04/18/19: NBCUniversal says let the (2028) Games begin!; Crime pays for ID; Mike Myers gets creative for Netflix

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PRODUCTION & DEVELOPMENT
 
Multiplatform entertainment company Wattpad inked a new partnership with Sony Pictures Television to develop and co-produce new programming for TV. The companies will work together to identify and develop stories from half a billion story uploads that have been shared on Wattpad. 
 
Netflix ordered six episodes of a comedy starring and exec produced by Mike Myers, who will play multiple characters. “I love creating characters and Netflix has given me a fantastic playground to play in,” said the former SNL star.
 
Aso coming to Netflix: The Boys in the Band. “Last summer, The Boys in the Band were on Broadway, breaking house records at The Booth,” posted Ryan Murphy (Glee) on Instagram. “THIS summer, The Boys In the Band will be filming a Netflix movie event.” Murphy will produce the film, along with David Stone and Net Martel. Jim Parsons (Big Bang Theory), Zachary Quinto (Heroes), Andrew Rannells (Book of Mormon), Matt Bomer (White Collar) and the entire Broadway cast are onboard, along with director Joe Mantello.
 

NEW & RETURNING SERIES
 
The CW set its summer slate, which includes six new series and five returning shows (dates included where announced). Newcomers include British action drama Bulletproof; talent show The Big Stage (June 7 at 9p); comedy game show Hypnotize Me; docu-series Mysteries Decoded; space adventure Pandora; and extreme sports docu-series Red Bull Peaking. Coming back for more are second seasons of Burden of Truth (June 2 at 8p) and The Outpost (July 11 at 9p); season 6 of Penn & Teller: Fool Us (June 17 at 8p); season 7 of Whose Line Is It Anyway? (July 17 at 9p); and season 8 of Masters of Illusion (June 7 at 8p).
 
El Rey has two new weekly talk shows on the way. The Chuey Martinez Show, starring LA personality/pop culture junkie Martinez, launches Thursday, May 2 at 10p, followed at 10:30p by El Rey Nation Show, described as “a 30-minute geek-fandom panel show.” From its launch, El Rey Network has created opportunities for Latinos in front and behind the camera,” said Daniel Tibbets, General Manager and President of El Rey Network. “We are continuing that mission by introducing our fans to the extraordinary talent featured on both of these new shows.”
 
For insights from El Rey’s Daniel Tibbets, as well as dozens of other industry heavyweights gathering to connect on the challenges and opportunities facing the media business today, register for Cynopsis’ That Big TV Conference, taking place in NYC September 9-10.
 
 
COMING UP
 
On the heels of Bernie Sanders’ ratings-winning Fox News town hall, fellow Democratic presidential candidate Amy Klobuchar will face FNC moderators Bret Baier and Martha MacCallum on Wednesday, May 8 at 6:30p.Sanders’ Fox News event was the most-watched town hall of the election season on any cable news net.
 
NBC’s Saturday Night Live set its final two hosts for season 44. Academy Award winner Emma Thompson makes her SNL hosting debut on May 11, backed up by the Jonas Brothers in their second appearance as musical guests. Paul Rudd returns to SNL for his fourth hosting stint for the season finale on May 18, with DJ Khaled as first-time musical guest.
 
Antenna TV is airing a Hazel “Maid for a Day” marathon on Mother’s Day, Sunday, May 12, from 5a-10p.
 
AccuWeather‘s Jonathan Petramala and Manuel Crespo will join the “Everything Under the Sun” podcast with Meteorologist Regina Miler to discuss their new video series, Puerto Rico: The Art of Recovery, focused on the recovery and rebirth of Puerto Rico’s community and culture 18 months after Hurricane Maria.
 
Marvel’s Guardians of the Galaxy: Mission Breakout! will feature distinct animation styles in a multipart story arc kicking off Sunday, May 5at 9:30p, with two back-to-back episodes on Disney XD and DisneyNOW. Different animation techniques, including CG-stop motion, children’s book illustration, 8-bit, motion comic, are all firsts for a Marvel animated series.
 
Madonna will unveil the world premiere of her video and single, “Medellín” with Malumaduring a globally televised MTV music event, MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere, on Wednesday, April 24 at 4p.
 
Bravo’s Project Runway features guest judge Robin Hunicke, cofounder and CEO of indie video game studio, Funomena, in a STEM-focused episode tonight at 9p. The segment will challenge the designers to dress female avatars, creating looks in partnership with female game designers.  
 
Cherokee actor Wes Studi hosts HDNet Movies’ the Summer of Westerns event beginning Sunday, May 19 at 4:10p with one of his most celebrated roles, as Geronimo: An American Legend, followed by The Big Country, Jeremiah Johnson and Villa Rides.
 
  
CASTING
 
Pablo Schreiber (First ManOrange Is the New Black) has been cast as the lead in Showtime series HALO, based on the Xbox franchise. 
 
 
ADVERTISING
 
FreeWheel and A+E Networks have partnered to pilot a unified video ad management platform that will allow buyers and sellers to seamlessly transact across both direct sold and programmatic.“Optimizing ad delivery across sales channels in a TV-compliant way has long been anindustry challenge. And so, we’ve partnered with A+E Networks to introduce a solution to solve for this,” Geoff Wolinetz, SVP, Client Relationships, FreeWheel, tells Cynopsis. “Our enhanced unified decisioning platform allows media owners to consider their full pool of demand across sales channels and make a smart, yield-optimized decision. And, this solution allows them to do so while accounting for category conflict, user-related inputs and other critical business rules and requirements from the advertiser.” The goal in launching this new technology offering? “To provide the best possible experience and results for advertisers and the best possible use of every impression for the inventory owner,” says Wolinetz.
 
BEN Group announced its influencer marketing and brand integration business, BEN, saw revenue increase +83% over 1Q18 and +99% over 1Q17. In 1Q19, BEN delivered 2,500 integrations and is on track to deliver 10,000 for the year.
 
 
DISTRIBUTION
 
WE tv renewed an exclusive distribution agreement with Off the Fence, a partnership that’s lasted over a decade. The agreement will see Off the Fence distributing more than 1,200 hours of all media content internationally and on the domestic side, 2,000+ hours of second window linear television.
 
BitMovio announced the launch of a new office in LA as well as a new partnership with Endemol Shine International, which will bring over 600 hours of its content to the next-generation gamified video entertainment marketplace. In March, BitMovio launched its open beta for web browsers and Android-based devices; now audiences can now access the open beta in the Apple iOS devices as well.
 
 
TECH TALK
 
Apple and Qualcomm ended a legal battle that started in 2017, when Apple accused Qualcomm of overcharging for patent licensing.The settlement includes a payment from Apple to Qualcomm and a chipset supply agreement, suggesting Apple will buy Qualcomm chips for future iPhones. “Ultimately Apple realized this was more about two kids fighting in the sandbox and they have bigger issues ahead with 5G and iPhone softness rather than battling Qualcomm in court,” said Wedbush Securities analyst Dan Ives.
 
The same day of the settlement news, Intel announced it is canceling a line of smartphone 5G chips planned for 2020 launches. Intel became Apple’s only provider of 4G wireless chips during its fight with Qualcomm. “In the smartphone modem business it has become apparent that there is no clear path to profitability and positive returns,” said Intel CEO Bob Swan.
 
Google VR painting app Tilt Brush is headed to the upcoming Oculus Quest standalone headset as a launch title. Google says Oculus Quest will “unlock completely new opportunities” for artists.
 
  
MEASUREMENT
 
The Media Rating Council and the China Media Assessment Council announced a summary of their agenda to validate and improve digital audience measurement in China.  After the completion of a series of meetings in 2018 to review audit findings of the digital audience measurement products of MiaozhenAdMaster and Nielsen, and in-depth discussions of aspects of the China digital marketplace, the Associations established a set of priorities and action plans for 2019. For findings, go here.
 
The media industry is grappling with a changing and transformative marketplace where consumer consumption behavior is controlling the narrative. Advertising is responding by undergoing all types of assessments from ad length and format to targeting and measurement. At the ARF conference this week, Rick Welday, President, Xandr Media, defined addressable, and outlined its future prospects – for details, go here.
 
 
GOING GLOBAL
 
Toonz Media Group announced the 2019 edition of its Animation Masters Summit, May 3 and 4 at the TechnoPark Campus in Southern India’s Trivandrum, Kerala.Established as the first animation event in India in 1999, each year Toonz brings together experts and leading figures from the global animation industry to interact with aspiring young talents, and for masters to showcase their work to animation professionals, entrepreneurs and the media.

 

 
RATINGS
 
The premiere of ABC comedy Bless This Mess drew 4.69 million viewers and an 0.9 rating among A18-49, building on its black-ish lead-in and up +50% versus the prior eight episodes of previous Tuesday timeslot holder, Splitting Up Together.
 
SHAREABLEE TOP 10 Primetime VPI Shows for the week of April 8
Program, Network, VPI, Video Actions, Video Views, Total Actions
Game of Thrones (HBO)1341, 2.8M, 2.7M, 9.7M
Grey’s Anatomy (ABC) 536, 995K, 5.6M, 3.5M
World of Dance (NBC) 429m 1M, 1.6M, 1.1M
Shadow Hunters (Freeform) 427, 862K, 526K, 1.8M
Supernatural (CW) 395, 210K, 1M, 755K
E! News (E!) 378, 1.3M, 2.7M, 12.4M
Jane the Virgin (CW) 304, 355K, 824K, 543K
NCIS (CBS) 276, 88K, 1.3M, 161K
Pretty Little Liars: The Perfectionists (Freeform) 245, 664K, 1.3M, 2.2M
RuPaul’s Drag Race (VH1) 235, 773K, 702K, 813K
Source: Based on Shareablee’s Video Power Index (VPI) which combines viewing, consumer interactions and audience scale across all active platforms and includes the video performance of primetime TV shows

 

Live + Same Day Viewers AA (millions): Tuesday, April 16, 2019 time period averages
Source: NTI, Galaxy as dated Live+SD
CBS: 9.01 million
NCIS 11.68, FBI 8.73, NCIS: New Orleans 6.63
NBC: 5.14 million
The Voice 7.09, The Village 3.88, New Amsterdam 4.45
ABC: 3.86 million
American Housewife 3.90, the Kids Are Alright 3.12, black-ish 3.52, Bless This Mess 4.63, The Rookie 3.99
FOX: 2.11 million
MasterChef Junior 2.51, Mental Samurai 1.71
CW: 1.45
The Flash 1.83, Roswell, New Mexico 1.07
Telemundo: 0.92
Exatlon 0.87, Betty en NY 0.96, La Reina del Sur 0.92
 
Monday A18-49 Rating: CBS 0.9/4, ABC 0.8/4, NBC 0.7/3, FOX 0.6/3, TELE 0.5/2, CW 0.4/2
 
 
EXECUTIVE MOVES
 
Netflix is consolidating its marketing under Chief Content Officer Ted Sarandos, following the retirement of CMO Kelly Bennett. Sarandos will lead the search for a new CMO, who will report to him. Bennett reported to Netflix CEO Reed Hastings.
 
Joseph Boyle has been promoted to from VP to SVP of Production and Development at Discovery Channel. “Joe has a passion for telling stories and an incredible creative vision,” said Nancy Daniels, Chief Brand Officer at Discovery & Factual. “He has not only cultivated new programs for the network but has re-invigorated many of our longest-running hit series.”
 
Extreme Reach appointed James Shears as VP, Advanced Advertising. Shears is former GM of The Trade Desk’s Advanced TV practice.
 
All3Media’s Maverick Television hired Hannah Brownhill as Creative Director. Brownhill had been Director of Development at Renegade.
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This Day in History: 1924 – The first crossword puzzle book was published.
 
Answer to our last trivia question: What late 60s variety-comedy series was canceled after one episode, because it alarmed sponsors and broadcast officials, who viewed its sexual and political humor as offensive? Turn-On (1969). Kudos to: Jon Krongard-Wonderama/NYC, Dan Whitford-WTTW/Chicago, Carl Mayer-Active International/Pearl River, NY, Michael Gioscia-NBCUniversal/NYC, Aaron Paquette-Screen Engine/ASI/Fort Worth, TX, Ted Linhart-NBCUniversal/NYC, Dennis Maguire-Apple/Tampa, Les Stipp-GSD&M/Chicago, Phil Saifer-Vertical Marketing Network/Tustin, CA, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Lorrie Shilling/El Segundo, CA, Dan Haberer-Creo Entertainment/Playa del Rey, CA, John Kukla-KDFW/Dallas
 
Today’s Trivia Question: Which 1960s detective series was changed to a spy drama in its third, and last, season? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.)
 
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JOB OF THE DAY


AD SALES ACCOUNT EXEC
Crown Media Family Networks
LA

 

Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp.

Apply 

HERE


CRASH PRODUCER /NBCU/NYC:  Late show producer for the Today Show. Produce orig news content, primarily brdcst, incl rsrch, conducting interviews, writing/editing scripts, field producing & shooting/overseeing editing. Extensive exp working in edit room & 4+yrs editorial exp working in prod ntwk level, pref with morning TV. Full info HERE   (5/2)

 

AD SALES ACCOUNT EXEC /Crown Media Family Networks/LA:  Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients.  BA/BS req & Min 2 yrs exp. Apply HERE (5/2)

 

EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR /Two Cats Productions/NYC : Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter HERE  (5/2)

 

SR ANALYST, ANALYTICS & INSIGHTS /Viacom/NYC: Responsible for supporting the data and dvlpmnt of dashboards across the Viacom portfolio. Exp in digital mktg data & an agile dvlpmnt envir. 2-4 yrs media reporting & analytics w/hands-on exp across mult clients, pref from a media agency or ent-based org. Full info HERE (5/2)

 

SR MEDIA SALES EXEC /United Esports/LA: Exp’d & motivated SR sales person to generate business dvlpmnt opps, from established & prospective clients, by devising/ implementing novel & time-tested sales & mktg strategies. 3-10 yrs exp as an Acct exec in business dvlpmnt, media sales, or advertising sales. Esports knwlg a +. Full info HERE   (5/2)
 
SR ANALYTICS, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyzeperformance of content across VIMN properties on dig. media platforms, primarily social. 3-5 yrs exp providing digital/social rsrch analytics/data to Sr partners. Strong comm skills & understanding of digital metrics & the wider digital industry. Full info HERE (5/1)

 

MANAGER, RESEARCH & STRATEGY/NBCU/NYC: Highly motivated/pro-active, organized, and detail-oriented candidate w/3+ yrs TV research exp to Report on NBCU and competitive performance to senior management across a variety of metrics – both linear and digital. Tableau a + Full info HERE (5/1)

 

MULTI PLATFORM RESEARCH ANALYST/NBCU USA & SYFY/NYC: Resp for regular reporting of TV & multiplatform audience metrics to internal stakeholders incl progrmng/scheduling, mktg, press & finance. 2+yrs exp audience rsch for media co. or ad agency (includes internships). Advanced excel/PP skills a must. Full info HERE  (5/1)

 

DIRECTOR  PUBLIC RELATIONS/AMC/LA : Resp for helping dvlp/implement various comms strategies to support the network’s ratings, business & branding goals. Working daily w/ full PR teams NY & LA to increase brand awareness & drive tune-in through the creation of comprehensive comms strategies/strategic promotions/partnerships. Full info HERE   (4/30)

 

MGR, GLOBAL CONSUMER INSIGHTS /Viacom/NYC:  Lead certain consumer insights projects and support others on behalf of Viacom’s suite of brands Help support the team’s responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape. 4+yrs consumer insights exp, media landscape a + Full info HERE (4/30)

 

SR MANAGER PUBLICITY /A + E Networks/NYC:  Responsible for the development and implementation of public relations campaigns resulting in positive media placement. Candidate will be responsible for all aspects of a project launch and on-going publicity support. Min 7 yrs experience in entertainment publicity. Full info HERE   (4/30)

 

SYSTEMS ENGINEER, BROADCAST MEDIA TECHNOLOGY/Fox News/NYC: Resp for providing top-layer support & maintenance to our large infrastructure of media & brdcst systems. 3+ yrs of system maintenance exp w/proven expertise in media & systems support. Admin support Window 10, Windows Server 2012 & 2016 platforms Full info HERE (4/27)
 
MGR, MARKETING & MEDIA INSIGHTS/Viacom/NYC: Conduct rsrch & dvlpg aud insights through a variety of qualitative/quantitative methodologies, incl Nielsen data analytics for Comedy Central, Paramount Ntwk & TV Land. 3-5 yrs related rsrch exp incl mktg & creative & Content Rsrch, preferably at a TV brand. Full info HERE (4/27)

PUBLICITY & SOCIAL MEDIA MANAGER
/The Jim Henson Company/LA: Create/execute dynamic & impactful traditional publicity plans as well as cross-platform social media initiatives that support the Company’s productions, corp comm and bus. Exceptional writing, organization skills, and attention to details a must. Full info HERE (4/26)

 
ACCOUNT SERVICES REP/NCM/NYC: Asst acct directors w/all aspects the sales process and responsibilities as needed. Exc presentation, computer, written/verbal skills. Knwldg of the nat’l video and digital ad sales marketplaces. Exp 3 – 5 yrs of working within a sales and mktg envir or an agency. Full info HERE (4/26)

 

WRITER/PRODUCER/YES Network/Stamford: Responsible for writing and producing daily topical promo and image spots for the NY Yankees, Brooklyn Nets, New York City FC, & episodic promotion for other prgrmng. 5+ yrs exp in On-Air Promotions or similar agency/prod co. Full info HERE (4/26)

 

MGR, INTEGRATED MARKETING/AMC/NY: Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings. Full info HERE (4/26)

 

STRATEGIST, VIDEO MONETIZATION/A + E/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/26)

SENIOR DESIGNER
/REELZ/Albuquerque: Design and execute on-air graphics, digital/social media and print. Must have 3-5 yrs experience with AE, Photoshop, Illustrator. C4D and InDesign a plus. Strong design sense is essential. Relocation package. Full info HERE (4/25)

 
STRATEGIST VIDEO MONETIZATION/History/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/25)

 

EDITORIAL DIRECTOR/Nickelodeon/NY: Review scripts & provide copywriting direction to writer/producers. Must have 5+ years of experience writing on-air promotional/brand content. Must be proficient creating brand content for social platforms like Instagram, Facebook, Twitter. Full info HERE (4/25)

 

SALES RESEARCH ANALYST/Ion Media/NYC: responsible for supporting Sales organization. 3-8 yrs work exp in media or advertising analytics, i.e. TV network, advertising agency or client experience positioning data for ad sales teams and clients; ability to “tell a story” with data. Full info HERE (4/25)

 

DIRECTOR, MARKETING INSIGHTS (Primary Research)/Viacom/NYC: Join the Marketing & Media Insights team for Viacom. Conceptualize and conduct proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key stakeholders. 5-7 yrs exp. Full info HERE (4/25)

COORDINATOR, INTEGRATED MARKETING/Tennis Channel/NYC: Provide marketing support to the Ad Sales team in NY, CHI & LA. Dvlp, activate & execute monetizable & innovative multi-platform mktg solutions for new & existing sponsors. Ideally 1-2 yrs exp in sports mktg, media, or advertising. Full info HERE (4/21)

 

 
WHAT’S ON TONIGHT – THURSDAY APRIL 18
ABC: Grey’s Anatomy, Station 19, For the People
CBS: The Big Bang Theory, Life in Pieces [p], Mom, Life in Pieces, S.W.A.T.
CW: Supernatural, In the Dark
FOX: Gotham, The Orville  
NBC: Superstore, A.P. Bio, Brooklyn-Nine Nine, Abby’s, Law & Order: Special Victims Unit
PBS: This Old House Hour, Unforgotten on Masterpiece, Antiques Roadshow
Telemundo: Exatlon Estados Unidos, Betty en NY, La Reina del Sur
Univision: Jesus, DonaFlor y Sus Dos Maridos, Por Amar Sin Ley
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