SPONSORSHIP & PROMOTION
Fanatics signed a 10-year contract for e-commerce and venue-merchandise sales rights with the Washington Redskins. Fanatics now administers both digital and brick-and-mortar merchandise sales rights for eight NFL teams: the Cardinals, Falcons, Jaguars, Chargers, Saints, 49ers, Buccaneers and the Redskins.
Visa has become a top-tier domestic sponsor of the 2020 summer Paralympic Games in Tokyo, Japan, securing the “payment systems” category. Its addition brings the total number of Tokyo 2020 Paralympic partners to 71.
The National Hockey League and Imperial Oil announced a multiyear agreement naming Imperial the Official Retail Fuel of the NHL in Canada. The partnership, including a national campaign featuring Imperial’s Esso brand – in which Imperial collaborated with Hockey Canada – launched today across Canada in conjunction with the 2019 Stanley Cup Playoffs. Imperial’s television and digital feature, “How Far Will You Go?”, a key component of the campaign, captures the story of a young player’s journey from first taking to the ice to coaching the next generation. The vignette has just launched across Canada on television, in select movie theatres and in-arena at Stanley Cup Playoff games.
DIGITAL, DATA & TECH
Perform Group has been sold to Vista Equity Partners in a deal announced today that will combine STATS LLC and Perform. DAZN Group, Perform’s owner, will receive a combination of cash and a significant minority stake in the newly formed company. The transaction is expected to close in the second half of ’19.
Tunity Analytics provided viewing estimates derived from Tunity mobile app usage for the week beginning April 8, 2019. OOH Viewer impressions are calculated using Tunity Analytics proprietary estimation model.
Event Network 000’s
1 NCAAB – Texas Tech vs. Virginia CBS 4/8/19 9:00 PM 6907
2 Golf – Masters Fourth Round CBS 4/14/19 9:00 AM 6275
3 Golf – Masters Third Round CBS 4/13/19 3:00 PM 4146
4 Golf – Masters Second Round ESPN 4/12/19 3:00 PM 3976
5 Golf – Masters First Round ESPN 4/11/19 3:00 PM 2775
6 SportsCenter at the Masters ESPN 4/12/19 7:30 PM 1892
7 Championship Central CBS 4/8/19 8:30 PM 1453
8 NBA LA Clippers vs. GS Warriors ABC 4/13/19 8:15 PM 1412
9 Soccer – Barcelona vs. Man United TNT 4/10/19 3:00 PM 1149
10 Masters Par 3 Contest ESPN 4/10/19 3:00 PM 1117
Peyton’s Places, a 30-episode documentary series hosted by legendary quarterback Peyton Manning, will air on ESPN+. Manning will host the football-themed series, revisiting seminal moments in NFL history through conversations with former players, coaches and other key figures about football history and its cultural impact. The series will be part of the celebration of the National Football League’s 100th season.
THUUZ Sports used their proprietary measurement scores to determine the top five most exciting games of the NBA season. The measurement scores were done on a 0 to 100 scale and take into consideration game pace, team parity, play novelty, momentum shifts, social buzz, and historical context. The algorithms behind the excitement ratings are statistically calibrated to insure the appropriate distribution of ratings across the course of the tournament.
Top 5 Most Exciting Games of NBA Regular Season:
1) San Antonio 154 OKC 147 (1/10)
2) Portland 148 Brooklyn 144 (3/25)
3) OKC 117, Philadelphia 115 (1/19)
4) LA Lakers 129, Boston 128 (2/7)
5) Houston 135, Golden State 134 (1/3)
Marketing solutions company Franklin Group announced a multi-year partnership with the Florida Mayhem of the Overwatch League and Esports organization Misfits Gaming. With this partnership, Franklin Group expands into the Esports industry as they continue their reach in sports and entertainment across North America.
Blizzard announced the locations for the Pacific and Atlantic Showdowns. The Pacific Showdown will be held from May 24–26 in Shanghai, China, while the Atlantic Showdown will be in Krefeld, Germany, from May 31–June 2. The top teams from all eight Overwatch Contenders regions will participate in these live events, which are scheduled during breaks in the Overwatch League to maximize scouting opportunities.
Fila North America removed the interim tag from President Jennifer Esterbook, the brand’s former COO. Estabrook had been acting president following the Feb. 15 death of Jon Epstein after heart surgery
THE MAIN EVENT
The Orlando Magic meet the Toronto Raptors in Game 2 of the NBA Playoff Series at 8:00 on TNT.