04/15/15: The Manchester Derby scores a cable record; The puck drops on NHL Playoffs; Anheuser-Busch extends residency in US Soccer



CYNOPSISSPORTS
04.15.15

Good morning. It’s Wednesday April 15, 2015, and this is your first early morning Sports briefing. 

The Premier League continues to hit new highs as NBCSN’s coverage of the Manchester Derby on Sunday ranked as the most-watched Premier League match in US cable television history. The Manchester United victory averaged 1.1 million viewers with the channel offering live on-site coverage from Old Trafford, according to Nielsen. In addition, NBCSN’s Premier League Live pre-match coverage ranked was the network’s most-watched Premier League studio show of extended length (more than 20 minutes), and second-most watched Premier League studio show overall. To date, NBC Sports Group’s Premier League viewership is averaging of 486,000 viewers and up 10% compared to this point last season, and up 19% among Adults 18-49. Top five markets included Washington, DC, followed by Sacramento, Columbus, Denver and Indianapolis.

ON THE AIR

The puck drops on the Stanley Cup Playoffs today with pre-game coverage beginning at 6:30p on NBCSN with NHL Live, followed by four Game 1 matchups across NBCSN, USA Network and NHL Network. On most nights of the first round, NBC Sports Group will produce two versions of NHL Live (one for NBCSN, one for USA Network/CNBC) from separate studios. The company also announced that its 24 Wednesday Night Rivalry matchups this season averaged 565k viewers, for a markup over last season’s 559,000 for the franchise. Excluding the league’s outdoor games, NBC & NBCSN averaged 448k viewers per game, up 4% vs last season. Top markets were led by Buffalo with a 1.17, followed by Pittsburgh, Boston, St. Louis and Chicago.

Speaking of hockey, the NHL Awards booked its Las Vegas plans (no, not for expansion) this summer, with the NHL Awards set to take place at the MGM Grand Hotel & Casino on June 24. This will mark the first year that the NHL Awards will be held at the MGM Grand. “The grandeur and excitement of the NHL Awards makes Las Vegas  and MGM Grand’s famed Garden Arena  the perfect backdrop to celebrate and reward the League’s best players,” said Keith Wachtel, NHL Executive Vice President, Global Partnerships. “We’re thrilled to be entering our seventh year with partner Las Vegas Convention and Visitors Authority, who each year have helped us commemorate an unforgettable season in style. This year, the MGM Grand will set the bar high, delivering an amazing show from its renowned venue allowing more NHL fans to attend the event up close and personal.

NBA Digital already booked its plans for the NBA Playoffs, lining up more than 1500 hours of programming across NBA TV, NBA.com and NBA Mobile. The slate includes up to nine originally produced games on NBA TV. Heading into the postseason, the channel will debut a new episode of Open Court on Friday, April 17, at 10p, with Matt Winer hosting a discussion on some of the most famous clutch shots in playoff history. Earlier that Friday evening at 7p, NBA TV will offer One-on-One with Ahmad Rashad featuring interviews with Stephen Curry, James Harden and Russell Westbrook. In addition, NBA TV will also highlight all 16 playoff teams with its Eastern and Western Conference preview shows back-to-back on Thursday, April 16, starting at 7p.

The Cynopsis Sports Media Awards is sold out once again! Remember that the ceremonies take place tomorrow from 8-10:30a at the NYAC. Pose with the Stanley Cup, network with Award winners and get some grub, click here for more info.

With the NFL Draft just around the corner, CBS Sports is previewing the event on CBS and CBS Sports Network. The schedule will see CBS Sports offer a one-hour special on April 25 at 2p, while CBS Sports Network slated a series of eight shows. Programming includes the channel’s Inside College Football Draft Special: The Quarterback Show and That Other Pregame Show: Draft Special on April 29 at 6p and 8p respectively.

In other draft news, the WNBA Draft is set to take place tomorrow with ESPN2 launching coverage at 7p, followed by the second and third rounds on ESPN3 starting at 8p. WNBA Draft anchor Kevin Negandhi will be joined by analysts Rebecca Lobo and Carolyn Peck, and reporter Holly Rowe. Content will also be offered throughout the day across ESPN platforms, including SportsCenter and espnW.com.

The NBA continues to deepen its international ties, announcing that the Boston Celtics and Sacramento Kings will travel to Mexico for the first time to play the league’s third regular-season game in the country on Dec. 3 as part of NBA Global Games 2015. The initiative will also feature a variety of activities off the court, including NBA Cares community programs and interactive fan events and will be available to fans globally on television, digital, and social media.

Esquire Network reports big numbers for its Friday Night Tykes docu-series, with season two wrapping up to set record highs for that channel and ranking as the third fastest growing series in all cable. Overall, season two grew 58% from season one in live +7 in the A18-49 demo and 71% among M18-49. The season reached a combined total audience of 7.3 million viewers for the entire season, with over 6.3 million total viewers according to Nielsen and an additional 950K VOD transactions according to Rentrak.

The Big 12 has announced that the title matches of the 2015 Big 12 Tennis Championship will hit national television for the first time, airing live on FOX Sports 2. Title matches will be played April 26, beginning at Noon CT. The broadcast will feature FOX News correspondent Kevin Corke on play-by-play, with tennis instructor Mark Bey providing color commentary.

Jordan Spieth’s next tournament will at the RBC Heritage on Hilton Head Island, S.C. Golf Channel has the coverage starting tomorrow starting at 3p. The network will also air Spieth’s news conference from Harbour Town today at noon. Brian Hammons handles play-by-play.


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SPONSORSHIP & PROMOTION

Anheuser-Busch extended its ties to Soccer United Marketing, agreeing to continue as an official partner and the official beer of U.S. Soccer and the Mexican National Team’s games in the United States. The deal includes the U.S. Men’s and Women’s National Teams and give the brand the opportunity to support the U.S. National Teams through the 2015 FIFA Women’s World Cup in Canada, the 2016 Olympic Games in Brazil, the 2018 FIFA World Cup in Russia and more.

FOX-owned sales entity Home Team Sports, which represents every regional sports network in the country, signed both Volvo and KFC to NHL and NBA playoff sponsorships. Volvo will be the "Presenting Sponsor" across all first-round NHL playoff games airing on U.S. RSNs that Home Team Sports counts as clients.  In addition, KFC extended its regular season NBA sponsorship with Home Team Sports to include NBA playoffs, marking a first for the QSR.  The deals include media, in-game enhancements, in-arena assets, and video highlights on HTS Rewind.

ESPN is partnering with Harley-Davidson via a multi-year agreement to serve as one of the official sponsors of X Games Austin 2015. For the first time ever, Harley-Davidson Flat-Track Racing will make its debut at X Games Austin and feature athletes racing high-performance motorcycles in close proximity around an oval track at speeds up to 130 mph. ESPN and ABC will televise a combined 20 hours of live X Games Austin competition.

The NFL revealed a slate of community events spanning Chicago ahead of the Draft. The free events will span from hospitals to schools, with activities that include flag football and family Heads Up Football clinics as well as the Sweetness Simulator, a wind tunnel skydive simulator; “Run Like the Wind;” “Selection Square,” and “Greetings from Draft-Town.”

DIGITAL & TECHNOLOGY

The Los Angeles Dodgers and R/GA are launching a new accelerator program that targets companies “with innovative products and services at the intersection of sports, technology, and entertainment.” That announcement states that the initiative will leverage the full resources of the Dodgers, their ownership and partner organizations to provide 10 chosen startups with access to industry partnerships and distribution channels. These companies will be a mix of early-stage startups that are developing new technologies, products, and services, as well as later-stage companies that have achieved initial product-market fit and are looking to accelerate their growth in the industry.

SportsBlog saw its latest comScore numbers swell, and reports that it is now averaging 40 million page views a month, with 1 out of 10 males (between the ages of 18-34) in the US visiting daily. Sites that have now joined the platform include:  sports technology site gaming and gambling news site The Daily Payoff, sports media site SportsTechie, Digital Sports Desk, China Sports Connection, sports gossip news site Terez Owens, African American-athlete focused The Shadow League, NHL Trade Rumors, MyMLBDraft, Sports City, as well as leading team targeted sites like Dodgers Nation, Lakers Nation, and more.

THE MAIN EVENT

Blackhawks/Predators on NBCSN at 8:30p.


A CYNOPSIS MESSAGE


Cynopsis Digital Programming Guide

Have you seen our tune-in guide, categorized by platform & network yet?

The list includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

 Click here to view the guide: http://www.cynopsis.com/watcheroo.



ON THIS DAY in 2013: Two bombs explode near the finish line of the Boston Marathon, killing multiple people.

In The Know: Toughie. Since the 1914-15 season, there have been two times in which the Stanley Cup has not been awarded. One was in 2005 due to the lockout, the other was in 1919 for what reason? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Which is the only NBA team to retire #50? Answer: The Spurs retired the number for David Robinson. Kudos: Mitch Burg-Impact Communications/Israel; Ben Sturner-Leverage Agency/NY; Todd Parker-WME|IMG/NY; Robert Dudelson-Cross MediaWorks/NY; Jon Sabal-Apartment Therapy Media/NY; Jon Show-Show Sports Media/Charlotte; Joe Schreiber-3 Penny Films/Bethesda; Russell Burton-Bespoke Sports & Entertainment/Charlotte; J. Barry McMullin-WWE/Stamford; Robert Teinowitz-Live Action Media/Chicago; Mike Stallcup-KCBD NewsChannel 11/Lubbock; Greg Moloznik-GLM Media/Scottsdale; Lawrence Fan-San Jose State University/San Jose; John Baghdassarian-Olympusat/LA; Paul Barrere-Home Team Sports/Playa Vista; Anne Wettig-Fox Cable Networks/LA.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
04.15.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: PROGRAM RESEARCH MANAGER/BRAVO/NYC: Nielsen expert. Strong manager & communicator; 4-5 years relevant exp required. Cable ntwk & digital rsch exp a plus. Full info/apply HERE (4/22)

JOB OPENING: DIRECTOR RESEARCH/WME IMG/LA: Drive consumer & mrkt rsch initiatives & strategy (TV, Talent, Brand). Min 6 yrs. exp. Strong analytic & quant skills. Exp w/rsch sys (ie Nielsen, Simmons, Scarborough). Resume to:[email protected] (4/22)

JOB OPENING: RESEARCH ANALYST/WME IMG/NY: Support media rsch activities, sports mrkt. Dom. & Int’l focus. Min 2 yr media rsrch exp. Strong quant req’d. Exp w/rsch sys (ie Nielsen, Simmons, Scarborough). Resume to:[email protected] (4/22)

JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Seeking strategic & energetic Dig AE to sell multiplatform ad across A+E Networks portfolio. Highly motivated must dev/maintain relationship w/new & existing clients. FullInfo/Apply HERE (4/18)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information Full info/apply HERE (4/18)

JOB OPENING: PRICING & INVENTORY SPECIALIST/Discovery/NYC: Support OWN digital sales planning. Execute monetization strategies, oversee Freewheel deal maintenance and changes submitted by sales team, Sales Pipeline and other revenue reporting metrics. Full info/apply HERE (4/18) 

JOB OPENING: DIR REVENUE & PLANNING/Discovery/NYC: Lead sales plan’g efforts for OWN Dig. Sales team. Dev. Pckgng+ monetization strategies, mng plan approvals, ensure all opps pitched are executed/delivered. Extensive knwlg Freewheel, Operative or Dart Sales mgr pref. Full info/apply HERE (4/18)

JOB OPENING: AD SALES – Raw Travel TV the Nation’s new #1 ranked Adventure Travel show seeks comm. based new biz ad sales exec to help monetize our rapid growth. Compelling success story needs telling. Intro & resume [email protected] (4/18)

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JOB OPENING: SALES PLANNER/CBS Television Distribution/Chicago: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. 1-2 yrs sales plan’g exp req’d. Resume/CL to: [email protected] (4/18)

JOB OPENING: MANAGER BRANDED CONTENT & PARTNERSHIPS/ZenithOptimedia/NYC: Develop and execute cross-platform content solutions. 3+ yrs integrated mkting/branded content exp pref’d. Resume to : [email protected] (4/18)

JOB OPENING: VP OF SCRIPTED DEVELOPMENT/NYC: Oversee scripted development for EMMY-winning NYC-based production co. Cultivate relationships with execs and networks. Strong industry knowledge and extensive contacts a must. 8+ yrs. scripted development exp. Apply HERE (4/18)
 
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JOB OPENING: DIRECTOR, MEDIA PLANNING/NICKELODEON/NYC: Create/maintain quarterly media plans & promotional rollouts for ntwrk priorities. 7 yrs media planning/digi exp at ad-supported network w/at least 3 yrs mngmnt exp. Full info/apply HERE (4/18)

JOB OPENING: AUDIO ENGINEER/CharmTV: Seeking to add a location/post Audio Engineer to its original prod team. Candidates who have their own multirack, wireless recording equipment and are located in the DC, Maryland, and Virginia area should send resume to [email protected] (4/18)

JOB OPENING: VIDEOGRAPHERS/CAMERA CREW/CharmTV: Seeking videographers/camera crew to its original productions unit. Candidates should reside in the DC, Maryland, and Virginia area and should send resume and reel to [email protected] (4/18)

JOB OPENING: SALES PLANNER/PAC-12/SFO: 2-5 yrs of sales planning, advertising agency buying/planning exp. Full posting/apply HERE (4/18) 

JOB OPENING: LOCAL SALES MANAGER/WNJU/NYC: seeks a dynamic Local Sales Manager who will develop and execute strategies to achieve local sales goals across multiple platforms as well as manage account executives. Full info/apply HERE (4/18)

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JOB OPENING: DIGITAL SR PRODUCER/BRAVO/NYC: Produce & manage content (blogs, talent intvws, video, etc) for Bravo’s Daily Dish. 5+ yrs related digital editorial exp. Bravo knowledge a must. Full info/apply HERE (4/18)

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JOB OPENING: EXEC DIRECTOR PROMOS & INTERSTITIALS/NBCU/LA: Drive development & execution of promos & interstitials for Int. Networks group. Experience in promos required. Full info/apply HERE (4/18)

JOB OPENING: DIRECTOR DIGITAL ANALYTIC/E!/LA: Handle digital analytics for E! and E! Online groups. Min 5 years exp in digitally-focused news org with strong pop culture/ent. content. Full info/apply HERE (4/18)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: PR/Social Media/Marketing Firm/LA: seeks interns with strong writing & pitching skills. Interest in food/fashion/wellness. Work 3 days per wk. PR, advertising, journalism major pref’d. stipend offered for lunch/gas/parking. [email protected] (4/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

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