/metadata & XML schemas APPLY HERE (4/20)
 
JOB OPENING: SALES ASSISTANT/AMCN/ATL: support AE & sales management, ensure all clients’ schedules are booked & running accurately, must be high energy, motivated, self-sufficient. Apply HERE (4/20) 

JOB OPENING: ACCT EXEC, DIRECT RESPONSE/NEWSMAX TV/NY: All facets of DR sales for new cable TV news ntwrk launching 2014. Min. 3-5 yrs’ exp selling to major DR agencies/clients in NY. Opp to move into expanded role. Res/cvr: HERE (4/20)

JOB OPENING: MGR, PROMO SCHEDULING/WWE/Stamford: WWE is looking for a Manager, Promo Scheduling to support the VP of Programming in developing promotional plans and supervising on-air scheduling. Full info/apply HERE (4/20)

JOB OPENING: TVONE/PR MANAGER/MD: Strategizes & implements publicity plans that generate positive consumer & trade press coverage of the programming, leading to awareness and viewership. BA/BS Com or PR + 8yrs exp. Resumes: careers@tv-one.tv (4/18)

JOB OPENING: VP DEVELOPMENT/STEPHEN DAVID ENTERTAINMENT/NYC: Senior VP to oversee scripted/unscripted dvlpmnt for prod co. Constant interaction w/networks. Will not consider less than 8+ yrs. exp. Apply HERE (4/18)

JOB OPENING: MGR PROD/IFC/NYC: Asst w/creation of IFC Orig Prgrmng. Liaise w/3rd party prod entities to ensure compliance w/IFC guidelines. Mng trafficking of cuts & creation of assets for Int’l, domestic dist partners. Full info/apply HERE (4/18)
 
JOB OPENING: HBO/MGR, FILM PROGRAMMING/NYC: Responsible for screening & evaluating film submissions for HBO/Cinemax, with focus on HBO Latino. Exp w/film cvrg & reviewing. Fluency in Spanish req’d. Full info apply HERE (4/18)

JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist sales: client/mktg/research/events. Strong org/comm/multi-tasting/skills a MUST. Ability to prioritize & self sufficient. 1yr media/agency related exp. resume@tvguidemagazine.com (4/18)

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JOB OPENING: DIRECTOR, CABLE AD SALES RESEARCH DIRECTOR/THE WEATHER CHANNEL/NY: Min 6 yrs in media research, exp in positioning network, developing estimates, and conducting ad effectiveness studies. Resume HERE (4/17) 

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact Suzy.Saddik@cbs.com (4/17)

JOB OPENING: DIR, PROMO & ACTIVATIONS/AMC/NY: Dvlp strategy, mgmt, execution of promo campaigns & partnerships to deliver buzz, tune-in, ratings growth. Create/oversee creative briefs, calendars for promo initiatives. Info/apply: HERE (4/17)  

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