03/25/15: Nick Cannon bows another kids series; New SciGirl season heads to PBS Kids; Study says gender bias prevalent in parents’ tech choices for kids



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CYNOPSISKIDS!
03.25.15

Good morning. It’s Wednesday March 25, 2015, and this is your first early morning briefing.

TODAY’S TOP NEWS

An aspiring pop diva, a fashionista and a bookworm come together at boarding school to form their own K-pop-inspired band in Nickelodeon’s newest live-action series, Make It Pop. The series, created by Thomas W. Lynch and Nick Cannon, premieres Monday, April 6, at 7p, with a sneak peek on Thursday, March 26, at 7p, and Friday, March 27, at 5p. The show will air regularly on Nick weekdays at 7p; each episode will be available on Nick.com and the Nick App the day after its linear TV premiere.
 

PRODUCTION NOTES

Disney Channel is developing a movie about Mo’ne Davis, the 13-year-old girl who pitched a shutout at the Little League World Series last summer and was the first Little Leaguer to make the cover of Sports Illustrated. “A year ago, I never would have thought that Disney Channel would make a movie about me,” said Davis. “I can’t wait to get started, and I hope it will encourage other viewers to believe that dreams really do come true.”

PROGRAMMING PICKS

Nick Cannon, Hilary Duff, Echosmith, Fifth Harmony, Jamie Foxx, Liam Hemsworth, Kevin James, Ross Lynch, Josh Peck, Debbie Ryan, Meghan Trainor, Emma Stone and Zendaya are on the talent lineup for Nickelodeon’s 28th Annual Kids’ Choice Awards, airing this Saturday, March 28, 8-9:30p. They join previously announced host Nick Jonas and music acts 5 Seconds of Summer, Iggy Azalea and Jennifer Hudson. Nick will preview new animated series Harvey Beaks after the show at 9:30p. Presenting KCAs sponsors are Amazon Fire HD Kids Edition, General Mills Cinnamon Toast Crunch, Gogurt & Fruit Snacks, Hasbro DohVinci, and Walmart. Associate sponsors are Bounty, Capri Sun, McDonald’s, Nintendo and Toyota. The show is produced by Nickelodeon Productions with Jay Schmalholz, Shelly Sumpter Gillyard, Andrew Llinares and Paula Kaplan serving as exec producers.

The third season of Daytime Emmy-winning series SciGirls will debut April 15 on PBS Kids. Starring real girls who engage in “citizen science,” the new season features six new STEM-focused eps revolving around cataloging frog calls, tracking the changing seasons, verifying satellite imagery of clouds, monitoring fragile butterfly populations and more. To coincide with the start of the new season, the SciGirls website is getting upgrades including two new games and interactive videos.  The SciGirls creative team is headed by Twin Cities Public Television’s director of science content Richard Hudson.

Miles from Tomorrowland Space Explorer Week, a weeklong promo featuring two back-to-back episodes Monday, March 30, through Thursday, April 2, on Disney Channel will lead up to a new episode on Friday, April 3, at 9a.

Shailene Woodley (The Divergent Series: Insurgent) will take home the MTV Trailblazer Award during the 2015 MTV Movie Awards Sunday, April 12, at 8p. The week prior, MTV is airing “MTV Movie Awards Takeover Week,” including a sneak peek at Jurassic World.

Kevin James guests on a Liv and Maddie 2-21 “Cook-A-Rooney” special ep Sunday, April 12 at 8p, on Disney Channel.


A CYNOPSIS MESSAGE


***Now Open For Submissions***
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The competition for best kids’ programming and marketing initiatives

Entry Deadline: May 1, 2015
Late Submissions: May 8, 2015
Awards Event: September 18, 2015 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.


DIGITAL UPDATE

If you want to meet up with the leaders in the digital world, then the Cynopsis Digital Business Summit on Thursday, April 23 is for you. Held at the Astor Center in downtown Manhattan, the day’s events include interactive elements such as the “Social TV Data Game,” “Speed networking,” and a cocktail celebration for the first annual Cynopsis Top Women in Digital Awards. For details, please visit http://j.mp/CynDMS

GAMES & APPS

StoryToys launched The Very Hungry Caterpillar & Friends My First Words, a visual dictionary app designed to broaden preschoolers’ vocabulary, on March 20aka Very Hungry Caterpillar Day. Produced in collaboration with The World of Eric Carle, it features the very hungry one and other beloved Carle characters. The app is available on the App Store for iPad, iPhone and iPod Touch. The app is the third collaboration between StoryToys and the World of Eric Carle.

RESEARCH & TRENDS

PlayScience unveiled a new study that shows parents’ perceptions about their child’s technology and media use is heavily influenced by their child’s gender–along with device type and perceived educational value. The PlayScience Parents and Platform Perceptions study was conducted with a national survey of 501 parents of kids ages 2-9. Here are some highlights:
* Parents are three times more likely to give their son a smartphone or videogame device, and give their daughter a kid’s tablet (73 percent vs. 65 percent for boys).  For girls, child-friendliness is the strongest factor in purchases for parents, while for boys their son’s preference is the primary driver.
* Parents are more likely to use tech to manage their sons during difficult parenting moments. Whether soothing them when they are upset (48 percent vs. 37 percent for girls) or getting them to bed (42 percent vs. 34 percent), parents often pacify boys with media.
* Tablets top the list for both parents and kids at all ages, while smartphones rank at the bottom of the list of technology they prefer to use.
“This study puts parents on notice to be more attentive to their attitudes and behaviors about their children’s media use,” says Dr. J. Alison Bryant, Co-CEO and chief play officer at PlayScience. “Whether conscious or unconscious, parents are more likely to take into consideration their son’s preferences, while seeming to be more protective when it comes to choosing for their daughter.”

AROUND THE INDUSTRY

The Fred Rogers Co., with support from the Corporation for Public Broadcasting, kicked off the Be My Neighbor Day program with eight PBS stations to reinforce the key values presented in the PBS Kids series Daniel Tiger’s Neighborhood. From March through September, these PBS stations will host activities in their local markets to reinforce the values of kindness, caring and gratefulness. Participating stations are: KAET/Phoenix, KBYU/Salt Lake City, KUAC/Fairbanks, KVPT/Fresno, WCNY/Syracuse, WHYY/Philadelphia, WTVI/Charlotte, and WUCF/Orlando.  The stations will host activities such as the creation of kits for hospitalized children, a “Clean up the Community Day,” public art for vacant store fronts, and decorating and filling boxes for children in need of school supplies. Some stations will receive a visit from Daniel Tiger.

Shout! Factory Kids’ animated feature Maya and the Bee Movie will open theatrically in L.A. and N.Y. on May 1. Based on the children’s novel, the light-hearted family movie is directed by Alexs Stadermann (Bambi II) and produced by Studio 100 Media and Buzz Studios in association with Flying Bark Productions.

Imangi Studios, creator of mobile game franchise Temple Run, is partnering with the Sonic restaurant chain to bring Temple Run-themed toys to Sonic’s Wacky Pack kids meals through April 19. Each toy offering features a scannable Temple Run code that unlocks a digital photobooth via the Wacky Pack website.

INTERNATIONAL

Disney EMEA is producing a full season of The Evermoor Chronicles, which builds on its successful live-action miniseries Evermoor that aired last October. The four-part miniseries attracted 1.6 million viewers in the U.K., including one in five girls ages 8-12. Lime Pictures will return to produce the series, which stars British talent including George Sear, Jordan Loughran and Finney Cassidy. The storylines will feature some of the miniseries’ most popular characters and introduce some new intriguing cast members as well.

9 Story Media Group licensed animated comedy series Get Ace to Boing (France), part of Turner Kids’ portfolio in France. The series is produced by Australia’s Galaxy Pop for Network TEN’s ELEVEN and has recently been greenlit for a second season.

BY THE NUMBERS

Cartoon Network series Teen Titans Go! (Thursdays, 6p) ranked as television’s No. 1 telecast for the week among kids and boys 2-11 and 6-11 and No. 1 for the day among all targeted demos.

Top 10 Basic Cable Ratings for the week of March 16-22, 2015

K2-11 Total Programming Day
Network/Rating/000s
NICK/2.0/600
DSNY/1.7/520
TOON/1.4/428
DSJR/1.2/290
NAN/0.6/197
NKJR/0.6/156
ADSM/0.5/152
DXD/0.5/133
SPRT/0.5/88
BOOM/0.5/83

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/2.5/763
DSJR/1.5/379
NAN/1.0/314
BOOM/1.0/149
NKJR/0.9/231
DXD/0.8/216
ADSM/0.7/205
NKTN/0.7/153
SPRT/0.7/119
FAM/0.4/129

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
NICK/2.0/600
DSNY/1.8/545
TOON/1.4/428
DSJR/1.3/330
NAN/0.9/259
NKJR/0.8/202
DXD/0.5/147
SPRT/0.5/96
BOOM/0.5/82
NKTN/0.4/80

K6-11 Total Programming Day
Network/Rating/000s
DSNY/1.8/350
NICK/1.6/293
TOON/1.5/297
NAN/0.8/143
DXD/0.6/100
ADSM/0.5/96
DSJR/0.5/76
NKTN/0.4/58
BOOM/0.4/43
TNNK/0.3/40

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.3/622
NAN/1.2/232
DXD/1.0/164
BOOM/0.9/89
NKTN/0.8/102
ADSM/0.7/134
DSJR/0.7/106
USA/0.4/73
FAM/0.4/70
NKJR/0.4/59

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/1.8/339
NICK/1.6/293
TOON/1.5/297
NAN/1.0/192
DXD/0.7/109
DSJR/0.5/80
NKTN/0.4/54
BOOM/0.4/41
NKJR/0.3/47
TNNK/0.3/46

K9-14 Total Programming Day
Network/Ratings/000s
DSNY/1.7/344
TOON/1.2/233
NICK/1.0/200
ADSM/0.7/148
NAN/0.6/118
DXD/0.5/87
TNNK/0.3/52
NKTN/0.3/41
BOOM/0.3/26
FAM/0.2/42

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/2.8/546
NAN/1.0/202
ADSM/0.9/169
DXD/0.8/138
AMC/0.5/90
TNNK/0.5/82
BOOM/0.5/48
FAM/0.4/78
USA/0.4/77
TBSC/0.4/73

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/1.6/311
TOON/1.2/233
NICK/1.0/200
NAN/0.9/168
DXD/0.5/86
TNNK/0.4/57
NKTN/0.3/38
FAM/0.2/45
USA/0.2/40
MTV/0.2/34

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of March 2-8, 2105

Date/Program/Network/Time/000s
3/5/15/Teen Titans Go!/TOON/6-6:30p/1847
3/6/15/PAW Patrol/NICK/1-1:30p/1693
3/8/15/K.C. Undercover/DSNY/8:30-9p/1439
3/2/15/The Thundermans/NICK/7-7:30p/1411
3/2/15/PAW Patrol/NICK/1-1:30p/1359
3/8/15/Teenage Mutant Ninja Turtles/NICK/11-11:30a/1335
3/3/15/The Thundermans/NICK/7-7:30p/1319
3/5/15/Rio/DSNY/8-9:40p/1297
3/8/15/I Didn’t Do It/DSNY/9-9:30p/1261
3/7/15/Bella and the Bulldogs/NICK/9-9:30p/1259

K6-11  Top 10 Programs for the week of March 2-8, 2015

Date/Program/Network/Time/000s
3/5/15/Teen Titans Go!/TOON/6-6:30p/1325
3/8/15/K.C. Undercover/DSNY/8:30-9p/1183
3/2/15/The Thundermans/NICK/7-7:30p/1106
3/7/15/Bella and the Bulldogs/NICK/9-9:30p/1036
3/8/15/I Didn’t Do It/DSNY/9-9:30p/1013
3/8/15/Liv and Maddie/DSNY/8-8:30p/988
3/3/15/The Thundermans/NICK/7-7:30p/986
3/7/15/Henry Danger/NICK/8-8:30p/970
3/2/15/The Haunted Hathaways/NICK/7:30-8p/962
3/6/15/Dog With A Blog/DSNY/8-8:30p/959

Source: Turner Research based on Total US Television Universe of 115,800,000 homes, Final Live+7.

Weekend box office estimates for the top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for March 20-22, 2015:

Cinderella (Disney) PG $34.97 million (weekend) $122.52 million (1-week cume)
Do You Believe? (Pure Flix) PG-13 $3.59 million (weekend) $3.59 million (1-week cume)
The Second Best Exotic Marigold Hotel (Fox Searchlight) PG $3.51 million (weekend) $12.19 million (3-week cume)
SpongeBob Squarepants: Sponge Out of Water (20th Century Fox) PG $2.39 million (weekend) $158.84 million (7-week cume)
McFarland USA (Disney) PG $2.2 million (weekend) $33.53 million (5-week cume)

EXECUTIVE MOVES

Global learning company Houghton Mifflin Harcourt announced two appointments. Leigh Zarelli joins as SVP, Consumer Brands, and Caroline Fraser comes aboard as VP of Program Development and Acquisition. Zarelli most recently was at AOL; Fraser previously was at Scholastic Media.
 


A CYNOPSIS MESSAGE


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TRIVIA

Answer to last week’s Trivia: The song “It Isn’t Easy Being Green” was first performed on what show? Sesame Street. Congrats to: Hank Bordowitz, Bordowitz Media Werx, Ridgewood, NJ; John May, Adult Swim, Atlanta; David Stern, BARD Entertainment, NY; Tom Boyd, WGN, Chicago; Robb Rothfarb, AdMore, Temecula, CA; Lindsay Garber, Splash Entertainment Woodland Hills, CA; Roxanne Pompa, CBS Studios International, LA;

Today’s Trivia Question: What was the name of the title character’s (played by Hilary Duff) best guy friend on The Lizzie McGuire Show? Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.) 

Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!
03.25.15

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