04/06/15: Spike’s the winner in Lip Sync Battle; Syfy developing Nerdist News; Discovery strikes ratings gold


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Good morning. It’s Monday April 6, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
MundoFox: Sura y Seyit, Amor en Guerra at 9p
Nickelodeon: Make It Pop at 7p
Telemundo: Avenida Brasil at 8p

Tonight’s Finales:
AMC: Better Call Saul at 10p
History: Appalachian Outlaws at 10p
ID: Vanity Fair Confidential at 10p



Blue Bloods is ION’s #2-rated series, averaging 1.2 million viewers.
Blue Bloods is a top-5 series in its time period in households and P2+.
ION ranks #3 among cable nets in viewers watching 10+ hours a month.

Learn more at IONeffects.com
Click here for source information.

The series premiere of Spike’s Lip Sync Battle on Thursday delivered 2.2 million viewers, making it the most-watched non-scripted series debut in the network’s history. The episode – in which (spoiler alert) Dwayne “The Rock” Johnson defeated Jimmy Fallon, creator of the lip sync craze on his NBC late night show – also scored the highest rating among A18-49 in network history for a non-scripted series bow (1.3).


Boxing fans will be hit up for $89.95 for Showtime and HBO’s May 2 broadcast of the much-anticipated bout between Floyd Mayweather, Jr. and Manny Pacquiao ($10 more for hi-def). Previous high for a pay-per-view match: $64.95.

Mayeather/Pacquiao match: Worth the price of admission? Let us know in the new Cynopsis poll.

The day after word got out that Saturday Night Live alums Will Ferrell and Kristen Wiig had filmed a Lifetime movie, A Deadly Adoption, Ferrell said he and Wiig had decided to “forego the project entirely.” On Friday, Lifetime stepped in. “We are disappointed that our secret project with Will and Kristen was leaked and the network is determining the fate of the movie,” said A+E Networks EVP, corporate communications Michael Feeney.

History was named Brand of the Year in the Factual Entertainment category in the 2015 Harris Poll EquiTrend Study. Thank you, said Dirk Hoogstra, EVP and GM of History and H2 to those among the 38,670 respondents who chose the net: “We know that consumers have a multitude of choices and we sincerely appreciate their enthusiastic response to our brands.”

Look for Anthony Anderson (black-ish), NASCAR legend Jeff Gordon and tennis’s Caroline Wozniacki on LIVE with Kelly and Michael’s special broadcast this morning. For the first time, the full hour of the morning talker will originate live from the White House, during the annual Easter Egg Roll. The show also includes a sitdown with First Lady Michelle Obama.

Linsey (Jade) Berardi, a cast member in season 12 of Oxygen reality show Bad Girls Club last year, died at age 22, the network announced Friday. No cause of death was released. The New York native, who exited the show early voluntarily, alluded to “health problems” in a Facebook message early last month.


From the Academy Award-winning producers of Searching for Sugar Man and Man on Wire

Last year, American Idol contestant Clay Aiken ran for Congress.
But it’s not that he lost, it’s how he lost…

Premieres tomorrow at 10|9c on Esquire Network
Click here to watch a trailer of the docu-series



Syfy is developing weekly talk show Nerdist News, based on the YouTube series. Pilot will be exec produced by Chris Hardwick (@midnight) and Brandon Monk (Talking Dead).

ABC is bringing The Muppets back to life. Big Bang Theory co-creator Bill Prady is co-writing the script for a possible straight-to-series variety show, according to the Hollywood Reporter. Bob Kushell (Anger Management) will co-write and serve as showrunner; ABC Studios and The Muppet Studios are producing.

Top 10 Weekend Domestic Box Office Estimates: April 3-5, 2015
Furious 7 (Universal) $143.6 million, opening weekend
Home (20th Century Fox) $27.4 million, cume revenue $95.6 million
Get Hard (Lionsgate) $12.93 million, cume revenue $57.0 million
Cinderella (Disney) $10.3 million, cume revenue $167.3 million
Divergent Series: The Insurgent (Lionsgate) $10.0 million, cume revenue $103.4 million
It Follows (Radius-TWC) $2.5 million, cume revenue $8.5 million
Woman In Gold (The Weinstein Company) $2.0 million, cume revenue $2.1 million
Kingsman: The Secret Service (20th Century Fox) $1.7 million, cume revenue $122.3 million
Do You Believe? (Pure Flix) $1.5 million, cume revenue $9.8 million
Second Best Exotic Marigold Hotel (Fox Searchlight) $1.0 million, cume revenue $30.1 million
Source: Rentrak Corporation


Esquire’s The Runner-Up, about American Idol second-placer Clay Aiken’s bid for Congress, premieres Tuesday, April 7 at 10p. But it wasn’t Aiken’s idea to document his political journey. “We found out Clay was running for Congress and thought there was potentially an interesting story to tell there,” exec producer Jonathan Chinn tells Cynopsis. “We didn’t know if it was a documentary series or not at that point, but we just followed our hunch and set out to meet Clay and convince him to let us film with him during his Primary race.”


Entertainment Studios Networks added 25 new distribution partners, growing to over 100 markets nationwide. “The ever-expanding reach of our cable networks underscores the desire of our distribution partners to provide their subscribers with family-friendly viewing centered around viewer passions,” said Byron Allen, founder, chairman and CEO.

It’s 10 pm  do you know where your viewers are? Mark you calendar for the June 17 Cynopsis webinar, Who’s Counting? TV Measurement vs. Your True Total Audience. Details coming soon!


Brenda Song (Dads) landed a series regular role on NBC pilot Take It From Us. Comedy centers on a couple advising their son and his fiancee on life lessons they learned in the 90s.

Tracy Spiridakos (Revolution) was cast as female lead opposite Adam Brody (The O.C.)  in an untitled CBS pilot from Dan O’Shannon (Modern Family) and writer Peter Warren.


Top Women in Digital Awards Reception
Thursday, April 23 @ 5PM | Astor Center NYC | Sponsor: TubeMogul

Here Are Just A Few of the Companies Being Recognized:
A+E Networks, Collective Digital Studio, espnW, Horizon Media, Maker Studios, Telemundo Media, Univision Communications Inc., OMD, DigitasLBi, & more.
To view the full list of honorees + event info, visit:

Space is limited for the reception. We anticipate tickets will sell out quickly, so don’t delay – register your team today!


Discovery had its best quarter in network history during prime time in 1Q15 in both total viewers P2+ delivery (1.65 million) and P25-54 rating (.84), and was cable’s number five net in prime time in the demo. Gold Rush was the number two unscripted series in all of television for M25-54/18-49/18-34, behind NBC’s The Voice.

Turner and CBS Sports’ coverage of Saturday night’s NCAA Tournament National Semifinal between Kentucky and Wisconsin across TBS, TNT and truTV averaged a 13.3/24 overnight rating/share to deliver the highest rating for a college basketball game in the history of cable television and the highest rating for a Final Four game in 22 years(13.8/24 in 1993).

Even NCAA-less, CBS was tops in viewers (8.58 million) and among A18-49 (1.2/5) on Friday, according to early Nielsens. CBS’s Blue Bloods was the most-watched show of the night, averaging 10.67 million viewers, and tied with NBC’s Dateline as top-rated, with 1.3/5.

OWN delivered its most-watched quarter in network history in 1Q15 with581,000 total primetime viewers, up44 percent versus the prior quarter. The net also achieved its highest quarterly rank in prime in network history at number 21 in W25-54 demo among ad-supported cable networks.


Cynopsis Media wants to know: “What’s the app that you can’t live without and why?” Email FOYB.Cynopsis@gmail.com with your answer and be sure to include your name, title, and company. We will publish the top three answers in a new weekly section beginning Wednesday, April 8th. Brought to you by the inquiring minds at truTV, where everything is WAY MORE FUN.

Day in History:
1983 – The Beach Boys were banned from the July 4 celebration on the Washington Mall, on the grounds rock bands attracted the “wrong element.”

Answer to Our Last Trivia Question: Who was Amanda taking to the train station when she first met Lee Stetson on Scarecrow and Mrs. King (1983-1987)? Her boyfriend, Dean. Kudos to: David Westberg-SAG-AFTRA/LA, Linda Grillo-Viacom/NYC, Tom Moore-Kalt Productions/LA.

Today’s Trivia Question  1980s Sitcoms Theme Week: Which show featured guest stars Whitney Houston, Milton Berle, Don Rickles and Sammy Davis, Jr.? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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ABC: Dancing With the Stars, Castle
CBS: Mike & Molly, NCAA Championship 
CW: The Originals [r], Jane the Virgin [r]
FOX: Gotham [r], The Following
NBC: The Voice, The Night Shift
PBS: Antiques Roadshow, Antiques Roadshow [r], Independent Lens
Telemundo: Avenida Brasil [
p], Tierra de Reyes, Duenos del Paraiso
Univision: Amores con Trampa, Hasta el Fin del Mundo, Que te Perdone Dios…Yo No

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