04/14/14: Disney Junior’s Give A Book, Get A Book initiative launches

CYNOPSISKIDS!
04.14.14

Good morning.It’s Monday, April 14, 2014, and this is your first early morning briefing.

TODAY’S TOP NEWS

Disney announced a new program over the weekend through which it will donate up to 1 million books to US communities in need. Working in partnership with First Book, the Disney Junior’s Give A Book, Get a Book initiative will also present families with free digital books from Disney Publishing Worldwide.
The program includes a free Disney Digital book, PSAs, storytime events at Boys & Girls Clubs of America and Disney Store locations, and interactive Radio Disney events.
“Through the donation of 30 million books over the last 15 years, Disney Publishing Worldwide’s collaboration with First Book has brought the magic of reading and storytelling to millions of children, unleashing their imaginations and opening their worlds,” said Andrew B. Sugerman, EVP, Disney Publishing Worldwide. “We’re thrilled to expand this program with Disney Junior’s Give a Book, Get a Book.”
A new website, GiveaBookGetaBook.com, features resources for parents that promote the value of storytelling and offer interactive activities. Beginning April 21 in Disney Store locations and later this summer at other nationwide retailers, families can direct the donation of a book to First Book in the region of their choice after purchasing a specially marked Disney Junior book or product.

MORE KIDS NEWS

Following the multiyear distribution deal between Dish Network and The Walt Disney Co., Disney Junior is now available to Dish subscribers on channel 168. The preschool net is part of several Dish programming packages, including America’s Top 200, America’s Top 250 and America’s Everything Pak. The addition of Disney Junior to Dish’s offerings follows the recent announcement of the availability to Dish customers of WATCH ABC, WATCH ABC Family, WATCH Disney Channel, WATCH Disney XD and Watch ESPN. Authenticated access to WATCH Disney Junior, SEC ESPN Network and Longhorn Network, will launch later this year.

Lawless Entertainment and Animagic Media Group wrapped a worldwide distribution and co-production deal with Mondo TV for a new 3D CGI animated TV series based on Bug Rangers, the Animagic property that targets kids 4-9. The complete series is scheduled to debut for distribution at MipJunior in Cannes in October 2014. Mondo TV will handle the worldwide distribution of the series, except for North America, and licensing and merchandising in Southern Europe and Russia, while Lawless Entertainment will handle distribution of the series in North America as well as licensing and merchandising worldwide. Bug Rangers is about being bug-sized in a human-sized world–and how it takes everything you’ve got to beat the odds.


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PROGRAMMING PICKS

The latest installment of Nick News with Linda Ellerbee explores how kids can get hurt playing sports and what’s being done to reverse this trend. “Sidelined: How Safe Are Kids’ Sports?” premieres Tuesday, April 15, at 8p on Nickelodeon. In the half-hour special, kids from around the country share stories of the injuries they have endured playing the sport they love. The special in particular discusses how kids suffer more concussions in football than any other organized sport. As a result, in 2012 USA Football implemented the “Heads Up Football” program, which focuses on tackling and making contact in a safer way.

Welcome Back Kotter will be added to the Me-TV lineup starting Monday, April 14 at 9:30p. The 1970s comedy, featuring a young John Travolta as Vinny Barbarino, replaces F Troop.

LICENSING

Want to spice up your kid’s Easter basket? Get ready for a Rabbids retail invasion. Artist and toy designer Todd McFarlane just launched a line of Rabbids Invasion toys and collectibles at nearly 2,000 Walmart stores and Toys R Us stores nationwide. Just in time for Easter, the new line from McFarlane Toys is based on the Ubisoft Rabbids videogame franchise and Nickelodeon series, Rabbids Invasion.

EXECUTIVE MOVES

Nickelodeon made several key promotions across its Ad Sales and Integrated Marketing departments. In Ad Sales, Lauren Buerger has been named SVP, New Business Development; and Jake Piasecki has been named SVP, Ad Sales NYC. Additionally, in Integrated Marketing Lauren Elchoness has been named SVP of Integrated Marketing; Marc Epstein has been named SVP of Sports, Recreation and New Business Integrated Marketing; and Jennifer Tracy has been named SVP, Integrated Marketing, Innovation and Sponsorship Development.

BY THE NUMBERS

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for April 11-13, 2014:

Captain America: The Winter Soldier (Disney) PG-13 $41.40 million (weekend) $159.00 million (2-week cume)
Rio 2 (20th Century Fox) PG $39 million (weekend) $39 million (1-week cume)
Draft Day (Lionsgate) PG-13 $9.75 million (weekend) $9.75 million (1-week cume)
Divergent (Lionsgate) PG-13 $7.50 million (weekend) $124.88 million (4-week cume)
Noah (Paramount) PG-13 $7.45 million (weekend) $84.87 million (3-week cume)
God’s Not Dead  (Pure Flix) PG-13 $5.49 million (weekend) $40.70 (4-week cume)
Muppets Most Wanted (Disney) PG $2.19 million (weekend) $45.67 million (4-week cume)
Mr. Peabody & Sherman (20th Century Fox) PG $1.83 million (weekend) $105.21 million (6-week cume)
Need For Speed (Disney) PG-13 $690,000 (weekend) $42.08 million (5-week cume)
LEGO Movie (Warner Bros.) PG-13 $460,000 (weekend) $251.52 million (10-week cume)

TRIVIA

Answer to yesterday’s Trivia Question: What’s Fonzie’s full name? ARTHUR HERBERT FONZARELLI – Extra cred to those who got the middle name. Kudos to: Ellen Allen, Fisher-Price; Hank Bordowitz, The Bordowitz Media Werx, Ridgewood, NJ; Bob Eisenstaedt, Granite Spring Productions, Tampa, FL; JB Gray, Cartoon Network, Atlanta; Stephanie Jones, Jonestwins; Colleen Lloyd, Discovery Communications, Silver Spring, MD; Michael Ritz, BucStar Consulting, NY; Barry Solomon, Retailability inc., NY; David Stern, BARD Entertainment, NY; Joe Swaney, Cartoon Network, Atlanta; Rob Thompson, North American Sports Group; Sasha M. Wolff, Discovery Communications, NY; Squirrel Rippley, Dark Horse Media, Tucson, AZ; Jordan Beck, Hub Network, LA; Pat Brady, CESD, LA.

Today’s Trivia Question: How did every episode (except the last) of Welcome Back Kotter end? (Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

 


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CYNOPSISDIGITAL
2014 NewFronts Special eReports

NewFronts Preview [4/24] We’ll review the past few NewFronts and talk to Digital Publishers, Programmers & Agencies/Brands to find out what worked, what didn’t, and what are the 2014 expectations.

NewFronts Wrap-up [5/9] We’ll take a look at all of the breaking news that came out this year, as well as all of the highlights + new buying strategies that were presented.

Ad space is limited, contact Mike Farina (203.218.6480) to reserve your spot!


Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!
04.14.14

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