04/14/15: NBA serves up PepsiCo; MLS chooses Coca-Cola; Spieth continues media glow



CYNOPSISSPORTS
04.14.15

Good morning. It’s Tuesday April 14, 2015, and this is your first early morning Sports briefing. 

A fresh beverage for the NBA, which announced a multi-year deal with PepsiCo that makes the company an official marketing partner of the league as well as the Women’s National Basketball Association, NBA Development League, and USA Basketball starting next season. The deal will see PepsiCo leverage its Mountain Dew, Aquafina, Brisk, Doritos, and Ruffles brands as part of the deal to engage NBA fans through sports marketing and high-profile activation. The deal also builds upon the league’s relationship with Gatorade. Mountain Dew will serve as the lead brand of this partnership in North America while Aquafina, will support programs around the NBA’s youth, health, and wellness initiatives.
 
“Uniting the passionate fans of the NBA with the power of PepsiCo’s food and beverage brands is a slam dunk for the league and for our company,” said PepsiCo Chairman and CEO Indra Nooyi. “The NBA has established itself as one of the most exciting and innovative sports leagues in the world.  We look forward to working together to redefine the meaning of sports marketing partnership by taking the fan experience to new heights.”
 

SPONSORSHIP & PROMOTION

Let’s start with marketing/sales today. While Pepsi added the NBA to its portfolio, Coca-Cola is going all-in on soccer. Major League Soccer announced a four-year sponsorship deal with Coca-Cola Co. that makes it the official non-alcoholic beverage of the league and US Soccer. The partnership launches this week with tomorrow’s sold out April 15 exhibition between Mexico/US with the deal providing in-stadium signage, MLS and U.S. Soccer marks and player appearances at hospitality events.

Nike opened the doors to its new global campaign today for women, dubbed #betterforit. The initiative will look to inspire “women to be active, take on new challenges and conquer personal goals” and will see the brand offer athletes collective inspiration. In addition, the campaign will be headlined by a series of short films debuting this week. Overall, Nike serves a global digital community of nearly 70 million women through Facebook, Twitter, Instagram and other social platforms. Nike recently launched the Nike+ Training Club 90-Day Better For It Challenge that saw U.S. Women’s National Team soccer stars Christen Press, Ali Krieger and Carli Lloyd each introduce an N+TC App workout.

A big pickup for Reebok, which added JJ Watt to its roster. The NFL’s Defensive Player of the Year inked a deal with the company to make his on-field shoe, which will go unbranded during games. They will also outfit him during his training. Watt announced the deal on social media yesterday morning.

The Cynopsis Sports Media Awards is sold out once again! Remember that the ceremonies take place Thursday from 8-10:30a at the NYAC. Pose with the Stanley Cup, network with Award winners and get some grub, click here for more info. Also a big thank you to our presenters this year, which include:

  • John Skipper: President of ESPN
  • James “JB” Brown: Host, The NFL Today/Thursday Night Football for CBS Sports
  • Maggie Gray: Host, Sports Illustrated’s SI NOW + Pro Football NOW & Co-host of CBS Sports Radio’s The Moose & Maggie Show
  • EJ Hradek: Analyst on NHL Network
  • Dana Jacobson: Sports Anchor for CBS Sports
  • Pierre McGuire: NBC Sports Hockey Analyst
  • Jane McManus: Reporter & Columnist  espnW
  • Paul Rabil: Multiple-time Lacrosse MVP/All-Star – Whistle Sports Athlete
  • Jimmy Roberts: Reporter, Golf Channel on NBC; Host, NBC Sports Update CBS Sports
  • Frank Shorter: Olympic Gold Medalist/Universal Sports Network Commentator
  • Keith Turner: President, Sales & Marketing for Univision Communications, Inc.

Ahead of the Stanley Cup Playoffs, the NHL and NBC Sports Group will once again hit the brackets, this time sending out 32,768 Stanley Cup chocolate bars wrapped with different bracket combinations. The edible chocolate bracket serves as a part of this year’s “Every Game. Every Night. Don’t Miss a Moment” marketing campaign and offers a “Lord Stanley’s Cup Diddly-Umptious Bracket Bar” for each possible bracket combination. At the conclusion of the Stanley Cup Final, one winner will possess the perfect bracket and win a trip to the 2016 NHL All-Star Weekend, and the opportunity to spend time with the Stanley Cup. Most bars will be given out to hockey fans in each of the 16 cities which have a team playing in the 2015 Stanley Cup Playoffs.

ESPN and ESPN Deportes unveiled plans for #YoDigoPresente (“I am In”), a multimedia marketing campaign to promote the Toronto 2015 Pan American Games. The campaign showcases the stories of the athletes’ journey to Toronto 2015 and the music of urban alternative band Calle 13 with the anthem trailer developed by ESPN Deportes’ marketing team in partnership with creative agency Handle Like Eggs. The campaign will also feature promos, photography and social interaction, all running in with weekly Pan American  Vignettes leading up to July 8.

ON THE AIR

CBS Sports’ final-round coverage of the 2015 Masters on Sunday, which put Jordan Spieth in the national spotlight, delivered ratings and viewership spikes of 26% for the channel. The round scored an average fast national household rating/share of 8.7/19, and an average viewership of 14.0 million viewers for upticks over year-ago numbers.

MLB Network saw its telecast of the nearly seven-hour, 19-inning Red Sox/ Yankees game on Friday average 460,000 viewers. Viewership peaked with 597,000 viewers from 10:30-11:00p. That marks MLB Network’s most-watched regular season day ever with an average of 196,000 viewers.

More data on Saturday’s PBC on NBC broadcast. The network it touting that the telecast drew 2.9 million viewers, according to Nielsen, to rank as the second most-watched professional boxing broadcast in 17 years, behind the channel’s debut PBC event last month, which drew 3.4 million. The company says that viewership increased every half hour throughout the telecast and peaked in the final half hour with more than 3.4 million viewers tuning in. Compared to the average afternoon boxing telecasts on NBC from 2012-14, Saturday’s event was up 162% among average viewers. In addition, more than 439,000 minutes of PBC on NBC coverage was live streamed via NBC Sports Live Extra.

BTN revealed its 2015 primetime football lineup, with games that will feature Wisconsin, Michigan State and Michigan in contests. Overall, 12 of the 14 Big Ten schools will play in primetime on BTN. The action starts Sept. 12 with S. Alabama/Nebraska, while the first of BTN’s conference matchups in primetime features Rutgers/Penn State on Sept. 19. Other action will see Hawaii/Wisconsin on Sept. 26, Michigan/Maryland on Oct. 3, Michigan State/Rutgers on Oct. 10 and Minnesota/Iowa on Nov. 14.

Just six days until the 119th running of the Boston Marathon, Universal Sports Network will carry Beyond the Medals  The Business of Sport with a focus onthe business of marathons on Wednesday, at 7:30p. Rick Horrow hosts with guest co-host Frank Shorter.

CBS Sports runs PGA TOUR 2015: Making Cancer History presented by MD Anderson on Sunday, an hour-long special that will share how cancer has impacted the PGA TOUR, and what the players and the TOUR are doing to help combat the disease. Stories will include looks at five-time major champion Phil Mickelson; Jack Nicklaus and his father Charlie; the life and death of Gerry Watson and more. The special is produced by PGA TOUR Entertainment.

Lou Holtz is off the field for ESPN, with SI breaking the news of his departure from his long-time employer. Holtz worked as an ESPN analyst since 2004,.


A CYNOPSIS MESSAGE


ON-DEMAND WEBINAR
What You Need to Know Now About Programmatic Ad Buying

You’ll learn the essential terms + trends, plus be ahead of the curve in implementing a programmatic program for your brand.

AUDIENCE TESTIMONIAL
“Cynopsis Media did a great job of presenting their "What You Need to Know Now About Programmatic Ad Buying" webinar. I found the panel of experts and content to be extremely insightful & informative.”  –Cary (Digital Media Sales Executive)

SIGN UP.


SOCIAL MEDIA

Talk about an ace. Twitter reports that Master’s champion Jordan Spieth saw his Twitter account gain over 126,000 followers since April 8 and more than 76,000 new followers since his victory at the Masters.

DIGITAL & TECHNOLOGY

Speaking of aces, CBS Sports’ Masters Live, which offered live full-day video coverage from the Augusta National Golf Club, reached a record audience on CBSSports.com for the 2015 Masters Tournament. The platform drew more than 2.1 million total unique viewers for live and on-demand video over the four days of the tournament, with total minutes streamed topping 160 million, and the average time spent per unique viewer also surpassed 2 hours, according to Omniture.

The World Surf League is going OTT, announcing a deal with NeuLion to distribute its live and on-demand content. The pair will deliver surfing footage coupled with interactive touch-points including super slo-mo viewing, real-time highlights and the ability to stream in 1080p HD and Ultra HD.

CineSport announced plans to launch a digital studio, designed to “use the insights CineSport has learned from serving over 400 websites, portals and platforms to help sports properties, news publishers, brands, and marketers create, target and deliver digital video that will extend their brands and reach their consumers everywhere they go in the digital ecosystem.” “Most properties do not have the internal resources to support the digital media needs and expectations to service today’s consumer,”   says CineSport CEO Gregg Winik, “Our Studio division will provide a turnkey solution to develop, produce, and manage this growing demand for digital video from today’s consumers and advertisers. “

 

PRODUCTION

Keep an eye out for VR. Mandalay Entertainment Chairman and CEO Peter Guber called on attendees at the National Assn. of Broadcasters show to embrace virtual reality and next-gen TV standards, noting that those technologies were the key to their future and noted that that the linear direction of storytelling is evolving quickly. "The gatekeepers, the incumbents controlling these chokepoints (of distribution between creators and audiences) have great self interest in keeping everyone in their box in a nice tidy way with a nice evolution. But what we have in our hands today is a revolution," he said.

Elemental Technologies will utilize its new video processing solutions plus THX certification with Red Bull Media House. The company will use the technology to live stream premium 4K HEVC content at NAB from a single RU encoder. “At Red Bull Media House, we innovate, surprise and push the limits of technology so we can give wings to creative people. For example, at NAB 2015, we will prove that 4K content can be sourced and delivered live — even when it’s originated halfway across the world,” said Andreas Gall, CTO of Red Bull Media House. “We look for the best tools to create the best content. We entrust our stories to Akamai and Elemental.”

NAB also saw Sony launch its HDC-4300, a three 2/3-inch sensor 4K camera, with an eye for sports and live events. The camera is the world’s first camera to use three 2/3-inch 4K image sensors, according to the company, supporting the same B4-mount lenses as well as the same control surfaces as Sony’s HDC-2000 series cameras. The existing HDLA-1500 series, control and shading systems, viewfinders and master set-up units are interchangeable between the HD and 4K systems. “This camera provides 4K capabilities and a workflow that content producers are instantly familiar and comfortable with,” said Rob Willox, marketing manager for content creation systems, Sony’s Professional Solutions Americas. “We’ve developed an approach that allows the large existing HDC series user base to employ 4K advantages such as 8x high frame rate and 4K cut-out and zoom while using a familiar infrastructure and signal path.”

Meanwhile, Panasonic announced a range of new 4K production products, with new equipment that include the AG-DVX200 4K large-sensor, 4/3” handheld camcorder; AK-UB300 4K multi-purpose camera, and the AK-UC3000 4K-ready studio system. The company is also giving a peek at its AK-UB300 4K multi-purpose camera for remote studio, weather and traffic reporting, image magnification and sports implementations.

THE MAIN EVENT

UEFA Champions League quarterfinal match between Real Madrid/Atletico Madrid at 2p on FS1.



ON THIS DAY in 2009: Oscar De La Hoya retires.

In The Know: Which is the only NBA team to retire #50? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What is the only MLB team to retire #22? (Hint: The honored athlete is the only pitcher in big-league history to win World Series games in three different decades.)  Answer: The Orioles retired Jim Palmer’s #22. Kudos: Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Denis Barry-CBS/NY; Brad Brown-B2 Consulting/NY; Michael Dittelman/NY; Jon Miller-NBC Sports/Stamford; Matt Marini-MLB Network/New Jersey; Tony Ferranti-MMSI/Warwick; Tim Riviere-WPVI-TV/Philadelphia; Jeff Cederbaum-Arizona Diamondbacks/Phoenix; Steve Hirsen/Director/Sherman Oaks; Tom Moore-Kalt Productions/LA; Robb Rothfarb-AdMore/Temecula.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
04.14.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
 

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Seeking strategic & energetic Dig AE to sell multiplatform ad across A+E Networks portfolio. Highly motivated must dev/maintain relationship w/new & existing clients. FullInfo/Apply HERE (4/18)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information Full info/apply HERE (4/17)

JOB OPENING: PRICING & INVENTORY SPECIALIST/Discovery/NYC: Support OWN digital sales planning. Execute monetization strategies, oversee Freewheel deal maintenance and changes submitted by sales team, Sales Pipeline and other revenue reporting metrics. Full info/apply HERE (4/17) 

JOB OPENING: DIR REVENUE & PLANNING/Discovery/NYC: Lead sales plan’g efforts for OWN Dig. Sales team. Dev. Pckgng+ monetization strategies, mng plan approvals, ensure all opps pitched are executed/delivered. Extensive knwlg Freewheel, Operative or Dart Sales mgr pref. Full info/apply HERE (4/17)

JOB OPENING: AD SALES - Raw Travel TV the Nation’s new #1 ranked Adventure Travel show seeks comm. based new biz ad sales exec to help monetize our rapid growth. Compelling success story needs telling. Intro & resume rawtravel@aimtvgroup.com (4/16)

JOB OPENING: CREATIVE SOLUTIONS PRODUCER/SOUTHEAST: The Creative Producer will support the Creative Solutions Director in creating, managing and producing tailored, co-branded multimedia packages. More info/apply HERE (4/16)

JOB OPENING: DIRECTOR OF DEVELOPMENT/NYC: Production co seeks development exec with track record, excellent writing skills and strong buyer relationships. Digital platform experience and relationships plus. devexec@gmail.com (4/16)

JOB OPENING: TEMP ASSOC WRITER-PRODUCER/AMC/NYC: Exceptional writing and production skills wanted for the on-air promotions department. 2-3 yrs production experience at cable or broadcast network required. More info/apply HERE (4/16)

JOB OPENING: EXECUTIVE ASSISTANT/NBCU/NYC: The Executive Assistant performs daily administrative functions and special projects in support of the President of Content Distribution for NBCUniversal. More info/apply HERE (4/16)

JOB OPENING: RESEARCH ANALYTICS/Syfy/Chiller Program Re/NYC: Manage Program Rsch efforts for Syfy & Chiller. 5+ yrs relevant exp. Passion for TV & Excel expert. Nielsen exp a must; digital rsch & estimates a plus. Full info/apply HERE (4/16)

JOB OPENING: SALES PLANNER/CBS Television Distribution/Chicago: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. 1-2 yrs sales plan’g exp req’d. Resume/CL to: Suzy.Saddik@cbs.com (4/16)

JOB OPENING: MANAGER BRANDED CONTENT & PARTNERSHIPS/ZenithOptimedia/NYC: Develop and execute cross-platform content solutions. 3+ yrs integrated mkting/branded content exp pref’d. Resume to : Jacqueline.feinberg@zenithoptimedia-na.com (4/16)

JOB OPENING: VP OF SCRIPTED DEVELOPMENT/NYC: Oversee scripted development for EMMY-winning NYC-based production co. Cultivate relationships with execs and networks. Strong industry knowledge and extensive contacts a must. 8+ yrs. scripted development exp. Apply HERE (4/16)
 
JOB OPENING: MGR, MKTG & AFFILIATE PROMOTIONS/TPE/LA: Manage multiple B2B promotions & B2C sweepstakes. Dvlp mktg materials and presentations. Cable industry & project mngt exp pref’d. Resume to: tpeinc90232@gmail.com Full info HERE (4/16)

JOB OPENING: DIRECTOR, MEDIA PLANNING/NICKELODEON/NYC: Create/maintain quarterly media plans & promotional rollouts for ntwrk priorities. 7 yrs media planning/digi exp at ad-supported network w/at least 3 yrs mngmnt exp. Full info/apply HERE (4/16)

JOB OPENING: AUDIO ENGINEER/CharmTV: Seeking to add a location/post Audio Engineer to its original prod team. Candidates who have their own multirack, wireless recording equipment and are located in the DC, Maryland, and Virginia area should send resume to cami.walker@baltimorecity.gov (4/16)

JOB OPENING: VIDEOGRAPHERS/CAMERA CREW/CharmTV: Seeking videographers/camera crew to its original productions unit. Candidates should reside in the DC, Maryland, and Virginia area and should send resume and reel to cami.walker@baltimorecity.gov (4/16)

JOB OPENING: SALES PLANNER/PAC-12/SFO: 2-5 yrs of sales planning, advertising agency buying/planning exp. Full posting/apply HERE (4/16) 

JOB OPENING: LOCAL SALES MANAGER/WNJU/NYC: seeks a dynamic Local Sales Manager who will develop and execute strategies to achieve local sales goals across multiple platforms as well as manage account executives. Full info/apply HERE (4/16)

JOB OPENING: DIGITAL PROJECT MGR/NBC/Uni. City, CA: Produce marketing materials used to promote NBC brands on digital platforms. 2 yrs exp in digital media; client or agency-based. Full info/apply HERE (4/16)

JOB OPENING: MANAGER, BRAND MARKETING/USA/NYC: Temp mktg mgr for USA Consumer Mktg. Manage & asst in dvlp of mktg prgms & deck creation. 3+ yrs relevant exp. Powerpt expert. Send resume HERE (4/16) 

JOB OPENING: DIGITAL SR PRODUCER/BRAVO/NYC: Produce & manage content (blogs, talent intvws, video, etc) for Bravo’s Daily Dish. 5+ yrs related digital editorial exp. Bravo knowledge a must. Full info/apply HERE (4/16)

JOB OPENING: MGR. MEDIA OPERATIONS/Crown Media Family Networks/LA: Manage post-production process, schedule edit times, manage staff. Quality control and manage media workflow. BS/BA req and Min 5 yrs exp.Apply HERE (4/16)

JOB OPENING: VP, PROGRAMMING/Eastern TV/NY: Seasoned creative exec oversee large slate of shows. Strong writing/Mngmnt skills a must. Min 10 yrs exp in TV. Exp @ prod co or ntwrk w/a broad range of Prgrmg – docuseries, formats, live an asset.. Resume jobs@eastern.tv (4/16)

JOB OPENING: EXEC DIRECTOR PROMOS & INTERSTITIALS/NBCU/LA: Drive development & execution of promos & interstitials for Int. Networks group. Experience in promos required. Full info/apply HERE (4/16)

JOB OPENING: DIRECTOR DIGITAL ANALYTIC/E!/LA: Handle digital analytics for E! and E! Online groups. Min 5 years exp in digitally-focused news org with strong pop culture/ent. content. Full info/apply HERE (4/16)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: PR/Social Media/Marketing Firm/LA: seeks interns with strong writing & pitching skills. Interest in food/fashion/wellness. Work 3 days per wk. PR, advertising, journalism major pref’d. stipend offered for lunch/gas/parking. info@amylevypr.com (4/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
To
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

11/22/17: Cynopsis Jobs

We can help you find a NEW JOB!

Job of the Week EVP, CONTENT PAC-12 NETWORKS SF Oversee/mng Linear & Digital Prod, Talent, Remote/Studio Production Ops & Programming depts. Former demonstrated record of strong leadership & general mngmnt. Strong knwlg collegiate content & strong familiarity w/nat’l & regional sports ntwk. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday November 22, […]

11/22/17: Charlie Rose is out at CBS and PBS

CBS and PBS sever ties with Charlie Rose

CYNOPSIS Good morning. It’s Wednesday November 22, 2017 and this is your first early morning briefing. Cynopsis will be back bright and early on Monday, November 27. Happy Thanksgiving! Tonight’s Premieres: HGTV: Property Brothers at Home: Drew’s Honeymoon House at 9p History: Forged in Fire: Bladesgiving at 8p Smithsonian Channel: Polar Bear […]

11/22/17: Amazon Echo Show regains access to Google’s YouTube, along with Dailymotion and Vimeo

Amazon Echo Show regains YouTube access

CynopsisDigital Good morning. It’s Wednesday November 22, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   False Positive: A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Naturally, email-based marketers would prefer to see as few false positives as […]

CynCity

Cynsiders

Instagram