04/16/19: CBS, Tiger Woods Master golf ratings; NHL fuels up for the playoffs

CynopsisSports
Good morning. It’s Tuesday April 16, 2019 and this is your first early morning Sports briefing.
 
The numbers are in, and Tiger Woods wasn’t the only winner at The Masters. CBS Sports’ final-round coverage, which aired live Sunday morning due to weather-adjusted tee times (9:00 AM-3:00 PM, ET) and its encore presentation of the final-round (3:00-7:00 PM, ET), dominated the day’s sports landscape as the top two rated sports broadcasts of the day.  Live coverage of the Masters final round delivered a 7.7/21 average household rating/share in the metered markets, the highest-rated morning golf broadcast in 34 years. The final round also ranks as the highest-rated golf broadcast on any network since last year’s Masters final round. The final-round peaked with a 12.1/28 rating/share from 2:15-2:30 PM, ET, while the encore presentation of the final round earned a 3.4/8 rating/share, the third-highest rated golf broadcast-to-date on any network this year behind only the live third-round and final-round of the Masters.
 

 PROGRAMMING
 
MLB Network’s “Intentional Talk” and “MLB Tonight” will broadcast live from Yankee Stadium on Tuesday beginning at 5pm ET leading up to the “MLB Network Showcase” telecast of the New York Yankees vs. the Boston Red Sox at 6:30 p.m. ET, called by Bob Costas, Jim Kaat and Tom Verducci.
 
World Long Drive will stage its first televised event of the 2019 season this week, with the Ak-Chin Smash in the Sun airing Tuesday at 4 p.m. ET live on Golf Channel. The event marks the first of six televised Tour events, culminating with the Volvik World Long Drive Championship in September. Taking place at Ak-Chin Hotel and Casino in Maricopa, Ariz., Tuesday’s live telecast of the Ak-Chin Smash in the Sun will feature the four women and eight men who advance from preliminary rounds taking place this afternoon and Tuesday morning.

A CYNOPSIS MESSAGE
“We don’t have enough female role models. We don’t have enough visible women leaders. We don’t have enough women in power.”
– Muffet McGraw | Notre Dame Women’s Basketball Head Coach (April 5, 2019)
 
We want to hear about your game-changing colleagues and companies. Submit your nominations for the Cynopsis Top Women in Media Awards today.
 
**Early deadline pricing ends tomorrow, April 16th.**
 
 
SPONSORSHIP & PROMOTION
 
Fanatics signed  a 10-year contract for e-commerce and venue-merchandise sales rights with the Washington Redskins. Fanatics now administers both digital and brick-and-mortar merchandise sales rights for eight NFL teams: the Cardinals, Falcons, Jaguars, Chargers, Saints, 49ers, Buccaneers and the Redskins.  
 
Visa has become a top-tier domestic sponsor of the 2020 summer Paralympic Games in Tokyo, Japan, securing the “payment systems” category. Its addition brings the total number of Tokyo 2020 Paralympic partners to 71.
 
The National Hockey League and Imperial Oil announced a multiyear agreement naming Imperial the Official Retail Fuel of the NHL in Canada. The partnership, including a national campaign featuring Imperial’s Esso brand – in which Imperial collaborated with Hockey Canada – launched today across Canada in conjunction with the 2019 Stanley Cup Playoffs. Imperial’s television and digital feature, “How Far Will You Go?”, a key component of the campaign, captures the story of a young player’s journey from first taking to the ice to coaching the next generation. The vignette has just launched across Canada on television, in select movie theatres and in-arena at Stanley Cup Playoff games.
 
 
 DIGITAL, DATA & TECH
 
Perform Group has been sold to Vista Equity Partners in a deal announced today that will combine STATS LLC and Perform. DAZN Group, Perform’s owner, will receive a combination of cash and a significant minority stake in the newly formed company. The transaction is expected to close in the second half of ’19.
 
Tunity Analytics provided viewing estimates derived from Tunity mobile app usage for the week beginning April 8, 2019. OOH Viewer impressions are calculated using Tunity Analytics proprietary estimation model.
Event                                                             Network                                000’s
1 NCAAB – Texas Tech vs. Virginia               CBS 4/8/19 9:00 PM              6907
2 Golf – Masters Fourth Round                      CBS 4/14/19 9:00 AM           6275
3 Golf – Masters Third Round                        CBS 4/13/19 3:00 PM            4146
4 Golf – Masters Second Round                    ESPN 4/12/19 3:00 PM         3976
5 Golf – Masters First Round                         ESPN 4/11/19 3:00 PM          2775
6 SportsCenter at the Masters                      ESPN 4/12/19 7:30 PM          1892
7 Championship Central                               CBS 4/8/19 8:30 PM               1453
8 NBA LA Clippers vs. GS Warriors              ABC 4/13/19 8:15 PM             1412
9 Soccer – Barcelona vs. Man United           TNT 4/10/19 3:00 PM              1149
10 Masters Par 3 Contest                             ESPN 4/10/19 3:00 PM           1117
 
Peyton’s Places, a 30-episode documentary series hosted by legendary quarterback Peyton Manning, will air on ESPN+. Manning will host the football-themed series, revisiting seminal moments in NFL history through conversations with former players, coaches and other key figures about football history and its cultural impact. The series will be part of the celebration of the National Football League’s 100th season.
 
THUUZ Sports used their proprietary measurement scores to determine the top five most exciting games of the NBA season.  The measurement scores were done on a 0 to 100 scale and take into consideration game pace, team parity, play novelty, momentum shifts, social buzz, and historical context. The algorithms behind the excitement ratings are statistically calibrated to insure the appropriate distribution of ratings across the course of the tournament.
Top 5 Most Exciting Games of NBA Regular Season:
1) San Antonio 154 OKC 147  (1/10)
2) Portland 148 Brooklyn  144  (3/25)
3) OKC 117, Philadelphia 115 (1/19)
4) LA Lakers 129, Boston 128 (2/7)
5) Houston 135, Golden State 134 (1/3)
 
eSPORTS
 
Marketing solutions company Franklin Group announced a multi-year partnership with the Florida Mayhem of the Overwatch League and Esports organization Misfits Gaming. With this partnership, Franklin Group expands into the Esports industry as they continue their reach in sports and entertainment across North America.
 
Blizzard announced the locations for the Pacific and Atlantic Showdowns. The Pacific Showdown will be held from May 24–26 in Shanghai, China, while the Atlantic Showdown will be in Krefeld, Germany, from May 31–June 2. The top teams from all eight Overwatch Contenders regions will participate in these live events, which are scheduled during breaks in the Overwatch League to maximize scouting opportunities.
 
 
 INDUSTRY/ROSTER MOVES
 
Fila North America removed the interim tag from President Jennifer Esterbook, the brand’s former COO. Estabrook had been acting president following the Feb. 15 death of Jon Epstein after heart surgery
 
 
THE MAIN EVENT
 
The Orlando Magic meet the Toronto Raptors in Game 2 of the NBA Playoff Series at 8:00 on TNT.
 
A CYNOPSIS MESSAGE
CYNOPSIS SPORTS MEDIA AWARDS
Thursday, April 25 New York Athletic Club, NYC
 
We’re honoring industry leaders who have grown their audiences and forged new ways to engage and inspire their followers. Don’t miss this year’s incredible list of honorees! View the 2019 list of Finalists and Luminary Honorees.
 
This event has sold out EVERY year… REGISTER NOW
 
 
ON THIS DAY in  1929 the NY Yankees become 1st team to wear uniform numbers
 
In the Know: Yesterday was Jackie Robinson Day in MLB. Who was the last active player to wear number 42 in baseball?
(Email joefavorito2@gmail.com with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Minnesota Duluth won this weekend’s Frozen Four. What school has won the most NCAA Division 1 hockey titles? Answer: University of Michigan Kudos to: Terry Lyons, Digital Sports Desk,  Michael Ritz Northwestern Mutual NY, Rich Wolfe RichCraft, Scottsdale, Az. Traci Liner Endeavor NY, Greg Moloznik, GLM Media, Scottsdale, Mark McDonald, Disney, Andy Pittman TAMU College Station, TX, David Westberg SAG•AFTRA Federal Credit Union, David Hauptman Denver Mountain, Mike May PHIT America, Tom Moore Kalt Productions, Miriam Aardahl OMD Los Angeles and Mike Callanan National Hockey League.
 
Later — Chris

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SR MANAGER PUBLICIT
A + E Networks
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Responsible for the development and implementation of public relations campaigns resulting in positive media placement. Also for all aspects of a project launch and on-going publicity support. Min 7 yrs experience PR, corporate comms, or related field.

Full info HERE


DIRECTORPUBLIC RELATIONS/AMC/LA: Resp for helping dvlp/implement various comms strategies to support the network’s ratings, business & branding goals. Working daily w/ full PR teams NY & LA to increase brand awareness & drive tune-in through the creation of comprehensive comms strategies/strategic promotions/partnerships. Full info HERE (4/30)

MGR, GLOBAL CONSUMER INSIGHTS/Viacom/NYC: Lead certain consumer insights projects and support others on behalf of Viacom’s suite of brands Help support the team’s responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape. 4+yrs consumer insights exp, media landscape a + Full info HERE (4/30)

SR MANAGER PUBLICITY/A + E Networks/NYC: Responsible for the development and implementation of public relations campaigns resulting in positive media placement. Also for all aspects of a project launch and on-going publicity support. Min 7 yrs experience PR, corporate comms, or related field. Full info HERE (4/30)

SYSTEMS ENGINEER, BROADCAST MEDIA TECHNOLOGY/Fox News/NYC: Resp for providing top-layer support & maintenance to our large infrastructure of media & brdcst systems. 3+ yrs of system maintenance exp w/proven expertise in media & systems support. Admin support Window 10, Windows Server 2012 & 2016 platforms Full info HERE (4/27)

 
MGR, MARKETING & MEDIA INSIGHTS/Viacom/NYC: Conduct rsrch & dvlpg aud insights through a variety of qualitative/quantitative methodologies, incl Nielsen data analytics for Comedy Central, Paramount Ntwk & TV Land. 3-5 yrs related rsrch exp incl mktg & creative & Content Rsrch, preferably at a TV brand. Full info HERE (4/27)


PUBLICITY & SOCIAL MEDIA MANAGER
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ACCOUNT SERVICES REP/NCM/NYC: Asst acct directors w/all aspects the sales process and responsibilities as needed. Exc presentation, computer, written/verbal skills. Knwldg of the nat’l video and digital ad sales marketplaces. Exp 3 – 5 yrs of working within a sales and mktg envir or an agency. Full info HERE (4/26)

WRITER/PRODUCER/YES Network/Stamford:  Responsible for writing and producing daily topical promo and image spots for the NY Yankees, Brooklyn Nets, New York City FC, & episodic promotion for other prgrmng. 5+ yrs exp in On-Air Promotions or similar agency/prod co. Full info HERE (4/26)

MGR, INTEGRATED MARKETING/AMC/NY: Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings. Full info HERE (4/26)

STRATEGIST, VIDEO MONETIZATION/A + E/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/26)


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STRATEGIST VIDEO MONETIZATION/History/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/25)

EDITORIAL DIRECTOR/Nickelodeon/NY: Review scripts & provide copywriting direction to writer/producers. Must have 5+ years of experience writing on-air promotional/brand content. Must be proficient creating brand content for social platforms like Instagram, Facebook, Twitter. Full info HERE (4/25)

SALES RESEARCH ANALYST/Ion Media/NYC: responsible for supporting Sales organization. 3-8 yrs work exp in media or advertising analytics, i.e. TV network, advertising agency or client experience positioning data for ad sales teams and clients; ability to “tell a story” with data. Full info HERE (4/25)

DIRECTOR, MARKETING INSIGHTS (Primary Research)/Viacom/NYC: Join the Marketing & Media Insights team for Viacom. Conceptualize and conduct proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key stakeholders. 5-7 yrs exp. Full info HERE (4/25)


COORDINATOR, INTEGRATED MARKETING
/Tennis Channel/NYC: Provide marketing support to the Ad Sales team in NY, CHI & LA. Dvlp, activate & execute monetizable & innovative multi-platform mktg solutions for new & existing sponsors. Ideally 1-2 yrs exp in sports mktg, media, or advertising. Full info HERE (4/21)


ACCOUNT EXECUTIVE/
Telemundo/San Diego: Identify/target/dvlp & secure new business for NBC 7 & Telemundo 20 through a variety of platforms including on-air, on-line, mobile & OOH. BA deg, strong written comm skills & min 2 yrs previous advertising exp. Full info HERE (4/18)

ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Train/mentor sales planners & sales assts. Present new prgrmng & mktg opps to clients & new bus. prospects. Negotiate scatter deals & build targeted sales pitches. Min 2 yrs sales plan’g or buying exp. Ability to create flowcharts & PP pres. BA/BS req. Full info/apply HERE (4/18)

SALES PLANNER/Crown Media Family Networks/ATL: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries & Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Apply HERE (4/18)  

DIGITAL RESEARCH ANALYST/Crown Media Family Networks/LA: Analyze subscriber behavior for SVOD, Hallmark Movies Now.  Create, maintain & present daily, wkly &monthly reports. Track/analyze Hallmark Channel Podcast data. BA/BS & min 1 yr exp. translating complex data into bus. insights req. Apply HERE (4/18)

MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as ad sales partnerships resource & thought leader in the sales dept, managing ideation & response to RFPs, creating prod knwldg one sheets based on assigned network & disciplines, knowledgeable in digital/social mktg products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full info HERE(4/18)
 

SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyst performance of content across VIMN properties on digital media platforms, primarily social incl reporting and analysis across all key performance metrics. Exp providing digital/social research analytics and data to senior partners. Full info HERE (4/18)

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SOCIAL MEDIA PRODUCER/Fox News Channel/NYC: Help produce content for all of our social media platforms. Team player with a positive attitude a must & comfortable working under pressure in a fast-paced envir. Your passion for news is bar none! Exc writing skills & 3+ yrs of exp in news, TV or web. Full info HERE (4/17)


PROGRAM PLANNING COORDINATOR
/Discovery Inc/NYC: Responsibilities include gathering, entering and disseminating scheduling materials. Assist the Program Planning team in maintaining programming schedules and timeliness of program delivery.  2 yr exp in area of responsibility. Full info HERE (4/17)



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