On Twitch and other streaming platforms, Influencers will label sponsored streams in their titles as #Ad or “sponsored” in compliance with the FTC Advertising guidelines. Stream Hatchet has the ability to pull session titles and analyze their content for specific keywords. In March 2019, Twitch viewers watched approximately 9.4M hours of labeled sponsored content.
- 1% of Twitch’s March hours watched were sponsored: 9.4M of the 943M hours watched were labeled as sponsored streams (#Ad or “sponsored”).
- Ninja is the Face of Twitch: 474.4K of Ninja’s March H. Watched were sponsored. That’s 5% of the total sponsored H.Watched.
- A game changing FIFA Streamer: Although Ninja has more aggregate sponsored H. Watched, the top sponsored stream came from Aa9skillz for Game Changers with 199.7K H. Watched.
For more information on how Stream Hatchet can help brands understand gaming video content, visit our blog at: blog.streamhatchet.com.
Misfits Gaming got a new partnership with Milk It! to “bring the energy of real milk to our Fortnite pro players and influencers.” This month will see the team launch a slate of activations that will include tournaments, events and community meet-ups as well as behind the scenes content to show fans how the beverage “helps them crush what they’re doing every day.” The Misfits Gaming line-up includes Surfnboy, competitive duo Famhood and Sheep as well as PC streamer Heads; and Sceptic – the 14 year old superstar with over 1 million YouTube followers. “Our community is the foundation of everything we do here at Misfits Gaming. We’re excited to bring our fans closer to our Fortnite players through events and content in partnership with Milk It!” said Misfits Gaming Co-Founder and CEO Ben Spoont.
HyperX renewed its ties with the NBA 2K League for its second season. The deal sees HyperX continue as the Official Gaming Headset Partner of the league and will provide gaming headsets for all league gameplay and events. HyperX gaming headsets will be used by players during all live gameplay, including weekly matchups, tournaments, the NBA 2K League Playoffs and the NBA 2K League Finals. Additionally, HyperX has partnerships at the team level with many NBA 2K League teams including HEAT Check Gaming, Mavs Gaming, NetsGC, T-Wolves Gaming and 76ers Gaming Club. The team practice facilities will also be equipped with HyperX gaming headsets.
Riot Games inked home and kitchen appliance brand Beko to serve as the newest partner for the League of Legends European Championship, where they will serve as the official domestic appliances supplier for the Spring Split and upcoming Summer Split. Activation will see the two orgs team up to create exclusive content designed to promote healthy eating.
Skillz announced that it has raised over $120,000 for Susan G. Komen, the world’s leading breast cancer organization. Since the partnership launched in March 2018, more than 25,000 eSports players, primarily between the ages of 18 and 35, participated through the Skillz platform. The total amount raised exceeded the original $100,000 anticipated by more than 20 percent, and included participants from 38 United States as well as over 60 countries.
ESPN is adding esports programming, announcing Wednesday the launch of Road to The Madden Bowl, in partnership with EA and the NFL. The four week docuseries runs on ESPN2 and chronicles top Madden players as they compete in the Madden NFL Championship Series. Episode one debuted this week, with subsequent runs on April 9, 16 and 24. The Madden NFL 19 Bowl will be held from April 25-27 at the EA Broadcast Center in Redwood City with the grand final airing live on ESPN2 on April 27 at 4p.
In addition, ESPN debuted a weekly program, CEC: Countdown, leading into the first-ever ESPN Collegiate Esports Championship. The program will air on ESPN Esports’ Twitch, YouTube and Twitter as well as ESPN3 and will rotate hosts weekly. Week one featured Goldenboy and LeTigress on microphone duties.
Psyonix announced that its Esports Shop Update will go live in Rocket League on April 16 for all platforms and include items representing various teams from the Rocket League Esports ecosystem.
Multiple reports state that esports community portal esports.com has entered into provisional liquidation by a Munich district court. The site launched in December 2017.
Twitter ‘s head of gaming content partnerships Rishi Chadha opened the door to monthly insights from the platform, revealing the most talked about Games & Esports Teams in in the first quarter of 2019. The five most talked about games across the globe: Fate/Grand Order, Fortnite, Granblue Fantasy, PlayerUnknown’s Battlegrounds and Kingdom Hearts. Stateside, that list was led by Fortnite, Kingdom Hearts, Call of Duty, Apex Legends and Overwatch. Meanwhile, the five most mentioned esports organizations in the world: FaZe Clan, G2 Esports, MIBR,, FNATIC and OpTic Gaming.
Savannah College of Art and Design’s SCAD GamingFest kicks off today with the three-day event serving up panel discussions, presentations, live demonstrations, screenings and more. The festival focuses on the innovative craft used in game development and design, writing for games, producing esports, etc. and includes SCAD esports athletes competing in a Super Smash Bros. Showdown.
ESL named Thomas Schmidt as Chief Commercial Officer of the company. Previously, Thomas Schmidt spent 16 years in developing the UEFA Champions League commercialisation and distribution and will be charged with managing the ESL Sales teams and expand all existing and new brand partners, as well as media distribution revenue streams.
Abrams Artists Agency inked an additional five new clients to its gaming department: Matt Cobuzio, Britanni Johnson, Meg Turney, Sam Seum and SayNoToRage. They will be represented under the Agency’s Alternative Programming, Licensing and Digital division. “The rapid growth of this division within our successful Alternative Programming, Licensing and Digital division has been incredible,” the company said in the announcement. “Our recent agent hires in the division have provided the department’s clients opportunities in all aspects of esports and gaming while exploring opportunities in more traditional forms of media. We are proud of the growth and look forward to helping this roster of new clients build their brands and presence in multiple mediums of gaming and entertainment.”
Former CFL commissioner Jeffrey Orridge was named chairman of Tiidal Gaming, a Canadian esports company and parent to Lazarus Esports.
Former Twitch PR Director Chase joined live stream platform StreamElements to serve as the company’s new head of communications. Chase will be responsible for all the brand’s global communications.