04/23/19: CBS Sports signed on to carry the WNBA on its sports network

CynopsisSports
Good morning. It’s Tuesday April 23, 2019 and this is your first early morning Sports briefing.
 

The WNBA scored a big media deal that will see CBS Sports televise live WNBA games beginning with the upcoming 2019 season in a multi-year agreement. CBS Sports Network will now feature national coverage of 40 live WNBA games in primetime and on weekends, beginning May 25 at 8p with the Sky/Lynx. Defending WNBA Champion Seattle Storm make six appearances on CBS Sports Network this season.
 
“Through our partnership with CBS Sports Network, the WNBA is joining an elite lineup of premium sports programming,” said NBA Commissioner Adam Silver. “We thank CBS Sports for making such a meaningful commitment to women’s basketball and for providing another platform to showcase the world-class athletes of the WNBA.”
 
“We are truly excited to partner with the WNBA, bringing the country’s premier women’s sports league to CBS Sports Network. This partnership is one of the biggest and most impactful women’s sports programming arrangements ever at CBS Sports, offering national exposure of 40 games per year,” said Sean McManus, Chairman, CBS Sports. “This agreement provides great live content throughout the summer in primetime and on weekends, and aligns two great brands in the WNBA and CBS Sports. We look forward to working with the WNBA for many years to come.”
 
 
PROGRAMMING

ESPN Deportes unveiled a new marketing campaign for its coverage of the Lima 2019 XVIII Pan American Games, with promotion featuring Peruvian Latin Grammy recording artist Gian Marco performing “El Triunfo es mi destino.” The spot is now running across ESPN Deportes’ platforms. ESPN’s Sports Marketing, ESPN On-Air Promotions and Bonsai collaborated on the creative. Various editions of the creative will be distributed across ESPN Deportes’ linear, digital and social channels in the US and Latin America. 
 
A Major League Baseball panel issued a new sealed decision in the long dispute between the Washington Nationals and Baltimore Orioles over television rights fees, according to the AP. Stephen R. Neuwirth, a lawyer for the Nationals, filed a motion in New York Supreme Court in Manhattan on April 15 asking the court to confirm the arbitration decision issued by baseball’s Revenue Sharing Definitions Committee.
 
The 2019 NCAA Division I Women’s Golf Championships selections announcement takes place tomorrow at 5:30p, running on Golf Channel’s Golf Central and streamed live on the Golf Channel website. Seventy-two teams and 24 individuals will be selected to compete at one of four regional championships, each featuring 18 teams and six individuals, May 6-8. From regional competition, 24 teams and 12 individuals will advance to the national championships to be played May 17-22 at Blessings Golf Club in Fayetteville, Arkansas. This year’s women’s golf championships will be broadcast for the fifth consecutive year by Golf Channel with more than 100 news and tournament hours planned again for the men’s and women’s golf championships.
 
Ahead of tomorrow’s Manchester Derby, NBC Sports announced plans to offer pre-match coverage live from the pitch at Old Trafford as Arlo White, Lee Dixon and Graeme Le Saux set to call the match, begin coverage at a special pitch-side desk for NBCSN’s Premier League Live at 2p. Leading up to the match, NBC Sports will utilize on-air teams in the U.S. and the U.K. Rebecca Lowe will be joined by former Jamaica National Team player Robbie Earle, and former Premier League player Robbie Mustoe.

Tonight’s MLB Network Showcase telecast will feature the Cubs/Dodgers at 8p with Bob Costas and John Smoltz on the call. Featured within the game and telecast will be Costas and Smoltz leading the Wrigley Field fans in the “Take Me Out to the Ball Game” sing-along during the 7th inning stretch, marking the first time the pair will lead the song on Wrigley.
 
This week!!! Mingle with the best in the business on April 25 for the Cynopsis Sports Awards in NYC. Join executives from AT&T SportsNet, Barstool Sports, beIN SPORTS, Big Ten Network, Break Media Group, CBS Sports Digital, Discovery Education, ESPN, ESPN Films, FloSports, FOX Sports, HBO, Immortals, Intel Sports, Marsar Sports & Entertainment, Mercedes-Benz USA, MLB Network, NASCAR, NBA, NBCUniversal, MGM Resorts, New York Jets, NFL, NFL Films, ONE Championship, Optimum Sports, PepsiCo, Scout Sports & Entertainment, Showtime, Sinclair Broadcast Group, SiriusXM, Telemundo, NBC Sports Group, theScore, Turner Sports, Univision, USTA, and more by clicking here for your ticket now.
 
The next edition of HBO Sports’ unscripted series The Shop: Uninterrupted debuts May 4 at 10p. Joining the series this year will be actor Seth Rogen, Houston Texans star wide receiver DeAndre Hopkins, rapper Travis Scott, Grammy Award-winning singer-songwriter and fashion designer Pharrell Williams, Los Angeles Lakers point guard Lonzo Ball, actor Don Cheadle, record producer Jimmy Iovine and entertainment programmer Paul Rivera.
 
A CYNOPSIS MESSAGE
Here’s to Top Women in Media.
May we know them.
May we be them.
May we NOMINATE them.
 
You don’t have to be a woman to recognize the
extraordinary women moving the industry forward.
 
Nominations for the Cynopsis Top Women in Media Awards are DUE TODAY.
 

SPONSORSHIP & PROMOTION

IHG Hotels & Resorts and the USTA served up a new partnership that designates IHG as the official hotel and hotel loyalty partner for the US Open Tennis Championships. The multi-year agreement, which begins with the 2019 US Open, also includes sponsorship of the Western & Southern Open in Cincinnati. The 2019 US Open will run from Aug. 26-Sept. 8.
 
The NFL Draft will see Hyundai present Rolling with the Rookies, a five-episode content series that profiles athletes by “bringing them back home to visit the people, places and moments that defined their journeys.” Hyundai partnered with five college football players who are projected to be taken in the first two rounds of the professional football draft – Alabama defensive lineman Quinnen Williams, Clemson defensive end Clelin Ferrell, Iowa State running back David Montgomery, Kentucky linebacker Josh Allen and Washington free safety Taylor Rapp.
 
 
DIGITAL, DATA & TECH

The National Lacrosse League announced a partnership with Fanseat to offer the live streaming of all NLL games, including playoffs, to viewers outside of North America for the remainder of the 2018-2019 season. All games will be accessible live and on demand on the sports entertainment service Fanseat. “We are excited to provide the opportunity for our fans living outside of North America to follow their teams and watch NLL games live,” said NLL Commissioner Nick Sakiewicz. “Lacrosse has grown internationally over the past decade at a rapid rate and there is global interest in our sport and League now more than ever before. It’s in the league’s and our fans best interest to provide live games so dedicated fans can follow their favorite teams and new fans can see the best lacrosse players in the world.”

 

 
 
 
ESPORTS

Reports have The International locked and loaded for its 2019 event. According to Vici Gaming, this year’s event – out of Shanghai – will see group stages run Aug. 16-18 with the Main Event spanning Aug. 20-25 for the concluding tournament of the Dota Pro Circuit.
 
KFC signed on to bring its CS:GO competition, titled KFC BATTLE, to Central and Eastern European players with the winning team will earn a trip to the StarLadder Berlin Major 2019. “In order to compete in the final stage of the tournament, CEE teams will go through a qualifying stage consisting of open and closed online qualifiers on FACEIT to determine two leading teams,” the company said in the announcement. “These teams will then compete in the concluding Grand Finale in Moscow. Open qualifiers for KFC BATTLE will take place every weekend day from May 11 to June 2. Closed qualifiers both for Central and Eastern European teams and for teams from Russia, Kazakhstan, Belorussia, Armenia, Azerbaijan, Ukraine, Kyrgyzstan and Georgia will take place on June 7-9.”‘
 
 
THE MAIN EVENT

A double dose of Game 7s on NBCSN with Maple Leafs/Bruins at 7p and Golden Knights/Sharks at 10p.
 
A CYNOPSIS MESSAGE
CYNOPSIS SPORTS MEDIA AWARDS BREAKFAST
Thursday, April 25 / New York Athletic Club, NYC
 
This Thursday, we’re honoring industry leaders who have grown their audiences and forged new ways to engage and inspire their followers. Don’t miss this year’s incredible list of honorees! View the Finalists and Luminary Honorees.
 
This event will sell out…there’s only 6 seats left, so register today!
 
a
ON THIS DAY in 1939: Ted Williams hits his first HR.

 
In the Know: Two NFL franchises are tied with the most #1 Draft Picks in league history, with both featuring seven over the years. One is the Colts, who is the other? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: From which school was Ki-Jana Carter drafted? Answer: Penn State. Kudos: John Ferlazzo/London; Bob Dudelson-Leverage Agency/NY; Mike Polvere-Optimum Sports/NY; Jared Merrell-Optimum Sports/NY; Sean Walker-OmnicomMediaGroup/NY; Chris Schwartz-Motor Racing Network/Concord; Willy Gibson-WTG Sports/Columbus; John Duff-beIN Sports/Miami; Mike May-PHIT America/Wellington; Joe Lyons-ESPN/Dallas; Matt Fumagalli-NBC/Chicago; Andy Pittman-TAMU/College Station; Rich Wolfe-RichCraft/Scottsdale; David Hauptman/Denver; Tom Tyrer-Circle Change Media/LA; Bob Ware-NBC/Palm Springs; Andy Babb-Super League Gaming/Santa Monica; Steve Scheer-Fox Sports/LA
 
Later — Chris

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