03/27/14: A new study from the MPAA examines kids’ movie habits


Good morning. It’s Thursday, March 27, 2014, and this is your first early morning briefing.


Frequent moviegoers aged 2-11 grew by 54 percent since 2012, up to 4.3 million, according to the Motion Picture Association of America’s annual statistics, reported Variety. However, the key demographic of 18-24 year olds dropped 21 percent in 2013, and 12-17 year old attendance also dropped considerably, nearly 15 percent. While computer and smartphone screens are likely drawing eyes away from traditional movie houses, MPAA head Chris Dodd insisted in a speech to theater owners at CinemaCon that technology was not the nemesis of the movie industry. "We can embrace technology, and use it to complement our offerings," he said.

Recently acquired Maker Studios is already making fresh headlines as the home to Vampire Diaries actress Kat Graham’s new docuseries, Breaking the Record, which began airing on its Maker Music channel on March 25. The series will follow the actress, who has appeared on the CW show for five seasons, as she records and promotes her album for Interscope Records. Graham’s 2012 single Put Your Graffiti on Me hit No. 5 on the Billboard charts.


Turbo FAST (Fast Action Stunt Team) is rolling out new episodes on Netflix in time for many schools’ spring break holidays. DreamWorks Animation says the second installment of the series will arrive on April 4, with five new episodes based on characters from the 2013 computer animated film Turbo. The first five episodes were released around the 2013 holiday season.

Hasbro Studios and Shout! Factory have released a feature-length epilogue tie-in with its Transformers Prime series on several digital entertainment platforms in North America. Transformers Prime Beast Hunters  Predacons Rising is now available on platforms including Sony PlayStation, Xbox and iTunes. Amazon Instant Video customers will have access on April 1.


The planned Jem and the Holograms live-action film production announced last week is leaving out one key figure: The series’ creator, Christy Marx. Marx, who is a writer and video game designer, went on Facebook with a statement and said she is "deeply unhappy about being shut out of the project." She said no one from Hasbro’s entertainment arm asked her to consult or participate in any way. She also criticized what appeared to be the lack of women on the production.

Cynopsis Kids !magination + People Awards will be held June 11 in NYC, hosted by Inside Edition’s Megan Alexander and featuring a panel discussion of Animation Innovators. Don’t miss your chance to enter your programming, marketing campaign and/or your Kids People execs for recognition at our industry’s premiere annual event. Register to enter here: http://www.cynopsis.com/events/kids-awards.


Kids’ cross-platform network batteryPoP has picked up a new series featuring Grammy-winning family musician Dan Zanes. Dan Zanes and Friends has its first episode already up, on batterypop.com.


– – – S A V E   T H E   D A T E – – –

Cynopsis Kids !magination Awards Luncheon
Hosted By: Megan Alexander from Inside Edition!

June 11, 2014 | 8:00 – 10:00a.m.
The Yale Club of NYC

*Coming Soon: Award finalists will be announced early May


Namco Bandai Games has released the Tamagotchi L.i.f.e. Tap and Hatch app for iOS users; a previous incarnation was released in 2013 for Android devices and has generated more than 3 million downloads. In addition, Bandai Co. Ltd. and Sync Beatz Entertainment announced that iCarly and Sam & Cat star Jennette McCurdy will serve as the official brand ambassador for Tamagotchi L.i.f.e., the lifestyle line of products inspired by the toy. McCurdy, who has over 5 million Twitter viewers, will promote the product through her social media fan base and also host the winner of Tamagotchi L.i.f.e. Tap and Hatch Win a Spa Day With Jennette McCurdy in Hollywood sweepstakes.

Pokemon is expanding its trading card game franchise with a new XYFlashfire expansion pack that will be in stores on May 7. The shift will introduce 100 new cards to collect and play, including three new Mega Evolution Pokemons. The Pokemon Trading Card Game is a collectable and competitive trading card game, and since its debut in 1996, over 20 billion cards have been sent to 74 countries around the world.

Made in Me, the children’s media company based in the UK, has launched Me Comics, a comic book app that will allow comics fans to read, interact and annotate their favorite panels. This comes on the heels of the success of the interactive digital Me Books, which allowed school-age children to read enhanced versions of their favorite books on touchscreen devices. Me Comics is free and available for Apple and Android touchscreen devices.

Children wanting to learn to type rather than hunt and peck on their computers can learn a lot from Space Chimp Media’s iColorType, a newly-released iPad app that helps them learn the skill with a colored keyboard.


Nickelodeon has acquired preschool show Peppa Pig for its Nick Jr. feed in France, where it will begin airing on March 31. The series had launched on France 5 in February, and the company had previously bought rights from distributor Entertainment One for the U.S., UK and Netherlands.



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Answer to yesterday’s Trivia Question: What dynamic super-duo were played by Spike Jones’ niece and a future soap opera star on a short-lived, live action 1970s children’s TV show? ELECTRA WOMAN AND DYNA GIRL Kudos to: Jeff Grant, Turner Research, GA; Tom Boyd, WGN, Chicago; Pat Brady, CESD, Los Angeles; Joe Swaney, Cartoon Network, GA.

Today’s Trivia Question: In Disney’s animated movie "Lady & the Tramp," what does restaurant owner Tony call the Tramp? (Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)


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