04/15/19: Cynopsis Media Tech Update

Cynopsis MEDIA TECH UPDATE
Good morning. It’s Monday, April 15, 2019 and this is your first Media Tech Update. Join us every Monday morning!

 

IN THE NEWS
 
Google has partnered with open-source data management and analytics companies including Confluent, DataStax, Elastic, InfluxData, MongoDB, Neo4j and Redis Labs to integrate their products into its Google Cloud Platform. “There has been a lot of debate in the industry about the best way of delivering these open-source technologies as services in the cloud,” Manvinder Singh, the head of infrastructure partnerships at Google Cloud, told journalists. “Given Google’s DNA and the belief that we have in the open-source model…we believe the right way to solve this is to work closely together with companies that have invested their resources in developing these open-source technologies.” Speaking of, Viacom selected Google Cloud as its cloud provider. Google Cloud will power Viacom’s Intelligent Content Discovery Platform and infuse machine learning intelligence into Viacom’s legacy workflows.
 
Video technology provider Kaltura has formed a strategic partnership with Dativa, the TV data consulting company, to develop the industry’s first data lake dedicated to Cloud TV services. The TV data lake imports data from multiple data sources, which are unified and normalized and turned into relevant insights for marketers and are used to create Targeted TV AI-based user segmentation models. The data lake that Dativa will build for Kaltura will feature multiple pre-integrated TV centric 3rd party data sources, expediting time to market for cloud TV providers looking to transform data into insights. Dativa will also work with Kaltura to develop machine learning models that can help cloud TV service providers optimize user acquisition and retention, increase of content consumption and monetization.
 
A spy app was discovered by security company Lookout that was originally designed for Android devices, and can now steal data from iPhone owners. The surveillance app, which can also listen in on people’s conversations, was served from fake sites claiming to be cell carriers in Italy and Turkmenstein, said Lookout.
 
Wipster has added audio compatibility for .MP3, .WAV and .M4A files enabling video creators, podcasters, audio engineers, and musicians to dynamically share and receive feedback in real-time, eliminating email review from their workflow. Features include Waveform visualization for accurate feedback; time-code accurate commenting tools for reviewers; .MP3, .WAV and .M4A file compatibility; version stacking to ensure teams work off of the most up-to-date file version; and a download uncompressed file option for final file delivery approval. The new audio review feature will be available on April 16.
 
Identity platform LiveRamp announced the acquisition of consent management platform Faktor in a deal reinforcing LiveRamp’s strategic focus on privacy and data stewardship in the era of GDPR. With the acquisition, LiveRamp can further help clients and partners ensure compliance as part of its larger privacy-focused suite of offerings. “With the acquisition of Faktor, we hope to send a powerful message to our customers, partners and the industry – that everyone should be informed and have control over how their data is used,” said LiveRamp CEO Scott Howe.
 
A CYNOPSIS MESSAGE
Cynopsis Sports Media Awards
April 25 | 8:30am – 10:30am | NYAC, NYC
 In addition to the talented Luminary Award honorees below, we’re thrilled to celebrate the finalists representing the best companies in sports media.
 
GEM AWARD: MGM Resorts (accepted by: Scott Butera, President, Interactive Gaming)
LEGACY AWARD: NFL Films (accepted by: Steve Trout, Host/Sr. Director)
VISION AWARD: ONE Championship’s CEO, International, Victor Cui
NAVIGATOR AWARD: NBC Sports’ CMO & EVP, Content Strategy, Jenny Storms
 
 
 

RESEARCH
 
If the price of a more personalized experience is sharing personal data with voice assistant technology, a significant number of consumers are willing to pay it, according to a study by Google and the National Research Group. Forty-six percent of respondents said they were willing to share their media consumption history, 29% said they’d share their location history and 28% were okay with sharing purchase history. “In a world of peak content and overwhelming choice, voice can be a media butler that cuts through the clutter with accuracy, contextual relevance and curation,” said the report. “In fact, the ability to find and play content easily and quickly and make relevant content recommendations drives overall user satisfaction with devices.”
 
 
SOCIAL MEDIA
 
The internal hardware of “tens of thousands” of Facebook’s next-gen VR headset controllers have “easter egg” labels that were just meant for prototypes. Messages on final production hardware say “This Space For Rent” and “The Masons Were Here,” shared Facebook Head of VR Product Nate Mitchell via Twitter, adding, “A few dev kits shipped with ‘Big Brother is Watching’ and ‘Hi iFixit! We See You!’ but those were limited to non-consumer units.”  
 
Facebook is updating its “remove, reduce and inform” strategy in an effort to cut down on offensive and abusive content. “This involves removing content that violates our policies, reducing the spread of problematic content that does not violate our policies and informing people with additional information, so they can choose what to click, read or share,” said the company in a blog post. The tech giant is rolling out a new section on its Community Standards site where users can track related updates, as well as updating the enforcement policy for groups and launching a new “group quality” feature. 
 
To reduce the spread of problematic content, Facebook is seeking help from outside experts and expanding the content the Associated Press will review as a third-party fact-checker. In addition, the company plans to reduce the reach of Facebook Groups that repeatedly share misinformation by incorporating a “Click-Gap” signal into New Feed rankings, so users are exposed to less low-quality content.
 
Instagram is working to “reduce the spread of posts that are inappropriate but do not go against Instagram’s Community Guidelines,” according to a company statement. Instagram says this kind of content will be demoted, and may not appear for the broader community in Explore or hashtag pages, which could limit the ability of creators to gain new followers.
 
A CYNOPSIS MESSAGE
Back by popular demand, the Upfront/NewFronts Navigator is here to provide you with a convenient, easy-to-use resource center for the busiest time of the year. Sponsored by The Weather Channel Television Network, we provide coverage + access to the following:
 
-Network resource guides detailing programs, demo info, and more
-Calendar of the Upfront/NewFronts schedules
-Updates from the presentations, road shows & meetings
 
If you haven’t checked it out yet, what are you waiting for? Click here
 
 
ADVERTISING
 
SpotX is teaming with clypd to work together across linear TV and OTT platforms. Discover and Fox Corp will be the first media owner partners for the companies, with MRI-Simmons serving as a partner to deliver audience data across platforms. The companies say their key focus will be audience reach across both TV and OTT “holistically” within an advertising campaign. With emphasis on the OTT part of the business, SpotX has partners that include A+E NetworksAT&TThe CW Network and Discovery. Clypd works on automated/programmatic sales for A+E Networks, Discovery, Disney and Fox Corp for TV business.
 
 
GOING GLOBAL
 
Google’s drone delivery service launched in Australia. Wing, a subsidiary of Goggle’s parent company Alphabet, started flying fresh food, over the counter medications and other products to select customers in Australia’s capital. Wing partnered with local businesses to deliver small household items to eligible homes in Canberra. Products are lowered from the drone by string to the front yard of paying customers who live in the capital’s northern suburbs of Crace, Palmerston and Franklin.
 
Lynn Leahey
Editorial Director
@Lynn_Leahey
Kerry Smith
Division President
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Publisher
@robertacaploe

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Director of Operations

 

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY


MGR, INTEGRATED MARKETING
AMC
New York

 

Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings.

Full info

HERE


PUBLICITY & SOCIAL MEDIA MANAGER/The Jim Henson Company/LA: Create/execute dynamic & impactful traditional publicity plans as well as cross-platform social media initiatives that support the Company’s productions, corp comm and bus. Exceptional writing, organization skills, and attention to details a must. Full info HERE (4/26)

 
ACCOUNT SERVICES REP/NCM/NYC: Asst acct directors w/all aspects the sales process and responsibilities as needed. Exc presentation, computer, written/verbal skills. Knwldg of the nat’l video and digital ad sales marketplaces. Exp 3 – 5 yrs of working within a sales and mktg envir or an agency. Full info HERE (4/26)

 

WRITER/PRODUCER/YES Network/Stamford: Responsible for writing and producing daily topical promo and image spots for the NY Yankees, Brooklyn Nets, New York City FC, & episodic promotion for other prgrmng. 5+ yrs exp in On-Air Promotions or similar agency/prod co. Full info HERE (4/26)

 

MGR, INTEGRATED MARKETING/AMC/NY: Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings. Full info HERE (4/26)

 

STRATEGIST, VIDEO MONETIZATION/A + E/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/26)


SENIOR DESIGNER
/REELZ/Albuquerque: Design and execute on-air graphics, digital/social media and print. Must have 3-5 yrs experience with AE, Photoshop, Illustrator. C4D and InDesign a plus. Strong design sense is essential.  Relocation package. Full info HERE (4/25)

 
STRATEGIST VIDEO MONETIZATION/History/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/25)

 

EDITORIAL DIRECTOR/Nickelodeon/NY: Review scripts & provide copywriting direction to writer/producers. Must have 5+ years of experience writing on-air promotional/brand content. Must be proficient creating brand content for social platforms like Instagram, Facebook, Twitter. Full info HERE (4/25)

 

SALES RESEARCH ANALYST/Ion Media/NYC: responsible for supporting Sales organization. 3-8 yrs work exp in media or advertising analytics, i.e. TV network, advertising agency or client experience positioning data for ad sales teams and clients; ability to “tell a story” with data. Full info HERE (4/25)

 

DIRECTOR, MARKETING INSIGHTS (Primary Research)/Viacom/NYC: Join the Marketing & Media Insights team for Viacom. Conceptualize and conduct proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key stakeholders. 5-7 yrs exp. Full info HERE (4/25)


COORDINATOR, INTEGRATED MARKETING
/Tennis Channel/NYC: Provide marketing support to the Ad Sales team in NY, CHI & LA. Dvlp, activate & execute monetizable & innovative multi-platform mktg solutions for new & existing sponsors. Ideally 1-2 yrs exp in sports mktg, media, or advertising. Full info HERE (4/21)


ACCOUNT EXECUTIVE/
Telemundo/San Diego: Identify/target/dvlp & secure new business for NBC 7 & Telemundo 20 through a variety of platforms including on-air, on-line, mobile & OOH. BA deg, strong written comm skills & min 2 yrs previous advertising exp. Full info HERE (4/18)

 

ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Train/mentor sales planners & sales assts. Present new prgrmng & mktg opps to clients & new bus. prospects. Negotiate scatter deals & build targeted sales pitches. Min 2 yrs sales plan’g or buying exp. Ability to create flowcharts & PP pres. BA/BS req. Full info/apply HERE (4/18)

 

SALES PLANNER/Crown Media Family Networks/ATL: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries & Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Apply HERE (4/18)  

 

DIGITAL RESEARCH ANALYST/Crown Media Family Networks/LA: Analyze subscriber behavior for SVOD, Hallmark Movies Now.  Create, maintain & present daily, wkly &monthly reports. Track/analyze Hallmark Channel Podcast data. BA/BS & min 1 yr exp. translating complex data into bus. insights req. Apply HERE (4/18)

 

MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as ad sales partnerships resource & thought leader in the sales dept, managing ideation & response to RFPs, creating prod knwldg one sheets based on assigned network & disciplines, knowledgeable in digital/social mktg products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full info HERE (4/18)
 

SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyst performance of content across VIMN properties on digital media platforms, primarily social incl reporting and analysis across all key performance metrics. Exp providing digital/social research analytics and data to senior partners. Full info HERE (4/18)

EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR
/TWO CATS TV/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCELa must. 2+ yrs. exp. Resume and cover letter info@twocatstv.com (4/17)

 
SOCIAL MEDIA PRODUCER/Fox News Channel/NYC: Help produce content for all of our social media platforms. Team player with a positive attitude a must & comfortable working under pressure in a fast-paced envir. Your passion for news is bar none! Exc writing skills & 3+ yrs of exp in news, TV or web. Full info HERE (4/17)


PROGRAM PLANNING COORDINATOR
/Discovery Inc/NYC: Responsibilities include gathering, entering and disseminating scheduling materials. Assist the Program Planning team in maintaining programming schedules and timeliness of program delivery.  2 yr exp in area of responsibility. Full info HERE (4/17)


ACCOUNT SERVICES REP
/Weigel NTWRKS/CHI – Responsible for maintaining all aspects of account management for the Chicago advertising sales team and providing timely and accurate info to the sales team and to the client. BA deg or previous media exp pref’d.  MS PP, Excel, word exp a must. Full info HERE (4/16)


VIDEO PRODUCER
/SYFY WIRE/NYC: Resp for the creative ideation & execution of longform & shortform video content across all platforms SYFY WIRE, SYFY’s genre news & lifestyle brand. Take projects from dvlpmnt thru post-prod. Support one-off creative needs as they arise. Own prod process, mng projects. 3+ yrs related exp. Full info HERE (4/16)

 

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