A CYNOPSIS MESSAGE FROM NAB SHOW
eSPORTS IN THE NEW DIGITAL ECOSYSTEM
NAB Show® | April 22- 27 | Las Vegas| NABShow.com
Hear from industry experts on how you can thrive in the new gaming landscape.
Eric Brunner, Sports Partnership Lead |Twitch
Dan Reed, Head of Global Sports Partnerships | Facebook.
Spotlight sessions include A New Era of Live Entertainment Streaming, Sports 2.0: The New Rules of Fan Engagement and Sports and the Business of Broadcast Register today at NABShow.com with code NE09 for FREE Exhibits pass.
CYNOPSISeSPORTS & GAMING
04.13.17 It’s Thursday, April 13, 2017, and this is your weekly early morning eSports & Gaming brief.
A mighty thanks to everyone who participated in the Cynopsis World Esports Summit, from our sponsors and partners to our speakers and attendees. A sold out event overlooking Central Park dove deep into the revenue and partnership projections for the industry, breaking down best practices and serving up exclusive research about the business in live events, through media channels, as part of teams and leagues, or within non-competitive content. (Check out some of the quotes below.)
In addition, congratulations to the winners of the Cynopsis Esports Awards and Bruin Battles! MLG’s Chris Puckett took home the Ambassador Award for Esports Personality of the Year. The IEM Season 10 World Championship was a winner for Esports Event of the Year, while ELeague took home the crown for Production of the Year. Finally, ESL and Mountain Dew emerged victorious as top Sponsor Activation for the Mountain Dew League. Meanwhile, Haste Co-Founder and CEO Adam Toll won over a unanimous judging panel to emerge as champion of the first Bruin Battles for his company’s plan to eliminate lag in esports.
The Summit saw the Esports Advertising Bureau release its study examining brand integration into competitive gaming with US audiences. Among the findings in the org’s research was that esports audiences are highly engaged with over 50% engaging at least once a week. In addition, research showed that esports audience are big video viewers, subscribing to both Pay TV and OTT with 84% watching scripted shows while esports fans are also active for live events with almost 50% having attended (with 41% interested in trying a new product). Meanwhile, non-endemic brand categories – including drinks, restaurants, movies, autos – are all seen as “a good fit” with esports. You can dive deeper into the study by visiting http://www.esports-adbureau.com/published-decks-news
The Esports Integrity Coalition announced the addition of five new members to the organization. Joining the lineup will be Esports Middle East, India’s NODWIN Gaming, South Africa’s Mettlestate, ESP esportspools.com, and FirstBlood. “We are delighted to welcome all our new members to the Esports Integrity Coalition,” said Esports Integrity Commissioner Ian Smith said. Each one is doing something remarkable in their country or with exciting new technologies and we can’t wait to work with them to continue keeping the world of esports free from corruption, match manipulation, betting fraud and doping.”
Allied Esports and Esports Arena are opening a new dedicated esports venue that will be developed at Luxor Hotel and Casino. The new Esports Arena Las Vegas is slated to open in early 2018 and serve as the first permanent esports venue on The Strip and “will be the center of Allied Esports’ growing global network of esports properties spanning North America, Europe and China.” Esports Arena will work with Luxor and design firm YWS Design & Architecture to transform the space currently occupied by a 30,000-square-foot nightclub into a multi-level arena complete with a competition stage, LED video wall, telescopic seating, daily gaming stations, a food and beverage offering, and state-of-the-art streaming and television-quality production studios.
ESL announced its first championship in Africa. The ESL African Championship will be presented by Kwese Sports with a focus on Counter-Strike: Global Offensive and Hearthstone. The inaugural series runs from April to June and then will be followed directly by the second series starting in July with the grand finals of series two held at the rAge Gaming Expo in the Ticketpro Dome of Johannesburg in October.
Blizzard’s upcoming Overwatch League appears to have its primary faces in place, signing Christopher "MonteCristo" Mykles and Erik "DoA" Lonnquist to call matches for the league, according to ESPN. The pair have 11 years of casting experience between them which includes a run as the primate English announcers for South Korean gaming channel OGN. "Obviously we will serve as broadcasters for the Overwatch League once it begins in Q3 of 2017, but we’re also excited to serve as consultants to Blizzard as the broadcast and shoulder content takes shape," Mykles told ESPN. "One of the most compelling aspects of moving back to the States is the opportunity to help build a show from the ground up that resonates with fans as an authentic esports product rather than overreaching into outmoded models from traditional sports."
International e-Sports Federation announced that its ninth Esports World Championship 2017, which features international esports players competing as representatives of their countries, will take place this year in Busan, Korea from Nov. 8-12. The organization’s lineup of potential titles, according to Inquirer, would include League of Legends, CS:GO, Winning Eleven, FIFA17, Tekken 7, Street Fighter V, StarCraft: Remastered, and Gran Turismo, with ongoing discussions with the related game companies for license work.
Psyonix detailed plans for the Rocket League Championship Series Season 3 World Championship, locking The Wiltern Theater in LA for the vent from June 2-4. This will mark the first time the RLCS World Championship will be held over three days and the first time that teams from the Oceanic region will be competing in the tournament, with a record prize pool of $300,000. Tickets go on sale the week of April 17.
Source: Superdata CEO Joost Van Dreunen at the Cynopsis World Esports Summit
A few lines from this year’s event…
Team Dignitas is spreading its wings, announcing that the team will end its exclusivity with Twitch courtesy of a new deal with Facebook for live streaming. With the agreement, Team Dignitas now becomes the first eSports team to announce that it is offering live streaming opportunities on Facebook and Twitch for the players on its rosters, according to the franchise, and comes as part of team owner the Philadelphia 76ers initiative to create global, multi-channel experiences for fans and corporate partners. The team noted that in the last three months, they had boosted streaming viewership by 50%, and will be increasing the volume of streaming hours by 30% over the next 90 days. “Gaming communities are an integral part of the Facebook experience, and esports continues to be a popular form of video content on the platform,” said Guy Cross, head of games partnerships, North America, at Facebook. “As gaming video continues to grow across Facebook, whether it’s a live stream from a professional esports team or a player looking to share Overwatch with their friends, we are committed to being a go-to destination for gamers to play, watch and share the games they love with people around the world.”
Fnatic became the latest team to see an influx of investment money, receiving a $7 million financing round with a board of invstors that include the likes of Raptor Group, which owns AS Roma and the Boston Celtics; Hersh Interactive Group, co-owners of the Houston Astros; Joi Ito, Director of the MIT Media Lab; and Hannes Wallin, CEO and Founder of Fractal Design. “There has been strong growth in esports, which has accelerated in recent years, but the major shift has been in the acceptance and inclusion by sports franchises, media companies and high profile individuals who have entered and advanced the industry rapidly," said Fnatic Founder Sam Mathews, per Forbes. "We’re incredibly excited by the opportunities available within esports, and having world class investors and advisors only enhances our ability to address these opportunities and continue to innovate."
Meanwhile, Swiss Football Club FC Lausanne-Sport has reportedly added esports team Qualitas Helvetica to the roster. The org will now operate under the moniker Lausanne-Sport eSports. The deal will also see Lausanne create an eSports academy for French speaking players, according to Esports Insider.
Consumer electronics brand Hisense is stepping into a gaming-driven Twitter battle between NASCAR XFINITY Series driver Erik Jones of Joe Gibbs Racing and Clint Bowyer of Stewart-Haas Racing over who is the best gamer in NASCAR. Hisense, along with esports team Evil Geniuses, will now host the Hisense Dual Threat Challenge, pitting Jones, Bowyer, Hisense, Evil Geniuses and two fans on May 26 for a Halo tournament on the 16,000 square-foot Speedway TV at Charlotte Motor Speedway during the weekend of the Hisense 4K TV 300 in Charlotte. Jones and Bowyer will act as team captains, and fill their teams out with two Evil Geniuses team members and one fan qualifier. “At Hisense, we embrace head-to-head competition in all its forms and believe that the television is the hearth of the modern home: bringing people together to watch great content or, in this case, decide who’s the biggest dual threat,” said Mark Viken, Vice President of Marketing at Hisense. “We’re also very excited to give two lucky fans the chance to compete with some of the biggest starts of NASCAR and professional gaming for ultimate bragging rights.”
Hyundai doubling down on esports, announcing a deal to serve as the main partner of the 2017 eSports WRC Championship. The tournament will be contested on WRC 6, the official FIA World Rally Championship game and Hyundai, which operates a three-car team in the WRC, will offer a premium Hyundai i20 to the winner of the competition. “After a first year of partnership, we are really excited to be part of the eSports WRC adventure for a new year,” said Scott Noh, Director of Hyundai Motor’s Overseas Marketing Group. “The eSports WRC championship is the perfect way for people around the world to be part of the WRC family by competing in online rallies in parallel to the official ones. Last year the tournament gathered thousands of virtual drivers for a year of competition which ended with an amazing live event in Wales.”
ESL is launching a new 24-hour linear network dedicated to esports, and announced a deal for esportsTV to launch on Sony’s PlayStation Vue TV service later this month, ahead of IEM Sydney, for US audiences. The network first launched in Europe last year and features 24/7 content surrounding the industry. “EsportsTV is the perfect complement to the PlayStation Vue offering and represents just another step for esports as a form of mainstream entertainment,” said Steven Roberts, Executive Chairman, ESL on the site. “ESL is in a unique position to significantly expand the reach and impact of premium esports content and we are thrilled to bring eSportsTV to the U.S. market.”
Cinedigm will launch Game Train, exclusively on The WHAM Network, the 24/7 eSports and Gaming streaming channel. The series is described as a reality driven series centered on a train excursion from Chicago to San Francisco with dozens of game developers heading to the Game Developer Convention. Under the enormous time pressure of a 48 hour train ride, the developers work feverishly to build new games from scratch which they will then debut to the critical audience at the Convention. The series will premiere this Fall.
IGN Entertainment is hitting E3 this June with a new partnership with Twitter that will see the platform serve as their official livestream broadcast partner for the event, which runs June 10-15. Fans will receive over 30 hours of live coverage and IGN’s livestream will be available worldwide to Twitter’s logged-in and logged-out audience on Twitter and connected devices, showcasing all major press briefings from Sony, Microsoft, EA, Ubisoft and more, including live pre- and post-show commentary from IGN hosts and special guests.
Riot Games detailed plans to return to the UK, opening a new office in London. Esports Observer reports that head of UK publishing Mark Cox has revealed through the company’s forums that the company was returning to "grow the player base.” "With more players comes a more vibrant and active community," he said. "I am not saying you are all not passionate and mad about LoL but think about the possibilities with more players and more active community members. We can do more great things and have more people taking part.”
Microsoft opening the market doors for Minecraft, announcing a Marketplace feature to the Windows 10 and mobile versions of the game. The feature will allow users to buy virtual currency–Minecraft Coins–and spend it on curated user-created content. "The idea is to give Minecraft creators another way to make a living from the game, allowing them to support themselves in the creation of ever-greater projects, while giving Pocket and Windows 10 players access to a growing catalogue of fun stuff – curated and supplied by us, safely and simply," the company said on the Minecraft site.
A CYNOPSIS MESSAGE
The 2nd Annual Cynopsis World eSports Summit was a huge success yesterday, bringing over 250 attendees together in New York City.
Thank you to our sponsors for making this event so incredible:
GO TO Team, The Trade Group, Bruin Sports Capital, eSports Ad Bureau, Promax Games, theScore, Polygon, NAB Show, REVXP, rEvolution
ON THIS DAY in 1992: Nintendo releases The Legend of Zelda: A Link to the Past video game for the Super NES.
Trivia: Name four fruits (or equivalent) found in the original Pac-Man game. (Email firstname.lastname@example.org with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: In what movie/game is the antagonist known as the Master Control Program? Answer: Tron. Kudos: Chris Davies-Virgin/London; Luke Watson-Roker Labs/NY; Brad Stern-POM Technologies/NY; Ted Dresdner-Nickelodeon/NY; Ray Hughes-Food Network/NY; Lorin Halpert-Barcraft United/Toronto; Patrick McOwen-Comcast Spotlight/North Wales; Aron Dunn-Treason Media/Toronto; Gregory Green-Backstage Networks/Nashville; Andy Pittman-TAMU/College Station; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA.
CYNOPSISJOBS – For More jobs, click HERE!
JOB OPENING: PUBLICIST/NBCU/NYC: The Digital Comm Assoc will work w/Ent Networks group’s Corporate Comm team & help provide PR support for press efforts surrounding Syfy. 2-5 yrs publicity & media relations exp w/focus on media, digital/social media & tech. Full info/apply HERE (4/21)
JOB OPENING:MGR, SR ANALYST TV RESEARCH/CAA/LA: Convey research findings to all levels of the company incl very sr management. Min 3-5 yrs exp TV research related to syndication TV is pref’d – brdcst & cable network exp a +. Trained in operation of Nielsen systems. Full info/apply HERE (4/21)
JOB OPENING:DIRECTOR, ELEAGUE PARTNERSHIPS/Turner/NYC: Serve as subject matter in fast-paced & ever changing esports space. 5+ yrs of related work exp at media/company, agency or brand, w/specific focus on esports Existing agency & client relationships specifically in esports. Full info/apply HERE (4/20)
JOB OPENING:WRITER/PRODUCER/IN DEMAND/NYC: Complete all aspects of Post Production. Exp in After Effects & Premiere, VO direction & ability to write copy for movie promos. 3+ yrs exp, BA req’d. Apply: email@example.com (4/20)
JOB OPENING:SR LOCAL BROADCAST MEDIA BUYER/ICON/Stamford CT: 10+ yrs of current experience buying top 25 markets. ICON is located in downtown Stamford convenient to Metro North line. Email resume to: firstname.lastname@example.org (4/20)
JOB OPENING:RESEARCH ANALYST/CNBC/Englewood Cliffs NJ: Analyze and report on TV viewership in primetime and daytime. 1+ year of relevant media research exp. (including Nielsen systems) a plus. Full info/apply HERE (4/19)
JOB OPENING:INDEPENDENT SALES REPS/Blue Vista 725/NYC: We are looking for successful sales people who want an opportunity to utilize their years of experience. Strong comm & written skills. Full info/apply HERE (4/19)
JOB OPENING:PARALEGAL/MLB/Secaucus NJ: Knwldg, exp & understanding of legal and business affairs issues. Resp to handle a variety of matters incl short-term assignments that often require the application of independent judgment. BA deg req’d. 1-4 yrs of related paralegal exp. Resume/cvr HERE (4/19)
JOB OPENING:PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp pref’d. Resume to: AnalyticsJobs@nccmedia.com (4/19)
JOB OPENING:DIRECTOR BD & STRATEGY/NYC: Work with the VP of BD & Strategy on identifying, evaluating, and recommending Business Development opportunities in support of our overall growth plan. Full info/apply HERE (4/19)
JOB OPENING:SR AUDIENCE RESEARCH ANALYST/Crown Media Family Networks/CA: Track/ analyze various standard & custom reports. Track/analyze data for orig & acquired content, web traffic, mobile app, VOD and DTVR. BA & min 3 yrs’ exp req. Exp w/Nielsen Systems req’d.Full info/apply HERE (4/18)
JOB OPENING:COORDINATOR, PRODUCTION ACCOUNTING/Crown Media Family Networks/CA: Input and review film production budgets, cost reports and cash flows. Assist w/preparing ad-hock reports and analysis and various reconciliation processes. Prev accounting exp req. Full info/apply HERE (4/18)
JOB OPENING:DIR DIGITAL RESEARCH, AD SALES/NBCU/NY: Innovative, critical thinker to take on ground-breaking opportunities at one of US’ biggest and most inventive digital players. Collaborate with Apple, Buzzfeed, Kargo, others. 6+ yrs exp in digital research/analytics. Apply: http://bit.ly/2mf8qa5 (4/18)
JOB OPENING:RESEARCH MANAGER/Discovery/LA: Strategic mind to utilize Nielsen ratings to inform prgmming, mktg, press, biz strategies. Turn data into stories w/actionable/valuable info for presentations. Find consumer insights/trends to support aud building initiatives, 4+ yrs TV rsrch exp req’d. Apply (4/18)
JOB OPENING:DIRECTOR, RESEARCH/WNBC/NYC: Tell the story of sales rating highlights, competitive positioning, and marketing category spending trends to the sales team. 7+ years in media or market research field with expertise in Nielsen ratings, syndicated products. Full info/apply HERE (4/18)
JOB OPENING:PUBLICIST/DISCOVERY/LA: Top notch strategic thinker dedicated to dvlpng publicity campaigns across traditional/ digital media for Discovery programs & talent. Dev strategy/messaging, write press releases, pitch & field press inquiries. Superb written/verbal skills. 2-3 yrs publicity/media exp. Full info/apply HERE (4/18)
JOB OPENING:EXECUTIVE DIRECTOR PROGRAMMING/GSNTV Santa Monica, CA: 10 yrs. of previous exp. overseeing prog. at a network or wking prod. in alternative TV as well as a strong contact base of producers and agents; BA/BS degree. Send res and CL to email@example.com (4/18)
JOB OPENING:VP DEVELOPMENT/GSNTV/Santa Monica, CA: Resp. for development of unscripted game show and competition based content from conception and deal-making to pilot prod. BA/BS degree. 7-10 yrs. exp. developing content in the digital space and/or editorial space. Send res and CL to firstname.lastname@example.org (4/18)
JOB OPENING:DIGITAL HR DIRECTOR/NBCU/NYC: Digital HR Director for emerging group that leads the company’s digital business strategy and partnerships with emerging platforms. 7+ years of relevant exp as an HR business partner. Full info/apply HERE (4/18)
JOB OPENING:MARKETING SPECIALIST/GSNTV/CA: construct custom mktg campaigns for MVPDs; devlop, design & implement mktg. activities & resources. BA/BS degree. Min 3 yrs exp work in content (video,digital,OTT) distribution. Photoshop skills preferred. Send res and CL to email@example.com (4/15)
JOB OPENING:ART DIRECTOR/TLC/MD: Motion graphics & branding expert w/desire to get their hands dirty in multiple mediums. Enthusiasm for on-air graphics, independent/team work, latest technologies & trends a must. 6-8 yrs exp req’d. Apply (4/14)
JOB OPENING:MARKETING MGR/UP TV/ATL: 3+ creative media exp. at cable network. Exp dev. mkting strategies & creative briefs. Exp. working w/ creative agencies & executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Apply HERE (4/14)
JOB OPENING:AD SALES ASSISTANT/BOUNCE TV/NYC: Support AdSales Planning: executing client skeds, wkly allocs, securing traffic, preventing discreps. Interacting w/AE’s & clients. 1+ yr AdSales or Rsch exp. & use of WideOrbit a +. Resumes/cvr: HERE firstname.lastname@example.org (4/14)
JOB OPENING:SALES/ACQUISITIONS/CSI SPORTS/NY: Assist in acquiring, dvlpng & executing content strategy on a worldwide basis. Support expansion of live 24/7 Sports Network /. +7 yrs Sales/acquisitions exp. req. Sports bckgrnd a +. Res/cvr letter to Robert email@example.com (4/14)
PAID INTERNSHIP:BUSINESS DEVEL. & MKTG/Litton Entertainment/Charleston, SC: Seeks college or grad intern w/strong written/verbal comm skills to assist our Bus Dvlpmnt & Mktg dept. Resp will incl Competitive/ind trends rsch/analysis as well as ideation & sales material assistance. 3 days/20 hrs wkly. Res/cvr HERE (4/16)
Have a good working knowledge of PBR materials (not the beer – though that is a plus with some of the team).
Senior Weapon & Hard Surface Artist – Destiny
Design and implement security initiatives for the Destiny franchise.
Senior Security Engineer
Interface with design team and implement gameplay features from given designs.
Create, develop and improve the graphic capabilities of the Unreal Engine.
Communicate and work with a team of programmers, artists and designers through all stages of development to own and implement full game environments.
Lead Level Designer
Works with artists and other graphics programmers to design and implement world class rendering features.
Senior Rendering Programmer
Receive feedback and modify work based on direction from both the internal team and franchise representatives.
Senior Game Writer
Warner Brothers Entertainment
Salt Lake City UT
Design, author, maintain and document robust and highly optimized systems that meet all design, technical and schedule requirements.
Senior Software Engineer, Graphics
Warner Brothers Entertainment
Help build, enhance and maintain a web based version of Slack/Trello/Dropbox/DevTrack/YouTube.
Santa Monica CA
Improve the shading code for existing material types (like skin or fabric), and develop new techniques to render special-case materials or advanced effects.
Character Shading TD
Santa Monica CA
Provide timely reporting on summaries of events and other esports programs and initiatives.
ESports Coordinator, Hearthstone
Identify and resolve pipeline issues and discover opportunities for improvements.
Pipeline TD, In Game Cinematics
Responsible for building customer facing features in an Agile environment with continuous deployment.
Director of Engineering, Ads
San Francisco CA
Recruiting and managing a team of about 10 Backend and DevOps Engineers.
San Francisco CA
Work with a small, very experienced (not our first rodeo!), and extremely productive team reporting directly to the CTO.
Full Stack Engineer
San Francisco CA
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