03/20/15: Empire races to the finish line; Mr. T grabs his tool belt for DIY; ID launching ripped-from-the-headlines Front Page


A Few Love Notes From Our Fans…
"First trailer for #Syfy channel’s The Expanse! Keep it up, @Syfy!"
"@SyfyTV You did it again! #12Monkeys is an amazing show. I’m hooked!"
"Overly OBSESSED with #sharknado! Can’t wait #Sharknado3"
Fan Love = High Engagement = Our Viewers Remember Your Ads
Syfy is part of the NBCUniversal Entertainment Group Source..


Good morning. It’s Friday March 20, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
Adult Swim: Children’s Hospital at midnight
DIY: I Want That: Consumer Electronics Show 2015 at 11p

Tonight’s Finales:
FOX: Glee at 8p
TLC: Love, Lust or Run at 9p, Style by Jury at 9:30p

Saturday’s Premiere:
Nat Geo WILD: Aloha Vet at 9p

Saturday’s Finale:
BBC America: The Musketeers at 9p

Sunday’s Premieres:
A&E: Intervention at 9p, Neighbors with Benefits at 10p
Nat Geo WILD: Secret Garden at 10p
Weather: BrainStormers at 9p

Sunday’s Finales:
AHC: Secrets of the Bible at 10p
HBO: Girls at 9p, Looking at 10p
Nat Geo: Ultimate Survival Alaska at 10p


The Witch War is about to begin, SALEM Season 2 premiere is less than 3 weeks away!
Check out the Official Season Two Trailer: Click to watch it now.

SALEM attracts a thirsty audience:

tech-splorers & mobile-connected
shopaholics with an eye for fashion
car enthusiasts
active vacation adventurers

Season Premiere Sunday, April 5 at 10/9c on WGN America

Fox’s Empire wrapped up its smash season on Wednesday with a 6.5 rating among A18-49 and 16.7 million viewers. From its January 7 premiere, the hip hop drama rose in viewers every week, for a total gain of 69 percent, and grew 71 percent among A18-49, with only one demo dip. Season one is now streamed exclusively to subscribers of Hulu Plus, which SVP and head of content Craig Erwich described Thursday as being “ecstatic to be the exclusive streaming home to the biggest show of the year.”



Mr. T is the latest celeb to sign on for a DIY home improvement series. In I Pity the Tool (get it, A-Team fans?), he’ll lead a construction team giving home makeovers, with an assist from HGTV Design Star winner Tiffany Brooks. And he’s no amateur. “Before I worked in show business, I worked in the demolition business,” said T.  “Even after I made it in Hollywood, I kept on building things.” Daryl Hall and William Shatner are among the other stars who took renovations to the small screen for DIY.

Bounce TV founder Martin Luther King, III did not take kindly to Time Warner Cable’s decision to drop the net from NYC, and its lack of carriage on TWC in LA, feelings he made clear in a letter to group vice president David Lange that was made public on Thursday. “I am very disappointed that Time Warner Cable is denying their African-American subscribers in the two largest cities in the country the ability to see Bounce TV, one of the fastest-growing networks in all of television,” King tells Cynopsis. “It is my hope that my letter helps Univision, our distribution partner in New York and Los Angeles, in their Bounce TV carriage discussions with Time Warner Cable.”

Comedy Central returns as a development partner for the New York Television Festival. What will catch Comedy’s eye: scripted comedy formats including sketch, narrative/single-camera sitcom, animated and late night.

ID’s first podcast launched yesterday, a companion to crime series The Mind of a Murderer. “Eliminating the visual component from the original series presents a gripping and spine-tingling experience: listeners will be hooked on every last word of the killer’s dark confession,” promises Henry Schleiff, group president, Discovery Communications. Podcast is available for download on iTunes.

Patrick Duffy (Dallas) will lead the Golden Nymph TV series jury at the Monte Carlo Television Festival June 13-18. Competition is open to all international networks, distributors and production companies.

The TV Academy ruled that hour-long Shameless, Jane the Virgin and Glee can compete in the Emmy comedy category. Good call? Let us know if you agree in the new Cynopsis poll.


Cynopsis Webinar:
How to Sell Digital Advertising in a Fragmented Media World
This fast-paced, idea-packed webinar is tailored to TV sales and marketing teams. Just one hour of your time could mean exponential sales growth!

Tuesday, March 31, 2015 | 1:30 to 2:45PM
Featured Panelists
Bob Maund,
West Region VP, Digital Sales – CNBC & NBC News Group at NBC Universal
Steve Bookbinder, Co-founder and CEO of Digital Media Training

Register your sales team today!.


ID is teaming with film director Joel Schumacher (Batman Forever) for true-crime series Do Not Disturb: Hotel Horrors, featuring cases of hotel murders. Schumacher, who has a handle on ID’s audience, will exec produce. “I love true crime and I’m fascinated with the criminal mind (because I have one), which is why I love ID,” said Schumacher. “I thought, wouldn’t it be fun to work on a show for them…expect all the violence, sex and all the scandal and twists ID fans want to see.”

Another ID update: As the Robert Durst arrest continues to grab headlines, the net has greenlit Front Page, an “instamentary” series about cases in the news. The turn-around documentaries outline “the facts and suspicions as they unfold, almost in real time,” said Henry Schleiff, citing the net’s CrimeFeed.com website and viewer feedback as evidence that ID is a trusted source of information about complicated cases. “Instamentaries ripped from the front pages of newspapers across the country is a natural evolution of our storytelling,” said Schleiff.

One month after Phil Craig assumed the job of EVP and chief creative officer at Discovery Networks International, the company announced the green light for five new shows. Slate includes documentary Terror in the Skies: AirAsia and Beyond from ITN, set for April, and series Engine Addict with Jimmy De Ville (fall 2015) from Maverick TV, Lost and Starving (wt, winter 2016) from betty, The Brainy Bunch (wt, 2016) from Lime Pictures and Life of Dogs (wt,2016) courtesy of Plimsoll Productions.

Director Keith Gordon (The Returned) signed a development deal with A+E Studios. Agreement includes a blind script commitment calling for Gordon to write, direct and produce the possible pilot.

FX struck a first-look deal with producer Stacey Sher (Pulp Fiction) and Shiny Penny, covering projects developed at FX Networks. Sher is producing AMC’s Badlands and is exec producer on Comedy Central’s Reno 911.

Miramax chose Ehren Kruger (The Ring) to write its The Brothers Grimm project, set in 19th century Europe. Series furthers the story of the Terry Gilliam movie by the same name; Kruger was screenwriter.

Deals with Fox, UK’s ITV and Canada’s Shaw Media sent Sony Pictures Television supernatural crime drama Houdini and Doyle straight to series, reports Deadline. Writers David Titcher (The Librarians) and David Hoselton (House) and exec producer David Shore (House) are onboard the show about the real-life friendship between Arthur Conan Doyle and Harry Houdini.


The Music In Me, starring actress/singers Debbie Gibson and Gloria Reuben (E.R.), debuts on UP Sunday, April 12 at 7p. Movie tells the story of a woman who works with a failing church choir.

GSN original game show Lie Detectors, hosted by famed Australian talk show host Rove McManus (Rove Live), launches Monday, April 20, airing weekdays at 6:30p. McManus appears regularly on @midnight.

The top-selling duo in history perform at a sold-out show in Dublin on AXS TV concert premiere Daryl Hall & John Oates  Live in Dublin Sunday, March 29 at 8p.

AMHQ is off to the fair. The Weather Channel morning show heads to D.C. for the White House Science Fair Monday, March 23, reporting on President Obama’s Educate to Innovate initiative, as well as student projects focused on weather and environment issues.

GetTV pays tribute to Melvyn Douglas with 12 films starring the Oscar winner, every Thursday in April at 7p. First up: She Married Her Boss, with Claudette Colbert.


Pit Bulls & Parolees returns to Animal Planet for a 21-episode season seven in fall 2015. Two-hour season six finale airs Saturday, March 21 at 9p, after an all-day “Viewer’s Choice Marathon” on AnimalPlanet.com.

Bring a blanket: “A place where a troubling breakup refers to an icy river and not a terrible boyfriend,” aka remote Alaska, is the setting for Life Below Zero, launching a new season on NatGeo Thursday, April 9 at 9p.

GSN’s Idiotest launches season two Wednesday, April 1 at 8p, with an April Fools prank the net is keeping under wraps. Count on host Ben Gleib (Chelsea Lately) to take part.


Don’t write off Baby Boomers yet. A study from U.S. News & World Report said the demo – pocketing 70 percent of U.S. disposable income – is still a financial force to be reckoned with. Boomers account for 55 percent of packaged goods sales, with the same percentage remaining loyal to brands. 83 percent go online to research products before purchase, and 70 percent plan to take a vacation in the next 12 months.

Want to learn more about the modern digital ecosystem, and how advertisers, marketers and brands are managing money to make money? Then you want to attend the THE NEW REVENUE LANDSCAPE panel at 9:50am at The Cynopsis Digital Business Summit. Join us on Thursday, April 23 at the Astor Center in NYC and register now to receive the early bird rate: http://j.mp/CynDMS


Disney Channel is developing a movie about Mo’ne Davis, the 13-year-old girl who pitched a shutout at the Little League World Series last summer and was the first Little Leaguer to make the cover of Sports Illustrated. “A year ago, I never would have thought that Disney Channel would make a movie about me,” said Davis. “I can’t wait to get started, and I hope it will encourage other viewers to believe that dreams really do come true.”


CBS comedy pilot Joe Time landed Rita Moreno as a series regular. Moreno will play mom to Steven Weber’s (Wings) character.

Mario Van Peebles (Ali) will guest with a series option on CBS drama pilot For Justice. Leonardo Nam (Vantage Point) is also onboard, as a series regular.


Scripps Networks Interactive picked up the rights for celebrity food series 3 Chefs, 1 City from Beyond Distribution, airing on the Asian Food Channel.


The Talk edged past ABC rival The View in both viewers and W18-49 the week ending March 15, 2.61 million versus 2.59 million, and .7/5 versus .6/5. It’s the first time the CBS morning daytimer beat The View in both categories the same week.

The third episode of Hallmark Channel’s Good Witch garnered a 2.3 HH rating and 2.4 million total viewers, according to Live+3 data. During its run, Good Witch has elevated Hallmark Channel to be the highest-rated and most-watched cable network in the Saturday 8p time period, reaching nearly 8.8 million unduplicated viewers, according to Live+3 data.

Sunday Morning News Shows March 8, 2015
CBS: Face the Nation 3.18 million total viewers; .6 and 754,000 A25-54
ABC: This Week 2.85 million total viewers; .7 and 896,000 A25-54
NBC: Meet the Press 2.76 million total viewers; .96 and 740,000 A25-54
CBS: Face the Nation-2 1.79 million total viewers; .4 and 466,000 A25-54
FOX: Fox News Sunday 1.13 million total viewers; .3 and 404,000 A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live+SD

Broadcast Morning Shows Weekly Average Ratings (week of March 9, 2015)
ABC: Good Morning America 5.18 million total viewers; 1.6/13 and 1.95 million A25-54
NBC: Today 4.46 million total viewers; 1.5/12 and 1.8 million A25-54
CBS: This Morning 3.22 million total viewers; .9/7 and 1.36 million A25-54
Source: The Nielsen Company, NTI Total Viewers and A25-54 Live+SD

Wednesday A18-49 Analysis: FOX won the most A18-49 viewers Thursday with 6.5/21, according to Nielsen. Fox topped 8p with 6.1/21 for Fox’s Empire, followed by 2.4/8 for CBS’s Survivor. A second installment, and season finale, of Empire rose to 6.9/21, versus 2.2/7 for Survivor. It was a tie at the top at 10p, with 1.4/5 for CBS’s CSI: Cyber and 1.4/4 for ABC’s The Untold Story of the Sound of Music.

A18-49: FOX 6.5/21, CBS 2.0/6, ABC 1.3/4, UNI 1.1/3, NBC .8/3, CW .8/2, TELE .5/2, ION .2/1

Live + Same Day Household Ratings: March 18, 2015 – time period averages. Source: NTI, Galaxy as dated. Live+SD.
FOX: 9.5/16
Empire 9.2/16, Empire 9.9/16
CBS: 5.3/9
Survivor 5.4/9, CSI: Cyber 5.0/9
NBC: 3.0/5
Mysteries of Laura [r] 3.0/5, Law and Order: SVU [r] 3.2/5, Chicago PD [r] 2.8/5
ABC: 3.7/6
The Middle [r] 3.4/6, The Goldbergs [r] 2.9/5, Modern Family [r] 3.5/6, black-ish [r] 2.7/4, Untold Story of the Sound of Music
Mi Corazon Es Tuyo 1.8/3, Hasta Fin del Mundo 1.6/3, Que te Perdone Dios…Yo No 1.4/3
CW: 1.3/2
Arrow 1.6/3, Supernatural 1.1/2
TELE: .8/1
Los Miserables .8/1, Tierra de Reyes .7/1, Duenos del Paraiso .9/2
ION: .5/1
Cold Case .6/1, Cold Case .5/1, Cold Case .5/1


Rory Callaghan is joining the Screentime Group as Chief Executive Officer later this year, at the conclusion of his term as Executive Director of Shine Australia. Bob Campbell has been appointed Executive Chairman, effective immediately.

Discovery Communications promoted Helen Hawken to Vice President of Production and Development, Factual for Discovery Networks International. Previously, Hawken, was Director of Programming, Factual.

Adrian Sexton was named Chief Operating Officer for Endemol Beyond USA. Sexton was formerly Head of Digital at Participant Media.

Phil Gurin and Jan Salling have been named co-chairs of the Format Recognition and Protection Association. Gurin is president and CEO of The Gurin Company, while Salling remains chief operating officer and managing director of sales and acquisitions for Nordic World.


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  • Cynopsis Upfront/NewFront Wrap-ups summarize the previous weeks’ presentations
  • Cynopsis.com Upfront Page houses our Upfront coverage as a comprehensive reference guide

To advertise – Mike Farina – 203-218-6480

Friday Fun Fact:
The first U.S. television ad, for Bulova watches, aired in 1941  and cost $9.

This Day in History: 1815  Napoleon Bonaparte began his Hundred Days rule in Paris.

Answer to Our Last Trivia Question:What future Happy Days star made an appearance at one of Mary’s parties on The Mary Tyler Moore Show? Henry Winkler. Kudos to: Emily Calamita-CineCal Productions/NYC, Laurie Ulster-The Chefs Connection/NYC, Paul Schur-Discovery/Silver Spring, MD, Anthony Salerno-Horizon Media/NYC, Kristen Simony-Harpo/Chicago, Will Allmendinger-Clear Channel Outdoor/Chicago, Les Stipp-GSD&M/Chicago, Patti Rodriguez/Portland, OR, Arthur Reinstein-Shaw Media/Toronto, Stephen Kelley-9 Story Media Group/Toronto, Jerry Jones-JJ Event Sales/San Francisco, Bob Matthews-Longfellow Entertainment/Santa Monica, CA, Greg Stewart-Evolution Media/Burbank, Dennis Aimino-ABC/LA, John Mazur-KCET Studio and Production/Burbank.

Today’s Trivia Question: Which TV western character eschewed alcohol in favor of sarsaparilla with a dash of cherry? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 2-4 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (3/26)

JOB OPENING: RESEARCH ANALYST/CBS/NYC: Marketing exp pref’d. Help track/analyze the audience for CTD barter programming Knwlg Nielsen software, MRI & Wrap Sweeps is pref’d, as is exp in marketing and presentation writing. Resume to: Suzy.saddik@cbs.com (3/26)

JOB OPENING: DIR, RESEARCH/PBS/VA: Research consult & proj mgmt for Brand Strat., Mktg, & Promos. Mng staff allocated to nat. Nielsen rsch. 7+ yrs in advertising, mktg or audience research. Info/apply HERE  (3/26)

JOB OPENING: DIR, GENERAL AUDIENCE MKTG & COMM STRAT/PBS/VA: Market general audience content & products. Develop mktg & commn campaigns.Lead project mgmt for mktg initiatives. 6-8 yrs mktg/advert/promos/strategic plan’g. Info/apply HERE (3/26)

JOB OPENING: DIR GENERAL AUDIENCE PUBLICITY/PBS/VA: Cultivate nat. media relationships. Lead seasonal announcement strategies. Oversee major award comms & timelines. Support exec speakers’ bureau. Prod sessions for Press Tour. 6-8 yrs PR exp. Info/apply HERE (3/26)

JOB OPENING: PROGRAM PLANNING COORD/NYC FOOD NETWORK/COOKING CHANNEL: Heavy data entry in prog. databases incl prog changes/mthly releases/specials; manage strategic planning for schedules; 2 yrs exp in Scheduling/Traffic/Research/Prod & strong attn to detail. Res HERE (3/26)

JOB OPENING: CM360 SALES COORD/NYC: Asst. Sales & Planning with all acct. management. Interact w/finance, traffic, and research. Some admin. Bachelor’s & Excel exp preferred. Media/Marketing exp is a + but not required. Please apply HERE (3/26)

JOB OPENING: SR.WRITER PRODUCER/WE tv/NYC: Reality TV powerhouse to write/produce campaigns for WE tv. Superb writing skills & savvy grasp of pop culture a must. Full info/apply HERE (3/25) 

JOB OPENING: DIR, NETWORK PROGRAM PUBLICITY/Crown Media/LA: Develops/implements comprehensive traditional publicity campaigns for HC & HMM. Ensures traditional & social messaging for assignments. Min.8 yrs Broadcast/Cable PR exp. Exp managing event coord. Apply HERE (3/25)

JOB OPENING: ASSOC DIR ON-AIR PROMOTIONS/FS/ATL: Resp for ideation, prod & placement of high-quality ntwrk promo campaigns for the FOX Sports reg’l ntwrks. 7-9 yrs ntwk &/or cbl on-air promos exp or TV prod exp req’d. Plz incl link to sample work when applying Full info/apply HERE (3/25)

JOB OPENING: DIGITAL QC TECH/A+E Networks/Stamford CT-Freelance: Pre-delivery technical Q/C of Video-On-Demand media prep for digital distribution, dynamic ad insertion. Full Info/Apply HERE (3/25)

JOB OPENING: MANAGER, DIGITAL AD SALES MARKETING/Home/Ulive/NYC: Develop client-specific marketing solutions and communication tools to drive digital advertising revenue. For more detail www.scrippsnetworks.com #4762 (3/25)

JOB OPENING: DIR-PARTNER MKTG STRATEGY/Discovery/MD: Analytical thinker to lead the Domestic Distribution planning through execution of partner mktg initiatives that spprt affiliate biz goals+ reinforce Discovery brand equity. 7-10 yrs sales/mktg exp req’d. Full info/apply HERE (3/25) 

JOB OPENING: DIR-TALENT MGMT & STRATEGY/Discovery/LA: Seasoned exec to act as primary liaison btwn ntwk on-air talent+ mgmt and Discovery biz. Mange talent/biz strategy/troubleshoot. Building relationships and maximize talent brands globally. 5+ yrs ent. indstry exp. Full info/apply HERE (3/25) 

JOB OPENING: MANAGING DIR, DIGITAL ADVERTISING/Parsippany, NJ: Exp’d in dig media/advrtsng & be on top of the latest content & advertising trends especially mobile. Success revenue and developing sales teams in healthcare/pharmaceutical advtsg mkt a must. Apply HERE (3/24)

JOB OPENING: DIGITAL COORDINATOR OF BRANDED ENTERTAINMENT/TELEPICTURES PRODS./NYC: 1-3+ yrs exp. Manages, executes & develops digital brand campaigns. Builds pitch presentations & wrap decks. Exp. at a digital agency a plus. Resume HERE (3/21)

JOB OPENING: ACCT STRATEGY DIRECTOR/Discovery/MD: Innovative thinker to develop and implement robust distribution and partner mktg strategies for Discovery across affiliate platforms. Est./maintain strong consultative relationships w/key influencers. 8 yrs exp req’d. Full/info Apply HERE (3/21)

JOB OPENING: MARKETING MANAGER- DISTRIBUTION/Discovery/MD: Fast-paced innovator to support the growth and distribution of Discovery’s family of networks. Manage key client relationships, implement sales and marketing initiatives. Can do attitude, 4 yrs exp req’d. Full info/Apply HERE (3/21)

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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.


ABC: Last Man Standing, Cristela, Shark Tank, 20/20
CBS: NCAA Basketball Tournament, NCAA Basketball Tournament
CW: Hart of Dixie, iZombie [r]
FOX: World’s Funniest Fails, Glee
NBC: Grimm, Dateline NBC
PBS: Washington Week, Charlie Rose, American Masters [r]
Telemundo: Los Miserables, Tierra de Reyes, Duenos del Paraiso
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, Que te Perdone Dios…Yo No

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