03/25/14: Joey Fatone joins the Hub Network with “Parents Just Don’t Understand.”



CYNOPSISKIDS!
03.25.14

Good morning. It’s Tuesday, March 25, 2014, and this is your first early morning briefing.

TODAY’S TOP NEWS

The Hub network is a happening place to be these days. In addition to a recent brand refresh, which included a logo modification and a new tag line, "Making Family Fun," the net will premiere an original primetime parent-child swap series, Parents Just Don’t Understand, hosted by Joey Fatone (‘N Sync, Dancing with the Stars). The 22-episode series will start in late August/early September, and is the first in a slate of new content to reflect the Hub’s expansion into programming for kids and their families to watch together. We caught up with Margaret Loesch, Hub President and Chief Executive Officer, and Nicole Cleary, Vice President of National Ad Sales, to get the scoop.

What led you to sharpen the focus on programming that appeals to kids and their families?
Margaret: We were inspired by feedback from the public and from advertisers: our programming creates a strong connection with today’s modern family, which has been missing since the TGIF days from ABC. We also did a big IPSOS research study in January 2014 talking with 300 kids and 300 adults. So we decided to step up the amount of original programming in prime time and bring the family together.

Your first original is Parents Just Don’t Understand, and you ordered 22 episodes – which is a lot in this environment.
Margaret: We mean what we say… this is a major commitment. Today’s audience really likes to have a lot of new programming, so we are jumping in with both feet.

During this upfront, what are advertisers asking of you? 
Nicole: Clients want a content-friendly environment. And mom is becoming even more important; she’s the CFO of the household, so reaching her across a variety to categories is really critical.

Will we be seeing brand integrations?
Nicole: Maybe into Parents Just Don’t Understand. We are limited in what we can offer because we’re a kids network. But talent might possibly do a vignette outside of the show promoting a product.

What are some of new ad areas you’re targeting because of this shift?
Nicole: Non-endemic categories: insurance, packaged goods, QSR, auto. Packaged goods clients have been really responsive. We’ve also seen great traction in theatricals and family movies.

How would you characterize the changes in the Hub’s promos?
Margaret: They reflect the recognition that today’s families look like a lot of different things. We try to capture all kinds of people and make them feel comfortable. We want to create an emotional bond. I think we’ve done a good job at inviting everyone in the family. We’re not uninviting any audience. That gives us momentum and competitive opportunity.

ABC News President Ben Sherwood has been tapped to replace Anne Sweeney as Disney/ABC Television Group president. He will take over the position of co-chairman, Disney Media Networks and president, Disney/ABC Television Group on Feb. 1, 2015, when Sweeney leaves after 10 years in the position. He will however, begin to transition into the role immediately. Sherwood’s varied resume includes stints running The Today Show, NBC, and writing the novel The Death and Life of Charlie St. Cloud.

PROGRAMMING PICKS

Following a PaleyFest screening of Marvel’s Agents of S.H.I.E.L.D., showrunners revealed that the April 8 episode will have a direct connection to the feature film Captain America: The Winter Soldier, which will have opened four days earlier. The ABC series’ freshman season will conclude with a continuous seven-week run starting April 1, and comedian Patton Oswalt will appear as a guest star. The series has not been picked up for a second season yet.

PRODUCTION NOTES

Disney Channel favorite Bella Thorne, who starred on Shake It Up! has reportedly been cast in a new adaptation of the Amityville Horror movie franchise for Dimension Films and Blumhouse Productions. The movie is set for release on Jan. 2, 2015.

G.I. Joe: Retaliation director Jon M. Chu announced in a YouTube video that he is working on a "modern-day, live-action reinvention" of the 1980s Hasbro cartoon Jem and the Holograms. In the video, fans were asked to submit images or videos on JemTheMovie.com explaining their love for the original rocker, along with two-minute videos of themselves singing to be considered for the movie.

Sony’s PlayStation Network has ordered 10 one-hour episodes of Powers, based on the graphic novel and comic book series of the same name. The combination superhero fantasy and crime procedural will follow two detectives investigating people who have superhero abilities. The series will be produced by Sony Pictures TV, and had originally been considered by FX.

GAMES & APPS

Disney Interactive and Harmonix Music Systems are revealing more about their upcoming motion capture video game, Disney Fantasia: Music Evolved. In addition to listing a partial roster of artists who have allowed users to remix and rearrange their songs in the game (David Bowie, Lorde, Nicki Minaj, the White Stripes), Disney said the game would include an interactive "discovery realm" where users can perform within a forest environment. The game will also now offer two-player gameplay, and will be available for Xbox One and Kinect for Xbox 360 later in 2014.


 A CYNOPSIS MESSAGE


DEADLINE IS FRIDAY, MARCH 28!

Don’t miss out on taking the Cynopsis Classified survey and to be entered to win a $50 AMEX gift card.
There will be 2 winners in all.

CLICK HERE TO TAKE OUR SURVEY

THANK YOU FOR YOUR TIME!


INTERNATIONAL

A British advocacy group, Action on Junk Food Marketing, said that TV advertising promoting unhealthy food should be banned during prime-time hours. The group cited an analysis by the University of Liverpool, which found that unhealthy food items made up 11 percent of all TV ads, and around half of all food advertisements in the UK. Another UK group, the Advertising Association, condemned the study as "lobbying dressed up as science" and said current rules for TV advertising were sufficient.

Zodiak Kids and China’s Ciwen Media Group have paired up to share content, with Zodiak granting Ciwen exclusive distribution rights to over 390 episodes of animated programming from Marathon Media and the Illuminated Film Company. Ciwen will agent deals in China, Macau and Hong Kong, and the programming (which includes shows like Totally Spies) will be dubbed into regional languages. The deal may be expanded to include licensing, merchandising and publishing.

Superights has partnered with Je Suis Bien Content to distribute the worldwide rights of the French studio’s animated comedy series Boyster. The series will be broadcast on Disney XD in Europe, the Middle East, Africa, the U.S. and France.

EXECUTIVE MOVES

Nabi tablet creator Fuhu, Inc. has hired Peter V. Coleman as its chief financial officer, effective immediately. Coleman has more than 20 years of financial management and investment banking experience in technology companies, and joins Fuhu from Loyal3 Holdings, a start-up financial technology company. Previously he served as chief financial officer for Merriman Holdings, Inc. He reports directly to Fuhu CEO Jim Mitchell.



 A CYNOPSIS MESSAGE


Did you miss the CYNOPSIS KIDS’ TABLET WEBINAR?
Don’t panic you can still access it On-Demand!

Featured Speakers:
Abby Jenkins - Director of Content {PBS KIDS Digital}
Graham Farrar - Co-Founder {IStoryTime}
Caroline Fraser - VP, Digital Products & Prod. {Scholastic Media}
Mindy Brooks Director, Education & Research {Sesame Workshop}

Click Here For More Webinar Information.


TRIVIA

Answer to yesterday’s Trivia Question: What was Gilligan’s first name on Gilligan’s Island? WILLY Kudos to: No one got the right answer – but try again today!

Today’s Trivia Question: What were SpongeBob SquarePants’ first words on the show? (Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

BY THE NUMBERS

Nielsen’s Twitter TV Weekly Top Ten (Week of March 17, 2014)

Show/Network/Airdate/Uniques (000s)/Tweets (000s)

Pretty Little Liars/ABC Family/3-18-14/6,285/1,454
The Walking Dead/AMC/3-23-14/4,424/408
Teen Wolf/MTV/3-17-14/3,604/671
Scandal/ABC/3-20-14/3,437/440
Dancing With the Stars/ABC/3-17-14/3,016/176
Glee/Fox/3-18-14/2,276/130
The Voice/NBC/3-17-14/2,238/99
How I Met Your Mother/CBS/3-17-14/1,882/24
WWE Monday Night RAW/USA/3-17-14/1,791/165
The Voice/NBC/3-18-14/1,697/66

Source: Nielsen SocialGuide

Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!
03.25.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.


Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: PR/AWARDS CAMPAIGN MGR/AMC/LA: Develop & manage award campaigns for scripted/unscripted prog’mng. Work w/PR & Events team in LA & NY. Talent agency or network exp desired. Submit res HERE (4/1)

JOB OPENING: ART DIRECTOR, NCR NICK/Nickelodeon/NYC: Conceptualize/execute/dir design for Nick Live Action initiatives. Exc in animation, typography, layout, design, prod and use of color 7 – 10 yrs design. Full info /apply HERE (4/1)

JOB OPENING: PR DIRECTOR/GSN/Santa Monica: 5-7 yrs exp TV Publicity in a cbl network. BA Degree; strong relations in consumer media. Manage Nat. and Reg. media relations, PR strategy and campaigns. Trvl req. Send res/CL HERE: careers@gsn.com (4/1)

JOB OPENING: SENIOR TV ACCT EXEC/El Rey Network/NY: Resp. for driving TV advertisers to Robert Rodriguez’s newly launched English Language Network. 5+ Years of experience in TV Ad Sales Apply: http://tinyurl.com/oyhcoew (4/1)

JOB OPENING: BBCA/COORDINATOR; COMMERCIAL OPERATIONS/NYC: Build daily broadcast logs and/or manage copy accounts in a fast paced & deadline driven environment; 1-3 yrs exp, Broadway or traffic system exp a +. resumesus@bbc.com (3/29)

JOB OPENING: DIR GLOBAL SPORTS SALES/NBCU/NY: Sports & Olympics Sales for NBC Sports Group & Telemundo. 5+ yrs exp w/2+ yrs in leadership role. Full info/APPLY: HERE (3/29)

JOB OPENING: DIR, TRADE MKTG/OXYGEN/NYC: Lead trade mktg strategy for Oxygen, incl. Upfronts, eblasts, events & presentations. 6+ years exp req’d in media/agency. Entertainment mktg exp pref’d. Full info/apply HERE (3/29)

JOB OPENING: MGR, DIGITAL INTEGRATED MKTG/Viacom/NYC: focus on dvlpng executing mktg prgrms w/advertising partners across all MTV screens with an emphasis on digital & mobile. 5 yrs mktg exp with major brands. Full info/apply: HERE (3/29)

JOB OPENING: ESPN/PROJECT-DIGITAL PLATFORM ANALYST/Seattle: Act as the ad system and technical integration expert for the Ad Operations, Site Technology and Product teams. Min 2 yrs experience. Project lasts 1 year. http://bit.ly/1djdHnD (3/29)

JOB OPENING: PROJECT MGR/IFC/NYC: Mng all assigned projects, obtain proper approval to ensure timely delivery of material. Project mng all phases of production for on-air integrated marketing promotions projects. Full info. Apply HERE (3/29) 

JOB OPENNG: DIR, NTWK & TECHNICAL OPERATIONS/NESN/Watertown MA: Lead/mng network’s brdcst operations incl studio, master control, prod & remote operations, & media assets. 12+ yrs exp TV operations mngmnt. Full info/apply HERE (3/28)

JOB OPENNG: SR MANAGER, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Focus on network’s Primetime daypart. Expert on Nielsen suite of products, strong analytical background. 5+ years of relevant media experience. To apply http://www.nbcunicareers.com/view-job?id=207580 (3/28)

JOB OPENING: AFFILIATE MKTG COORD/BBC AMERICA/NYC: Trade, event & partnrshp mktg of BBCA w/affiliates. Knowldge of TV indstry, creative production & excellent comm/proj mgmt skills. Some travel req’d. resumesus@bbc.com (3/27)

JOB OPENING: WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref. 2-3 yrs+ exp. To Apply: http://bit.ly/1h88sbZ (3/27)

JOB OPENING: AD SALES & SPONSORSHIP ACCT EXEC/PAC-12/San Francisco: AE for multimedia ad sales. Dvlp/coord dvlpmnt of sales presentations to existing & potential clients. 3+ yrs sales exp. Passion for College sports. Full info/apply HERE (3/27)

JOB OPENING: RESEARCH ANALYST/ABC Burbank: Knowledge of TV research and software, strong written, PC & analytical skills, college degree req. 1+ yr in media rsrch, or related fields. Exp with Nielsen. BA degree. Apply: HERE (3/27)  

JOB OPENING: PMCM-TV, KJWP DTV 2 (PHL) & KVNV DTV 3 (NY) seeks PUBLIC AFFAIRS/NEWS DIR /Freehold NJ to be resp for prod’g wkly Public Affairs prgrmng for these mkts. Also seeking NEWS ANCHORS in Freehold NJ & DE. Res/demos HERE EOE (3/27)

JOB OPENING: MGR SPORTS RESEARCH/NY: 3-5+ yrs Turner TV rsrch brdcst/cable. Prof in basic media measurement and analysis. Exp w/rate cards & Nielsen rsrch software. Apply HERE (3/26)

JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, execute agency traffic instructions, maintain commercial inventory for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (3/26)

JOB OPENING: MGR, STANDRD PRACTICES/DISNEY/BURBANK: Suprvs approval of standrds edits for Int’l channel. Revw orgnl and acquired program. Update Int’l policy. Knwldg network standrd & practs needed. www.disneycareers.com REQ167236 (3/26)

JOB OPENING: MANAGER, MEDIA PLANNING/NBCU/NYC: Work directly with the Today Show, NBC News and msnbc media team. Create effective cross platform media plans & develop insights using rsch tools. Apply HERE (3/26) 

JOB OPENING: MGR, BRAND MKTG/MSNBC/NYC: Responsible for guiding the promotion of msnbc programs and showcasing shows & talent within the broader context of the brand. Min 4 yrs exp in brand mktng reqd.  Apply HERE (3/26)

IN SEARCH OF: PR AGENCY/LA: Looking to hire PR Agency for Promotion for new TV original series. TV & prgrmng exp a must. For full details visit www.myx.tv/PR and email Tiffany.Phung@myx.tv with credentials & proposal. Deadline 3/28. (3/27)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

EXPERT SERVICE: TV PRODUCTION: svcs available. Ghost & script writer, field prod, commercial acting as well as broadcasting career coach & more. Former LA TV news anchor & award winning reporter looking to work for you. Contact Terri: Noozwatch@aol.com (4/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SPRING INTERNSHIP CREDITS ONLY: MKTG INTERN/MYX TV/GLENDALE CA: Asst orgnztn in dvlpmnt & implementation of its mktg campaigns. Undergraduate or grad student majored in mktg/advrtsng/PR or bus admin. Exc verbal/comm skills. Full details http://linkd.in/1j2Yxp0 send resume Tiffany.Phung@myx.tv (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: DEV & PROD COORD/NYC: Exp’d coordinator with agency & reality TV experience searching for a position at a TV Network. Email: HireMeNYC@aol.com (3/29)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

11/17/17: TV Land cancels two series

TV Land cancels Lopez.

CYNOPSIS Good morning. It’s Friday November 17, 2017 and this is your first early morning briefing. Tonight’s Premieres: REELZ: 101 People Who Made the 20th Century at 10p   Tonight’s Finales: HBO:  Real Time With Bill Maher at 10p MTV2: ‘90s House at 8p Showtime: Active Shooter: America Under Fire at 8p […]

11/16/17: HOLIDAY PROGRAMMING GUIDE 2017

Cynopsis 2017 Holiday Guide

A CYNOPSIS MESSAGE FROM UP TV UP TV KICKS OFF CHRISTMAS #1 Premiere Movie A Very Country Christmas in 2017     50 DAYS & 500 Hours of Holiday Programs 7-Day GilMORE the Merrier BINGE-A-THON!   UP #1 Trusted Network Best and Youngest Season Ever! Top 10 Co-viewed Network   UP…We Get Family (

CynCity

Cynsiders

Instagram