04/06/17: YouTube TV launches in 5 cities



CYNOPSISDIGITAL
04.06.17

Good morning. It’s Thursday April 6, 2017 and this is your first early morning digital briefing.

TODAY’S CODEBREAKER
 

Lossless Compression: Lossless compression is a class of data compression that allows the original data to be perfectly reconstructed from the compressed data. It’s used in cases where it’s important that the original data and the compressed data be identical.
 
 

TOP NEWS

 
Twitter
lost its highest-profile streaming partnership, and Wall Street yawned. The NFL is handing Thursday Night Football off to Amazon, capping its short-lived deal with Twitter at one season. (Unlike with Twitter, which made the broadcasts available to everyone, Amazon will only allow Prime subscribers to watch live. The games will also be available on linear TV, of course.) Twitter’s stock took a brief dip after the news broke, but recovered in short order. Twitter has never revealed just how much ad revenue its 10 NFL broadcasts generated, but its stated $50 million goal was always a bit ambitious. The company continues to pour resources into its other live-streaming partnerships, and when it comes to drawing attention Twitter’s expanding efforts as a video platform, the NFL deal has arguably served its purpose already.
 
YouTube TV
is here – if you live in New York, L.A., San Francisco, Chicago or Philadelphia. Equipped with about 50 TV channels, Google’s new TV service costs $35 per month. It comes with an unlimited cloud-based DVR, and an interface that situates digital content alongside its TV recommendations. (In case it wasn’t already clear, YouTube TV is aimed squarely at millennials.) YouTube has also announced a new pact with AMC Networks, which will place the company’s channels on the service. Google is entering an increasingly crowded space. AT&T, Dish Network, Sony, and the sports-centric fuboTV are already out with live TV services, and Hulu is launching one soon.
 


A CYNOPSIS MESSAGE


Less than a week away…
CYNOPSIS SPORTS MEDIA AWARDS
April 13| 8:15-10:30am | NYC  I Sponsored by ViewLift & Monumental Sports Network
Be a part of the celebration and join us for breakfast with your peers on 4//13, as we celebrate the sports industry’s ground-breaking achievements over the past year. Also in the room will be the 2017 luminaries from Turner, Monster Energy, NextVR and LGPA.

For more information visit the event webpage.



 
ADVERTISING
 

Now that’s a problem. According to a new report from Forrester, fraud and waste cost advertisers a whopping $7.4 billion in 2016. Programmatic media and video was the leading culprit. Forrester described the digital advertising supply chain as “riddled with problems, most directly connected to the lack of transparency in ad tech.” The result, wrote Forrester, is “wasted time, effort, money, and lackluster ROI.” The report suggests that it will be a $10.9 billion problem by 2021 unless the issue is addressed. The first step, Forrester suggested, is creating “standards that apply to all digital media.”  
 
 

OTT + SVOD
 

Netflix has found its inner Roger Ebert. The streaming giant has officially axed its five-star user rating system, replacing it with a simple thumbs up/thumbs down option. And instead of the star rating appearing next to titles, Netflix will set a percentage “match score” – i.e., a personalized prediction as to what the service thinks individual viewers will enjoy, based on past viewing habits and behavior. The company argues that the thumbs up/thumbs down rating system results in more accurate matching capabilities. Netflix even says that it saw a 200% increase in ratings activity when it first tested the system.
 
 

VIRTUAL + AUGMENTED REALITY
 

The high-end VR headsets that hit the market last year haven’t been selling as quickly as their creators had hoped. (The multi-hundred dollar price tags just might have had something to do with that.) Now Sony is trying a new strategy. The Japanese tech and entertainment giant has reportedly set its sights on commercial customers, according to a new report from the Wall Street Journal. Sony will reportedly begin marketing its PlayStation VR headsets to entertainment facilities in Japan. (The Journal’s sources said that Sony isn’t planning to launch its own facilities, at least for the time being.) The new marketing push is reportedly being led by a new “location-based entertainment” unit, which Sony’s videogame arm first announced last month.
 
 

PLATFORMS, APPS + DEVICES
 

YouTube Go is trying to expand its user base. Google released a new beta version of the app in India, an enormous market with notoriously spotty internet access. That’s the point: The app was specifically designed to work on shoddy internet connections. It gives users control over how they watch content, allowing them to save videos for offline viewing and to select specific video resolutions. And users can share videos with each other using Wi-Fi Direct capabilities – an option that’s not available on YouTube’s flagship app. 
 
Looks like fending off extradition wasn’t occupying enough of KimDotcom’s time. The controversial Megaupload founder has teased a new file-hosting venture designed to let content publishers upload files and then sell them directly to users. All transactions would be handled in Bitcoin. Called BitContent, the service is slated to launch at the same time as Dotcom’s BitCache, a payment system for managing Bitcoin transactions. Dotcom hasn’t announced when the new ventures will launched. First he has to avoid prison; the U.S. has been trying to extradite him for piracy since 2012, and in February a New Zealand court ruled against his appeal. The case now goes to the country’s Court of Appeals.
 
 

RESEARCH

 
Tweetl of the week: @MichaelKParrish: I just watched a shirtless man in jorts propose to his girlfriend in front of 70,000 booing people. Wrestling is awesome.#Wrestlemania
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from March 29-April 4 using Twitter data from Nielsen. Insights from the 3,108,137 tweets expressing a specific Emotional Reaction (ER) include:
– The epic WWE WrestleMania 33 pay-per-view special had viewers not only feeling more excited than any other programming, but the show racked up more than twice as many ERs vs. any other show during the seven days measured.
– The show that viewers felt was the most badass was the season-seven finale of The Walking Dead on AMC.
– Tops in congrats ERs (outside of sports): The 52nd Academy of Country Music Awards on CBS, with Thomas Rhett being one of the most congratulated artists of the evening, with wins for Male Vocalist of the Year and Song of the Year.
– The show that had viewers feeling the most sentimental was a particularly emotional episode of Grey’s Anatomy on ABC.
Canvs
 
 

TRIVIA

 
Which actress landed a spot on Hulu’s The Handmaid’s Tale after her character died on Netflix’s Orange Is the New Black? (If you’re still behind on OITNB and you’re the spoiler-averse type, try not to read tomorrow’s answer.) (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: Who’s the CEO of WhatsApp? Answer: Jan Koum. Kudos to Susan Nessanbaum-Goldberg-M and S Entertainment/NY, Andy Pittman-TAMU/TX, Mathew Tombers-Intermat/NY, Tom Moore-Kalt Productions/CA, David Westber-SAG-AFTRA Federal Credit Union/CA, and Lorrie Shilling/CA
 


A CYNOPSIS MESSAGE


We’re shining a light on the kids sector this September at the
CYNOPSIS KIDS !MAGINATION AWARDS

The industry’s most trusted brand is bringing together industry experts to honor the best in children’s, tween and family programming across platforms, technology, marketing and prosocial campaigns.

Get your entry in now for the chance to be among your industry peers and join us in honoring the amazing accomplishments that have been made in children’s programming!



 
DIGITAL SPOTLIGHT
 

Netflix is out with a nifty little video overview of its new thumbs up/thumbs down rating system. Check it out here.

See you tomorrow,
David Teich
04.06.17

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIRECTOR, RESEARCH/WNBC/NYC:
Tell the story of sales rating highlights, competitive positioning, and marketing category spending trends to the sales team. 7+ years in media or market research field with expertise in Nielsen ratings, syndicated products. Full info/apply HERE (4/18)

JOB OPENING: PUBLICIST/DISCOVERY/LA: Top notch strategic thinker dedicated to dvlpng publicity campaigns across traditional/ digital media for Discovery programs & talent. Dev strategy/messaging, write press releases, pitch & field press inquiries. Superb written/verbal skills. 2-3 yrs publicity/media exp. Full info/apply HERE (4/18)

JOB OPENING: EXECUTIVE DIRECTOR PROGRAMMING/GSNTV Santa Monica, CA: 10 yrs. of previous exp. overseeing prog. at a network or wking prod. in alternative TV as well as a strong contact base of producers and agents; BA/BS degree. Send res and CL to tvcareers@gsn.com (4/18)

JOB OPENING: VP DEVELOPMENT/GSNTV/Santa Monica, CA. Resp. for development of unscripted game show and competition based content from conception and deal-making to pilot prod. BA/BS degree. 7-10 yrs. exp. developing content in the digital space and/or editorial space. Send res and CL to tvcareers@gsn.com (4/18)

JOB OPENING: DIGITAL HR DIRECTOR/NBCU/NYC: Digital HR Director for emerging group that leads the company’s digital business strategy and partnerships with emerging platforms. 7+ years of relevant exp as an HR business partner. Full info/apply HERE (4/18)

JOB OPENING: MARKETING SPECIALIST/GSNTV/CA: construct custom mktg campaigns for MVPDs; devlop, design & implement mktg. activities & resources. BA/BS degree. Min 3 yrs exp work in content (video,digital,OTT) distribution. Photoshop skills preferred. Send res and CL to gsntvdistributionmarketing@gmail.com (4/15)

JOB OPENING: ART DIRECTOR/TLC/MD: Motion graphics & branding expert w/desire to get their hands dirty in multiple mediums. Enthusiasm for on-air graphics, independent/team work, latest technologies & trends a must. 6-8 yrs exp req’d. Apply (4/14)

JOB OPENING: MARKETING MGR/UP TV/ATL: 3+ creative media exp. at cable network. Exp dev. mkting strategies & creative briefs. Exp. working w/ creative agencies & executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Apply HERE (4/14)

JOB OPENING: AD SALES ASSISTANT/BOUNCE TV/NYC: Support AdSales Planning: executing client skeds, wkly allocs, securing traffic, preventing discreps. Interacting w/AE’s & clients. 1+ yr AdSales or Rsch exp. & use of WideOrbit a +. Resumes/cvr: HERE careers@bouncetv.com (4/14)

JOB OPENING: SALES/ACQUISITIONS/CSI SPORTS/NY: Assist in acquiring, dvlpng & executing content strategy on a worldwide basis. Support expansion of live 24/7 Sports Network /. +7 yrs Sales/acquisitions exp. req. Sports bckgrnd a +. Res/cvr letter to Robert jobs@csisports.tv (4/14)

JOB OPENING: HR GENERALIST/Fuse Media CA: Coaching, counseling and employee-related solutions. Develop people plans in line with the business strategy. Manage full-cycle recruiting processes. Serve as a super-user for a variety of HR technology systems. Apply here http://www.fuse.tv/ (4/13)

JOB OPENING: SALES PLANNER/BET/NYC: Be primary contact of the Sales Planning dept to the Acct Execs regarding all assigned accts. Sales planning or adv agency buying/planning exp. Proficient in MS off. Media Math skills req’d. BA Deg related field req’d. Full info/apply HERE (4/13)

JOB OPENING: SALES PLANNER/Entertainment Studios/NY: Sales support, sales reporting, campaign tracking Knwlg sales processes, CPM’s/inventory mgmt & Wide Orbit Systm a must; Need BS+2 yrs media exp, strong excl/ppt as well as media math skills.Fast paced envir, multi-tsker a must. Apply HERE (4/13)

JOB OPENING: EXEC ADMIN ASST, DISTRIBUTION/Crown Media Family Networks/IL: Provide high level support to SVP, Dist and Chicago office. Manage travel, phones, expenses, meetings, and calendars. Serve as liaison w/ mgmt and bldg mgmt. Self-motivated, proactive, and resourceful. Min 3 yrs’ executive level support req. Full info/apply HERE (4/12)

JOB OPENING: RESEARCH DIRECTOR/POP/LA: Proficient in linear + multiplatform analytics, adept at communicating insights, expert problem-solving/project management skills, extensive Nielsen knowledge. 10+ yrs of linear rsrch & 3+ yrs of multiplatform rsrch. New position. Full info/apply HERE (4/11)

JOB OPENING: PROGRAMMATIC TV AD SALES DIRECTOR/East Coast/Midwest/West Coast: Responsible for new business development and ad sales strategy, presenting innovative business models to large agency groups and their clients. Minimum 10+ years TV ad sales experience. Resume: ProgrammaticTelevision@gmail.com (4/10)

JOB OPENING: MOTION GRAPHICS DESIGNER/REELZ/Albuquerque: Design and execute on-air graphics as well as digital and print. Must have 3-5 yrs exp w/AE, C4D, Photoshop, Illustrator. Strong design sense is essential. Relocation assistance available Full info/apply HERE (4/10)

JOB OPENING: SR. DIGITAL PRODUCER/Animal Planet/NYC: Innovative leader in the digi/social space to work on tentpoles & get creative producing digi orig series. Exp growing/engaging aud on mult social pltfrms & how to use analytics to guide content dev. 8+ yrs exp. Digi/interactive & TV EXP A MUST. Apply HERE (4/10)

JOB OPENING: INTERACTIVE DESIGNER/Syfy/NYC: Design web sites and interfaces for desktop, mobile, tablets and connected TV devices. 5 years of interaction design experience req. Full info/apply HERE (4/10)

JOB OPENING: CONTRACT RECRUITER/A+E Networks/NY: Day-to-day recruitment of both staff & non-staff roles across company while partnering on talent acq efforts. 5+ years hands-on recruitment & pipelining exp. Apply: http://www.aenetworks.com/career.html (4/10)

JOB OPENING: MULTI-PLATFORM PRODUCER/Sprout/NY: Responsible for growth strategy w/i YouTube & other platforms by producing content & managing brand presence, analyzing performance data & planning video offerings Full info/apply HERE  (4/10)

JOB OPENING: MGR, CHAMPIONSHIP COMMUNICATIONS/USGA/Warren NJ: Responsible for USGA Championship media relations and press releases. +8 yrs media/pr/journalism/writing/event planning exp req. 70+ days/yr travel required. Full info/apply HERE (4/10)

JOB OPENING: DIGITAL MEDIA/CSI SPORTS/NY: Be integrally involved w/expansion of digital products and social media initiatives on global scale. Mng digital asset dist. Passion for sports. Strong writing skills. 7+yrs exp req’d. APP and CMS skills required. Send Resume and Cover Letter to Robert jobs@csisports.tv (4/10)

JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: Join growing prgrmng team to support expansion of our Sport Network. Sched prgrms, allocate commercial inventory, implement ad campaigns & promos w/agencies. Traffic software exp. & excel skills req. 3-5yrs TV Network exp. Res/cover to Robert jobs@csisports.tv (4/10)

JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Incl sales plans, mng added value, build & modify sales orders. Detail oriented w/ability to work in fast paced environment. Min 1 yr Sales exp. req. Full info/apply HERE (4/10) 

JOB OPENING: MGR, TELEVISION ANALYTICS/NASCAR/Charlotte NC: Provide key audience insights to internal and external stakeholders (including teams, tracks, sponsors, and other industry partners) to assist in meeting various goals and objectives. Exp w/Nielsen research. Full info/apply HERE http://www.nascar.com/careers (4/10)

PAID INTERNSHIP: BUSINESS DEVEL. & MKTG/Litton Entertainment/Charleston, SC: Seeks college or grad intern w/strong written/verbal comm skills to assist our Bus Dvlpmnt & Mktg dept. Resp will incl Competitive/ind trends rsch/analysis as well as ideation & sales material assistance. 3 days/20 hrs wkly. Res/cvr HERE (4/16)

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