CYNOPSISDIGITAL
03.22.16

Good morning. It’s Tuesday March 22, 2016, and this is your first early morning digital briefing.

 
NBCUniversal is dramatically ramping up its efforts in the branded content game. The company has launched the NBCU Content Studio, a new creative unit aimed at developing and producing original content for NBCU’s advertising partners. NBCU exec Wendy Wildfeuer (new title: SVP, The Content Studio) will run the studio, overseeing a staff of one dozen. The Studio’s content will run on NBCU platforms, as well as on clients’ retail channels, apps, and mobile sites.
 
Next up for the Facebook Live platform: talk shows. The social media giant has partnered with NBCUniversal’s E! network. Starting yesterday, E!’s Facebook page began hosting Live From E!, a new gossip and news series. Episodes, shot on an Apple iPhone 6s Plus smartphone and running 15-20 minutes in length, will air each weekday at 12:30pm. 
 
The Doctor is in – but you’ll need a subscription to see him. Amazon Prime has pacted with BBC Worldwide North America to become the exclusive U.S. subscription home for Doctor Who. Netflix had previously held the streaming rights, but they lapsed on February 1. The first eight seasons, along with all holiday special episodes, will debut on Amazon March 27.
 
 

 
More from Amazon: the company is partnering with NFL Films to release All or Nothing, a new docu-series focusing on the Arizona Cardinals 2015-2016 season. (Spoiler: Their season didn’t end up in the “All” column.) The series, consisting of eight hour-long episodes, will debut this summer for Amazon Prime subs.

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When Apple champions its latest OS upgrades, it sometimes feels like the company is making too much of incremental changes. Not so this time around: The industry consensus is that the Apple TV’s new tvOS 9.2 update features some significant improvements. Those changes include Siri voice dictation, a new Podcasts app, an iCloud Photo Library, support for Bluetooth keyboards, and the ability to organize your apps inside folders.
 
The African American-oriented network Bounce TV announced the launch of its new mobile app. The app allows free access to much of Bounce TV’s programming, including full seasons of the network’s original series. It’s available for both iOS and Android.
 
Amazon is now selling phone, Internet, and TV service for Comcast. Same as if you were buying a coffeemaker, you just click the right Amazon product page and go about your purchase. But instead of settling on shipping details, customers organize a time to get the service installed. There’s truly nothing you can’t buy on Amazon.
 
 

 
truTV is a thing. No, really. In fact, that’s the very premise of their latest March Madness social media campaign. The #truTVisAThing campaign debuted last week, tied to the network’s exclusive airings of the tourney’s First Four games. The humorous, self-deprecating campaign – a follow-up on last year’s similar “#HaveUFoundtruTV” campaign – has garnered over 270 million impressions since launch, according to the network. The network also says that the number of mentions of #truTVisAThing and truTV-branded keywords is up 260% over last year’s campaign. “We made a conscious decision to run the #truTVisAThing spots featuring our talent during and between the games in favor of straight up tune-in promos, knowing that the best way to capture the interest of the huge number of March Madness fans coming to truTV would be to use our brand voice – one that is naturally comedic, irreverent, smart and relatable,” Puja Vohra, truTV’s EVP of Marketing and Digital, told Cynopsis Digital.
 
 

 
The digital ad-buying platform Centro announced new capabilities enabling political ad-buyers to automate their U.S. purchases. The new Centro Brand Exchange, an invite-only ad marketplace of journalistic sites, allows campaigns and advertisers to reach “Liberal,” “Conservative,” and “Political Enthusiast” audiences across curated publishers. “The ability to maximize the effectiveness of ad spend and minimize waste through targeting is one of the reasons we’re seeing increased digital budgets from political campaigns this year,” Grace Briscoe, Centro’s VP of Candidates and Causes, told Cynopsis Digital. “Programmatic buying makes it possible for campaigns to target specific groups – such as voters who are loyal to their respective parties, voters who are likely undecided, or voters who feel strongly about an individual issue.”
 
GroupM, the media investment group created by WPP, announced the launch of LIVE Panel, a new solution designed to connect WPP’s data assets with GroupM’s media-buying agencies (particularly Kantar and Lightspeed). According to the company, Live Panel delivers actionable insights to help global and local campaigns make informed media decisions. “This will create what we call ‘data symmetry,’” Harvey Goldhersz, CEO of GroupM Analytics, said in a phone conversation with Cynopsis Digital. “That’s the the ability to have an organized and somewhat standardized way of looking at data, collecting it, and evaluating success for our client’s campaigns.”
 
 

 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (3/14/16 – 3/20/16)

   
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.

OpenSlate Engagement Data for the Science & Technology Vertical, based on the engagement metric for the week ending 3/20.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
LinusTechTips (9.1) / 25,057,530 / 2,487,297 / 738
contentegamer (8.7) / 9,911,730 / 535,677 / 645
baixaki (8.6) / 13,360,560 / 2,010,986 / 722
techrax (8.6) / 54,578,400 / 3,819,998 / 642
buzzfeedblue (8.6) / 81,160,260 / 3,947,007 / 672
marquesbrownlee (8.6) / 15,449,370 / 3,352,152 / 674
fotosua (8.5) / 3,116,700 / 320,544 / 674
barnacules1 (8.5) / 2,378,700 / 664,586 / 583
roydroider (8.5) / 3,033,270 / 497,572  / 608
Wylsacom (8.5) / 16,703,850 / 1,404,777 / 663
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 
The marketing agency ZenithOptimedia projects that total digital advertising in 2016 is set to see a 15.7% increase over 2015. If the same pace of growth continues, digital spending would overtake TV spending in 2017. You can check out the full report here.
 

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Okay, now this is just bonkers. A team of researchers has published a paper discussing Face2Face, a new technology that allows individuals to transpose their own facial expressions onto the faces of people in YouTube videos, all in real time. Check out a video demonstration here. 

CYNOPSISJOBS – For More jobs, visit Cynopsis.com

JOB OPENING: DIR, BRAND MARKETING/East Coast: Lead all marketing activities to drive viewership for business news promotional priorities. 10 years of brand management  preferably in entertainment industry. Full info/apply HERE (3/29)

JOB OPENING: ADVERTISING ACCT EXEC/Cablevision/Bronx-Westchester County: Dvlp/svc/maint local clients &/or agencies purchasing ad space & or other media srvcs, to achieve est’d mnthly/qurtrly/annual sales goals. 1-3yrs selling exp. Acct exec or outside sales exp pref’d. Resumes HERE (3/29) 

JOB OPENING: DIGITAL INVENTORY MANAGER/NBCU/NYC: Mgr. Digital Inventory w/Ad Sales Sports. Manage team & serve in central role for forecasting, monetization & reporting. 4+ yrs exp. Apply: Full info/apply HERE (3/29)

JOB OPENING: COORD ON-AIR SCHEDULING/Oxygen/NYC: Sched promos and grphcs on daily logs per network strtgy. Fast pace/detail oriented/strong comm/solutions/deadlines Full info/apply HERE (3/26)

JOB OPENING: MARKETING DIRECTOR/CNBC Prime/East Coast: Dvlp/execute consumer mktg campaigns for CNBC’s primetime shows, incl implementation of TV, print, digital, and out of home elements. Min, preferably in the media ent space. Full info/apply HERE (3/26)

JOB OPENING: SR. MGR MEDIA PLANNING/Nickelodeon/NYC: Work w/Director & VP to dvlp creative briefs that comm prgrmng objectives, strategic media plan’g dir & mgmnt exp. 3-5 yrs exp media plan’g &/or prgrmng. Strong interest in TV prgrmng w/ knwldg & interest in audience demographics. Full info/apply HERE (3/25)

JOB OPENING: SR RESEARCH ANALYST/IFC/NYC: Support both Programming and Ad Sales to achieve revenue goals. 1-2 years exp with Nielsen systems. Digital research a plus. Full info/apply HERE (3/25)

JOB OPENING: VARIOUS POSITIONS AVAILABLE/IRG Sprts & Ent/Palm Beach FL. IRG is growing & looking to hire Track GMs, Track P/R, Sponsor Sales, Drag Strip Dir, Hospitality Dir, Ticket Sales & Admin Asst. Positions avail @ currently owned prop & future planned venues. Send resume/cvr to: [email protected] (3/25)

JOB OPENING: DIRECTOR, MEDIA SALES/MINOR LEAGUE BASEBALL/St. Petersburg FL: Lead nat’l sales efforts for MiLB Media Properties. Min 7 yrs exp & est. sr client & agency relationships required. Self-starting & passionate individuals desired. 25-40% travel. Resume HERE (3/24) 

JOB OPENING: CRM ACQUISITION MANAGER/A+E Networks/NY: Focus on building CRM database thru user acquisition, promotions, surveys & partners/affiliates. Highly quantitative & creative thinker. 3-5 yrs exp CRM dvlpmnt/execution role or direct mktg cust acquisition role. Full Info/Apply HERE (3/24)

JOB OPENING: SR INTEGRATED MKTG MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Full info/apply HERE (3/24) 

JOB OPENING: VP, MARKETING & COMMUNICATIONS/OLYMPUSAT/FL: Develop & execute market strategy across all platforms. Min 10 yrs exp with network/TV required, Hispanic, US multicultural and int. mkt preferred. Must be bilingual (Eng/Spanish)with proven track record. Full info/apply HERE (3/23)

JOB OPENING: DIRECTOR SPONSORSHIPS/The Paley Center for Media/NYC: Secures sponsorship, mktg. and media partnerships by qualifying sales leads.Sells new project ideas to clients. 8+ yrs sponsorship sales exp req. Email resume to [email protected] (3/23)

JOB OPENING: SALES DIRECTOR, EXPOSITIONS/MIPTV/MIPCOM Reed MIDEM/NY: 7 to 10 years of experience selling exhibition stand space, sponsorships, print and digital advertising, and conference registrations. Full info/apply HERE (3/23)

JOB OPENING: SR MGR, DIST. & MULTIPLATFORM ANALYTICS/A+E Networks/NY: Serve as corp. expert in VOD analytics, Dvlp viewership models & evaluate the performance of our brands. Manage working relationship with STB and advanced analytics data providers Full Info/Apply HERE (3/23)

JOB OPENING: DIR./SR. DIR., ADV. ANALYTICS & DATA STRAT/A+E Networks/NY: Evaluate methodologies, data quality & best analytics practices that will help advance A+E Networks data capabilities on both traditional TV & cross platform sides of our business. Full Info/Apply HERE (3/23)

JOB OPENING: SR MANAGER DIGITAL PARTNERSHIPS/A+E Networks/NY: Focus on developing and executing mktg programs w/advertising partners across all HISTORY & A&E digital platforms, respond to RFPs, create sales materials, serving as the digital lead on assigned accts. Full Info/Apply HERE (3/23)

JOB OPENING: TRAFFIC SPECIALIST/MLB Network/Secaucus NJ: Work w/sales/prod/prgrmng/master control depts to ensure programs & live events run according to sched & troubleshoot any inventory changes requested. Min1 yr Traffic exp, pref @nat’l ntwrk + work flexible schedule. Resume HERE (3/23)

JOB OPENING: PARALEGAL (FREELANCE)/MLB Network/Secaucus NJ: Provide legal support to Bus. & Legal Affairs team. Strong knwldg/exp of legal & bus affairs issues a must. 3+ yrs related paralegal exp req’d. Exp w/legal & bus. aspects of content/content prod industries is pref’d. Resume HERE (3/23)

JOB OPENING: TALENT AGENCY ASST/Top Tier Talent agency/NY: Quickly growing digital media division seeking self-starter w/passion for dig/social media; solid knwlg of emerging ‘influencer’-based talent community a must. Outgoing personality w/strong desire to grow into agent. Entry level Resumes HERE (3/23)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERT SERVICES: Getting permission from rights holders of video, photos, and music for your project can be expensive and time-consuming. We have the expertise to save you time and money. Call us for your next project. Reasonable rates for any budget. 866-761-9990 or email [email protected] (4/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

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